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How Brands Are Built

How Brands Are Built

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On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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“Creative thinking takes place neither inside the box nor outside the box, but at the edge of the box.” Free-flowing, long-form conversations about marketing, branding, innovation, consumer behaviour and trends. Conversations that ignite new ideas. Ideas with rough, sharp edges ! These conversations with thought leaders discuss best practices, trends, case studies and insights on topics ranging from strategy planning, brand building, marketing strategy, communication strategy, digital market ...
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Five-time winner of Best Education Podcast in the Podcast Awards. Grammar Girl provides short, friendly tips to improve your writing and feed your love of the English language. Whether English is your first language or your second language, these grammar, punctuation, style, and business tips will make you a better and more successful writer. Grammar Girl is a Quick and Dirty Tips podcast.
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Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
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Welcome to The Studeo Podcast, a show for ambitious creatives who want to level up their creativity, productivity, and leadership skills. A series of live conversations I host on a weekly basis, inviting a range of creative leaders and other interesting speakers to talk about topics such as design, branding, brand strategy, mindset, and meta-skills. Sharing tested strategies and actionable real-world advice that have helped me and others in the creative industry to solve bigger problems, ear ...
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Living in the USA

Living in the USA

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Talking about politics, thinking about the Left. Hosted by Jon Wiener, co-author of "Set the Night on Fire: L.A. in the Sixties," contributing editor at The Nation, and broadcast live at KPFK 90.7FM in LA Thursdays at 4.
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Last Tuesday, the Democrats made striking gains in districts that were solid red – and Wisconsin's State Supreme Court maintained its liberal majority. Meanwhile, Trump claims that his sweeping tariffs are to restore US manufacturing; but Paul Krugman says it's all based on ridiculous, totally false statistics – Harold Meyerson comments. Also: The …
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Trump is weaker after caving on tariffs - Harold Meyerson analyzes the new political landscape - and assesses the economic damage. Also: Trump’s tariffs are not really about trade, they’re a form of blackmail – but the alternative is not a return to the free trade policies introduced by Clinton and Obama. Lori Wallach of the Rethink Trade program a…
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1072. Is AI coming for our jobs—or just the boring parts? This week, Samantha Enslen of Dragonfly Editorial talks about how she sees AI changing the work of writers and editors. We talked about real clients, real fears, and hope for the future. Plus, Samantha shares her favorite old-school fiction (spoiler: Agatha Christie strikes again!). Find Sam…
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1071. Is it "Taylor and I" or "Taylor and me"? We explain why photo captions follow their own grammar rules. Then, we explore the subtle difference between "immigrate" and "emigrate," how the terms are used historically, and why their meanings often depend on perspective. The "photo captions" segment is by Karen Lunde, a former Quick & Dirty Tips e…
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1070. Fiction editor Joshua Essoe explains the hidden techniques behind pacing in storytelling. Learn how good pacing shapes reader engagement, why well-placed story beats and emotional shifts matter, and how popular films like Memento and Fight Club use pacing to captivate audiences. Joshua also looks at managing flashbacks, using white space stra…
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1069. Have you ever wondered why we have silent L's in words like "walk" and "half"? Those questions lead us to L-vocalization, spelling pronunciation, and why American and British speakers differ. Plus, we look at some of the most dangerous words in the English language: "always" and "never." The "L vocalization" segment is by Karen Lunde, a forme…
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Thursday night, Trump signed an Executive order abolishing union rights at more than two dozen federal agencies – part of his campaign to destroy the government. Harold Meyerson comments on this "ultimate form of union busting". Also: Bernie Sanders and AOC are on their “fighting oligarchy” tour, and in Denver last weekend they had the biggest poli…
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1068. Did Yosemite Sam ever actually say "tarnation"? What’s "fridgescaping," and why is it trending? And why is AI filling the internet with nonsense words like “lrtsjerk”? Linguist and translator Heddwen Newton shares her favorite new slang, explains the Mandela Effect, and breaks down how AI-generated content is making language even messier. Fin…
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In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why t…
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1067. Think "'til" is a valid alternative to "until"? Think again! We learn about the difference between "till" and "until" and why many style guides frown on "'til." Then, we uncover the hidden power of interjections—words like "um," "huh," and "mm-hmm"—and how they help us negotiate meaning, keep conversations flowing, and even challenge artifici…
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A key source of opposition to authoritarian regimes in recent history has come from universities and colleges. Trump has been attacking the independence of American universities, demanding they submit to his requirements and using massive funding cuts as his weapon. David Cole, formerly National Legal Director of the ACLU, has our analysis. Also: M…
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1066. Do you really need that comma? Should your dashes have spaces? Is there ever just one "right" way to punctuate? June Casagrande, author of "The Best Punctuation Book, Period," busts punctuation myths, compares style guides, and looks at the surprising complexity of the humble em dash. Find June Casagrande at grammarunderground.com. 🔗 Share yo…
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1065. Is it "OK" or "okay"? We look at the surprising history of one of the world’s most recognized English words and how a 19th-century election campaign helped it stick. Then, we have some fun with Victorian tea culture and the many idioms it inspired, from Cockney rhyming slang to "scandal broth." The "tea" segment is by Karen Lunde, a former Qu…
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As the Senate prepares to vote on the Republican budget, Harold Meyerson talks about what's at stake for Democrats who join Chuck Schumer in voting with Republicans, and the great majority in the opposition. Plus: unions take Trump to court over firings. Also: The Supreme Court ruled against Trump last week in the first test of his refusal to relea…
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Alpana Parida is the Founder and CEO of Tiivra Ventures, a company that creates motorcycle helmets using new age materials like Carbon Fiber, Carbon-Kevlar, and other composites for passionate motorbike riders. She has over 25 years of experience in brand development, marketing, and merchandising working for brands like Nykaa, Tanishq, Amul etc.…
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1064. Is Wikipedia the last refuge on online truth? With AI-generated content and misinformation spreading online, Wikipedia is growing in esteem, but who decides what gets published? How does Wikipedia determine things like credibility and notability? Wikipedia consultant Jonathan Rick gives us the inside scoop on Wikipedia’s strict sourcing rules…
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1063. Why is it called "corned beef" when there’s no corn involved? We look at how the word "corn" evolved to mean different things over time. Then, we look at the role of accent marks in English — why some words keep them, why others lose them, and what they tell us about language. The "corn" segment was written by Valerie Fridland, a professor of…
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A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was ask…
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Trump's forgettable State of the Union speech shows he remains in campaign mode, rather than governing: Harold Meyerson comments. Plus: Trump suffered a big loss at The Supreme Court in the first challenge to his unconstitutional seizure of power: an order to release USAID funding appropriated by Congress. The suit was brought by Public Citizen; th…
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1062. Did you know that 21% of U.S. adults struggle with basic literacy? In this eye-opening episode, literacy specialist Kate Crist talks about the literacy crisis in America, how reading is taught incorrectly in schools, and what we can do to fix it. She has real stories of students and adults overcoming reading struggles, the science behind lear…
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