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Barely Untamed

Veronica Chou & Sarah Phillips

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Barely Untamed is the podcast to listen to when you feel like you’re going through it alone. We talk about some of the hardest moments of life, but with a levity that makes it all a little bit more bearable. And it’s not always serious. If giggles and random tangents and unfiltered swearing sound like your cup of tea, then you might like our style. Barely Untamed launched in January of 2024, and new episodes come out weekly - because we ARE that ambitious. New episodes release EVERY Wednesda ...
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For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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This week, we talk about loneliness, finding contentment in solitude, how the structure of our society has made us more lonely, why we feel so lonely even when surrounded by people, and how to build connections within our communities. Resources: The Anti-Social Century https://www.theatlantic.com/magazine/archive/2025/02/american-loneliness-persona…
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Are your product photos failing to convert casual scrollers into paying customers? In this episode, product photography expert Lyrik Fryer reveals must-know techniques for capturing attention, building brand trust, and showcasing your product’s value. Learn how to create high-converting product images that boost eCommerce sales, increase engagement…
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Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google’s new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sale…
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On this episode, we talk about gossip, including if gossip is ever okay, what to do when you find out people have been gossiping about you, and how to stop gossiping when it feels so good to do it. Resources: Gossip https://en.wikipedia.org/wiki/Gossip 6 Ways to Stop Yourself from Gossiping https://www.yogajournal.com/yoga-101/philosophy/6-ways-to-…
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If you’ve also been feeling generally overwhelmed lately, then this episode is for you. We talk about the long January we all had, why we get so sucked into bad news, and coping mechanisms for when you just can’t take one more thing. Resources: Stress Response https://www.webmd.com/mental-health/what-does-fight-flight-freeze-fawn-mean Media overloa…
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Are you a founder, expert, or small business owner struggling to get media coverage without breaking the bank on PR agencies? This comprehensive guide reveals the top 3 AI-powered PR tools that are revolutionizing media outreach in 2024. Whether you're looking to land press coverage, secure media interviews, or build journalist relationships, these…
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It’s Valentine’s week, so we’re talking about dating! Specifically, dating over the age of 40 (and after divorce!), the toxicity of dating apps, the dating pool as you get older, and why you only get three wishes for your future partner. Resources: The Science of Happily Ever After https://www.amazon.com/Science-Happily-Ever-After-Enduring/dp/03738…
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Struggling to turn your email marketing into actual sales conversions? In this episode of Small Business PR, copywriting expert Anita Siek reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology…
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Do you ever feel like an imposter? We do all the time! This week, we talk about imposter syndrome, self-esteem, confidence, self-love, and tips about how to become more confident and how to build up other people. Resources: Imposter Syndrome https://en.wikipedia.org/wiki/Impostor_syndrome You’re Not an Imposter. You’re Actually Pretty Amazing. http…
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I’ve been shadowbanned again, and honestly? It doesn’t bother me. In this episode, I’m sharing why I’m embracing my core values, showing up authentically, and letting go of followers who aren’t aligned with my mission. If you’ve ever felt pressured to water down your message to stay “safe,” this episode is for you. Learn how to prioritize impact ov…
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In this episode, Veronica teaches Sarah about Chinese New Year and her family’s merging of Filipino and Chinese cultural traditions, and we have a larger conversation about both genetics and cultural appropriation (and how to not do it). Resources: What is cultural appropriation? https://youtu.be/VQgF1f557YY?si=KSb5Pr-ljt0mo9WL We want to hear from…
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If you own an e-commerce store or have just launched a product, understanding these three essential truths can make all the difference between staying stagnant and achieving rapid growth. Whether you're just starting out or scaling quickly, these actionable insights from our expert guest will help you drive more sales and grow your business. Here’s…
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They say you spend 1/3 of your life sleeping (or you should), so in this episode, we talk about sleep hygiene, our getting-ready-for-bed routines, sleeping in the cold, and snoring, plus we break down circadian rhythms and the stages of sleep. Zzz… Resources: Sleep Wikipedia page https://en.wikipedia.org/wiki/Sleep Facts About Sleep https://www.sle…
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The old way of marketing is dead—here’s what works now. In this episode, Veronica Romney reveals how Identity Marketing can help you build a loyal, purpose-driven tribe of buyers in a post-COVID world. Learn why transactional tactics no longer resonate and how to connect with your audience on a deeper level. If you're ready to create meaningful con…
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In this episode, we get reflective about how fast time is slipping by and how resistant we are to change. We talk about seasons of life, knowing a big shift is coming and dreading it, and how we can deal with changes better. Resources: Roots of the midlife crisis https://www.reachlink.com/advice/roots-of-midlife-crisis Dealing with change https://w…
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Struggling to get your website noticed? With all the changes in tech, privacy, search, and AI, learn the 3 must-haves for improving your SEO and driving more traffic in 2025 with expert Laura Jawad. This episode breaks down simple, actionable tips to help you rank higher, reach your ideal audience, and grow your business. Tune in for easy strategie…
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We both recently had silly accidents and injured ourselves, so in this week’s episode, we talk about clumsiness, living in your head versus living in your body, and the intricate connection between our bodies and our brains. Resources: What is proprioception? https://www.brainbalancecenters.com/blog/clumsiness-whats-happening-in-the-brain Psycholog…
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In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learn…
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How is it 2025?! In this episode, we talk about New Year’s traditions, what we want to focus on this year, and resolutions, including the history of them and how to set a realistic resolution that we might actually have a chance of completing. Resources: New Year’s Resolutions https://en.wikipedia.org/wiki/New_Year%27s_resolution Goal Setting Techn…
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In this raw and vulnerable episode, I'm unpacking the biggest lessons from my last year - from using grief to heal my relationship with my immigrant mom, to finally breaking free from toxic "grow at all costs" hustle culture. We'll dive deep into why nonstop growth is killing our businesses (only viruses and cancer grow without rest), and how learn…
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Merry Christmas! This week, we ramble about how we celebrate the season, the origins of some Christmas traditions, the religious side of the holiday, and how to handle the stress that comes with the merriment. Resources: Krampus parade in Norway https://www.tiktok.com/@_false_face/video/7441658882050510110 Origin of Krampus https://en.wikipedia.org…
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In this powerful episode, I join grief coach AmarAtma to explore how grief transforms our approach to business and life. We'll share raw, unexpected lessons about resilience, connection, and finding meaning through healing. Our conversation goes beyond survival to reveal how grief can be a profound teacher. If you've ever wondered how entrepreneurs…
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To celebrate our 50th episode, we’re talking all things podcasts, including how we got into podcasts, which ones we like, what our thoughts are now that we’re 50 episodes deep, and we make a special announcement about our first ever merch! Here are some of our favorite podcasts: My Favorite Murder: @myfavoritemurder Optimal Living Daily Buried Bone…
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Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works! Easy Tips for Crafting an Annual Plan That Boosts Your Business Success Prioritize PR, SEO, e…
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Sometimes you lose and it totally devastates you. In this episode, we talk about what we do when we don’t get something we want, how to get out of the mental spiral the loss causes, the importance of developing grit as a trait, and tips for moving on. Resources: Grit & Resilience: Qualities Everyone Needs For Life’s Curveballs https://www.forbes.co…
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Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I'm calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sleazy, grow without manipulation…
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Bullying sucks, and in today’s episode, we talk all about it. We dive into our own experiences with bullying, bullying in adults and in the workplace, family bullies, the cruelty of indirect bullying, and how to handle bullies. Resources: 11 Facts About Bullying https://dosomething.org/article/11-facts-about-bullying How Bullying Manifests at Work …
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End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience! Here’s What We Cover In the Episode and More: Analysis of how business…
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In this episode, we get ready for Thanksgiving! We discuss our Thanksgiving traditions, Black Friday & Cyber Monday sales chaos, the myth and probable reality of the first Thanksgiving, and how to avoid (or deal with) family conflict over the Thanksgiving holiday. Resources: How to talk about politics with family this Thanksgiving https://thehill.c…
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The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today! Here’s What We Cover In the Episode and More: Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing and set proper markups Upsel…
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In this episode, we talk about all things music, including the emotional impact of music, what kind of music we listen to, our favorite sad music, our favorite rage music, music therapy, how the music industry has changed, and when it’s okay to listen to Christmas music. Resources: Music as Therapy https://www.alz.org/blog/alz/february_2012/caregiv…
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From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an innovator and an industry leader. Media exposure can deter comp…
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What better time to talk about traveling with friends than when we’re on a road trip? In this episode, we discuss how to find someone who travels well with you, tips for traveling in groups, our favorite road trip snacks, and what the heck we’re doing in Death Valley. Resources: Tips on Traveling with Friends https://carlyahill.com/tips-on-travelin…
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Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss! Here’s What We Cover In the Episode and More…
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In this episode, we’re discussing menopause! We talk about Veronica’s hysterectomy, the stages of menopause, symptoms and complications from menopause, tips for talking to your doctor about it, and why we need to talk about it more. Resources: Perimenopause https://my.clevelandclinic.org/health/diseases/21608-perimenopause Menopause https://my.clev…
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Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales. Here’s What We Cover In the Episode and More: Effective strategies for small businesses to pitch products to e…
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In this Halloween Spectacular episode, we share our favorite Halloween memories from childhood, talk about the best candy, debunk (and confirm) some Halloween urban legends, and end with a special reading of a listener-submitted seance story. Trick or treat! Resources: Wikipedia: Halloween https://en.wikipedia.org/wiki/Halloween Wikipedia: Poisoned…
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From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business ow…
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We continue our conversation about comparison culture in this week’s episode. If you haven’t listened to the first part yet, you should! In this wrap up, we discuss the last time we compared ourselves to someone, what we compared ourselves about, and how we can stop comparing so much. Resources: How comparison culture is inadvertently harming our l…
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Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured! Here’s What We Cover In the Episode and More: Trae Bodge’s background and expert…
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In this week’s episode, we dive into comparison culture. We have so much to say that we’re making this our first two-part episode! In this first part, we discuss how rampant comparison culture is, how social media plays into it, and how different cultural backgrounds influence comparison. Resources: How comparison culture is inadvertently harming o…
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Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority s…
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What’s the difference between worry and anxiety? In this episode, we dive into it, including things we’re worried about, how much of our worries we share with our loved ones, and how to deal with worry so it doesn’t grow. Resources: Worry & Anxiety: Do You Know The Difference https://www.henryford.com/blog/2020/08/the-difference-between-worry-and-a…
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Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, …
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We love spooky season, so we’re kicking off October talking about why we (sometimes) like being scared, what we believe in, and our thoughts about ghosts, seances, synchronicities, horror movies, exorcisms, aliens, cryptids, vortexes, witches, and more! Resources: How Horror Movies Have Changed Since Their Beginning https://www.nyfa.edu/student-res…
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If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she sh…
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In this episode, we talk about volunteering, including how and why Sarah started a regular volunteer gig, why she’s resigning from it after 9 years, volunteering versus donating money, and how you can start volunteering more. Resources: Volunteer Match - find volunteer opportunitie https://www.volunteermatch.org/ The Decline in Volunteering Is Driv…
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If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYTimes can catapult your business into a household name, and the…
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It may still be warm outside, but we’re getting excited for fall in this episode! Join us as we talk about soup season, all the pumpkin things, high school football games, baking, favorite fall memories from childhood, and tips to ramp up for the holiday season. Resources: How to Prepare for the Holiday Season https://www.ahealthysliceoflife.com/ho…
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From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to finally make PR a priority in your business. Listen in as she sh…
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