For Chief Marketing Officers and Chief Revenue Officers; transparent (and entertaining) conversations to develop collective solutions and takeaways to the biggest challenges faced by revenue teams. Relax, Re-ignite, Re-evaluate, Re-build and Re-connect with Brandi Starr on Revenue Rehab; it’s like therapy, but for marketers. Continue the conversation online using the hashtag #RevenueRehab and follow us on IG/Twitter @RevenueRehab.
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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1
The Consumer Connection: Unlocking Insights for Authentic Marketing
33:07
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33:07This week on Revenue Rehab, our host Brandi Starr is joined by Sunny Dublick, the award-winning marketing specialist and founder of Sunny Dublick Marketing. Sunny Dublick, a marketing revolutionary from New Jersey, has an impressive career spanning over 15 years with high-profile clients like the Philadelphia 76ers and Hanes brands. Known as the pi…
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15. SaaS Value Proposition with Gil Rogers (GR7 Marketing)
36:55
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36:55The theme of our 15th podcast episode is SaaS Value Proposition. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Gil Rogers from GR7 Marketing. Summary In this conversation, Gil Rogers shares his journey from an admissions counselor to a fractional CMO in the ed tech space. He discusses the …
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Rethinking B2B Sales: Adapting to the Digital Native Buyer
41:14
41:14
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41:14This week, our host Brandi Starr is joined by Ray Hartjen, writer, musician, and seasoned marketer. Meet Ray Hartjen, a marketing virtuoso with a rich history spanning five decades, who has seamlessly pivoted between industries from investment banking to SaaS software. Despite the varied roles, one constant shines through: his deep passion for stor…
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Mastering AI in Marketing: From Junior Colleague to Revenue Generator
38:47
38:47
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38:47This week our host Brandi Starr is joined by Steven J. Lewis, Founder of the Sydney-based marketing agency, Taleist. Meet Steven J. Lewis, a pioneering force in direct response copywriting and AI integration. From developing innovative techniques to using AI for audience research and content creation to delivering copy that’s 80% ready for publicat…
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Deliverability Dynamics: Navigating Email's Ever-Changing Landscape
32:24
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32:24This week our host Brandi Starr is joined by MV Braverman, Founder of Inbox Welcome. Meet MV Braverman, a trailblazer in email marketing with a focus on helping small businesses master email deliverability and sender reputation. MV's expertise extends far beyond just crafting compelling email campaigns; they're an industry thought leader frequently…
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The Digital Dilemma: Adapting to Multi-Generational Audiences
32:04
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32:04This week, our host Brandi Starr is joined by Emmanuel Rose, CEO of Strategic E Marketing. Meet Emmanuel Rose, an industry thought leader with over 15 years of experience running a full-service digital marketing agency. Emmanuel’s expertise spans lead generation, branding, advertising, and the integration of AI into marketing strategies. He’s also …
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Haircut vs. Tattoo: Mastering Decision-Making Strategies
32:41
32:41
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32:41This week on Revenue Rehab, our host Brandi Starr is joined by Jurriaan Kamer, Co-Founder of Unblock. Meet Jurriaan Kamer, an innovation catalyst in organizational change and dynamic decision-making. With a wealth of experience transforming teams and shaping agile strategies, Jurriaan is a sought-after consultant and thought leader. He co-founded U…
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Leadership at the Helm: CEOs' Role in Unifying Revenue Teams
39:36
39:36
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39:36This week our host Brandi Starr is joined by Alice Heiman, the Chief Sales Energizer and Host of "Sales Talk for CEOs." Meet Alice Heiman, a dynamic leader transforming the B2B sales landscape. With a stellar career in boosting sales, founding multiple start-ups, and hosting her own insightful podcast, Alice is a powerhouse in the world of sales an…
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Mastering Market Diagnosis: The Key to Effective Communication Strategy
42:02
42:02
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42:02This week on Revenue Rehab, our host Brandi Starr is joined by Richard Levy, an experienced MBA-level marketer with a wealth of expertise in growing brands and enhancing marketing effectiveness. Meet Richard Levy, a dynamic strategist known for his prowess in both brand and performance marketing. With a career that spans both large organizations an…
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Banish Cold Outreach: Innovative Approaches to Boost Client Trust
31:21
31:21
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31:21This week our host Brandi Starr is joined by Dan Englander, CEO and founder of Sales Schema. Meet Dan Englander, a seasoned expert in the realm of B2B sales and account management. With a wealth of experience from leading new business efforts at Idea Rocket to authoring acclaimed books on sales strategies, Dan has seen it all. In this episode of Re…
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Inclusive Innovation: The Economic Imperative for Diverse Sales Teams
42:50
42:50
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42:50This week on Revenue Rehab, our host Brandi Starr is joined by Janice B. Gordon, Founder of Scale Your Sales. Meet Janice B. Gordon, a trailblazer in customer growth and sales innovation with over 20 years of experience. Named one of LinkedIn Sales’ 15 Innovating Sales Influencers, Janice bridges the gap between people and processes to fuel revenue…
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My Journey with Rachel Minion: From Side Hustle to Six Figures
29:58
29:58
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29:58This week our host Brandi Starr is joined by Rachel Minion, Founder of Rockstar and Moon. Meet Rachel Minion, an unapologetic marketing strategist with a flair for creativity and a resilient spirit. From navigating the collapse of her family's printing business during the 2008 recession to building her own marketing empire, her journey is nothing s…
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Human-Centric Branding: How Authentic Connections Drive Success
36:27
36:27
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36:27This week our host Brandi Starr is joined by Lindsay Tjepkema, Founder of Human Brands Win. Meet Lindsay Tjepkema, a visionary leader reshaping the landscape of human-centric branding and marketing. As the former CEO of Casted, she spearheaded the integration of podcasting and video into effective marketing strategies. Now, through Human Brands Win…
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Budget-Friendly Breakthroughs: How Research Drives Revenue
28:41
28:41
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28:41This week our host Brandi Starr is joined by Liz Harr, Managing Partner at Hinge Marketing. Meet Liz Harr, an accomplished entrepreneur and executive specializing in brand management and growth strategies for professional services firms. Leading Hinge Marketing's client delivery team, Liz helps businesses solve critical marketing and brand-related …
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Mastering Conversion Rate Optimization: Closing the Gaps in Your Funnel
32:26
32:26
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32:26This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights fro…
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Unlocking Growth: Building a Marketing Ecosystem for Lasting Success
35:27
35:27
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35:27This week our host Brandi Starr is joined by Angela Frank, Founder of the Growth Directive. Meet Angela Frank, a powerhouse in the marketing world with a decade-long track record of generating substantial revenue. As a fractional CMO, Angela has carved out a unique niche, creating sustainable marketing strategies that drive significant business gro…
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14. Community Marketing with Kendall Breitman (Riverside.fm)
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36:40
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36:40The theme of our 14th podcast episode is Community Marketing. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Kendall Breitman from Riverside.fm. Summary In this conversation, Kendall Breitman shares her unique journey into community management, transitioning from a political reporter to a c…
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Pipeline Mastery: How Owning the Pipeline Number Transforms Marketing Leadership
33:21
33:21
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33:21This week our host Brandi Starr is joined by MJ Smith, CMO of Colab. Meet MJ Smith, a dynamic leader with a robust background in the industrial and software sectors. From her key roles at Refine Labs and FTSE 100 Halma to leading marketing at Colab, MJ brings a wealth of experience and strategic insights. In this episode of Revenue Rehab, Brandi an…
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Visionary Leadership: The CMO’s Market-Driven Journey to CRO
40:41
40:41
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40:41This week our host Brandi Starr is joined by Latane Conant, Chief Revenue Officer at 6sense. Meet Latane Conant, a trailblazer in revenue technology with a visionary approach that's reshaping the industry. As the Chief Revenue Officer at 6sense, she oversees Marketing, Sales, Customer Success, Partnerships, and Professional Services, driving the co…
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13. Automating B2B Tech Marketing with Brandi Starr (Tegrita)
46:30
46:30
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46:30The theme of our 13th podcast episode is Automating B2B Tech Marketing. Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita. Summary Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation. She emphasizes the importance of personalization and the…
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Evolving SDR Roles: The Future of Personalization and AI in Sales
38:32
38:32
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38:32This week our host Brandi Starr is joined by Laura Zwahlen, Co-Founder of Zwalen Bennett Rescue Ranch and Chief Revenue Officer at NextRoll. Dive into the world of high-growth tech and animal rescue with Laura Zwahlen, who boasts over 25 years of driving startups to acquisition or IPO in the tech sector. Laura and her husband traded the hustle and …
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Visual Impact: Crafting Presentations That Speak Louder
32:43
32:43
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32:43This week our host Brandi Starr is joined by Emily Schneider, a specialist in presentation design and visual storytelling. Meet Emily Schneider, an expert in translating complex content into engaging visuals. With nearly two decades of experience in marketing and branding, Emily knows how to tailor specific conversations to facilitate informed and …
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12. Effective Partner Marketing with Alex Whitford (Channext)
34:26
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34:26The theme of our 12th podcast episode is “Effective Partner Marketing”. Joining our host Jeremy Balius to discuss all things partner marketing is Alex Whitford, VP of Revenue at Channext. Summary In this conversation, Alex Whitford, VP of Revenue at Channext, shares his insights on effective partner marketing. He discusses his background in channel…
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Content Creation Revolution: 30 Days of Material in Just 90 Minutes
31:09
31:09
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31:09This week our host Brandi Starr is joined by Aaron Witnish, Co-founder of Content Only. Meet Aaron Witnish, a trailblazer in the realm of digital marketing. With over a decade of experience, he's built two successful marketing agencies and amassed a following of over 15,000 across LinkedIn, Facebook, Instagram, and YouTube. Having collaborated with…
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From Generalist to Specialist: The Ultimate Guide to Vertical Focus
39:52
39:52
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39:52This week our host Brandi Starr is joined by Corey Quinn, Best-Selling Author and Expert in Agency Growth. Meet Corey Quinn, an industry maven with a wealth of experience in guiding agencies beyond founder-led sales. With an extensive tenure in agency management and a best-selling book to his name, Corey has dedicated his career to helping agencies…
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From Data to Deals: Strategies for Aligning Marketing and Sales to Drive Revenue
34:36
34:36
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34:36This week our host Brandi Starr is joined by Jason Kramer, Founder of Cultivise, a consulting firm specializing in B2B lead nurturing strategies and technology. Meet Jason Kramer, a seasoned expert who has identified and bridged revenue gaps in marketing and sales funnels for businesses of all sizes. Through his innovative work at Cultivise, Jason …
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11. Personalising Content at Scale with Grant Hushek (Grantbot Process Consulting)
53:35
53:35
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53:35The theme of our 11th podcast episode is Personalising Content at Scale. Joining our host Jeremy Balius to discuss all things buyer personas is Grant Hushek, Founder of Grantbot Process Consulting. Summary In this conversation, Grant Hushek shares his background in automation consulting and the value it brings to businesses. He discusses his experi…
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The Art of Moving Forward: Marketing Strategies for an Ever-Changing World
45:36
45:36
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45:36This week on Revenue Rehab, our host Brandi Starr is joined by Moira Vetter, Founder and CEO of Moto Moto Agency. Meet Moira Vetter, a seasoned marketing visionary thriving at the intersection of strategy and innovation. From leading growth for global brands and mid-market companies to navigating the intricacies of publicly traded firms, Moira poss…
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The Pipeline Velocity Imperative: Aligning Marketing and Sales for Better Results
36:48
36:48
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36:48This week on Revenue Rehab, host Brandi Starr sits down with Mark Osborne, a top marketing technology trailblazer and best-selling author renowned for driving substantial revenue growth for clients. Mark is on a mission to eradicate the notion of 'growth hacks', instead advocating for sustainable growth systems rooted in fundamental strategies. He …
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When Things Go Sideways: Managing a Communications Crisis
37:25
37:25
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37:25This week our host Brandi Starr is joined by John David, a renowned expert in crisis communications and online reputation management. John David is the go-to resource for companies navigating high-stakes public relations challenges. As the author of "How to Protect or Destroy Your Reputation Online" and with deep experience advising organizations o…
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10. Partnership Strategy with Scott Pollack (Firneo)
38:46
38:46
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38:46The theme of our tenth podcast episode is Partnership Strategy. Joining our host Jeremy Balius to discuss all things partnerships strategy is Scott Pollack from Firneo. Summary Scott Pollack, founder and CEO of Firneo, shares his journey into the world of business development and partnerships. He discusses how he fell into partnerships and the chal…
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Ecosystem-Led Growth: Revolutionizing Your Go-To-Market Strategy
41:42
41:42
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41:42This week our host Brandi Starr is joined by Jill Rowley, Chief Growth Advisor at Stage 2 Capital. Meet Jill Rowley, a trailblazer in the world of B2B SaaS with over 24 years of experience. From her tenure at industry giants like Salesforce, Eloqua, and Marketo, to her current role as Chief Growth Advisor at Stage 2 Capital, Jill has been at the fo…
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Scaling Strategies for Success: Maximize Impact with Limited Resources
39:30
39:30
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39:30This week our host Brandi Starr is joined by Holly Chen, Managing Partner of Exponential X. Meet Holly Chen, a visionary in the field of marketing and growth advisory. Holly's career spans from leading global digital marketing efforts at Slack to her recent role as an interim CMO for a self-funded SaaS company, navigating the complexities with limi…
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Continuous Conversion: Why Your Website Needs Constant Care
34:38
34:38
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34:38This week our host Brandi Starr is joined by Travis McAshan, Founder and CEO of Glide Design. Meet Travis McAshan, a pioneering leader in web optimization and user-centered design. With an extensive background in planning, designing, and optimizing marketing websites, Travis brings a wealth of knowledge on how to successfully drive continuous impro…
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Brave Creatives: The Importance of Risk-Taking in Marketing
35:20
35:20
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35:20This week our host Brandi Starr is joined by Melissa Rosenthal, a powerhouse in marketing creativity and innovation. Meet Melissa Rosenthal, an experienced marketing executive with a stellar career spanning ClickUp, Insight Timer, Cheddar, and BuzzFeed. She's an advocate for bold brand marketing and differentiating from efficiency-focused strategie…
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9. Effective Buyer Personas with Naomi Soman (Storylogick Consulting)
43:27
43:27
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43:27Joining our host Jeremy Balius to discuss all things buyer personas is Naomi Soman, Founder of Storylogick Consulting. Summary In this conversation, Naomi Soman discusses the importance of redefining buyer personas in the marketing world. She emphasizes the need to move away from the traditional approach of creating detailed profiles based on demog…
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Data-Driven Personalization: The Secret Sauce for Customer Retention
41:28
41:28
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41:28This week our host Brandi Starr is joined by Josías De La Espada, a digital marketing leader renowned for his expertise in engaging audiences across various industries. Josías De La Espada emphasizes the transformative power of personalization in marketing. By leveraging data to tailor customer experiences, he has driven impactful results in revenu…
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Navigating Remote Work: Building Trust and Flexibility in the Modern Workplace
39:11
39:11
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39:11This week our host Brandi Starr is joined by Karen Mangia, a recognized thought leader in the realms of customer success and employee experience. Karen is a powerhouse in the world of business strategy and growth. With her extensive experience at Salesforce and her role as a sought-after keynote speaker and author, she brings invaluable insights in…
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The Case for Email: Why Executive Attention is Crucial
39:08
39:08
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39:08This week our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing. Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita, dives deep into why executive attention towards email strategy is crucial. Email is often underrated in B2B due …
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Navigating International Markets: Essential Strategies for Revenue Teams
40:07
40:07
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40:07This week on Revenue Rehab, our host Brandi Starr is joined by Ellza Malek and Baron Lukas. Ellza, a principal and CMO at ExecHQ, leads the international group supporting organizations expanding into new markets. Ellza, an award-winning CMO, drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing te…
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Resilience in Leadership: Guiding Teams Through Emotional Fatigue
38:59
38:59
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38:59In this episode of "Revenue Rehab," our host Brandi Starr is joined by Michelle E. Dickinson, a renowned figure in mental health innovation, workplace resilience training, and personal mastery. With a background encompassing TED talks, best-selling authorship, and transformative consulting work, Michelle brings a wealth of insights to the table. Tu…
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Beyond the ICP: Exploring Influence in Partner Ecosystems
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41:04
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41:04This week, our host Brandi Starr is joined by Greg Plum, a distinguished expert in ecosystem channel development. Meet Greg Plum, a trailblazer who has built partner programs from scratch for multiple SaaS providers and facilitated Partner Ready's ecosystem academy. With lobbying on Capitol Hill in support of the IT industry, delivering three TEDx …
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My Journey with Neil Rogers: From Bartending to Boardrooms
35:56
35:56
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35:56This week our host Brandi Starr is joined by Neil Rogers, Author & VP of Sales at Rogers Marketing. Neil has built a successful career in sales and marketing that spans almost forty years in a variety of industries, ranging from pharmaceuticals to military defense contractors. But before the multiple sales awards and accolades, Rogers spent ten yea…
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Crafting the Click: Mastering Email for Meeting Success
46:24
46:24
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46:24This week our host Brandi Starr is joined by Jeff Winters, CRO of Abstrakt Marketing Group. While at a previous sales position, Sapper founder Jeff Winters implemented a unique email strategy that consistently landed him in Fortune 100 boardrooms. But every time he finished his pitch, these companies would grill him on his strategy: “Great product,…
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8. Channel Strategy with Harald Horgen (The York Group)
53:29
53:29
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53:29The theme of our eighth podcast episode is Channel Strategy. Joining our host Jeremy Balius to discuss all things channel strategy is Harald Horgen, Founder of The York Group. Summary In this conversation, Harald Horgen discusses his background in channel development and the evolution of the channel business model. He highlights the importance of c…
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The Selfless CMO: Embracing Servant Leadership
36:24
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36:24This week our host Brandi Starr is joined by Kurt Uhlir, Chief Marketing Officer at Ethereal Innovations. Kurt is a sought-after marketing leader that's been called "king of scaling". He has built and run growth for early-stage companies as well as those over $500M in annual revenue and assembled teams across six continents. In the past few years, …
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Board Seat Battle: The CMO’s Dream vs. Reality
36:15
36:15
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36:15This week our host Brandi Starr is joined by Eileen Campbell, Founder of Womintuition. Meet Eileen Campbell, a force to be reckoned with in the world of marketing and insights. From launching US operations for a global Insights agency, to serving as CEO of a $1B consulting firm and serving as CMO for one of the world's most iconic entertainment bra…
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My Journey with Deidre Hudson: Embracing the Journey of Intention
38:05
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38:05This week our host Brandi Starr is joined by Deidre Hudson, Revenue Marketing Leader, Speaker, and Author. With over 20 years of experience, Deidre Hudson has built and scaled demand generation and revenue marketing functions for companies ranging in size from under a million to over $5 billion in revenue. She has appeared on several podcasts and f…
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The Predictive Power of VOC: Navigating Beyond NPS
39:29
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39:29This week our host Brandi Starr is joined by Lihong Hicken, Chief Executive Officer at TheySaid. Lihong is the co-founder and CEO of Theysaid (Theysaid.io), a company that is disrupting the customer engagement space to drive business growth. With a background in user experience and B2B revenue growth, Lihong is transforming the way businesses inter…
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SEO and SEM in the Age of AI: Adapting to Change
36:56
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36:56This week our host Brandi Starr is joined by Max Gomez, Chief Marketing Officer at Next Net Media. Max Gomez Montejo is the influential Chief Marketing Officer at Next Net Media, a company at the cutting edge of data-driven marketing solutions. His visionary leadership extends to various brands, most notably the HOTH, a renowned search engine marke…
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