Want to have an adventure through the continents and cultures in the world of wine innovation? Join us on this episode of Wine Behind the Scenes as Priscilla Hennekam shares her passion for changing the wine industry and stopping the global decline in wine consumption. From Brazil to Argentina to Australia, her story is one of determination and inspiration. Stay tuned as we discuss the need for inclusivity, engagement, and adaptation in the ever-evolving world of wine. In this episode you will be able to learn about:

• How important it is that innovation and change in the wine industry takes place to engage consumers and stop the global decline in wine consumption.
• The differences in wine culture and consumer engagement.
• The importance of making wine more accessible and inclusive to attract and retain customers.
• How a more open-minded and democratic approach in the wine industry can help it adapt to changing consumer behaviours and preferences.
• How critical it is for wineries to create and maintain a digital presence to stay relevant and appeal to new generations.

Priscilla Hennekam is a country-hopping, ocean-hopping, and continent-hopping champion of innovation in the world of wine. Originally from northeast Brazil, Priscilla's passion for wine led her to leave Brazil at the age of 22 and pursue studies in Argentina. She then made her way to Australia, where she has been actively involved in the wine industry, particularly in the Barossa Valley. Priscilla's unique story and dedication to following her dreams have shaped her approach to the wine industry, emphasizing the importance of engaging with consumers and adapting to the changing landscape of the wine market. With a focus on innovation, and technology, and bridging the gap between tradition and modernity in the wine industry, Priscilla is a dynamic force driving positive change and inclusivity in the world of wine. Contact Priscilla Hennekam here:

• LinkedIn: https://www.linkedin.com/in/priscillahennekam/
• Websites: https://hennekamwineart.com/ , https://hennekamwines.com/ and https://hennekamwinesbrazil.com/
• Facebook: https://www.facebook.com/Hennekam/
• Instagram: https://www.instagram.com/hennekamsommeliere/