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Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk t ...
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We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks. Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP. The report shed light on a critical issue: the consequences of inaccurate or incomp…
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Whether they discover new brands on social media or loyally purchase the same brands as their grandparents, consumers today encounter a variety of products and services designed to satisfy their diverse needs and preferences. The sum of these purchases is a core driver of economic growth. In today’s economy, intangible assets play a large role in s…
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This is the third episode in the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. It brings together women leaders in diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the land…
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The European Union formed in 1992 with the signing of the Maastricht Treaty in the city located at southern tip of the Netherlands. 12 counties initially joined the EU, and this has since grown to 27 member states. The European Union was once described as the “grand experiment.” Experiments are not without challenges… and setbacks. The exit of the …
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Today is World Intellectual Property (IP) Day. Established by the World Intellectual Property Organization— or WIPO—in 2000, World IP Day serves to raise awareness of the positive role of IP—including copyright, designs, patents, and trademarks—in society and in the daily lives of consumers, and to celebrate IP as a driver of innovation, creativity…
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This is the second episode of the “Women Leaders Series,” a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series celebrates the unique leadership qualities of women, including their collaborative and empathetic approach to success. It brings together women leaders in diverse roles and represents various organization t…
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The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like th…
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This episode of Brand & New is the first in the “Women Leaders Series,” hosted in collaboration with The Women’s LeadershIP Initiative. INTA launched The Women’s LeadershIP Initiative to champion and advance women’s leadership in intellectual property. The Initiative also provides the Association with a vehicle for sustained programs to help women …
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After five years, around 100 episodes and countless great moments as your host, Audrey Dauvet is stepping away from the microphone to embark on a new journey. Brand & New will continue to flourish, to explore the new and emerging topics around innovation, intellectual property (IP), and beyond. A new tremendously talented team led by INTA will be t…
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Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ev…
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Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepre…
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Counterfeiting remains a serious problem, to say the least. According to a recent report of the United States Patent and Trademark Office, global trade in counterfeit goods could pass US 2 trillion annually, making it one of the 10 largest “economies” and one of the biggest sources of job losses globally. All sectors are concerned, most brands expe…
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Artificial intelligence (AI) and digitalization have transformed trademark management. AI technologies automate tasks like trademark searches, monitoring, and enforcement. They help identify potential conflicts, track trademark portfolios, and provide data-driven insights that can inform brand strategy. They streamline processes, enhance protection…
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The costs of IP litigation have skyrocketed over recent years, with big cases such as Stac Electronic v. Microsoft and Fonar v. General Electric amounting to more than US $120 million in expenses. Mitigating the risks associated with being sued or having to sue a third party for intellectual property (IP) infringement has become a strategic matter …
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Established by Congress in 2021, the Office of the National Cyber Director (ONCD) advises the President of the United States on cybersecurity policy and strategy. More specifically, ONCD’s mission is to advance national security, economic prosperity, and technological innovation through cybersecurity policy leadership. In carrying out its directive…
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From headlines on ChatGPT and the like to machine learning powered application offerings, Web 3.0 seems to be all the rage these days. What seemed like technological advances reserved to niche industries or R&D or crypto nerds—such as artificial intelligence (AI), machine learning, blockchain, and related decentralized ledger technologies—is now ex…
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Most organizations around the globe have faced a significant number of challenges over the last couple of years. The same can be said for intellectual property (IP) offices. From the pandemic to financial market turmoil, through supply chain issues, increased cyberthreats, IP offices have navigated these hurdles and probably more, stretching their …
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When we think about IP systems, we often think of national or regional IP Offices (IPOs) and policies. Yet, IPOs heavily defer to, rely on, and follow the tracks of the World IP Organization, which remain the highest authority when it comes to developing balanced and effective IP systems supporting innovation and creativity. Cooperating closely wit…
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Like most organizations, intellectual property offices (IPOs) have faced significant challenges in recent years. From the pandemic to financial market turmoil, through supply chain issues, to increased cyberthreats, IPOs have had to navigate these hurdles and more, stretching their budget, information technology, and organizational resources in une…
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If there is a concern that is almost never factored in by most intellectual property (IP) practitioners when managing their asset portfolios, it may well be what happens to those assets in outer space! However, as the scientific community continues to explore and study outer space, it's likely that practitioners may soon experience a certain sense …
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In an economy where intangibles increasingly drive economic growth, reporting to shareholders, lenders, and the market more generally on substantial intellectual property (IP) assets, IP management, and IP strategies have become an expectation for any company – whether young or established. Consequently, IP reporting is increasingly impacting the p…
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A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we seem to have witn…
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Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Over these last few months, public authorities have warned citizens a…
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A company? It is all about people and brands. The Brand & New Iconic CEO Series features leaders from global iconic companies rooted in Asia, Europe, and the United States, share their vision in full transparency about the impact of intellectual property, brands' social commitments, and much more. Over the last couple of years, we all seem to have …
  continue reading
 
As businesses try to navigate the broader macro-economic problems caused by the Russian aggression – such as rising energy prices, disrupted supply routes, inflation, currency fluctuations, financial markets volatility, etc. – , they are also facing new regulations, as a result of the international sanctions taken against Russia following its decla…
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Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the work…
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Taxes likely don’t spring to mind when discussing IP management and IP law practice generally. Yet, as assets to every organization, IP rights, including trademarks, have financial and tax implications that are critical from a financial and business perspective, and cannot be dismissed or overridden by IP professionals. To address this topic, INTA …
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Codes of Business Conduct and Ethics Charters are powerful tools for companies to foster and re-affirm their culture of integrity and their values, based on compliance with laws and regulations. These inward and outward-facing documents provide a framework of expectations for each of their employees, as well as on the other stakeholders, from share…
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India is one of the fastest-growing tech hubs in the world, that developed recently an ambitious national strategy to transform India, including actions related to Artificial Intelligence, to tackle challenges such as quality of education, demographic issues with smart cities and access to health care. In this context, the government is considering…
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Just by reading the news, the metaverse seems like a storm of experiential, edgy, immersive technology poised at the juncture of art, entertainment, social media, and crypto currency. With that, we are told the metaverse has the potential to revolutionize the art world. Storage, location, display, transparency, authenticity and accessibility are th…
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Internet of Things, wearables, smart houses, connected cars … We now hear about these technologies and their promising potential in our lives on a daily basis. However, most of us do not necessarily grasp the broad ecosystem they rely on, and the variety of issues they deal with from a legal perspective. Luke Dembosky and Jim Pastore, both partners…
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While the art sector did not intuitively seem like a good match for blockchain, overnight, at some point in 2021, everyone started talking about record-setting sales of non-fungible tokens (NFTs) like they had always existed. Just like that, this new application of blockchain made all lawyers’ heads spin fast again. Despite the recent frenzy around…
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Over the last few years, an increasing number of organizations across all industries have been reviewing their corporate cultures, management processes, and hiring practices to promote diversity, equity, and inclusion (DEI). Like other industries, law firms have been under a microscope for their DEI practices. From the client’s point of view, a law…
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The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented. Women are, for instance, underrepresen…
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Strengthened by the civil unrest in the United States and across the globe that ignited almost two years ago, companies have been watching and reviewing their brand message but also their corporate cultures and hiring practices to promote diversity, equity, and inclusion (DEI). DEI has become actual priorities for executive teams, HR leaders, board…
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With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges …
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Business-wise in a complex challenged global economy Africa is more on the move than ever. The World Economic Forum pointed out last year that six of the ten fastest-growing economies in the world are in Africa and the continent’s average annual GDP growth is projected to remain at a robust average of six percent until 2023. How does this unstoppab…
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With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit t…
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With the implementation of the Phase One deal between the United States and China on import tariffs, as well as the ongoing global pandemic, the new Silk Roads, and even current supply chain issues, businesses in Asia have been navigating unprecedented circumstances when it comes to product development, marketing, distribution, and sales. But Asia …
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A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter …
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Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a m…
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RECORDED BEFORE THE CURRENT SANITARY CRISIS Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This…
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Eran Kahana is an intellectual property (IP) and cybersecurity attorney at Maslon LLP, Minneapolis, Minnesota, a research fellow at Stanford Law School, Palo Alto, California, and a director at InfraGard (Minnesota chapter), a FBI and private partnership. He shares his experience and views about cybersecurity, the threats related to data, and poten…
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While counterfeit goods are available almost everywhere online and offline, manufacturing and exportation is highly monopolized by a handful of countries. In the United States, the Department of Homeland Security reported seizures of counterfeit goods at U.S. borders have increased tenfold over the past two decades, with nearly 90 percent of seized…
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While the digital age has unleashed huge positive and beneficial opportunities, there are also more controversial, debatable, or even unlawful or harmful innovations. With hidden data breaches, dark web criminality, chatbots trolls, or deep fake impersonations, high technology provides anyone – literally anyone – with many easily accessible effecti…
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Global sales of counterfeits are growing at a furious 15 percent each year and have reached over US $1.82 trillion in 2020. This represents 3.3 percent of global trade (according to the OECD8), with e-commerce making up more than a quarter of that, according to the Global Brand Counterfeiting Report. The rise of digital channels facilitating the sa…
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As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquid…
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