Best Marcel Petitpas Podcasts (2025)

1
Episode 367: Profit-Driven Agencies: The Metrics That Matter with Marcel Petitpas 29:13

1d ago29:13

29:13

Marcel Petitpas is the CEO and co-founder of Parakeeto, a company dedicated to helping agencies measure and improve profitability by streamlining operations and reporting systems. Over the years, Marcel has worked with hundreds of agencies worldwide, enabling them to focus on the right metrics to achieve profitability without relying heavily on fin…

1
#424: Scaling for Sanity: Jimmy Fritz on Balancing Growth, Cash Flow, and Life 1:40:22

7h ago1:40:22

1:40:22

Running a business often feels like juggling flaming torches—especially when cash flow, growth, and operations clash with your personal goals. Today, I sit down with Jimmy Fritz, a good friend and second-generation business owner of The Wedding Shoppe and Kennedy Blue, to unpack his journey from being entrenched in daily operations to becoming a tr…

1
From Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen Kelly 38:09

23m ago38:09

38:09

Points of Interest 00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos. 02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed…

1
039 Claire Quansah: From Agency Chaos to Consistency 32:15

6h ago32:15

32:15

Hey everyone, today I’m joined by Claire Quansah. Claire is an agency pro who’s passionate about helping creative leaders get their business humming. Claire specializes in helping agencies achieve quality, consistency, and efficiency through better people management, stronger supplier relationships, and optimized processes. And I had to get her on …

1
#423: From Financial Confusion to Clarity: Unlocking the 14 Ownership KPIs with Tracy Bech 2:07:35

5d ago2:07:35

2:07:35

Many business owners struggle to connect their financials to actionable insights and ownership goals. In this episode of Independence by Design™, I sit down with Tracy Bech—founder of the 60-Minute CFO and creator of a financial forecasting system that simplifies the three-statement model—to break down the 14 Ownership KPIs that every owner-operato…

1
Lessons From the Operations Trenches, with Ryan McNamara 44:49

7d ago44:49

44:49

Points of Interest 00:49 – 01:50 – Introduction to Ryan McNamara: Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader. 01:51 – 03:00 – Building Rise at Seven: Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, a…

1
038 Steve Guberman: Turning Creative Chaos into Business Clarity 32:18

7d ago32:18

32:18

Hey everyone, today I’m joined by Steve Guberman, founder of Agency Outsight and a business coach for agency owners. Steve has successfully launched, grown, and sold thriving agencies and now helps other agency leaders achieve balance, profitability, and operational excellence. I wanted to bring Steve on the show because his expertise in helping ag…

1
#422: From Operator to Owner: Redefining the CEO Role with Joel Trammell 1:05:10

12d ago1:05:10

1:05:10

Many business owners wrestle with understanding the CEO’s role and its connection to ownership. In this episode of Independence by Design™, I sit down with Joel Trammell—a seasoned entrepreneur who has grown and sold two companies to nine-figure exits—to break down what a CEO truly does, how the role aligns with ownership, and how owners can transi…

1
The Problem With Benchmarking and What to Do Instead 32:04

14d ago32:04

32:04

Points of Interest 00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation. 00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model. 01:33 – 02:53 – Rate…

1
037 Mandi Ellefson: The Hands-Off CEO 39:50

14d ago39:50

39:50

Hey everyone, today I’m joined by Mandi Ellefson Mandi is the founder of Hands-Off CEO and creator of the Scale to Freedom system. She specializes in helping agency CEOs scale their businesses while stepping back from day-to-day operations. Mandi has helped agencies increase profits, attract higher-paying clients, and free up valuable time for CEOs…

1
Episode 366: From Solo to 120 Employees: How to Build a Remote Powerhouse Agency with Zach Boyette 30:43

16d ago30:43

30:43

Zach Boyette is the founder of Galactic Fed, a growth marketing agency with 120 employees spread across 20 countries. Over the past six years, Zach has scaled Galactic Fed into a global powerhouse, driving hundreds of millions in revenue for clients while embracing a fully remote team structure. Previously, Zach worked at Google, Procter & Gamble, …

1
#421: Mike Michalowicz: Go All In: Unleash the Power of Ownership & Build Unstoppable Teams 58:15

22d ago58:15

58:15

If you’ve ever read Profit First or The Pumpkin Plan, you know Mike Michalowicz delivers game-changing ideas for entrepreneurs. In this episode, we dive into his newest book, All In, and talk about the systems, frameworks, and mindset shifts you need to build a business that thrives—with or without you in the room. Watch on YouTube Mike and I tackl…

1
How to Prove Your Impact to Clients, with Chris Taylor 35:23

21d ago35:23

35:23

Points of Interest 00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact. 02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change. 04:03 – 05:26 – Behavior Change Precedes Results:…

1
036 Garrett Jestice: What are agencies missing in their GTM? 33:16

21d ago33:16

33:16

Hey everyone, today I’m joined by Garret Jestice. Garret is the founder of Prelude Marketing and expert in Go-to-Market (GTM) strategy. He was popping up all over my feeds, in communities, LinkedIn. And so I decided to learn more. Garrett is very smart on B2B GTM foundations and there’s no shortage on value provided in this episode. If you're looki…

1
Episode 365: From Agency Owner to SaaS CEO – Scaling Lead Gen with Davey Jones 26:03

25d ago26:03

26:03

Davey Jones is the CEO of Formalytics, the company behind Bdow (formerly Sumo), a popular lead generation tool that helps businesses grow their email lists through optimized pop-ups and forms. Davey is also the co-founder of Davey & Krista, a branding and website design agency that has helped countless businesses establish impactful brands. With a …

1
#420: Closing the Execution Gap: Systematize Your Culture & Step Back with Confidence with Bill Mills 1:35:55

26d ago1:35:55

1:35:55

If you’ve ever wondered how to protect and scale your company’s culture while cutting down on friction, drama, and the “execution gaps” that keep you stuck in the weeds, this episode is for you. I sit down with Bill Mills, founder of The Leadership Process, to dive into the strategies that help owner-operators like you align your team, systematize …

1
Preparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson Pierce 34:19

1M ago34:19

34:19

Points of Interest 00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal." 03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant…

1
Episode 364: From Pain Points to Solutions: Streamlining WordPress for Agencies with Aurelio Volle 28:10

28d ago28:10

28:10

Aurelio Volle is the CEO and founder of WP Umbrella, an all-in-one solution for managing multiple WordPress websites. Since launching the company just two and a half years ago, Aurelio has scaled WP Umbrella into a tool that serves over 3,000 web agencies worldwide, helping them streamline productivity and improve client communication. Prior to fou…

1
035 Logan Gott: Creating Engaging LinkedIn Content 37:06

28d ago37:06

37:06

Hey everyone, today I’m chatting with Logan Gott. Logan is a LinkedIn ghostwriter and the founder of Gott Content. He’s the guy behind the scenes for folks who want their LinkedIn presence to truly reflect who they are while resonating with their audience. If you’ve ever felt like your LinkedIn posts lack a little something—or you just want to get …

1
Episode 363: Charge for Results, Not Hours: Transform Your Agency’s Mindset with Pia Silva 30:54

1M ago30:54

30:54

Pia Silva is the founder of No BS Agency Mastery, a program that teaches 1-2 person branding agencies how to scale to $30k months without needing employees. She’s a TEDx speaker, host of the No BS Agency Podcast, and author of Badass Your Brand. Pia also runs her agency intensives, where she helps clients complete branding projects in just two days…

1
#419: From Hustle to Freedom: How to Build a Business That Runs Without You with Jean Moncrieff 1:08:27

1M ago1:08:27

1:08:27

What happens when the business you thought would set you free starts to feel like a prison? In this episode of Independence by Design™, I sit down with Jean Moncreiff, a seasoned entrepreneur turned coach, to unpack the hard lessons he learned scaling businesses, juggling cash flow nightmares, and realizing he was building a job, not independence. …

1
Inside Superdigital’s “Anti-Agency” Approach With Biz Hennigan 22:28

1M ago22:28

22:28

Biz Hennigan is a Partner and General Manager at Superdigital, a creative agency known for shaping brand identities and producing engaging content for notable clients like Microsoft Xbox. With over 15 years of experience, Biz has leveraged her deep understanding of consumer behavior to achieve significant growth for Superdigital, including leading …

1
Keys to Becoming a Profitable Creative, with Patrick O'Connell 52:58

1M ago52:58

52:58

Points of Interest 00:47 – 01:46 – Meet Patrick O’Connell: Marcel introduces Patrick and previews their discussion on building a profitable design or creative services business. 01:46 – 02:41 – Patrick’s Journey to Success: Patrick shares how he transitioned from a nine-to-five to running a design agency, helping clients bring physical products to …

1
E362: Agency Growth Made Simple: Trust, Teamwork, and Execution with Tim Kelsey 33:12

1M ago33:12

33:12

Tim is the Managing Director of Pronto Marketing, a website development and marketing agency that helps small businesses build, support and promote their WordPress websites. In his 14 years at Pronto, Tim has grown from an entry level position to executive leadership and now oversees all 90 plus team members spread across Southeast Asia and Central…

1
034 Chris Bogue: Creating Engaging Content 38:48

1M ago38:48

38:48

Hey everyone, today I’m joined by Chris Bogue. Chris is a writer and video coach. He merges sales strategies with sketch comedy to help professionals better communicate on camera. Chris specializes in an improv-based approach to content creation, and has loads of short-form video you can review for examples. I love his approach to content creation,…

1
#418: Walker Deibel: Buy Then Build, Acquisition Entrepreneurship, and Unlocking Wealth in the Middle Market 1:37:32

1M ago1:37:32

1:37:32

In this episode of Independence by Design™, I sit down with Walker Deibel, author of Buy Then Build and founder of Acquisition Lab, to uncover the strategies that turn owner-operators into true business owners. Walker shares his expertise on how to use acquisitions to build wealth and create independence by aligning your business with your long-ter…

1
Why Managing Ops Data is so Damn Hard... , With Kristen Kelly 35:41

2M ago35:41

35:41

Points of Interest 00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company. 00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management…

1
E361: AI and SEO Tips for Small Businesses with Wences Garcia 19:00

1M ago19:00

19:00

Wences Garcia is the founder and CEO of MarketGoo, a company known for its white label SEO products aimed at web hosting providers. Recently, they launched Domain Intelligence, a solution that uses deep data insights to add value for their customers. Wences has been in the hosting and domain industry his entire career, and MarketGoo has been around…

1
033 What Would This Look Like If It Were Easy? 9:20

2M ago9:20

9:20

Hey everyone, today is a solo cast where I dive into a simple framing that can help make your life easier. We'll get into the steps and some pitfalls so you can do it for yourself. ----------- Subscribe to the Agency Forward blog on Substack. We have weekly blog content with practical advice to help you advance your agency. ----------- Want to leve…

1
#417: Mastering Profitability in a Professional Services Firm with Marcel Petitpas 1:22:29

2M ago1:22:29

1:22:29

In this episode of Independence by Design™, I sit down with Marcel Petitpas, a visionary in operational clarity and profitability for professional services. Marcel's journey as the CEO of Parakeeto has been marked by solving one of the most complex puzzles in professional services—mastering profitability through operational data. We explore his per…

1
The Future of Agency Positioning, with Chris DuBois 43:48

2M ago43:48

43:48

Points of Interest 02:02 – 02:20 – The Prism Model: Chris introduces his "Prism Model," a framework for evaluating if a problem is worth solving. The model focuses on identifying problems that are painful, recurring, impactful, solvable, and marketable, helping agencies vet business ideas and align their offerings with market needs. 05:21 – 05:40 –…

1
E360: From Outsourcing to Exits: Growing and Selling Your Agency with Chris Martinez 27:13

2M ago27:13

27:13

Chris Martinez is the CEO and founder of Bloom Partners, a company that helps agencies scale by combining proven management consulting expertise with cutting-edge technology. Chris has grown his own company from zero to millions in revenue and has been recognized with a Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Mos…

1
032 Tim Kilroy: Building Your Agency Better 47:14

2M ago47:14

47:14

Hey everyone, today I’m joined by Tim Kilroy. Tim is the founder of Build Your Agency Better™. With over two decades of experience in the digital marketing industry, Tim has founded, scaled, and sold several agencies, and now focuses on coaching agency owners to grow their sales, profits, and happiness without working harder or longer. I was very e…

1
#416: Behind the Curtain: How Ultra-Wealthy Families Manage Their Business Assets with Brandon Henry 1:09:37

2M ago1:09:37

1:09:37

In this episode of Independence by Design™, I have a fascinating discussion with Brandon Henry, who works closely with billionaires and ultra-high-net-worth families as part of a family office. This conversation is invaluable for owner-operators running middle-market companies, offering a glimpse into the world of sophisticated wealth management an…

1
Why You're Failing at Profitability Reporting 24:27

2M ago24:27

24:27

Points of Interest 00:01 – 01:00 – Introduction to Data Systems: Marcel introduces the episode’s focus on designing data systems that empower agencies and businesses to make data-driven decisions with clarity and alignment. 01:00 – 02:30 – Why Agencies Struggle with Data: Marcel explains why many agencies face challenges in getting value from their…

1
E359: From Freelancer to Agency Owner: Luke Maltby’s Growth Story 21:43

2M ago21:43

21:43

Luke Maltby, founder of CoLab, has over 20 years of experience in design, marketing, and web development. From freelancing to running a successful remote agency, Luke has worked with brands like Estrella, Avon, Mini, and Volkswagen while helping other agencies expand their service offerings. His agency focuses on delivering flexible solutions and b…

1
031 Junaid Ahmed: Creating Your Home Studio 37:23

2M ago37:23

37:23

Hey everyone, today I’m joined by Junaid Ahmed. Junaid is the founder of Home Studio Mastery and an expert in transforming home workspaces into professional video production studios. He’s got over a decade of experience in video production and tech solutions, and has helped countless entrepreneurs, influencers, and creators elevate their content by…

1
#415: Everyone Gets Punched in the Face: A Framework for Planning with Tom Walker 1:07:52

2M ago1:07:52

1:07:52

In this episode, I sit down with Tom Walker, a financial strategist who’s all about connecting the big picture to the details—uncovering hidden constraints, planning for the unexpected, and transforming companies into resilient, wealth-generating assets. Tom brings a no-nonsense approach to planning, not to predict every outcome, but to create a fr…

1
How to Use Narrative Psychology in Service Design, With Kristian Aloma 35:35

2M ago35:35

35:35

Points of Interest 00:01 – 00:42 – Introduction to Guest: Marcel introduces Dr. Kristian Alomá, PhD, an expert in narrative psychology and author of Start With the Story, to discuss the power of storytelling in agency service design. 00:48 – 01:14 – Background on Narrative Design: Kristian introduces his agency, Threadline, and explains narrative d…

1
030 Marcel Petitpas: The Ins and Outs of Agency Profitability 52:20

2M ago52:20

52:20

Hey everyone, today I’m joined by Marcel Petitpas. Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance. If you’ve ever struggled to figure …

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