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Join us every week on Capital Workspaces presents The HUB podcast as we highlight local entrepreneurs, businesses, and the members of Capital Workspaces. Each week we speak to the owners, founder, and even the employee of businesses in the DMV to learn a little more about them, their business, and their journey to the DC, Maryland, and Virginia - DMV - metropolitan area. Already a member of Capital Workspaces? Take advantage of this platform. The first interview is free and will be featured ...
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Seed Money

Jayla Siciliano

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Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY turn your amazing idea into reality! Whatever your idea is... - product - app - real estate deal …or maybe you want to build or expand your small business… if you’re struggling to get people to believe in your vision and you don’t need a billion-dollar deal in Silicon Valley, Seed Money will unlock the answers you’ve been looking for! Hosted by Jayla Siciliano, Shark Tank Entrepreneur, MBA, ...
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Investors invest in progress not ideas. When an investor is evaluating hundreds - even thousands of pitch decks, this critical piece could be just the thing that makes you stand out. An investor is more likely to fund a startup if it’s poised for growth and it clearly shows in the pitch deck. That’s where milestones come in - most founders miss thi…
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When most of us are starting our companies, we’re laser focused on the financial goals, finding investors and getting start-up capital. Yes we might be passionate about the product, but we don’t necessarily take the time to consider if this business actually aligns with our personal goals, and what we want our lives to look like. But I’ve learned f…
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Getting on an investor’s radar, perfecting your pitch, and ticking all the boxes to get funded feels like a tall order for early stage founders. You need to have a story that cuts through the noise of thousands of other startups. You need to build a network of potential investors who align with your business and industry. You need a competitive pit…
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If you’re a startup founder, the last thing you need is a dumpster fire of a digital workplace. You can’t find critical documents. You’re missing important emails. You constantly find yourself double booked. A lack of digital organization isn’t just a minor annoyance, it can really slow your business down. How do you create a sense of digital peace…
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Send us a text Welcome back to Capital Workspaces The HUB Podcast! In our first heartfelt episode, we dive into the inspiring story of a man who found a unique way to give back to those who served. The founder of Freedom Brew is a passionate entrepreneur and proud military veteran, who turned his love for craft beer into a powerful mission. After w…
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Running a startup? I bet you feel like a human Swiss Army knife sometimes—doing everything from marketing to operations, while trying not to lose your mind in the process. But here’s the thing: doing it all yourself? That’s a fast track to burnout city. Enter: Virtual Assistants (VAs). These people can help lighten the load, but there’s an art to f…
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In entrepreneurship, success isn’t a straight line. Even the most successful business owners have had to deal with losses, failures and pivots along the way. Building a business from the ground up is hard. Having what it takes to keep going when it gets tough is even harder. You might struggle to raise money, have to build your business in a recess…
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Creating the perfect pitch deck is probably one of the biggest challenges for entrepreneurs seeking funding. Investors see thousands of pitch decks, so how do you make sure yours actually stands out and gets your point across? How do you avoid getting dinged for formatting? How do you show the numbers while also telling a story? It’s A LOT to think…
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A big part of nailing an investor pitch is making sure it’s not just about numbers. Metrics matter, but investors want to feel connected to your business on an emotional level, and customer feedback is key to that. Lately, I’ve been noticing that a lot of pitch decks are missing this crucial piece and honestly, it could make or break your pitch. Sh…
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One of the hardest things about pitching to investors is keeping your cool when they ask questions. It’s really easy to get flustered and thrown off your game when they’re hitting you with really hard questions about your business. What if they ask you a question you don’t know the answer to? How do you avoid fumbling or rambling your answers? With…
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The process of raising capital has so many moving pieces, even the most motivated entrepreneur can find themselves overthinking what they need to do. The challenge is: overthinking often leads to stalling and procrastination, which then makes us lose the precious momentum we’ve built along the way. Learning to push through our own overthinking is a…
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For consumer products, packaging plays a huge role in your ability to raise money and get onto shelves. Investors and retailers are looking for traction, so you need to have packaging buttoned up before you even approach them. But here’s the challenge: great packaging is expensive, and cheap packaging is very easy to spot and can tank your marketab…
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Getting investors or bootstrapping? That’s one of the hardest decisions founders have to make. On one hand, raising capital has many benefits - you have a longer runway, more resources, and more cash to hire people and pay them well. It provides enough cash to get through the competitive hurdles to bring your product to market. But outside capital …
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Should founders pay themselves? It’s probably the biggest debate in the startup world. Many entrepreneurs believe sacrificing and struggling is necessary to succeed; that we should put everything towards growth to our own detriment. Here’s the truth: being in survival mode isn’t the best state for a founder to be in. You can’t think, be creative or…
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When you have a consumer product, getting picked up by a retailer is a HUGE win. There’s nothing better than a stack of juicy purchase orders and a stream of customers lining up to buy what you created! But here’s the challenge: there is a ton of competition for shelf space, and a lot of products clamoring for the attention of retailers. It takes a…
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In today’s competitive, capital-strapped market, getting your business funded is a lot harder than it used to be. Entrepreneurs have access to a fraction of the funding that was easily available just a few years ago. Investors want a sure thing, so founders are jumping through a lot more hoops to get capital. It’s not enough to have an initial idea…
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Entrepreneurship is not easy, and even the most motivated entrepreneurs find themselves feeling uninspired from time to time. Instead of driving hard towards something, we find ourselves stuck in the mud, spinning our wheels and wondering how to get back into momentum. Whether you’re trying to raise money or you’re experiencing a lull between big p…
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A couple decades ago, being a startup founder meant packing up and moving to Silicon Valley. It was the only way to easily access customers, investors and advisors. Today, you can build a business from just about anywhere without sacrificing the vital resources you need to validate your idea and get funded. As a result, many entrepreneurship commun…
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In the world of food entrepreneurship, having a product that tastes GOOD is only the tip of the iceberg. Going from your kitchen to a store shelf comes with a ton of considerations, steps and potential snags. The margins are razor thin. Safety and stability are critical factors that can affect the viability of the product. Getting investors, retail…
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For an early-stage entrepreneur, strategic partnerships are a critical lifeline and launchpad for growth. They allow you to amplify your mission, gain brand awareness and get input from investors and potential customers. In the world of purpose-driven consumer products, it can be hard to know where to find these collaborators, but it’s often as sim…
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So you’ve pitched your idea, an investor loves it and wants to give you resources to grow your business. Well done! You’ve just secured a big piece of making your vision a reality - and that’s a huge feat. Now it’s time to close the deal and actually receive the funding you’ve been seeking. Remember, once you sign the dotted line and they wire the …
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When entrepreneurs send a pitch deck to angel groups, they don’t realize they have a short amount of time to grab the attention of investors. Angel groups are evaluating hundreds of pitch decks a week, so you have as little as 2 minutes to pique their interest and make them want to respond to you. There are some things entrepreneurs do that instant…
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Congratulations! You just found an investor who believes in you and wants to fund your business. Now comes the next hard part - structuring the deal and setting up your startup paperwork. For early stage entrepreneurs, the step can be confusing and overwhelming, but it doesn’t have to be complicated. In fact, you can get it dialed in quickly with m…
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Coming up with a brilliant business idea and sharing it with the world. Raising money and getting investors to fund said brilliant idea. Getting your first customers and crossing the profitability line. These are all stops along the entrepreneurial journey. Each of them can be hard enough to make you want to throw in the towel and go back to corpor…
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In order to get funding for our businesses, we have to find and pitch to investors. Sounds easier said than done, right? This is one of the most nerve wracking and challenging steps you’ll take, but it is worth it. If you put yourself there and talk to enough people, you will get the funding you need. Even if you’re an introvert. Even if you hate n…
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Before we can go out and raise money for our businesses, there are things we need to have dialed in. The idea, the numbers, our pitch and the investors we’re going after. This stuff is critical, but THE most important thing is the relationship we have with money. Trying to raise money without dialing in our money mindset is a recipe for burnout, di…
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When you know that you’re an entrepreneur at heart but you’re still working your W2 job, when do you jump ship? It’s the age old question all aspiring business owners ask themselves. On one hand, we can burn the boats and go all in on the business. You’ll have way more time to dedicate to it and you can scale faster. Or you can get the business off…
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If you’re anything like me, being an entrepreneur appeals to you because you can design the life you want and enjoy a level of freedom you can’t get from a 9-5. The problem is: a lot of us build businesses that end up creating more stress and eat away at the freedom we got into it for. Finding a business that meets your lifestyle goals is ideal. Fo…
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For entrepreneurs, running fast and charging hard comes with the territory. But that could be doing nothing but running us into the ground. A lot of the things we think are “normal” parts of building and running businesses are actually signs of burnout. So many of us are stuck in that “wired and tired” mode and we don’t even know that we’re well ov…
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The playbook of raising money that people used to rely on has changed a lot over the last few years. Now that the market is more competitive and the pace of innovation is so much faster, what worked a decade ago won’t produce the same results today. Some of the best practices we were taught aren’t as entrepreneur-friendly as we think. A lot of foun…
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When you build a business, you aren’t just creating a product, you’re also setting up a legal entity. The legal side of things can be daunting (and expensive), especially when you intend to raise capital in the near or far future. Before you can even think of approaching investors, first-time founders have to make sure they have the legal ducks in …
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Fear is something everyone struggles with - whether you’re trying to raise seed money or (believe it or not) a billionaire who has already had success. No wonder they call fear the final frontier! We often focus on the tangible aspects of entrepreneurship, but the mental and emotional stuff play a huge role in our success. In fact, if we don’t work…
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In the journey of starting a company, realizing that you need to raise money is par for the course. Maybe you need to test your product’s viability, increase your stock, or grow your team…these steps require funding. Venture capital is the path many entrepreneurs take, but there are actually 7 other ways to get the funding you need. Each method has…
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Raising money through investors is the default for growing a company, but it might not be the right move for everyone. Taking the VC route is like walking through a one-way door - once you make that decision it sets you on a specific trajectory. That’s why more entrepreneurs are being thoughtful about the decision, and even opting out of raising mo…
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The process of raising money is as much a mental one as it is a financial one. Before we start finding and pitching to investors or even structuring our deals, there’s a step we can’t skip, working on our mindset. There’s no sugar-coating it - getting funded is one of the hardest things you’ll do. You’ll get told your idea doesn’t doesn’t work. You…
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The process of building a company, getting funded and bringing a product to market isn’t just data-driven. It’s gut-driven too. The numbers matter, but when you’re building a product without market acceptance, you have to trust your intuition and persevere when you’re told it won’t work. In many ways, taking an entrepreneurial risk is a lot like ta…
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Building a company, going on Shark Tank, raising $1 million dollars and working with Mark Cuban. Sounds like an entrepreneur’s dream, right? Well, that’s what I thought, until I walked away from it. It was the hardest decision I’ve ever made, but also the best one. When you build your own company, it becomes an extension of you, so stepping away is…
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In the path to getting funding for your idea, meeting with investors is the most important checkpoint. You only have one shot at a first impression, so the more dialed in your presentation is, the more successful you’ll be. From pitch decks to financials, there’s a ton of work that goes into preparing for that face-to-face with a potential funding …
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Send us a text Welcome back one of our most popular guests, Maria Leonard Olsen - a woman of many talents - lawyer, journalist, author, and a beacon of empowerment. In this episode, we dive into Maria’s journey of overcoming personal challenges and using them to fuel a life of service and inspiration. We’ll discuss her approach to turning life’s ob…
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Send us a text In this episode, we celebrate the efforts of two SGAP Leaders-in-training who are greening their community, one tree at a time. Join us as we follow journey, distributing saplings and seeds to neighbors, teaching the importance of urban forestry, and planting the foundations for a sustainable future. Their hands may be small, but the…
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The best products disrupt tired categories and breathe new life into done-to-death ideas, but is it still possible? Every year, there are fewer categories to disrupt, especially in clothing-based niches. How can you compete when people can easily buy knock-offs, dupes and cheap goods all over the internet? By going premium, identifying an emerging …
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Years later, people still ask about this story. So here it is. Pitching to a group of influential investors is a nerve-wracking experience, and that’s even before you have to do it on national TV! It’s not just a business presentation - you have to be entertaining, compelling, relatable and likable. I found that out when I appeared on Shark Tank. A…
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The world of seed funding runs on two currencies - money and connection. Investors aren’t just paying attention to the financials, they are looking for a compelling story that makes them connect with us and then want to get on board. Crafting our story is a step we can’t skip in the early stages of our businesses. The more clarity we have on it, th…
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Send us a text In this heartwarming episode, we take you behind the scenes of a remarkable event where students from SGAP (LITs) Leaders-in-training program came together to fight hunger. “International Food Day” is more than just a celebration of diverse cuisines; it’s a movement led by passionate students dedicated to ending hunger in their commu…
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Early-stage fundraising may be a stressful stage in business, but it can also be the most invigorating and exciting time. The determination, drive, conviction, and guts it takes to get seed money is a powerful life force. It’s not just an opportunity to get the resources we need. It’s a chance for investors to access your awesomeness, and absorb th…
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Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY turn your amazing idea into reality! Whatever your idea is.. product app real estate deal …or maybe you want to build or expand your small business… if you’re struggling to get people to believe in your vision and you don’t need a billion dollar d…
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Send us a text In partnership between Capital Workspaces and SGAP LEADERS, the next three episodes of THE HUB Podcast we got to interview youth leaders or LIT (Leaders-in-training) in the SGAP Leadership Program about their community projects. In these inspiring episodes, we spotlight the incredible initiatives led by the youth leaders or LIT (Lead…
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Send us a text In this week’s episode, we delve BACK into the captivating world of travel design, and welcome back a very special guest: Heather Lane Chauney, owner of Heather Lane Adventures. Join us as we explore how meticulously crafted itineraries can transform a simple trip into an unforgettable adventure. We’ll discuss the latest trends in tr…
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Send us a text www.cathyabramson.org Thanks for listening! Subscribe to hear more stories from local professionals, entrepreneurs, and businesses every week! Leave a comment, message us on social media, or contact us directly to share your thoughts on this weeks episode. If you would like to be guest on The HUB send us an email with your informatio…
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Send us a text This week's episode features Patrick Smith, owner of Spotless Auto Spa. Utilizing years of experience and expertise gained from working in automotive detailing and repairs, Patrick decided to start his own automotive detailing company. He also shares some stories of the strangest things he has encountered in his line of work; from a …
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