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Critical and timely topics focused on equity, homelessness, substance use, mental health, and trauma. Our hosts interview health and human service experts, researchers, and advocates. Conversations explore how we can adapt our systems to the rapidly changing landscape of social services. For more information visit c4innovates.com.
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The PricePlow Podcast

Supplement Industry Thought Leaders

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The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on https ...
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In a special episode of the PricePlow Podcast that includes a tasting panel, we welcome Sebastian Poulsen, Application Scientist at Arla Foods Ingredients, to explore the future of ready-to-drink protein beverages. Alongside returning guest Preston Losee, Sebastian guides us through an extensive sampling of innovative protein drink concepts powered…
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Karran Larson shares strategies for increasing accessibility and creating welcoming recovery services for people who are deaf and hard of hearing with host Ashley Stewart. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Lea…
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On Episode #160 of the PricePlow Podcast, Mike and Ben continue their conversation from the Basic Supplements launch, this time joined by Jack Sehgal, CEO of Nutrablend Foods, and Chuck Zhang for an in-depth discussion about supplement manufacturing, quality control, and the evolving Chinese market. After our fascinating discussion with Basic Suppl…
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In Episode 159 of the PricePlow Podcast, Ben, Mike, and a panel of beta-testers from the PricePlow Discord sit down with Dan Grasso from MuscleTech to dive into the evolution of the fan-favorite pre-workout, EuphoriQ. Known for its balanced energy and smooth focus, EuphoriQ quickly became a staple in the supplement community after its initial relea…
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Gina Albano and Kiya Kennebrew share strategies for supporting students thru restorative practices with host Dwayne Watkins. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More Gina Albano Kiya Kennebrew Youth Well-B…
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On Episode #158 of the PricePlow Podcast, Mike and Ben are joined by Jonathan Scheiman, co-founder and CEO of FitBiomics, to discuss VNella, a revolutionary probiotic strain derived from the microbiomes of elite athletes. The conversation explores how this cutting-edge innovation optimizes endurance, reduces fatigue, and brings next-generation biot…
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In Episode 157 of the PricePlow Podcast, Mike and Ben sit down with Kyle Thomas, Chief Commercial Officer of Nutrabolt, to discuss the company’s groundbreaking partnership with The Hershey Company. Kyle, who joined Nutrabolt in 2021 after years in the Coca-Cola system, provides unique insights into how this collaboration came to be and what it mean…
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Ashley Stewart shares how she developed and uses the Authentic Change Framework to support individual, community, organizational, and systems change with host Dwayne Watkins. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. …
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On Episode #156 of the PricePlow Podcast, Mike and Ben welcome Marc Curcio and Laura Valley to discuss the founding of Basic Supplements and its mission to provide high-quality, simplified nutritional products. In today’s fast-paced supplement industry, consumers are often bombarded with complex products boasting long lists of ingredients and lofty…
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Live from the Kyowa Hakko USA booth at Supply Side West 2024 in Las Vegas, Mike and Ben sit down for a functional beverage roundtable featuring Lou Ferrer (MacroCap Labs) and Darin Decker (Applied Nutrition USA). MacroCap Labs is a dietary supplement manufacturer that has aggressively moved into the canned beverage industry — they’re the ones respo…
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Ashley Stewart shares what it means to lead with an equity first approach with host Livia Davis. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More Ashley Stewart Livia Davis Equity Initiatives at C4 Innovations Why…
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For Episode #154 of the PricePlow Podcast, Mike and Ben sit down with Sandy Almendarez, the Vice President of Content at Informa Markets, to discuss SupplySide West 2024 live from the event. Sandy provides an introduction to her role and responsibilities, overseeing the educational programming and content for the large trade show. We reached out to…
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Roni Hodges and Ashley Stewart share why discussing diversity, equity, and inclusion is critically important with host Dwayne Watkins. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More Roni Hodges Ashley Stewart Dw…
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In Episode 153 of the PricePlow Podcast, we’re joined by Danielle Citrolo, Vice President of Scientific and Regulatory Affairs at Kyowa Hakko USA, to discuss exciting new research on Cognizin Citicoline. Cognizin, an industry-leading nootropic ingredient known for its benefits in brain health, has long been praised for its ability to support focus,…
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Jess Sneed and host Ali Hall discuss how Motivational Interviewing strategies are the same and different in online and chat-based settings compared to in-person interactions. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. …
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In Episode #152 of the PricePlow Podcast, Mike and Ben are joined by Shawn Wells, Chief Science Officer, and Dustin Elliott, the new Chief Brand Officer at NNB Nutrition, to explore the innovative world of nutraceuticals and the exciting future of the company. Shawn, a returning guest, shares his insights on NNB’s cutting-edge ingredient developmen…
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In Episode 151 of the PricePlow Podcast, Mike and Ben sit down with Bill Russell, CEO of Magnum Nutraceuticals, for an insightful discussion on building a premium supplement brand in an increasingly crowded market. Bill, who acquired Magnum Nutraceuticals two years ago, shares his unique journey from a customer of the brand to its leader. With a ba…
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Rio-Madison Aracri and Katie Kobie share strategies to support mindfulness and wellness with host Dwayne Watkins. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More Rio-Madison Aracri Katie Kobie Dwayne Watkins Your…
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Dr. Garrett Smith, known as the Nutrition Detective, joins the PricePlow Podcast to discuss his journey into the world of vitamin A toxicity and its connection to numerous health issues. This is an impactful episode, as we’re learning how damaging this fat-soluble class of molecules is — especially when consumed in excess over time — and how diffic…
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Welcome to Episode #149 of the PricePlow Podcast! In this special episode, Mike and Ben take you on a journey to Salt Lake City, where they visited the cutting-edge facilities of Sensapure Flavors. After spending 36 immersive hours learning the intricacies of flavor science, they sit down with two industry experts: Scott Zimmerman, a seasoned flavo…
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On Episode #148 of the PricePlow Podcast, Mike and Ben welcome Elias Chiatalas, CEO of SEE Nutrition, to discuss aXivite, a supplement ingredient known for fat loss and sports performance benefits. Elias shares his journey, starting as an athlete and pursuing a degree in physical therapy, before moving into strength and conditioning. His passion fo…
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Maryanne Frangules and Noel Sierra discuss the advantages to sharing the voices of people with lived/living experience with host Ashley Stewart. This episode is sponsored by the Massachusetts Department of Public Health Bureau of Substance Addiction Services (BSAS). Visit c4innovates.com, subscribe to receive newsletter and training updates, and fo…
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On Episode #147 of the PricePlow Podcast, Mike and Ben are joined by Eric Withee, the Director of Ingredient Innovation at Freemen Nutra. The top of conversation is a new dietary supplement ingredient named Digexin, which is a combination of ashwagandha and okra extracts designed to support gut health. Freemen Nutra is traditionally a distributor o…
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On Episode #146 of the PricePlow Podcast, Mike and Ben welcome Steve Fink, Vice President of Marketing, and Dr. Jeremy Appleton, Director of Medical and Scientific Affairs, from PLT Health Solutions, a company specializing in natural, botanical ingredients. In this episode, we dive deep into the science behind some of the most innovative cognitive-…
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Dwayne Watkins and host Ashley Stewart share self-care perspectives and strategies for when your identity overlaps with your work and passions. This episode originally released on March 25, 2024. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources …
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On Episode #145 of the PricePlow Podcast, Mike and Ben sit down with Christian Jonassen and Preston Losee from Arla Foods Ingredients to learn more about manufacturing protein bars and high-protein snacks – especially from the ingredient perspective. Arla Foods Ingredients is a subsidiary of Arla Foods, the world’s fourth-largest dairy company. We …
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Ronitia Hodges and Ashley Stewart share ways to celebrate your accomplishments and the progress of others and discuss why it is important. This episode originally released on October 10, 2023. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to …
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On Episode #144 of the PricePlow Podcast, Mike and Ben welcome Dominic Kuza of Raw Nutrition and Revive MD, who comes on to explain some of the new formulas he’s been working on at the two companies since starting earlier this year. Dom was invited to explain his new formulation, the forthcoming Revive MD Sleep supplement, but as we dive deeper, he…
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Kelli Parcher shares experiences supporting youth and young adults via Global Leasing—a three-way leasing strategy for tenants, property owners, and organizations—with host Ashley Stewart. Sponsored by the Washington State Health Care Authority. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, F…
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Ghost Lifestyle founder and CEO Dan Lourenço is back for his six appearance on the PricePlow Podcast, and this one’s quite the catch-up, with discussion of all things big and small. This episode focuses mainly on the Ghost Legend V4 launch, which brings a massive formula (look at the size of the tub in the picture) yet at a lower price. We get into…
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Daisy Hernandez shares experiences with the intersections of corrections, reentry, and recovery, including traumas before and after incarceration with host Ashley Stewart. This episode is dedicated to Gloria E. Resto, Daisy’s grandmother. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook…
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In Episode 142 of the PricePlow Podcast, Mike and Ben continue the conversation with Chad Kerksick, President of the International Society of Sports Nutrition (ISSN). We met Chad in Episode #141 — he’s an esteemed researcher in exercise science and nutrition. This episode delves deeper into the specifics of study design and the exploration of innov…
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In Episode 141 of the PricePlow Podcast, Mike and Ben welcome Chad Kerksick, President of the International Society of Sports Nutrition (ISSN), to discuss his journey in exercise science and nutrition research. As a university professor and director of the Exercise and Performance Nutrition Laboratory at Lindenwood University, Chad has tons of expe…
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Tiffinee Scott shares strategies for supporting families navigating recovery with host Ashley Stewart. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More More of Tiffinee’s story (and see her garage) “We’re Constant…
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In Episode 140 of the PricePlow Podcast, we’re joined by Dr. Barrie Tan, founder of American River Nutrition, for an in-depth discussion about the powerful nutrient geranylgeraniol (GG, sold as GG-Gold) and its wide-ranging health benefits – especially with respect to muscle. Dr. Tan, a renowned expert in the field of phytonutrients and the world’s…
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Rowan Willis-Powell and host Ashley Stewart discuss the role and importance of youth peer support. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More Rowan Willis-Powell Ashley Stewart Youth Advocate to Advocate for…
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The crew is back in Washington DC for the 2024 NPA Fly-In Day, held on May 22, 2024! This podcast was filmed the night before, featuring a star-studded cast that includes: Jim Emme, CEO of NOW Foods Kyle Turk, Natural Products Association Rick Collins, the one and only Mike DiMaggio, Chief Legal Officer at NutraBolt Mark LeDoux, founder and CEO of …
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Michelle Simons and Jim Higgins discuss the benefits of peer support with host Ashley Stewart. This episode is sponsored by the Massachusetts Department of Public Health Bureau of Substance Addiction Services (BSAS). Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTub…
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Minister Randy Muhammad and Brother Jeffrey Lewis discuss supporting recovery for Black, Indigenous, and other people of color (BIPOC) including peer support and community engagement strategies with host Ashley Stewart. This episode is sponsored by the Massachusetts Department of Public Health Bureau of Substance Addiction Services (BSAS). Visit c4…
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In episode #138 of the PricePlow Podcast, we introduce you to Gary Millet, the co-founder of Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. This is a continuation of Episode #131 with Rob Rogers, Gary’s business partner. In the previous episode, Rob explained how goBHB was back on the market, and took us thr…
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It’s an episode we’ve been wanting to do for years: the legendary Jose Antonio, co-founder of ISSN, the International Society of Sports Nutrition. Jose, better known as Joey, has been in the game since the very beginning, and gives us his background in an incredibly entertaining and informative podcast episode. ISSN and the Industry Battle for Crea…
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Keon Lewis and Ashley Stewart discuss the importance of addressing suicide prevention strategies and resources in the workplace. Trigger Warning. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and YouTube for more resources to grow your impact. Learn More Keon Lewis at Caba…
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For our final installment of Podcasts held at the 2024 Vitamin Shoppe Brand Summit, we hosted Chris Gronkowski of Ice Shaker for a fun 20 minute discussion to get the story on how he started the growing business, which was first introduced to the world on the hit TV show, Shark Tank. From the NFL to Shark Tank to the NFL: Chris Gronkowski’s Ice Sha…
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Quite a bit has happened since Episode #068 with Matt Karich, the enterprising founder of Soul Performance Nutrition. He’s gotten deeper into ultra-endurance sports, and has dropped a few incredible new supplements. So we brought Matt back on to talk about his latest endeavors, getting the official catch-up from over two years of progress. The two …
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Brother Jeffrey Lewis and Jill O’Brien share strategies for training the Massachusetts substance use peer support workforce with host Ashley Stewart. This episode is sponsored by the Massachusetts Department of Public Health Bureau of Substance Addiction Services (BSAS). Visit c4innovates.com, subscribe to receive newsletter and training updates, a…
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Following Episode 133 with Lee Wright, CEO of The Vitamin Shoppe, we head back to the company’s 2024 Brand Summit in Dallas, TX to take a look behind the scenes with some key leaders on the formulation and regulatory side of the company. Inside the Vitamin Shoppe Brands Episode 134 of the PricePlow Podcast is a double feature — first, we talk to Se…
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Our coverage of the 2024 Vitamin Shoppe Brand Summit continues, following up with special guest Jocko Willink on episode #132. To get a better background on what the Brand Summit is all about, and the direction of The Vitamin Shoppe itself, we went straight to the source — the CEO himself: A Quick Discussion with Lee Wright, The Vitamin Shoppe CEO …
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Emily Abell and host Ashley Stewart discuss benefits and challenges of Global Leasing, a three-way leasing strategy for tenants, property owners, and organizations. Sponsored by the Washington State Health Care Authority. Visit c4innovates.com, subscribe to receive newsletter and training updates, and follow us on Twitter, Facebook, LinkedIn, and Y…
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While at the 2024 Vitamin Shoppe Brand Summit, we were honored to have none other than Jocko Willink of Jocko Fuel on the PricePlow Podcast for Episode 132. Jocko Willink: Founding Jocko Fuel and Jocko’s Supplement Stack We had a quick discussion about the founding of Jocko Fuel, how they strive to do the right thing and formulate supplements in th…
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For Episode #131 of the PricePlow Podcast, we sat down with Rob Rogers from Axcess Global, the parent company of Ketone Labs, Real Ketones, Vault, and many others. Ketone Labs is best known for selling goBHB, the patented exogenous BHB dietary supplement ingredient — which is the main topic of this podcast. Rob and his business partner Gary Millet …
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