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A podcast where Steve Manus (Dad) and his daughter Sam Manus catch up on the phone and discuss nothing and everything. “It’s better than photos” Previously: A podcast about Malcolm Gladwell’s podcast - “Revisionist History”
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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show series
 
Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts,…
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Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setti…
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Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions …
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Ep. 312 Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with…
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Ep. 311 What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges…
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Ep. 310 Can you imagine editing any image using just text prompts? Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save tim…
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Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building …
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Ep. 308 Have you ever had a conversation with AI and felt like you were talking to your best friend? Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in m…
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Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn …
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Ep. 306 Are AI voice agents the future of business communication? Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challeng…
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Ep. 305 What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development fo…
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Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative inn…
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Ep. 303 What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3's launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk's access to vast resources gives him a competitive edge in this AI war…
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Ep. 302 Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI's Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy's competitive edge is enough to rival OpenAI…
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Ep. 301 Is 2025 truly the year of AI agents taking over the workforce? Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully i…
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Ep. 300 Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI's Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI's Pro tier for advanc…
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Ep. 299 Can AI make you the most productive person in your company? Kieran dives into creating AI executive and project assistants that radically transform your workflow. Learn more about setting up efficient folder structures for automation, building AI-driven insights engines with Claude, Google Gems, and ChatGPT, and comparing the strengths of e…
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Ep. 298 Can an AI agent revolutionize deep research in marketing? Kipp dives into OpenAI's groundbreaking launch of their new Deep Research product and compare it with Google Gemini's offering. Learn more about how OpenAI's Deep Research can tackle complex research tasks with unparalleled depth, how the competition with Google Gemini stacks up in t…
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Ep. 297 Why did HubSpot's blog traffic allegedly plummeted? Kipp and Kieran dive into the viral controversy and break down what actually happened with HubSpot’s blog traffic decline, shedding light on the bigger picture. Learn more on the unexpected lessons for marketers from HubSpot's own journey, the importance of diversified content strategy, an…
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Ep. 296 What does it take to effectively leverage advanced AI models for your business needs? Kipp, Kieran, and guest Sully Omar (CEO of Cognosys) dive into a comparison of leading AI models, Claude versus GPT, and give a live demo of the powerful O1 Pro. Learn more on the evolving landscape of autonomous agents and their practical applications, th…
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Ep 295 Is open source AI the future of marketing intelligence? Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more about how DeepSeek-R1, an open-source AI model from China, rivals the major players in intelligence and reasoning, the game-changing affordability of this …
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Ep. 294 How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools…
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Ep. 293 Will using AI for personal assistance make your workflow truly efficient? Kieran dives into setting up an executive assistant using Claude's Projects feature to streamline your daily tasks. Learn more about transforming your AI assistant into a powerful tool, understanding the integration between Claude and various apps, and optimizing foll…
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Ep. 292 Can you really do 10 hours of research in just 20 minutes? Kipp dives into how to leverage Google’s AI tools to quickly gather and synthesize information. Learn more about the deep research capabilities of Google Gemini, the seamless integration with NotebookLM for organizing and querying your data, and the innovative new interactive audio …
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Ep 291 How can AI revolutionize content creation by 2025? Kieran dives into the essential AI tools that will define the future landscape of digital marketing and content creation. Learn more about leveraging AI for email optimization and tailored audience engagement, the significance of personality-led content amid advancing AI, and which AI tools …
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Ep. 290 Why is Claude AI rapidly becoming the go-to tool for professionals and enterprises alike? Kipp, Kieran and guest Scott White (Claude) dive into the ultimate guide for using Claude AI in your daily work and unlock its true potential in transforming complex tasks. Learn more on how Claude AI can become your virtual collaborator, enhancing you…
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Ep. 289 What does advertising look like in an AI-driven world? Kipp and Kieran dive into the transformative impact of AI agents on the future of digital advertising and marketing strategies. Learn more on the disruption of search and paid advertising, creating ads that captivate AI agents, and navigating an AI-dominated go-to-market landscape. Ment…
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Ever wondered how Beehive managed to make a splash with their audio newsletter drop? Kipp and Kieran dive into the world of 'drop marketing' and detail the steps Beehiiv took to create monumental buzz. This is a look-back at their conversation with Alex Lieberman (Morning Brew co-founder). Learn more about how Beehiiv planned their drops 90 days in…
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Ep. 288 How is AI revolutionizing Product Led Growth (PLG)? Kipp and Kieran dive into the transformative power of AI in accelerating PLG strategies with insights from Christopher Miller's stellar episode on the fundamentals of product-led growth. Learn more on effectively leveraging freemium models to drive user acquisition, the role of viral loops…
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Ep. 287 Summarizing the impressive summary features of the Grok update! Kipp and Kieran dive into how AI advancements like Grok 2.0 are revolutionizing the way we consume information online. Learn more about Grok's real-time summarization capabilities, the shift in marketing strategies due to AI's summarization power, and the rise of AI-generated h…
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Ep. 286 Ever wondered how AI can triple your content output while saving millions? Kipp and Kieran dive into how to leverage AI for revolutionary content efficiency and creative workflows. Learn more on integrating audience style guides to perfect your messaging, utilizing advanced real-time AI tools for enhanced productivity, and the incredible po…
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Ep. 285 Is OpenAI launching cookie dough instead of software? Kipp and Kieran dive into the fumbled rollout of OpenAI's Sora, describing it as the most botched product launch of 2024. Learn more on the hilariously half-baked attempts at AI-generated memes, the reality behind text-to-video technology, and the chaotic landscape of AI data privacy. Me…
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Ep. 284 What if AI could double your email conversion rates overnight? Kipp and Kieran dive into the revolutionary AI strategies that are transforming the way we approach email marketing, featuring insights from Dan Wolchonok of Reforge. Learn more on how leveraging proprietary data can create hyper-personalized emails for increased engagement, the…
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Ep. 283 Can AI truly mimic any writing style in under 30 seconds? Kipp and Kieran dive into transforming your content by leveraging AI's incredible capabilities. Learn more on creating detailed audience guides, customizing content with specific styles, and using AI to enhance productivity and profitability. Mentions ChatGPT https://chatgpt.com/ Cla…
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Ep. 282 Is Google dead as a traffic source for marketers? Kipp, Kieran, and Ross Simmonds (founder & CEO of Foundation) dive into how AI is redefining search and the steps you need to take to stay ahead in this shifting landscape. Learn more on leveraging AI to boost human skills, tapping into untapped keywords for early-stage businesses, and maxim…
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Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more about leveraging AI to handle repetitive tasks and enhance one-to-one user personalization, recognizing the shift in content strategy towards influenc…
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Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual…
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Ep 279 Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the intricacies of API integration, the seamless experience with Replit's AI assistant, and optimizing email outreach using enriched data. Mentions Horacio L…
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Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the impor…
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Ep. 277 Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episode. Learn more on the integration of AI into search and its implications, the latest innovations like Search GPT and Google's Learn About, and strategie…
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Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to stay ahead with Ryan Deiss (The Scalable Company). Learn more on transforming unstructured customer data into valuable insights, creating and testing s…
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Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing con…
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Ep. 274 Can AI really scale your content creation while keeping your brand consistent? Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Ele…
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Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and …
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Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are joined by Amanda Kahlow (CEO and Founder of 1mind). Amanda introduces them to Mindy, a virtual seller and avatar. Learn more about the strengths of AI av…
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Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round en…
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Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation…
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Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content. Mentions Jenny…
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Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently. Ment…
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Ep. 267 "How can AI take you from a novice to an expert in 13 minutes?" Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks in…
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