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How to Write Great Copy for Your Business with Kevin Rogers
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Manage episode 451258294 series 12018
Kevin Rogers is the founder of Copy Chief, a community of direct response copywriters and entrepreneurs where everyone works and grows together on active campaigns.
Top 3 Value Bombs
1. The three critical components to any piece of copy are Clarity, Authenticity and Trust – CAT.
2. Authenticity and trust is the human element. You know it’s a good copy if you can feel it and people can feel and connect to it.
3. Story transcends all platforms. What we respond to the most are stories.
The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level - Copy Chief
Sponsor
HubSpot Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot. Visit HubSpot.com/marketers to learn more
3991 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 16, 2025 09:50 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 451258294 series 12018
Kevin Rogers is the founder of Copy Chief, a community of direct response copywriters and entrepreneurs where everyone works and grows together on active campaigns.
Top 3 Value Bombs
1. The three critical components to any piece of copy are Clarity, Authenticity and Trust – CAT.
2. Authenticity and trust is the human element. You know it’s a good copy if you can feel it and people can feel and connect to it.
3. Story transcends all platforms. What we respond to the most are stories.
The Fastest Way To Build a Thriving Freelance BUSINESS & Catapult Your Copywriting Skills To “A-List” Level - Copy Chief
Sponsor
HubSpot Making your life easier. Getting you results faster. And better connecting you to all your data, all in one place. Start making major moves with HubSpot. Visit HubSpot.com/marketers to learn more
3991 episodes
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