THRIVING BUSINESS Business Insights to Help You Grow Your Business with Ease We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the bliste ...
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How Do You Know When It’s Time to Pivot Your Business Strategy?
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56:06This week, Kate sat down with Louise Matson, founder of the iconic shoe brand ‘Louise M Shoes’ to discuss her journey from a seasoned flight attendant to creating a successful and exquisite line of shoes tailored specifically for airline crew and corporate women, combining both comfort and style. Louise shares her experiences in the shoe industry, …
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Business Planning Done Differently: A Behind-the-Scenes Look at Our Unique 2025 Planning Process
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59:39In episode 47 of the Thriving Business podcast, Sam and I discuss the unique business planning processes we’ve implemented for 2025. After nearly a decade of experimenting with different business planning methods and approaches, we’ve both come up with our own approaches: both a little different, but powerful. Our hope is that our insights inspires…
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How to Successfully Scale a Tech Business: Lessons Learned from 25 Years in Sales, Marketing and Entrepreneurship — with Matthew Wyatt
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1:00:43In this episode, hosts Sam and Kate were honoured to interview Matthew Wyatt, founder of Tech Torque and an expert in helping software and technology companies scale through strategy, sales, and marketing. With over 25 years of entrepreneurial experience, including starting 10 successful businesses, running 4 national companies and two internationa…
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From Just an Idea to a Thriving Coaching Business, with Elle Hack
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56:44In this latest episode, Kate was honoured to sit down with Elizabeth (Elle) Hack, founder of The Canine Care Hub and author of the bestselling book “Fetch More Clients: Effectively Market and Grow Your Canine Business in 6 Weeks”. Elle was a client of Kate’s back in 2020, just before the COVID lockdown, when Elle was first starting her business. El…
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Good vs Bad Marketing: Breaking Down the US Election Results through a Marketing Lens
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51:24In this episode of the Thriving Business Podcast, Sam and Kate dive into the world of marketing through the lens of the recent US election. While politics is at the forefront of many conversations, this episode discusses how successful political campaigns mirror successful marketing campaigns. What You'll Learn: The power of consistency: Kate and S…
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What it Really Takes to Attract Funding for a Start-Up Venture, with Daniel O'Connor
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1:01:36In our most recent episode of the Thriving Business Podcast, we were honoured to sit down with innovation and commercialisation expert Daniel O'Connor. Daniel is on the UN Task Force for Innovation and Competitiveness and has been helping inventors and R&D teams to commercialise their ideas for more than 40 years, so he knows a thing or two about f…
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Surprising New Advances in AI: How to Know What’s Real and Not Real?
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1:00:38Episode Overview: In this episode, Kate and Sam dive into a discussion of how they’re using AI in business as a tool for organisation, strategy, and even as a coaching assistant. They discuss some of the most recent AI developments that are impacting businesses in previously unimaginable ways. They discuss the continuing implications of AI-generate…
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Escaping the Owner's Trap: Making Time to Work ON Your Business, Not IN It
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47:49In this episode, Kate and Sam discuss the enduring challenge of finding time to juggle all the balls as a business owner and specifically, how to make time to work ON your business, not IN it. It's not an easy task to balance client-focused work with the things that help your business grow long-term, like marketing activities — but it's essential. …
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Behind the Curtain with Jessica Gough, The Sugar Duchess: Business, Burlesque and Balancing Acts
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51:56This week we were privileged to be joined by the fabulous entrepreneur-extraordinaire Jessica Gough, a.k.a The Sugar Duchess, founder and owner of Tease Industries Pty Ltd., a company dedicated to providing empowerment platforms for creative artists in the realm of Cabaret and Burlesque. Trained at the WA Academy for Performing Arts (WAAPA) and pre…
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How to Create Revenue Quickly with an Irresistible Offer
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43:48In this episode, Kate and Sam get into detail about the specific characteristics of an 'Irresistible Offer'. A single irresistible offer can significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers. An irresistible offer is a strategic structuring of your products and/or services where the v…
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How Branding and Graphic Design Can Either Make or Break Your Business
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34:05In this conversation, Kate and Sam discuss the importance of strong branding and graphic design, sharing some of the good, the bad and the ugly they’ve seen in nearly a decade of coaching business owners to grow their businesses. They emphasise the need for professional input and guidance in creating a strong visual identity. They highlight the sig…
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Breaking Down SEO (Search Engine Optimisation) as an Essential Tool to Fuel Business Growth
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34:30In this episode, we discuss the importance of SEO (search engine optimisation) as an essential building block of your overall business growth strategy. SEO encompasses all the things you do on and off your website to drive visitors to your website (your online shop front). We emphasise the need to get the foundational building blocks and messaging …
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LIVE with Angie Giltner in Bali: From Tragedy to Triumph, Recovering from Bad Business Decisions
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1:04:49This episode comes to you live from the Inspired Business Retreat in Bali! Kate and Sam unite with Angie Giltner, powerhouse Master Coach and motivational speaker for another episode with Angie (our first episode with Angie is still our most downloaded show to this day - have a listen if you haven’t heard it yet!). Together they reflect on Angie's …
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Master Your Marketing Essentials: Discover How to Harness the Power of Three
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44:49In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential’ l…
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How to Bust Through Revenue Stagnation with the Power of Creative Thinking — with Ortal Green
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1:00:19Summary: In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a pa…
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Trusting the Business Journey, Even When Life Throws You Curveballs
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57:16In this episode, Kate and Sam open up and share some of the things going on behind the scenes that have made life and business challenging in recent months. Building a business is not always an easy journey, especially when life throws curveballs into the mix! Sam shares her recent stressful experiences with some personal medical challenges. She di…
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The Art of Monetisation: How to Set Up Your Business so that it Creates Consistent Revenue
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57:06As business owners, most of us love to share our knowledge and to help others, but to succeed in business you of course need to turn that knowledge-sharing process into revenue generation. In this conversation, Kate and Sam discuss use their podcast as an example of the monetising journey. They discuss the importance of having a clear strategy to b…
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What Makes a Great Salesperson? Lessons from 33 Years in the Sales Industry
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1:00:16Summary: In this episode, Kate and Sam are joined by Katie Nelson from Sales Uprising in the USA. Katie’s a seasoned sales professional with over 33 years of sales experience, so she knows what she’s talking about when it comes to selling! Katie shares her natural journey into sales from her first job at a call centre at age 15 to becoming a succes…
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Unlock the Secrets to Successful Social Media Marketing with Katrina Collins at Butterfly Media
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54:00In this episode of the Thriving Business Podcast, host Sam Morris is joined by a special guest, Katrina Collins from Butterfly Media, to delve into the world of social media marketing and Facebook advertising. Butterfly Media is a digital marketing agency that provides effortless lead generation for professional coaches. Katrina believes every pers…
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SYSTEMOLOGY: David Jenyns Shares How to Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems
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59:44In this episode of the Thriving Business Podcast, hosts Kate and Sam welcome bestselling author and systems master, David Jenyns, to discuss the power of systemisation in business. David shares his entrepreneurial journey, highlighting pivotal moments such as selling pieces of the Melbourne Cricket Ground (fascinating story!) and founding Systemolo…
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Kate & Sam’s Insider Tips for Hosting Retreats & Events Your Guests Will Love
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32:46
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32:46If you’re a business that hosts retreats or events — or you’re planning to — don’t miss this episode! Hosts Kate De Jong and Sam Morris discuss their insights and personal experiences of both hosting and attending retreats and live events. They share what works and what doesn’t work, plus common pitfalls to avoid. They discuss Kate's upcoming Inspi…
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Meet Sydel Sierra, Financially Retired at Age 30 through the Power of Cryptocurrency
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57:38In our latest Thriving Business podcast episode, Kate welcomes Sydel Sierra from Digital Wealth Group. Sydel shares her journey as a young adult, helping her family’s martial arts business achieve international success, to then creating abundant levels of wealth through the cryptocurrency market. Sydel’s entrepreneurial spirit, cultivated by her fa…
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To Niche or Not To Niche? The Pros and Cons of Niching and a Fresh, Liberating Approach to Business
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30:45In this episode, Kate and Sam tackle a topic that many business owners struggle with: whether or not to “niche down”. Many business coaches advise people to find a niche, which means targeting a specific segment of the market with a specialist service. There are many advantages to doing this, however it can also be constraining and high-risk. Kate …
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Navigating Business Shame, Sharks and Broken Promises
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42:22
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42:22Today marks a special milestone for us as we celebrate our 25th episode which means we’ve made it to the top 1% of all podcasts launched worldwide! Join us in this celebration as we delve into the power of persistence, along with other taboo topics that often remain shrouded in silence (but which we know are experienced by many) - including the sha…
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How Our Definition of “Success” is Making Us Stressed, Anxious and Unwell — and What We Can Do About It
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37:21
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37:21Summary: In today’s episode, Kate shares her exciting news about approving her TEDx talk for 2024. The topic? The Fulfilment Effect: How Career Contentment Drives Global Health, Happiness, and Prosperity. Kate and Sam dive into a deep conversation about how our societal expectations, the messages we give our children, our definition of “success” an…
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Forbes Top 10 Business Trends for 2024: Navigating the Human Side of Business as AI Takes the Wheel
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39:20Summary: This episode of the Thriving Business podcast delves into the 2024 business landscape, spotlighting the top five pivotal trends based on Forbes analysis for the coming year. Firstly, the advent of Generative AI emerges as a powerful force, necessitating companies to formulate clear AI strategies for sustained competitiveness while emphasis…
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Halve Your Marketing Time & Effort Using AI: Sam Shares Her Secrets to Producing Limitless Content in Minutes
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34:51Summary: Artificial Intelligence (AI) is becoming increasingly important when it comes to leveraging your time and increasing your productivity, which we all know is the number one challenge and goal for business owners. The more time you can spend on revenue generation, the better! But you still have to have a consistent online presence in the mea…
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Finding Clarity and the ‘Right’ Path to Business Growth
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35:24Join Kate De Jong and Sam Morris in this episode of the Thriving Business Podcast as they candidly share their entrepreneurial journey, exploring the challenges of finding clarity, embracing specialisation, and achieving business growth through getting clear on their own unique zone of genius. There are so many different pathways available to achie…
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Business Fixer Richard Wiles Shares How Startups Can Succeed, Sustainably
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45:29In this week’s new episode, Kate De Jong and Sam Morris welcome Richard Wiles, an expert in start-ups, capital raising and corporate environmental, social and governance (ESG). Affectionately called ‘The Business Fixer’ by his peers, Richard has a unique ability to analyse businesses to quickly find their most effective pathway to growth. The discu…
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Digital Marketing Secrets that Every Business Needs to Know About with Anthony Raspa from Dezign Digital
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45:32
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45:32In this week’s episode, Kate De Jong and Sam Morris are joined by Anthony Raspa from Dezign Digital, a Perth-based digital marketing agency. Together they explore the intricacies of digital marketing—a terrain familiar yet often challenging for Sam and Kate. This episode is a treasure trove of insights for anyone navigating the digital marketing la…
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The Real Reason Why We Need More Women Succeeding in Business
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38:54Men need to work less. That's the topic of today's discussion! With all the female empowerment stuff out there these days, it’s easy to forget the men. Hosts Kate De Jong and Sam Morris tackle challenges and societal norms surrounding gender roles in both business and parenting and Sam shares an epiphany she had about her true ‘why’ — which has mor…
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What’s Your Signature Business Offer? Learn Why It’s Important to Have a Signature Service and How to Find Yours.
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36:43In this episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris discuss why it’s important to have a clear ‘signature service’ or core offering in your business. They emphasise the value of aligning your signature service with your zone of genius, your passion and your avatar’s key challenges and desires. The hosts also stress t…
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How to 10x Your Business and Master Ultra-Targeted Marketing: Pioneering Business Insights
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35:24Summary: In this new episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris dive into their recent experiences and insights with speaking events and books. They begin by discussing Sam's attendance at a James Clear event, where she was motivated to make changes based on the principles from James Clear's book, "Atomic Habits”. T…
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Are You Running a Traditional Business or a Thought Leader’s Practice? A Powerful Conversation with Matt Church
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49:10
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49:10In this enlightening Thriving Business Podcast episode, hosts Kate De Jong and Sam Morris engage in a deep conversation with Matt Church, the founder of the Thought Leaders Business School. With over 15 years of experience, Matt and his team empower experts to bill $500K-$1.5M annually, working just 50-200 days with minimal staff. They're on a miss…
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Angie Giltner, Master Business Coach: How She Went From $2.84 to Building a Successful Business Empire!
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54:35
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54:35In this new episode, Thriving Business Podcast hosts Kate De Jong and Sam Morris sit down with Master Business Coach, Angie Giltner. Otherwise known as "The Girl with the Purple Hair" and based in Ohio, USA, Angie shares her remarkable 10-year journey as a business owner, highlighting a pivotal moment when she decided to start her own business afte…
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Navigating the World of AI-powered Marketing
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49:47In this episode, Kate and Sam dive deep into the fascinating and rapidly developing world of AI-powered marketing. They share what AI marketing really is and how it can be harnessed for optimal results without falling into common pitfalls. Kate and Sam share their personal experiences with AI in their businesses, especially in email marketing and s…
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Cindy Kennedy from the Centre for Sass & Soul on Standing Up and Speaking Out
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53:19
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53:19In this episode, Kate sits down with transformative leadership coach Cindy Kennedy in a candid and insightful conversation about the journey of finding your voice, embracing vulnerability, and speaking your truth in professional environments. Cindy is a motivational coach and keynote speaker who shares her personal experiences, from discovering her…
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Getting Candid: The Insecurities, Challenges, and Fears We Face as Coaches and Business Owners
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54:29
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54:29In this episode, Kate and Sam dive deep into the world of business ownership, vulnerability, and the reality of running a business. They openly share their insecurities, challenges, and fears as coaches and business owners, shedding light on the behind-the-scenes struggles that often go unnoticed and are mostly not talked about. Join them as they d…
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Harnessing intuition to do better business with Intuitive Reiki Master Lisa Brandis
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56:27In this episode, we had the pleasure of interviewing our dear friend and business colleague Lisa Brandis, founder of Intuitive Reiki International and author of the newly released (and incredible!) book "Intuitive Reiki: A Transformational Journey of Deep Spiritual Awakening." In our discussion, Lisa shares her experience and insights on integratin…
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Conquering Fear as a Business Owner and Other Essential Mindset Shifts
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47:22
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47:22In this episode, Kate and Sam dive into discussions about the power of mindset shifts on the journey towards personal and professional growth. They explore fascinating topics such as the influence of movies and documentaries on mindset, the challenges of fear in entrepreneurship, and the importance of surrounding oneself with the right people to el…
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Venture Capital and Gender Bias: How Questions Shape Funding Allocation
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39:14In today’s episode, Kate and Sam discuss a thought-provoking article that was published in The Harvard Business Review. The article explores how male and female entrepreneurs get asked different questions by venture capitalists, leading to funding disparities. Despite female business ownership being high, women receive only 3% of venture funding. T…
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Accelerating the Journey from Startup to Profit: Mastering the Essentials
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37:19In this episode, Kate and Sam discuss the challenges of starting a business from scratch and share their insights on the essential steps needed for success. They emphasised the value of finding your unique selling proposition and focusing on the gift you have to offer. Kate talks about her journey of charging for her services based on value rather …
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Marketing Essentials to Grow Your Business with Ease
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39:35In this episode of Women Doing Business, hosts Kate De Jong and Sam Morris start with a discussion around the TV series "Paper Giants" and its portrayal of Ita Buttrose and her pioneering role for women in media. Buttrose became the founding editor of the hugely successful Cleo magazine in 1972 and was the first woman to be appointed editor-in-chie…
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Authentic Selling and the Power of Downtime in Business
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55:15In this episode, Kate and Sam delve into the value of creating space for relaxation and inspiration in business as a means to access your intuition and the powerful insight you need for business growth. They share their experiences at Kate’s recent Inspired Business Bali Retreat and Sam’s upcoming guided European tour. They then delve into the topi…
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The Realities of Being a Woman in Business: Menstruation, Menopause, and Hormonal Swings
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35:24In this episode, Kate and Sam dive into a candid conversation about the often unspoken challenges faced by women in the business world. From the taboo surrounding topics like menstruation and menopause to the impact of hormonal swings on productivity, they explore personal experiences and shed light on the importance of addressing these issues open…
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The Art of Delegation: Streamlining Your Business with Expert Outsourcing
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47:07In this podcast episode, Kate and Sam discuss the topic of outsourcing and the benefits it can bring to business owners. They emphasize the importance of finding the right virtual assistant (VA) and highlight the skills and capabilities to consider when hiring one. They stress the importance of outsourcing tasks that are cheaper than the business o…
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Motherhood and Entrepreneurship: Navigating the Dual Journey
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33:09
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33:09In this episode, hosts Kate and Sam dive into the fascinating, rewarding and challenging world of growing a business and a family at the same time. Drawing from their own experiences as mothers and business women, they candidly share the joys, struggles, and unique obstacles they have encountered along the way. In this thought-provoking conversatio…
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Breaking Barriers: Thriving in Business as Women
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35:23In this episode, Kate and Sam embark on their podcasting journey, sharing their excitement and the inspiration behind starting this show. Drawing from their extensive experience as coaches, they discuss the profound conversations and "aha" moments that have shaped their understanding of women in business. Discover the common challenges faced by wom…
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