Show notes

In this episode, Mark McC sits down with George Rice, founder of Serious Pig, at Waterloo BrewDog. They explore Serious Pig’s journey from pub snacks to a prominent brand featured in major retailers and airlines. The conversation delves into George’s experiences during COVID, including strategic shifts, product launches, and community marketing efforts. A spotlight is placed on emerging snacking trends like pickles and innovative snack pairings. George also shares insights into logistical challenges, team collaborations, strategic partnerships, and personal anecdotes, painting a comprehensive picture of Serious Pig’s evolution and resilience in the food industry.

About Guest

George Rice is the founder of Serious Pig, a celebrated British brand known for its artisanal snacks, particularly its premium charcuterie and cheese products. With a passion for quality and authenticity, George established Serious Pig in 2013, aiming to create delicious snacks that celebrate the best of British produce. His commitment to sustainability and ethical sourcing has set Serious Pig apart in a competitive market, earning the brand a loyal following among food enthusiasts and connoisseurs alike.

Before launching Serious Pig, George honed his skills in the food industry, gaining invaluable experience in product development and brand management. Under his leadership, Serious Pig has expanded its product range to include a variety of gourmet snacks, such as pork crackers and cheese straws, all crafted with care and attention to detail. George’s entrepreneurial spirit and dedication to excellence continue to drive the brand’s growth, making Serious Pig a standout name in the world of gourmet snacking.

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

mark@supersonic.marketing

07881314385