Best Creative Agency Account Manager Podcasts (2024)

1
Who cares about advertising? - with Brian Jacobs and Crispin Reed 42:39

3h ago42:39

42:39

Welcome to episode 126. In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry. And what specifically prompted the launch of their ‘Who Cares?’ initiative, aimed at tackling the pressing issues affecting the advertising industry today. We cover: · wh…

1
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister 40:36

23d ago40:36

40:36

Welcome to episode 125. Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this episode may change your mind. Dan Pfister is the master of running client winback campaigns and here’s what he shares with me: · The compelling reasons why WinBack campaigns could be the most successful and profitab…

1
How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin 46:45

23d ago46:45

46:45

Welcome to episode 124. This will be particularly interesting for you if you want to know how much the head of client services role can impact the agency's business. Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you…

1
How to evaluate your agency operations, with Harv Nagra 50:58

1M ago50:58

50:58

Welcome to episode 123. This episode will be particularly interesting for you if you're responsible for your agency's internal operations. You might be the operations director, head of project management, or even a client services director, but if you think your internal agency operations could be more efficient and streamlined, then this episode i…

1
Episode 17: SEO and AI 8:40

1M ago8:40

8:40

In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google's push for high-quality content. They discuss how to maintain E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and co…

1
How agency owners create a 'market of one', with Robin Bonn 43:31

2M ago43:31

43:31

Welcome to episode 122. This episode will be particularly relevant for you if you're an ambitious agency owner looking to accelerate the growth of your agency. - Maybe you think you're not standing out enough from your competitors. - Perhaps you feel your positioning needs dialling in because maybe you've lost some pitches or you've had to drop you…

1
From Marketing to Public Service: Jared Nieuwenhuis on Audiences and Community Engagement 12:46

2M ago12:46

12:46

In this podcast episode, Jared Nieuwenhuis discusses his journey from marketing in the video game industry to serving as a council member and deputy mayor in Bellevue. He shares how his marketing experience has influenced his approach to public service, particularly in terms of branding, messaging, and community engagement. Jared also highlights th…

1
What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt 52:19

2M ago52:19

52:19

Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits. If you missed part one, I would really recommend you go back and have a listen (it’s episode 120). Simon and Carey just packed it full of insights and tips for agencies when it comes to strengthening th…

1
What your clients don't tell you (part 1) with Carey Evans and Simon Rhind-Tutt 41:02

3M ago41:02

41:02

Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits®. I met Simon and Carey many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client b…

1
Adapt agency services for changing client needs, with David Huckerby and Natasha Jones 46:54

3M ago46:54

46:54

Welcome to episode 119. Today's episode is for you if you're curious to understand how another agency works, particularly when it comes to how they manage their client relationships and how they sell their services. I’m joined by David Huckerby, the owner, and Natasha Jones, the Account Director of creative communications agency, Conteur. Conteur i…

1
How to productise your agency’s value, with Brian Kessman 54:06

4M ago54:06

54:06

Welcome to episode 118. On the last episode, I interviewed the brilliant Tim Williams from Ignition Consulting group about pricing strategies and why agencies need to sell outputs and value and not hours, particularly given the rise of generative AI. If you haven't listened to that, I'd recommend you go back and listen to episode 117 because Tim sh…

1
Building an Effective PPC Strategy 8:44

4M ago8:44

8:44

PPC is a core tenant of a holistic digital marketing strategy, and it’s an important one. But setting up a PPC strategy isn’t a simple task. Understanding the client is a useful place to start, from getting to know their business and their current digital marketing program, but what else is involved? How do you build an effective PPC strategy from …

1
Why time-based pricing doesn’t work for agencies, with Tim Williams 49:20

4M ago49:20

49:20

Welcome to episode 117. This episode is going to be very relevant for you if you're responsible for pricing your agency's services. I first saw Tim Williams, Founding Partner of Ignition Consulting Group, speak at an IPA conference in London in 2016. He was talking to agency owners about why they needed to ditch the billable hour if they wanted a p…

1
How to Become a Digital Marketer 4:39

5M ago4:39

4:39

Digital marketing is an exciting field to work in, but it may seem difficult to get your food in the door. How do you get involved in digital marketing, and how do you land a job in the digital marketing field? What about digital marketing is so appealing to work in? Piper Shethar joins us to share her experience in the world of digital marketing. …

1
Why agencies need to re-think project management, with Jack Skeels 46:32

5M ago46:32

46:32

Welcome to episode 116. This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management. Jack's Skeel’s book is called ‘UNMANAGED’ and Jack makes a very comp…

1
Founding a Digital Marketing Agency 11:11

5M ago11:11

11:11

Starting your own digital marketing firm is a huge undertaking, and one that takes experience, talent, and willpower. This episode, we flip the table by having our host and founder of Fujisan Marketing, Preston Parshall, in the hot seat to answer questions about his career, founding a digital marketing agency, and the challenges that he had to over…

1
Why selling to prospects and clients is different, with Tim Riesterer 48:41

5M ago48:41

48:41

Welcome to episode 115. If you're in agency new business or account management and responsible for contract renewals and account expansion, you're in for a huge treat because Tim Riesterer, author of ‘The Expansion Sale’ (Four Must-Win Conversations to Keep and Grow Your Customers), joins me. Tim is a powerhouse and working with huge enterprises in…

1
Understanding the Podcasting Landscape 6:31

6M ago6:31

6:31

Podcasts have exploded in recent years. They’re a new medium that’s uniquely personal and conversational. As marketers, we need to understand how to leverage new mediums to achieve our business goals. How do podcasts stack up to other channels? And how do you measure success? Our own podcast producer Kyle Getz joins us to share his knowledge of the…

1
How agencies stand out or die, with Gareth Healey 48:16

6M ago48:16

48:16

Welcome to Episode 114. If you're an agency owner who wants to stand out in a competitive market, then today's guest has written an entire book about it. Gareth Healey, author of "STAND OUT OR DIE" joins me to share: - what he learned from scaling and exiting his business - his seven step framework for standing out in a crowded marketplace - and hi…

1
Scoring a Digital Marketing Internship 5:53

6M ago5:53

5:53

Digital marketing is an exciting field to work in, but it may seem hard to get your foot in the door. One way: through a digital marketing internship! Companies are always looking for interns to help support their digital marketing efforts. What are they looking for? What skills will help you land the job? Our own digital marketing intern Bianca Bu…

1
From laptop business to multi million dollar agency, with Jarrod Lopiccolo 43:03

6M ago43:03

43:03

Welcome to episode 113. This will be particularly inspirational for you if you are currently a small agency owner with aspirations for huge growth. Jared Lopiccolo, CEO & Co-Founder of Noble Studios, built his agency from a single laptop to a multi million dollar agency. He shares some insight into what it took to achieve that growth and also his a…

1
How to Better Understand Your Audience 21:25

7M ago21:25

21:25

Your end customer is the most important thing in digital marketing, and the more you understand them, the better your marketing program can be. Across every point of the digital campaign, from strategy development to evaluating success, understanding your audience can improve your process and performance. Eric Layland from the Matters Group joins t…

1
How to win without pitching, with Shannyn Lee 39:41

7M ago39:41

39:41

Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business an…

1
The Role of Creative in Digital Marketing 12:05

7M ago12:05

12:05

Creative is sometimes the first thing that catches a user’s eye. Visuals are meant to capture our audience’s attention and draw them in, encouraging them to learn more about the business and services we offer. And there’s more that goes into creative than just images. Molly Hawkins, founder of We Are Unicorns, joins us to talk about what makes for …

1
How a workshop culture builds high performing agency teams, with Alison Coward 36:40

7M ago36:40

36:40

Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strateg…

1
Raising the Account Management Game 15:44

7M ago15:44

15:44

When working with clients, account managers are on the front lines of communication. But what makes for a good account manager? What makes a bad account manager? Chris Copacino from the agency Copacino Fujikado joins us to shed light on account management best practices, expectation setting, and how good account management leads to client success. …

1
Selling your agency in 2024, with Jonathan Baker 37:53

8M ago37:53

37:53

Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lo…

1
The State of eCommerce Today 16:33

8M ago16:33

16:33

eCommerce impacts our day-to-day life because it’s how we find new products and get them delivered to our front door. But it’s not just Amazon anymore! Social media is changing the game by getting involved in online shopping, not to mention the small shops that have all the tools at their disposal to set up their own eCommerce site. Iestyn Mullins …

1
Budget Landmines in Google and Facebook 17:07

9M ago17:07

17:07

Every dollar of spend matters in digital marketing! But Google and Facebook are companies that want to maximize their profits, too, so sometimes they create features that may be more amenable to their own needs rather than the needs of the advertiser. Joe Kim, founder of Frontside Consulting, shares some of the landmines, gotchas, and specifics wit…

1
Why the agency business model isn't working, with Michael Farmer 1:04:56

9M ago1:04:56

1:04:56

Welcome to episode 109. My guest is Michael Farmer, a management consultant who has been looking at the agency business model for over 30 years. He's identified three burning issues for creative agencies. 1. Work is increasing in volume and yet agencies fees are declining. But because agencies aren't measuring scopes of work, they don't often reali…

1
How to A/B Test on Facebook Ads 12:21

9M ago12:21

12:21

While it has plenty of features and tools to play around with, one thing you should always be doing in Facebook Ads (and for your digital marketing program overall) is run A/B tests. A/B testing helps ensure you’re maximizing the performance of your budget by constantly trying new ways to get better results. Emily Lewis shares her years of experien…

1
How to manage a remote agency team, with Gustavo Razzetti 42:38

9M ago42:38

42:38

Welcome to episode 108. Are you struggling to manage a remote agency team? If so, you're going to get a lot of value from my conversation with Gustavo Razzetti, CEO of Fearless Culture and author of ‘Remote, Not Distant’. He shared some very thought-provoking insights for agency leaders and agency teams, including · how remote working is only ampli…

1
Is Content Still King? 12:27

10M ago12:27

12:27

It’s a long-held belief that, in SEO, content is king. In other words, your SEO program is only successful if you generate new, unique, engaging content on a regular basis. But is that still true? What changes have there been in recent years to the type of content that you should produce to maximize your SEO efforts. Samantha Pape joins us to talk …

1
How to price to maximise profit, with Alfie Wenegieme 47:59

10M ago47:59

47:59

Welcome to episode 107. If you’ve ever wondered if you’re pricing your services in the right way, this one is for you. Alfie Wenegieme, Managing Partner at Cactus, joins me and he shares: 1. Why agencies don’t lose pitches on price alone 2. How agencies price to ensure a healthy profit margin 3. Typical mistakes agencies make when pricing 4. And so…

1
Most Common Questions We Get From Clients 11:48

10M ago11:48

11:48

Our clients are some of the smartest people we know, and they ask great questions. There are, of course, some questions that tend to crop up again and again, so we want to share our wisdom on those topics. To answer some of the most common questions we get, Victor Madaris discusses Google’s Recommendations, Microsoft Bing, Performance Max (Pmax), C…

1
SEO for Website Launches & Redesigns 8:47

10M ago8:47

8:47

Launching (or re-launching) a website is a major undertaking, and there’s plenty of work to be done to ensure that it’s successful. One of the most important things that can guarantee success or failure is the effort you put into your SEO. From redirects and tracking to SERPs and EEAT, Susanna Chaudhry shares what makes for a smooth website launch …

1
2024 Digital Marketing Trends 16:32

10M ago16:32

16:32

2024 is going to bring some big changes to the digital marketing landscape, and we want you to be prepared. Preston sits down with Josh Dirks, the Founder and CEO of Project Bionic, to discuss what the year has in store. They talk about whether the AI and ChatGPT craze is over-hyped, plus cover first-party data, short-form video, the rise of the mi…

1
Agency strategy and predicting the future with AI, with Nikolas Pearmine 41:23

10M ago41:23

41:23

Welcome to episode 106. If you’d like to know how one agency has been using AI since 2011 to predict the future for their clients, this chat will be interesting for you. It will also be insightful if you’re curious how the agency works with their global CPG and FMCG brands. ‌Nik Pearmine, Chief Strategy Officer at Black Swan Data, and I cover a ran…

1
How to Sell, with Marcus Cauchi and Benjamin Dennehy 1:06:31

11M ago1:06:31

1:06:31

Welcome to episode 105, I have invited two of my most popular podcast guests back for a second time, sales trainer legends; Marcus Cauchi and Benjamin Dennehey. ‌Both have been sales trainers for years and have worked with many agencies and tech companies. They shared some golden nuggets to help you with selling your agency’s services. ‌I had to th…

1
Trailer 3:05

11M ago3:05

3:05

Welcome to the Digital Marketer's Guide Podcast. We'll cover topics from paid search to SEO, paid social to content. Subscribe to stay updated when we release new episodes. Happy marketing!By Fujisan Marketing

1
Agency project management and service delivery, with Joanne Reid 45:17

11M ago45:17

45:17

Welcome to episode 104. In this episode, I talk all things agency project management with Joanne Reid, Managing Partner for delivery at Cactus. We cover: - the challenges agencies face with project management - how Joanne assesses how well an agency's project management is working - how project management differs from account management and why she…

1
How to escape the daily grind of agency ownership, with Karl Sakas 42:29

12M ago42:29

42:29

Welcome to episode 103. This episode will be particularly relevant to agency owners who want to become less hands-on in their agency and just step away from the day to day operations. I'm chatting to Karl Sakas, an agency growth consultant in the US and author of several books, the latest of which is called Work Less and Earn More a Practical Guide…

1
Bonus episode 5 of 5: How to get account managers adding value to your agency from Day 1 (and reduce churn) 5:38

12M ago5:38

5:38

Welcome to the final episode in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode, I share the key things you need to do to get your account managers adding value from day one and reduce churn. And this comes back to many of the things we've dis…

1
Bonus episode 4 of 5: How to get your account managers to ask better questions (and how it can increase client lifetime value) 5:23

12M ago5:23

5:23

Welcome to number 4 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Why do so many account managers miss out on new account growth opportunities in client meetings? Often it's because they haven't asked the right questions. Or maybe they've asked some of t…

1
Bonus episode 3 of 5: Do your account managers know how to run an effective client meeting? If not it could be hurting your agency 8:29

12M ago8:29

8:29

Welcome to number 3 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. Agency owners often tell me they wish their account managers were more confident in client meetings, including being confident enough to suggest new ideas for new projects. But, as with ev…

1
Bonus episode 2 of 5: From 'order taker' to trusted advisor - raising the value of your account managers (and why it's vital) 9:30

12M ago9:30

9:30

Welcome to number 2 in my mini series of five bonus podcast episodes created to show you how to build an entrepreneurial mindset in your agency account managers. In this episode we're looking at how to raise the value of account managers by taking them from an 'order-taker' to a trusted advisor. You can't just expect clients to treat your account m…

1
Bonus episode 1 of 5: Why your account managers need entrepreneurial skills (and how this will grow your agency) 6:59

12M ago6:59

6:59

Welcome to the first in a series of five bonus podcast episodes. I've created this podcast mini series to show you how you can develop an entrepreneurial mindset in your agency account managers, so they can: - help increase the lifetime value of clients - generate more referrals - help you maintain a healthy sales pipeline In this first short episo…

1
How creative, strategy and account management work together in an agency, with Free Partners 45:47

1y ago45:47

45:47

Welcome to episode 97. My first ever podcast was with Kate Whittaker, head of corporate communications at DUAL Group, so working on the client side. During that episode she was explaining the exceptional agency who worked with her, particularly about their excellent client service, but also how they really understand her and her business. So for th…

1
How to improve performance and reduce stress, with David Meikle 51:37

1y ago51:37

51:37

Welcome to Episode 96. My guest is David Meikle, the author of ‘Tuning Up’, a book about improving performance and reducing stress in advertising and marketing. This chat will be particularly interesting for you if you're finding the pressure and stress of working in an agency unmanageable, or you're responsible for creating positive agency environ…

1
What's wrong with agency new business and how to fix it with Benjamin Dennehy 58:40

1y ago58:40

58:40

Welcome to Episode 95. This episode is particularly relevant for you if you’re responsible for agency new business. I'm joined by Benjamin Dennehy, UK's Most Hated Sales Trainer, and I hope by the end of listening to our chat it might just change your thinking about how you currently qualify prospects and sell your agency’s services, , particularly…

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Creative Agency Account Manager Podcasts

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