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Built HOW

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Welcome to the Built How Podcast A podcast for the real estate industry. Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today. Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest. This podcast is made from a series of inter ...
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Join host Lucas Sherraden as he chats with Sarita Dua from Portland, Oregon, on her unexpected transition from tech sales to becoming one of America's top real estate agents. This episode dives into Sarita's journey of leveraging her engineering background and entrepreneurial spirit to build a successful real estate team. Discover key insights into…
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Join host Lucas Sherraden as he interviews Spring Bengtzen, a leading real estate professional from Salt Lake City, Utah. Spring shares her journey from starting in real estate at 23 to managing a successful team of 68 agents, aiming for 1,000 transactions this year. She discusses the importance of discipline, leadership, and treating real estate a…
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Lucas Sherraden hosts Sam Lind, leader of the Thrive Real Estate KC team, to explore team-building and leadership in the real estate industry. Sam shares his journey from practicing law to leading a successful team of 21 agents, emphasizing the importance of problem-solving, decentralizing leadership, and prioritizing genuine client care. Gain insi…
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Join hosts Lucas Sherraden and Julie Youngblood on the Built How podcast as they explore the journey of building a successful real estate team in Las Vegas. Julie, with 25 years in the industry, shares her strategy for recruiting and coaching agents to achieve their first transaction within 30 days. Discover insights on the importance of selecting …
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Join host Lucas Sherraden as he delves into real estate exit strategies with Jeanette Spinelli, an Austin-based luxury market expert and author of "Real Estate Exit Blueprint." Jeanette shares her journey of transitioning from relentless selling to a balanced life, emphasizing the importance of planning and assessing business value. She offers insi…
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Lucas Sherraden hosts the Built How podcast featuring Paul Hurme from Kirkland, Washington. They discuss Paul's unique journey in building a real estate business with his sister, Via Williams, blending new home construction with resale. Paul shares insights on navigating family dynamics in business, relying on honest communication and role clarity.…
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Join host Lucas Sherraden as he engages with team coach Dru Lee from Forward Coaching to dissect the stumbling blocks in building successful real estate teams. They explore key reasons for team failures, including lack of vision, hiring mistakes, and insufficient accountability. Dru emphasizes the importance of aligning values, clearly defining bus…
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Join host Lucas Sherraden as he chats with Jay White on the Built How podcast. Jay, a successful real estate team leader from Charlotte, NC, shares insights into his journey from $1 million to $3 million in GCI. Discover how Jay transformed his business by strategically recruiting and training agents, focusing on clear value propositions, and lever…
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Lucas Sherraden hosts James Shaw on the Built How Podcast, diving into the intricacies of building successful real estate teams. With 20 years of experience, Shaw shares insights from his Pivot Shift Ahead Facebook group, highlighting the importance of community, training, and creating a strong value proposition for team members. They discuss commo…
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Join host Lucas Sherraden as he interviews top Maryland real estate professional Nick Waldner on the Built How podcast. Waldner shares his journey from Cold Stone Creamery area developer to leading a successful Keller Williams team, achieving $4.5 million in GCI. Listen as Nick discusses the importance of systems, relationships, and culture in busi…
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In this episode of the Built How Podcast, hosted by Lucas Sherraden, listeners are introduced to Will Story, a successful real estate leader from Denver, Colorado. Will shares his journey of starting as a solo agent, building a flourishing team, and the lessons learned through various ups and downs on his path to success. From his early days of str…
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Lucas Sherraden hosts Ross Clawsen, a seasoned CPA with 30 years of experience in business finance and real estate, as they discuss strategies for improving agent profitability. Ross shares insights on key areas such as commission splits, lead generation costs, staffing, and occupancy expenses. They dive into healthy benchmarks, the importance of m…
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Marley Jackman joins Lucas Sherraden on the Built HOW Podcast to discuss her role in revolutionizing real estate training through the PLACE Agent Launch program. With experience launching thousands of agents, Marley shares insights on fostering productivity, swift adoption of tools, and crafting a positive team environment. She delves into the impo…
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Join host Lucas Sherraden as he chats with Jen Carstensen, a powerhouse in the real estate industry based in Memphis. Discover how Jen transformed personal adversity into a thriving real estate career, starting from scratch in 2008's tumultuous market. With a focus on compassion and authentic client relationships, Jen reveals strategies for success…
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Join host Lucas Sherraden as he chats with Shannon Doser, a top real estate agent from Kansas City, navigating a significant team reinvention. Reflecting on her career, Shannon shares insights into starting in a challenging market, the power of self-awareness, and the importance of adaptability and trust in leadership. Dive into her transformative …
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Shonna Ruble, a top real estate professional, joins Lucas Sherraden on the Built How podcast to share her journey from starting in Virginia's real estate market to leading the number one team in Montana. Shonna discusses her transition from franchise ownership to an independent brokerage and offers insights into her leadership style, focusing on ac…
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In this episode of the Built HOW Podcast, host Lucas Sherraden interviews the inspirational Adelina Rotar, a leading real estate professional from Austin, Texas. Adelina shares her journey from Knoxville, Tennessee, where she initially built her real estate experience, and how she transitioned to the competitive Austin market with no local network.…
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In this engaging episode of the Builr HOW Podcast, Lucas Sherraden welcomes Travis Bard, an astute real estate agent and team leader from Prescott, Arizona. Travis shares his journey through the real estate landscape—from overcoming the market downturn of 2008-2009 to building a thriving team. The conversation is a deep dive into the essentials of …
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Lucas Sherraden interviews Erik Hatch on the Built How podcast, exploring Erik's journey from ministry to becoming a top-performing real estate agent with a thriving team. Erik shares candid insights into overcoming gambling addiction, balancing personal struggles, and cultivating a successful business culture. Highlighting the significance of rela…
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Lucas Sherraden hosts Eric Forney, a top real estate professional from Indianapolis, on the Built HOW Podcast. They delve into how Eric built Indiana's leading Keller Williams team. Eric shares insights on running an efficient real estate business in the competitive Midwest market, emphasizing the power of curiosity in building connections. He disc…
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Join host Lucas Sherraden as he sits down with Ron Ruscha and Thuy Nguyen from the Building Dreams team in Kirkland, Washington. Discover the journey behind their successful real estate team, their commitment to growth, and the power of perseverance. Listen as Thuy shares how her personal history fueled her passion for real estate, and Ron discusse…
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Lucas Sherraden interviews real estate icon Mike Hicks, exploring his 35-year journey in the industry from Idaho Falls, Idaho. Mike shares his evolution from using index cards for client management to operating a leading team at Anderson Hicks Group. He offers insights into building a business that thrives on repeat and referral clients, the import…
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Lucas Sherraden hosts top real estate agent Yosseff Roman from Orlando, Florida, on the Built HOW Podcast. Yosseff shares insights from his 20-year journey in real estate, emphasizing the shift from money-driven goals to building strong relationships and providing exceptional service. He reflects on the lessons learned from the 2008 market crash, t…
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Lucas Sherraden hosts Taylor Kolon from Columbus, Ohio, who shares insights into building the reEquity Group. Taylor discusses the challenges and strategies behind forming a successful real estate partnership with Zach PAvol and Brian Kemp, leveraging time effectively, and maximizing productivity. He highlights the importance of systems, models, an…
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Lucas Sherraden hosts Katie Benson, Chief Growth Officer at PLACE, on the Built HOW podcast. They discuss the intricacies of building successful real estate teams, addressing common roadblocks like profitability and talent attraction. Katie shares insights from her experience consulting top real estate professionals, emphasizing the importance of a…
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Join host Lucas Sherraden and Chris Suarez, co-founder of PLACE, on the Built HOW Podcast as they dive into building successful real estate teams. They explore maximizing per-agent productivity using a six-step process centered on psyche, preparation, process, promotion, performance, and post-activity. Chris reveals insights on sustaining long-term…
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Lucas Sherraden hosts Nicole Burnett on the Built HOW Podcast to explore her journey in real estate. From aspiring attorney to top real estate professional, Nicole shares insights from her 11-year career, emphasizing personal growth, strategic risk-taking, and leveraging relationships in a small market like Gig Harbor, Washington. She discusses the…
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Lucas Sherraden welcomes Brian Kemp from Columbus Ohio to the Built How Podcast. Brian discusses his 37-year journey, from humble beginnings at Prudential to building one of the nation's top teams with Keller Williams. He emphasizes the importance of partnerships, open communication, and creating opportunities for team members. Brian also shares pe…
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Join host Lucas Sherraden in a conversation with Zach Pavol from RE Equity Group in Columbus, Ohio, about leveraging systems and partnerships to build a successful real estate business. Discover how Zach's corporate background in systems design helped him and his partners triple their team to six agents and achieve exponential growth in just three …
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Join Lucas Sherraden as he hosts Debbie DeGrote from Forward Coaching on this episode of the Built HOW podcast. They explore the intricacies of building successful real estate teams. Together, they discuss the benefits of team-building for leaders and agents, essential strategies for establishing a thriving team, and the future of real estate teams…
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Lucas Sherraden hosts top real estate agent James Adams on the Built HOW Podcast. James recounts his fascinating journey from professional pool player to successful team owner in Brooksville, Florida. He discusses the challenges of building a real estate team, emphasizing the importance of documenting systems, understanding individual motivations, …
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Join host Lucas Sherraden and guest Brian Gubernick, Chief Real Estate Officer at PLACE, as they discuss the intricacies of building successful real estate teams. This insightful discussion covers the need for developing new leadership skills, handling average performance, creating effective systems, and understanding financial metrics. Hear how im…
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Join Lucas Sherraden as he interviews Sarah Chatel, a thriving real estate leader from Atlanta, Georgia, on her journey from accidental success to building a formidable real estate team. Discover how Sarah's curiosity and network paved her way to Rookie of the Year and learn her insights on leadership, the importance of humility, and leveraging coa…
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In this episode of the Built HOW Podcast, host Lucas Sherraden welcomes Ben Kinney, the founder of the podcast, for an engaging conversation centered on the future of the real estate industry, particularly the growing significance of real estate teams. The discussion dives into why building a team is advantageous and outlines practical steps and mi…
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Lucas Sherraden hosts Alison Wojnarowski, a Raleigh, North Carolina real estate leader, on the Built HOW Podcast. Alison shares her journey of growing a successful real estate business through strategically using Facebook groups, Instagram, and YouTube. She discusses the importance of consistency, authenticity, and patience in social media engageme…
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Join Lucas Sherraden as he chats with Susan Arant from Austin, Texas, who shares insights from running a successful real estate team. Discover how Susan transitioned to real estate, the importance of intentional goal-setting, and overcoming challenges in prospecting and lead generation. Susan discusses balancing a business partnership with her husb…
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Discover the extraordinary journey of Scott Neal, a real estate professional from Richardson, Texas, on the Built HOW Podcast. Host Lucas Sherraden talks with Scott about his transition from dealing poker in illegal underground games to achieving real estate success, inspired by the book "Rich Dad, Poor Dad." Scott shares how investing in coaching …
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Join host Lucas Sherraden as he dives into the journey of Ginger Peters, a top real estate agent from Raleigh, North Carolina. With 14 years in the industry, Ginger shares insights on building a successful team, the importance of prospecting, and adapting to evolving market challenges. Discover how her focus on leveraging a prospecting-based model,…
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In this episode of the Built HOW Podcast, host Lucas Sherraden explores the inspirational journey of Michael Flores, a celebrated real estate leader based in Katy, Texas. With a background rooted in corporate sales, Michael's transition into the real estate industry is a testament to his determination and vision for entrepreneurial success. Over 11…
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In this episode of the Built HOW Podcast, host Lucas Sherraden engages in a candid conversation with Carin Fried, a prominent real estate agent from Raleigh, North Carolina. Carin shares her remarkable journey from a 17-year career in banking and finance to becoming a thriving entrepreneur in the real estate industry. Her transition story is layere…
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On this episode of the Built HOW Podcast, top real estate agent Brittany Purcell shares her journey from entering real estate in 2007 to building a successful team in Athens, Georgia, with 22 agents and managing 362 properties. She discusses the pivotal role of training and coaching, managing work-life balance as a mother, and the lessons learned f…
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Lucas Sherraden welcomes Austin Keitner, a top real estate agent from Toronto, to discuss his journey on this episode of the Built HOW podcast. Austin shares his path from door-to-door HVAC sales to building a successful real estate business in Canada. He emphasizes the importance of mentorship, focusing on geographic specialization to boost produc…
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In this episode of the Built HOW podcast, host Lucas Sherraden sits down with real estate expert Beth Samberg from Philadelphia. Beth shares insights from her nearly two-decade-long career, elaborating on how she started in the real estate business during a challenging personal time and how she successfully scaled her operations. The episode explor…
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In this episode of the Built HOW podcast, host Lucas Sherraden leads an engaging conversation with Rachel Adams Lee and Ryan Lee, a dynamic couple making significant strides in the real estate industry in Northern California. As seasoned professionals, they share their insightful journey through the challenges and triumphs of building a thriving re…
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Lucas Sherraden interviews Gabe Alarid of Albuquerque, New Mexico, in this episode of the Built HOW podcast. Gabe discusses his career journey from working with McDonald's to real estate, the importance of focus and accountability, and his experiences with leading a real estate team. He emphasizes listening, asking powerful questions, and fostering…
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On this episode of the Built HOW podcast, Tyson Bradley joins Lucas Sherraden to share his journey from a technology consultant to a thriving real estate professional. Tyson discusses how he navigated the 2008 financial crisis, rebuilt his business, and partnered with his wife to build something special in the real estate industry. Learn about the …
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On this episode of the Built HOW podcast, Lucas Sherraden talks with Greg Carlson, a thriving agent from Austin, Texas. Greg shares his journey through real estate and military leadership to his evolution from making 35,000 cold calls in his first year to building a successful team. Greg's powerful anecdotes reveal his unyielding persistence, strat…
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On this episode of the Built HOW podcast, Lucas Sherraden hosts Georgee Kluck, a seasoned real estate professional from Miami, Florida, to discuss her 35-year journey in real estate. Georgee shares insights on transitioning from a salesperson to a business leader and how personal challenges, like surviving breast cancer and losing a son, shaped her…
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Join Lucas Sherraden as he sits down with Erika Timko from St. Louis, Missouri. Erika discusses her journey from a high school guidance counselor to a successful real estate professional handling 70-80 transactions a year. She shares valuable insights on transitioning into real estate, building a team, and the lessons learned about leadership and p…
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In this episode of the Built HOW Podcast, Lucas Sherraden interviews Rustan Tongg from Honolulu, discussing Rustan's vibrant journey in real estate, from aspiring preacher to leading a 17-member team at Keller Williams. Rustan shares insights into his rapid success, the challenges of unwinding a brokerage, and the crucial phases of business growth:…
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