Best Yannick Veys Podcasts (2024)

1
Unpacking Product-Led Growth with Leah Tharin 42:32

8M ago42:32

42:32

Check out Leah's PLG Breakdown here

1
Scale Globally: How to Internationalize with Lucas Lovell 43:30

9M ago43:30

43:30

Get the full writeup for the episode here Get early access to the internationalization resource SaaS Revenue Growth by Region Data 50% of SaaS Operators don't localize prices Customers in different regions have varying WTP Regions with most non-card payment methods

1
The Battle Against App Store Monopolies: A Discussion with Christian Owens 55:22

10M ago55:22

55:22

Christian Owens built the first version of Paddle about 10 years ago. Not only does this make him a great candidate to interview, he also served as a key witness in the Epic v Google case that concluded at the end of last year. For a succinct summary of events, check out our recent piece about How Fortnite Beat Google. This podcast episode is a con…

1
Costco and 2,000 Other Companies | Pricing Lessons with Evan Grubb 41:51

11M ago41:51

41:51

Pricing your AI product in 2024: sign up and ask Evan some questions Evan Grubb has been with Price Intelligently... then ProfitWell... then Paddle for 7 years and counting (and yes, he's been there for all the name changes and acquisitions). He's been keeping track of monetization trends all along. You can check out his newsletter here if he inspi…

1
The R.A.P. Method: Tanya Alvarez's Recipe to Mastering Productivity 23:44

1y ago23:44

23:44

In the stillness of dawn, a lone runner paces the streets, their commitment to the run a silent battle against the comfort of rest. This is the power of accountability: when another joins the run, the journey changes—each stride is shared, and the motivation multiplies. What was once a struggle becomes a pact, as they urge each other forward, embod…

1
S02E11 Create a successful business by building in public with Kevon Cheung 36:20

1y ago36:20

36:20

Today I talk to Kevon Cheung. Kevon ran a startup during COVID. He had to pivot multiple times but it failed anyway. That was the moment he started building in public. He created a lot of free courses before he finally started charging money. In this episode, you’ll learn how you can build in public and get your first products out quickly.…

1
Anchored in Ambition: Tyler King on Crafting SaaS Businesses that Last 28:01

1y ago28:01

28:01

In the vast seas of B2B SaaS, where many are seduced by the allure of quick success and fleeting trends, envision a master shipbuilder like Tyler King, CEO and co-founder of Less Annoying CRM. His focus isn't on hastily crafted vessels for short voyages but on robust ships designed to withstand fierce storms, emblematic of resilience and endurance.…

1
Digital Alchemy: Yannick Veys on Transforming Followers into Fortune 31:08

1y ago31:08

31:08

In the world of art, a master painter captivates audiences not only with the visual beauty of his creations but also with the emotions they evoke, turning admirers into passionate investors in his masterpieces. Similarly, in the B2B SaaS landscape, the true art lies in crafting products and services that not only draw in a dedicated community but a…

1
Faith in Community: The Sacred Blueprint for SaaS Success with Lloyed Lobo 48:55

1y ago48:55

48:55

Throughout human history, sacred texts and religious congregations have epitomized the enduring power of collective belief. This sense of community, united by a shared doctrine, forms a bond that transcends boundaries, emphasizing not just individual salvation but a collective spirit that uplifts and unifies. Similarly, while a SaaS company is dist…

1
MGMT’s Dave Kline on Unlocking Potential: Dispelling Myths in Management Training 29:26

1y ago29:26

29:26

In the world of American football, the coach is the linchpin, melding individuals with varying strengths, fears, and ambitions into a singular, winning force. They transcend mere instruction, turning raw talent into a harmonized strategy, creating trust, camaraderie, and synchronized action on the field. Similarly, in B2B SaaS, managers are the dri…

1
The Demand Waterfall with Refine Labs' Sidney Waterfall 33:28

1y ago33:28

33:28

In the verdant heartland, rivers carve their paths, each with a destination in mind, much like the complex currents of market demand. These rivers, shaped by the terrain, can be directed and harnessed using tools like dams and pipes, ensuring every drop finds its purpose. Similarly, in the B2B SaaS world, these currents of demand transform into int…

1
Zapier’s Kieran Flanagan on Rising Above the AI Commodity Wave 41:17

1y ago41:17

41:17

The introduction of fast food was nothing short of revolutionary, offering meals in minutes and setting a groundbreaking standard for efficiency in food service. But as more outlets sprouted, the uniqueness dwindled; every meal tasted eerily similar. In this homogeneity, master chefs found an opening. They combined the rapid technology of fast food…

1
S02E10 Build your brand on X (Twitter) and make your first $ online with Kieran Drew 43:47

1y ago43:47

43:47

Today I talk to Kieran Drew. Kieran started his career as a dentist but actually hated it. He thought if he worked hard he would get rich and have the life he always dreamed of. Just before starting a new job at a dental practice he got the break he wanted. They called him to say they needed more time to open the practice. That was the moment he de…

1
The 6 Instruments to Keep Your Product Alive with DevSquad’s Phil Alves 29:04

1+ y ago29:04

29:04

Taking to the skies, every pilot understands the intricate balance between the intoxicating freedom of soaring and the precise discipline within the cockpit. While they venture into new horizons, their safety and mastery rely on diligently monitoring their flight instruments. This precision and need for measured freedom is mirrored in the B2B SaaS …

1
Caya from Slidebean on Mastering the Art of Startup Storytelling 26:35

1+ y ago26:35

26:35

Think of your company's value as a rare treasure, and imagine the best way to get it into the right hands. Content marketing, when executed flawlessly, acts as the perfect delivery service, transporting your company's unique offerings directly to a curious and engaged audience. In B2B SaaS, this precision becomes paramount, with the content acting …

1
Empowering Potential Buyers: Melissa Kwan's Game-Changing Approach to SaaS Sales 35:44

1+ y ago35:44

35:44

Imagine walking into an art gallery, where paintings of all colors, styles, and sizes adorn the walls, yet owning one feels impossible without guidance. In the world of B2B SaaS, that art gallery is your software, and the potential buyers are visitors seeking the perfect piece. Just as an art enthusiast needs a path to ownership, potential customer…

1
Learning from the Winners with DoWhatWorks' Andres Glusman 41:16

1+ y ago41:16

41:16

Imagine standing in a gym, facing an overwhelming array of free weights, machines, and fitness programs. Choosing where to start is challenging, and without proper guidance, you may squander your resources on ineffective methods, yielding little progress. Now picture an experienced personal trainer, like Andres Glusman, who directs you towards exer…

1
The Art of AI Implementation with Rudina Seseri 40:40

1+ y ago40:40

40:40

Picture this: you're attempting to make your favorite cocktail with a blender, the vital tool that promises to unify varied ingredients into a symphony of flavors. However, misusing this powerful device or misunderstanding its capabilities can lead to a catastrophic concoction, much like the unintended mess when AI is poorly incorporated into your …

1
S02E09 The best approach to becoming big on social media with Jay Yang 31:55

1+ y ago31:55

31:55

Jay might be just another teenager but he has tens of thousands of followers on Twitter and Instagram. When he was 15, he started posting self-help quotes and fast-forward a few years, building a nice little empire for himself. In this episode, you’ll learn how you too, can build an audience on social media without overthinking it and with the help…

1
Alludo's Christa Quarles on Fostering a Culture of Innovation 45:19

1+ y ago45:19

45:19

This interview was recorded in January of 2023 Answer our five questions here. Navigating through the expansive ocean, you're aboard a ship under the charge of a capable captain, supported by a proficient crew. This voyage, like any entrepreneurial venture, thrives on the synergy between astute leadership and effective governance, the essence of a …

1
Gong's Udi Ledergor on crafting magical marketing moments 30:53

1+ y ago30:53

30:53

Imagine a grand theater on the cusp of a captivating performance, each individual, from actors to orchestra to stagehands, contributing to a seamless spectacle that leaves the audience enchanted. This beautiful balance is strikingly akin to a successful business, where different departments - marketing, sales, product development, and customer succ…

1
Who Protects the Hustle? 1:56

1+ y ago1:56

1:56

Answer the five questions here: https://forms.gle/TsTckkK5QokH1U6w6

1
Building a scalable rapport engine with Vidyard’s Tyler Lessard 46:10

1+ y ago46:10

46:10

Picture a cobblestone street bathed in twilight. A lone street performer, clad in worn-out garments, dances with vigor to a tune no longer in style. There's a crowd around them but, as the camera moves closer, you notice their faces passing by without meeting the gaze of our performer. Despite the dancer's passionate performance, with sweat pouring…

1
How a PLG team can add a sales function with Correlated's Tim Geisenheimer 32:14

1+ y ago32:14

32:14

We’ve all got a favorite band. They start off small, playing in tiny venues and relying on word of mouth to build their fan base. Their raw talent and charisma attract a following, akin to how an innovative product captures the market. However, to make a real impact, bands must dream bigger and venture beyond their local scene. This calls for a pro…

1
PandaDoc's Mikita Mikado on Harnessing Resilience in the SaaS World 24:23

1+ y ago24:23

24:23

Imagine a towering oak tree, its roots sprawled and deeply anchored in fertile soil while its branches stretch towards the sky. This magnificent tree embodies resilience, as it stands unshaken through the harshest of seasons - whether it be the biting cold of winter or the searing heat of summer. This resilience is its lifeline, and a testament to …

1
GitLab's Ashley Kramer on Navigating the Open-Source Cosmos 32:29

1+ y ago32:29

32:29

Imagine a meticulously planned space mission, where precision, openness, and shared understanding permeate every stage, from engineers poring over blueprints to astronauts preparing for liftoff and ground control teams monitoring every telemetry detail. Transparency, serving as a beacon amidst the dark expanse, ensures each decision is rooted in a …

1
S02E08 How to capitalize on the Twitter AI-rage with Chase Curtis 43:59

1+ y ago43:59

43:59

Today I talk to Chase Curtis. Chase has been on the pod before. He laid low on Twitter for a while but now he’s back in action in a hot domain. AI. In this episode, you’ll learn how you can get good at a totally new subject and go viral every other day.By Hypefury, Inc. Yannick Veys

1
What Blows Deals Apart: Common Mistakes in M&A with Thomas Smale 28:39

1+ y ago28:39

28:39

The image of a robust locomotive steadily traversing along a set of tracks paints a vivid picture of steadfast progress. The train, in its unwavering journey, reveals a strategic formula: the addition of more cars. This process, however, is a delicate one. Each car represents new passengers or freight, contributing to the growth and reach of the tr…

1
AudiencePlus' Anthony Kennada on building audience before a product 43:23

1+ y ago43:23

43:23

Just as a diligent gardener cultivates a seed into a flourishing plant that provides nourishment, so does a savvy entrepreneur nurture their audience before introducing a product. Whether you're tending to a garden or building a business in the B2B SaaS world, the principle remains the same: understand your environment, your seed (or idea), and its…

1
S02E07 Build a personal brand online with Alex Mathers 38:21

1+ y ago38:21

38:21

Alex was an illustrator when he reached out to other illustrators and designers. He wanted to coach them, and he made sure they got more clients. Fast forward to today, and Alex helps other entrepreneurs stand out online and build their own brand. In this episode, you’ll learn how you yourself can stand out and build your own powerful personal bran…

1
Between Beats and Balance Sheets: The Harmonious Life of Hassaan Ahmad 21:35

1+ y ago21:35

21:35

Check out the Beyond the Budget Podcast here. Hey Protect the Hustle fans, I hope you're loving the insights from this season. I have something special for you today which is the first episode of our new podcast Beyond the Budget. It's all here in in this email, and if you love it, reply to this email and I'll make sure you get new episodes every F…

1
Homebase's Oliver Fisher on leading high-performing teams 44:06

1+ y ago44:06

44:06

In the heat of the championship game, imagine your favorite sport and the team captain standing at the center of the huddle. Their experience and familiarity with the weight of the trophy make them the leader every team desires to guide them toward victory. Like the world of sports, B2B SaaS thrives on strong leadership, with the ability to navigat…

1
ICONIQ's Doug Pepper: Survive to Thrive in 2025 38:48

1+ y ago38:48

38:48

You’re standing at the edge of a vast canyon. You gaze across the seemingly endless expanse. The wind whistles through the rocky outcrops, the sun casts long shadows and a river snakes its way far below. You might not want to, but you’re about to navigate this canyon. To traverse this challenging terrain, you’ll need to understand the hidden paths,…

1
S02E06 Stand out and find your voice on social media with Erica Schneider 31:48

1+ y ago31:48

31:48

Erica was an English teacher who didn’t want to go back to a day job so she started as a freelance copywriter. She applied to 80 jobs per day on Upwork when she first got started. One client stood out, and Erica took a job there. Her boss challenged Erica to build a personal brand. Her first post was on LinkedIn and immediately went viral. In this …

1
Wynter's Peep Laja on the art of B2B SaaS messaging 39:37

1+ y ago39:37

39:37

Imagine you're preparing to open a brand-new restaurant in a bustling city. The cuisine is exquisite, the ambiance is perfect, and the service is impeccable. But as the doors open and potential customers walk by, they don't seem drawn to your establishment. The problem? Your menu is confusing, the descriptions are bland, and the name of the restaur…

1
S02E05 Increase your visibility on the Twitter timeline with Dagobert Renouf 37:04

1+ y ago37:04

37:04

Dagobert is the Twitter meme king in our little Startup and Founder scene. But not only that, he's a Master at creating visibility for himself and his tweets in the timeline. In this episode, you'll learn how to get the same results as Dagobert. He reveals his biggest secrets from the Twitter Growth course he recently released. Even I learned a lot…

1
OpenView’s Kyle Poyar on sidecar products and product-led growth 49:22

1+ y ago49:22

49:22

This week's guest is Kyle Poyar, Operating Partner at OpenView. Kyle sat down with Patrick Campbell at SaaStock 2022 to discuss the ins and outs of product-led growth and how businesses can capitalize on this strategy to propel their success. Throughout the conversation, Kyle and Patrick delve into the importance of focusing on product usage as a k…

1
S02E04 This is how to build a ghostwriting business without having thousands of followers with Pauline Riviere 36:22

1+ y ago36:22

36:22

Pauline has done what most Twitter noobs envy: she built a ghostwriting business without having thousands of followers. In this episode, we discuss how you can attract customers when the odds are not in your favor. Listen to this episode to find out how to get inbound ghostwriting clients without having thousands of followers and testimonials from …

1
m3ter’s John Griffin on Revolutionizing Customer Value and Revenue Growth 28:54

1+ y ago28:54

28:54

This week's guest is John Griffin, co-founder and CRO of m3ter, who joined Neel Desai at SaaStock 2022 to discuss the importance of usage-based billing in SaaS and its impact on businesses. John emphasizes the need for SaaS companies to focus on customer success to drive adoption and product usage, and shares his thoughts on the future of SaaS, sug…

1
S02E03 The Lazy Person's Almanac to becoming a successful writer with Niharika Sodhi 35:22

1+ y ago35:22

35:22

Niharika found out that ordinary people can also build a writing business. You don't need to be famous. She started writing on Medium and wrote hundreds of articles. She's built systems for her content creation that are ideal for lazy people. In this episode, we'll discuss her journey and how you can create a thriving writing business and grow a la…

1
Winning Sales Pitches: April Dunford Unleashes the Power of Positioning 48:22

1+ y ago48:22

48:22

Today's guest is April Dunford, founder of Ambient Strategy and author of the essential positioning book Obviously Awesome. April's an expert on positioning, including what it is, what people get wrong with it, and what they need to get right with it. She's currently working on her second book focused on teaching teams the structure and processes s…

1
Andy Whyte Unlocks the Power of MEDDICC 35:24

1+ y ago35:24

35:24

Today's guest is Andy Whyte, CEO of MEDDICC and author of the book on MEDDICC. He has been a sales leader for 20 years. His discussion with Paddle's own Andrew Davies illuminated a lot about how one can effectively use MEDDICC. Andy can help you understand how to better identify customer pain points, demonstrate value, engage with stakeholders, and…

1
S02E02 Starting and running your own ghostwriting agency on LinkedIn with Shreya Pattar 30:11

1+ y ago30:11

30:11

Shreya caught a lucky break by meeting (the now former) LinkedIn's CEO Reid Jeff Weiner and wrote about that experience on LinkedIn. The post blew up and went instantly viral. Most people will think the meeting with the CEO was the reason, but Shreya was writing all her life. The story about meeting the CEO was just the vessel of the story. She wou…

1
Perx Technologies’ Anna Gong on Gamifying Customer Loyalty 29:38

1+ y ago29:38

29:38

Today's guest, Anna Gong, founded Perx Technologies in 2014. Her discussion with Paddle's Neel Desai is a curious one when it comes to the topic of game theory and gamification. While gamification might feel gimmicky and drive shallow customer engagement, it can actually be a tool for good (if done properly). Neel and Anna go over a number of topic…

1
S02E01 Fast track your Twitter growth with simple tactics from Sohaib Albadawee 35:08

1+ y ago35:08

35:08

Sohaib is an aviation engineer who works at ICAO as a marketer. He raised his hand while he was still an engineer, and they hired him as a marketer. These days he's on fire on Twitter, and in this episode, we discuss exactly how he grew his Twitter audience quickly and how you can do the same.By Hypefury, Inc. Yannick Veys

1
Mind the Product’s James Mayes on Defining a Product Manifesto 29:06

1+ y ago29:06

29:06

Today's guest, James Mayes co-founded Mind the Product in 2010. Much like the eponymous character in Jerry Maguire, James has a strict code of ethics that he sticks by when thinking of product management. Instead of thinking about how much we are making from our product, James emphasizes the why. But he didn't require a public mental breakdown and …

1
G2’s Godard Abel on Overcoming the Crisis of Trust 35:22

1+ y ago35:22

35:22

Today's guest is Godard Abel. He is the Co-founder & CEO of G2.com, a software marketplace with authentic peer reviews to make purchasing software that much easier. With his vast experience as an executive heading up multiple high-performing companies (like SteelBrick and BigMachines - purchased by Salesforce and Oracle respectively), Godard offers…

1
Panintelligence’s Zandra Moore on Invigorating the Talent Pipeline 32:34

1+ y ago32:34

32:34

Today's guest is Zandra Moore. She is the Co-Founder and CEO of Panintelligence, an embedded analytics platform for SaaS vendors. Beyond the stellar work she does in tech, Zandra is a champion of inclusivity. In our interview with her and Andrew Davies recorded at SaaStock in 2022, Zandra discusses several topics that make you a better operator. Pe…

1
Apollo.io’s Kim Walsh on Unlocking the Best Buyer Experience 39:59

1+ y ago39:59

39:59

Today's guest is Kim Walsh. She heads up Sales, Partnerships, and Customer Success over at Apollo.io. As an early member of HubSpot and her continued journey through sales and growth, she’s learned valuable lessons in the world of B2B SaaS. In our interview with her and Patrick Campbell recorded at SaaStr in 2022, Kim discusses a number of topics t…

1
Zelkova's Jay Levy on the founder-investor relationship 28:38

2y ago28:38

28:38

Check out the detailed field guide here Topics discussed in this episode: 02:01 - What makes a great SaaS community 10:10 - The Three Types of Investors 13:24 - Focusing on the interpersonal side of the business 18:20 - Building and Maintaining the Founder-Investor Relationship 23:44 - Embracing the silence during investor meetings This is a Paddle…

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