Hello! We are Suzy and Trevor, and we are Dram Adventure. We are outdoor enthusiasts who love everything about being out in the mountains. Whether we are off on hiking, camping or just relaxing at a lake, we feel most home in the majestic Rocky Mountains of Alberta, Canada. Through this sense of adventure, we have learned a lot over the years and now we want to document and share with other, perhaps helping anyone who is just starting on their adventure. With all the lessons we’ve gathered a ...
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This is a place where we will discuss what it is like to Raise a Business. We are here to share ways to grow your business, level up, market, pivot and fail forward. We want to share our challenges, triumphs and perspectives that we’ve had along the way. We will bring in experts that are really good at what they do to hear their stories. We are business owners trying to build something amazing, as a husband and wife team, as people strengthening relationships and growing as human beings. Bec ...
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In this episode Suzy & Trevor kick off the new podcast by talking about what was that special whisky that got them into whisky.By Suzy & Trevor Rounce
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RAB 046 Field Lessons in Business, From Sports to Success
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44:00We both played team sports growing up and into our twenties and we share how those ideas have translated to business. “Hard work beats talent, unless talent works.” Leading, motivation and endurance all come into play. How as sports played a role in your career success or maybe it hasn’t. Share your thoughts with us and have a listen.…
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Ten Years, Two Minds, One Goal - a decade of heart and hustle. In this episode we talk about our 10-year business anniversary and discuss some of the things we’ve learnt along the way. Making it a decade running company isn’t easy – we don’t sugar coat what it took to make it happen. Sharing ideas and lessons so that it might be helpful to your bus…
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RAB 044 Essential Tips for New Entrepreneurs
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31:28
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31:28If you are new business owner you know that being an entrepreneurs isn’t a cake walk but it can be so rewarding. In this episode we talk about a few different tips for new small business entrepreneurs and things we learnt along the way. What are your best tips for other business owners? We would love to hear from you.…
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RAB 043 Effective Digital Advertising Strategies for Small Businesses
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45:00Digital advertising – one of the things that might occupy an entrepreneur’s mind more than it should. Are you looking for some Effective Digital Advertising Strategies for Small Businesses, if so check out this episode. We go through helpful concepts and examples of how you can make it happen and have a better plan.…
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RAB 042 Back in Action: Rekindling Your Hustle
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27:41Welcome to a fresh episode of 'Back in Action: Rekindling Your Hustle.' As the seasons shift, it's the perfect moment to re-evaluate your routines, refine your goals, and set your sights on the final two months of the year, looking towards the new year. Join us as we unpack practical advice to rekindle your motivation and productivity, helping you …
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RAB 041 A Twist on the Traditional Marketing Formula
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54:45This is a good one! Don’t skip this one. We talk about the traditional for 4 Ps of marketing and our thoughts around how to create exciting marketing for your business. Crafting stories for your business is such an amazing way to get started. Listen to hear our thoughts, we go deep! Think Small https://en.wikipedia.org/wiki/Think_Small Ugly ad http…
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Once you make it past the first few years of business how do you keep it exciting and successful for the years ahead? In this episode we share some thoughts on giving your business the best shot at longevity and continued success.By Suzy & Trevor Rounce
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RAB 039 - How To Create Memorable Web Experiences
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27:28In this episode we talk about how to create memorable web experiences. Knowing what makes people tick, how your website can engage with them is critical. Experience based branding is what we are all seeking and we go through four things that can help create those memorable websites. What ideas do you have to add to this topic?…
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RAB 038 - A Tribute to Pets in Our Business Life
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28:06
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28:06In this episode we talk about our dog, Blue, passing away and what pets mean to us all in our business life. When we can work, live and build a business with our pets around us there are many benefits to living this way. Blue was our sidekick in all things in our life and we will miss her, always.By Suzy & Trevor Rounce
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In this episode we talk about 7 website mistakes we commonly see people make and how to avoid them. Next time you are updating or revamping your website make sure you avoid these 7 things and put them into action for your business so that you can create the best possible experience for potential customers on your website.…
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RAB 036 Bits and Bites - Your Business Bible
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38:10In this episode we talk about all the bits and bites you need to gather and map out to create a business bible. This is something that needs to be documented for your own sanity and for onboarding others. Don’t waste another day wondering where all of this information is. Let us help you get started.…
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In this episode we talk about something deep – does your brand have soul? How do you think about soul for your brand and how can you work on that. Creating a multi-dimensional, interesting and well-crafted brand will allow you to connect with your customer and your community in a way you might not have thought about before.…
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RAB 034 - Find the right Target Audience for your Business
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34:55In this episode we dive into developing your avatars for your business. What do you need to do to find the right target audience for your business. We explain what data to collect and how to turn that into a money-making persona that will help you make decisions for your marketing. Taking the time to get this step right will save you advertising mo…
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RAB 033 Thoughts on Leadership & Culture Building
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43:20
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43:20In this episode we talk leadership. We are all leaders in our company and leaders for our vision, but what is leadership and how can we be better leaders? It’s a learned skill just like anything else and we wanted to share our thoughts on leadership and culture building.By Suzy & Trevor Rounce
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RAB 032 - Set Your Business Apart – Develop Your Value Proposition
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33:41In this episode we share one idea to set your business apart – develop your value proposition. Also known as a unique selling proposition this episode will walk you through how to dig into yours further, what to consider and an example of a company that is doing it right. What is your value proposition?…
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RAB 031 Productivity Apps that will save you time
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37:10In this episode we share a few of our favourite productivity apps and programs that save our time and sanity. With there being a million and one options out there it’s nice to have a few things narrowed down for what might work best.By Suzy & Trevor Rounce
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RAB 030 What You Need to Know About Your SEO
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57:01In this episode talk in depth about what you need to know about your SEO for your website and business. There are four buckets to think about and focus on. Having a solid foundation for your SEO is what will set you up for growth and being found when and where you need to be. Listen and let us know which bucket you would like more information on an…
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RAB 029 Five tips to take your website from good to great
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44:15In this episode give you 5 simple tips to take your website from good to great. Details on where to focus your time and money to elevate your business to the next level. We also created this article for your reference to learn more or see a summary of the tips. Read moreBy Suzy & Trevor Rounce
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RAB 028 Whats in a name and how we named our company
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41:01In this episode we talk about what’s in a name. Details for how to name a product or company, and the origin story of how we named our business – Switchback Creative.By Suzy & Trevor Rounce
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RAB 027 Social media tips + lots of other helpful ideas
51:31
51:31
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51:31In this episode we talk about social media and talk about some different ideas on how to utilize this love/hate tool to grow your business.By Suzy & Trevor Rounce
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RAB 026 Why does having a brand style guide matter?
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50:21In this episode of Raising a Business we dig into Brand Styleguides: what it is, why you need one and how to enhance yours if you have one or not.By Suzy & Trevor Rounce
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RAB 025 Things to make your website faster
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48:45In this episode of Raising a Business, we talk about 7 great ways to make your website run faster. Simple things that will make a world of difference to your ranking and user experience.By Suzy & Trevor Rounce
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RAB 024 Alright stop, collaborate & listen!
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34:45Alright stop, collaborate and listen – this week we talk about collaborations of course. It’s an easy idea to understand and a hard idea to execute on. We go through why it will help your business grow and brainstorm ideas for making it happen.By Suzy & Trevor Rounce
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RAB 023 Four pillars to health and wellness
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55:00This episode of Raising a Business is all about wellness. We share our 4 pillars of health and wellness that keep us sane (mostly). The 4th one is unexpected and fun - can you relate?By Suzy & Trevor Rounce
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RAB 022 Proposal writing and pitching to clients
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46:01This week in the podcast we are talking about proposal writing and pitching to clients. It’s a skill we all need: drafting quotes and proposals to gain new work. Why not make yours 10% better and push yourself outside of the box?By Suzy & Trevor Rounce
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RAB 021 Do you have a truly inspiring mantra?
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36:45In this episode of raising a business we explain Mantras. Why do mantras matter and why you should create a really inspiring one.By Suzy & Trevor Rounce
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RAB 020 Always be learning, and don't ever stop
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47:11In this episode of the Raising a Business Podcast we talk about the idea of always be learning. Why we should never stop learning and why it's so good for us.By Suzy & Trevor Rounce
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RAB 019 The non-marketing plan, plan sure to make you grow
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32:00In this episode we discuss 1 specific idea for creating a non-marketing plan-plan sure to make you grow. Don’t start with the tool or platform, start with the product. We have 4 specific questions to get you started.By Suzy & Trevor Rounce
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RAB 018 Website trends and buzz words to know in 2021
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44:30In this episode of the Raising a Business Podcast we go through a list of website trends and buzz words that we think you should know in 2021; things like progressive web apps and animations.By Suzy & Trevor Rounce
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RAB 017 Email stress and how to manage it better
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48:10In this episode of the Raising a Business Podcast we talk about how stressful email can be and how to manage it better. You can make it efficient, and less time consuming. We have some great ideas on how to make it less stressful.By Suzy & Trevor Rounce
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RAB 016 Cash Flow what to consider and how to manage it
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48:15In this episode of the Raising a Business Podcast we talk about cash flow. What to consider, how to manage it and why it’s so important.By Suzy & Trevor Rounce
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RAB 015 Things we wish we knew when starting a business
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33:01In this episode of the Raising a Business Podcast we talk about the key things we wish we knew when starting our business. These take-a-ways can save you grief.By Suzy & Trevor Rounce
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RAB 014 What 2020 taught us: the good stuff
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32:31In this episode of the Raising a Business Podcast we talk about what we learnt from the crazy year that was 2020: the good stuff. There are always upsides!By Suzy & Trevor Rounce
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RAB 013 How to work with your spouse & survive loving it
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45:00On this episode of the Raising A Business Podcast we have fun talking about how to work with your spouse and survive. It's a fun one, so have a listen.
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RAB 012 Learn to say no, so you can say "Hell Yeah" instead
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41:35In this episode of Raising a Business Podcast we talk about how to say no so that you can say hell yeah to the important things. It isn’t easy to turn down all the opportunities that come your way but sometimes you need to - to make room for better.By Suzy & Trevor Rounce
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RAB 011 Giving back: why it's so important for your business
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35:20In this episode of the Raising a Business Podcast we talk about Giving Back and why it matters for your business. This isn’t about donating to a charity once a year, but rather building a culture of doing good and making a profit. We have ideas, examples and ways you can think differently about how you can do good in your community.…
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In this episode of the Raising a Business Podcast we talk about why we started our business. Why does anyone start a business and what is your inspiration for starting, or to keep going for that matter?By Suzy & Trevor Rounce
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RAB 009 What makes a good website vs. a great website - part 2
37:40
37:40
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37:40This episode of Raising a Business Podcast we talk about design consistency, a great call to action, lead funnels and why great photography all matters for taking your website from good to great! There are some key things to put into action when elevating your business.By Suzy & Trevor Rounce
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RAB 008 What makes a good website vs. a great website - part 1
57:31
57:31
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57:31This episode of Raising a Business Podcast we talk in technical terms about what makes a good website great! There are some key things to think about when trying to elevate your website and raise your business. We have seen these things over and over again that people are confused about and miss doing and it hurts the performance of their website. …
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RAB 007 Branding, what people say when you aren't in the room.
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51:00This episode of the Raising a Business Podcast we talk in-depth about branding. It’s what people say about your brand when you aren’t in the room. How do you craft those stories, create culture that sticks and build a brand around experiences. So many tangible ideas and applications in this episode, check it out.…
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RAB 006 Goal Setting: breaking it down & making plans
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38:30This episode of the Raising A Business podcast we break down goal setting and how to make plans that will grow your business and make you feel successful and purposeful. Making plans for the future is what will make your business thrive.By Suzy & Trevor Rounce
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RAB 005 Tips & tools for working remotely & staying sane
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38:00This episode of Raising a Business Podcast, Suzy and Trevor talk about working remotely. Adapting to the world we live in now when it comes to using tools that make your work life better.By Suzy & Trevor Rounce
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RAB 004 Time management, eating frogs & other timely things
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30:11A this weeks episode Suzy and Trevor discuss time management and strategies they use to get stuff done. They go over getting the toughest task done first, eating the frog, so you can have a more productive day.By Suzy & Trevor Rounce
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RAB 003 We quit our day jobs and went all in
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37:00In this episode of the Raising a Business Podcast, Suzy and Trevor tell the story of when they had to make the tough decision to go all in on their business and quite their day jobs. While telling this story they will give advice on what helped them make this decision easier and gave them the best change on succeeding in Raising a Business.…
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In this episode of Raising a Business Podcast, Suzy and Trevor discuss Storytelling and why is it so important for your business. Suzy will give advice on how to start crafting your story and how to make your clients the hero that story, because everyone has a story.By Suzy & Trevor Rounce
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This is a place where we will discuss what it is like to Raise a Business. We are here to share ways to grow your business, level up, market, pivot and fail forward. We want to share our challenges, triumphs and perspectives that we’ve had along the way. We will bring in experts that are really good at what they do to hear their stories. We are bus…
…
continue reading