Sign up to Player FM

#Entrepreneur #Business #Podcasting Education #Marketing #Prof. Dr. Eleonore Soei-Winkels

22:42

Bob Stobener , a seasoned leader celebrated for his adept communication skills, has a unique perspective on improving communication as a means to foster understanding and collaboration. Drawing from his creative background in cartooning and strategic advertising at a successful comedy club, Stobener believes that effective communication is essential not only for resolving conflicts but also for enhancing personal and professional growth. He emphasizes the importance of listening and forming genuine connections, demonstrating how these practices can lead to positive outcomes, as seen in his ability to guide team members toward fulfilling career paths. By advocating for open and honest dialogue, Stobener illustrates how strong communication skills can support individual success and organizational excellence across various industries. (00:01:52) Communication Skills: Comedy Club to Corporate Success (00:14:21) Transparent Interactions: The Foundation of Leadership Success (00:14:21) Transformative Impact of Transparent Leadership Communication (00:19:41) Mastering Communication Skills for Multifaceted Success Hosted by Larry Wilson Produced by: Verbal Ninja Productions Producer: R. Scott Edwards Sponsored by: The Wilson Method **Check out NEW upgraded website with FREE offer !! Visit: https://theWilsonMethod.com Link: TheWilsonMethod.com…

CreatingReorganized

Series home•Feed

Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn’t want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don’t want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms.

8 episodes

CreatingReorganized

updated 6 days ago

Series home•Feed

8 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Prof. Dr. Eleonore Soei-Winkels

All episodes

CreatingReorganized

1
Free content vs paid offers - the best mix for your video podcast, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels 48:04

6 days ago48:04

48:04

In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for your #videopodcast. Prof. Dr. Eleonore Soei-Winkels discusses vital strategies for small business owners and content creators to maximize the value of their video podcasts. The episode covers key concepts, including why #freecontent is essential for building trust, how to effectively differentiate free content from #paidoffer, and strategies to balance generosity with profitability. Prof. Soei-Winkels shares expert insights on leveraging psychological principles like #LossAversion and the #ZeigarnikEffect to keep your audience engaged and drive conversions. She provides actionable tips on structuring your video podcast to hook listeners and guide them toward your paid services seamlessly. By the end of the episode, you'll have a clear plan for using your free content as a #leadmagnet, setting up a #valueladder, and creating a sustainable content strategy that grows both your audience and revenue. Tune in for practical guidance tailored to elevate your business #marketing through strategic #videopodcasting. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Click here for the full transcript & free resources for your own video podcast…

CreatingReorganized

1
How to promote your video podcast on social media and drive traffic to your business, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels 1:03:11

13 days ago1:03:11

1:03:11

In this episode of the #CreatingReorganized show, you learn how to promote your video podcast on social media and drive traffic to your products and services. Prof. Dr. Eleonore Soei-Winkels shares her expert strategies and insights tailored for small business owners looking to capitalize on video podcasting as a powerful marketing tool. She covers everything from crafting a social media strategy and choosing the best platforms for promotion to creating engaging content and repurposing it effectively. Learn actionable tips on how to measure success. Iterate on your results based on a human or ideal client avatar centered approach. By the end of the episode, you'll have a comprehensive understanding of how to strategically use social media to grow your video podcast audience and convert them into loyal customers. Tune in for this invaluable advice and practical guidance to elevate your business marketing efforts. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Click here for the full transcript & free resources for your own video podcast…

CreatingReorganized

1
When to record, edit and publish your video podcast - seasonal strategies to avoid burnout, #CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels 59:55

20 days ago59:55

59:55

In this episode of the #CreatingReorganized show, you learn seasonal strategies for recording, editing, and publishing your video podcast as a small business owner. Prof. Dr. Eleonore Soei-Winkels shares her insights and practical tips on how to align video podcast content with seasonal trends to maximize engagement and sales. She teaches you the importance of timing, batch recording, and using various tools like Podbean, Descript, Typeform, Metricool, and ActiveCampaign for workflow efficiency. The episode aims to help the founder streamline the production processes, avoid burnout (or "podfade"), and leverage video podcasting as an effective marketing tool across years to drive sales. Additionally, Eleonore offers a business podcasting internship opportunity for interested listeners. The episode concludes with encouragement for viewers to prioritize their mental health and business goals over rigid content creation schedules. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Click here for the full transcript & free resources for your own video podcast…

CreatingReorganized

1
Making-of: How to create a demo video in Descript, as featured in: Best ways to showcase your products or services on a video podcast to drive sales, CreatingReorganized 13:40

22 days ago13:40

13:40

With # Descript , it's easy to # EditForClarity , as your audience, your viewers, your students deserve crisp and well-cut, well-produced episodes of your wisdom in the sense of why they should listen to that. Social media teaches us to create good hooks, so editing for clarity filters the best bits for finding great a #SocialClip, i. e. an #audiogram or #videogram for vertical #TikTok, #InstagramReels and #Youtubeshorts, or horinzontal #X, #LinkedIn or #YouTube videos. https://get.descript.com/83zw2yadn7jl I use @Descript and @SquadCastfm a lot. So, I'm a happy customer, also an affiliate partner. And I love to demo for you. My name is Eleonore Soei Winkels, and I'm a professor for Industrial and Occupational Psychology ( / eleonoresoeiwinkels . I'm the host and producer of the #PostdocTransformation Show, the show for scientists leaping into business (www.postdoctransformation.com). In that capacity, I use Descript and the AI tools a lot Check out this new AI feature of Descript via my affiliate link for #CreatingReorganized with perks! https://get.descript.com/83zw2yadn7jl Watch all #CreatingReorganized video podcast episodes here:…

CreatingReorganized

1
Best ways to showcase your products or services on a video podcast to drive sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels 55:15

27 days ago55:15

55:15

In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales. Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the PostdocTransformation show, she covers why demonstration via a video podcast sticks more than looking at a still image or listening to a voice, key marketing concepts, storytelling and the scarcity principle, leveraging social proof, and actionable strategies to engage audiences. While she shares the making-of how she creates a demonstrational video, she dovetails psychological theories and concepts like Bandura’s social learning theory and declarative vs. procedural memory. With practical insights into creating engaging video podcast content with tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Click here for the full transcript & free resources for your own video podcast…

CreatingReorganized

1
How to qualify leads and convert them into paying customers, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels 55:14

5 weeks ago55:14

55:14

In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podcast host and producer of the PostdocTransformation show, she outlines her own experience balancing professional work with family life and how she uses technology to streamline her business tasks. With practical insights into qualifying leads, creating engaging content, and using tools like Podbean, Descript, Typeform, ActiveCampaign, Thinkific and Metricool, she offers a comprehensive guide to scaling marketing efforts while maintaining a work-life balance. The episode emphasizes the importance of authenticity, consistency, storytelling, and strategic automation in building trust and boosting sales. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Click here for the full transcript & free resources for your own video podcast…

CreatingReorganized

1
Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels 56:32

6 weeks ago56:32

56:32

In this episode of the #CreatingReorganized show, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business owners on leveraging video podcasts to streamline social media marketing and enhance sales. She discusses the advantages of video podcasting, including building trust and engagement with audiences, and offers practical advice for getting started. She shares insights from her own experience as the host and producer of the #PostdocTransformation Show, detailing her strategies for content planning, equipment needs, and social media promotion. The episode emphasizes the importance of using AI-infused tools for efficient content creation and outlines steps for monetizing podcasts. You will also learn about the value of community feedback and goal setting to continually improve podcast strategy. Click here for the full transcript & free resources for your own video podcast Dear soon-to-be founder! Welcome to YOUR future of working on your own - for yourself! Are you an underrepresented, underprivileged and underserved young talent who doesn't want to waste valuable life time in non-appreciative companies that will possibly ignore your contributions? Are you a working mom or dad with business & leadership skills, and experiencing obstacles like being passed over for promotions since parenting openly, so now you want to find a way to earn money in a self-determined family-friendly way? Or maybe, you are just in the middle of your life, and you don't want to work (AND live!) like you have learned from boomers before you. Are you interested in becoming a sustainable founder of your own (side) business & creator as a runway for your better future? This #CreatingReorganized show is for you! Prof. Dr. Eleonore Soei-Winkels will share seasonally why it’s key to strategically reorganize your content creation process for various platforms, including YouTube, Podcast players, TikTok, Instagram, Pinterest, and LinkedIn. You will learn why building a sustainable business allows you to live according to your vision of life. Apart from being a professor for industrial and occupational psychology, she’s a mom of two kids in primary school. She’s the host & producer of the #PostdocTransformation show for scientists leaping into business. You can find her on all above social media platforms. Click here for the full transcript & free resources for your own video podcast…

CreatingReorganized

1
CreatingReorganized Show trailer 1:31

7 weeks ago1:31