From marketing strategies to tech tips to balancing work and family, your host Rachel McMichael joins other leading entrepreneurs to share real talk about creating a business that has lasting impact and influence (and of course… income!). If you’re looking for tangible advice on how to start and scale your business online, this one’s for you!
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#276 Three Questions to Ask Before Running Facebook Ads
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10:00Today on the Business With Impact podcast, we’re talking about one of my favorite things: Facebook Ads! A question I still get asked all of the time is: “How do I know when I’m ready for Facebook ads?” As an ad expert, I wanted to share the exact framework I share with our clients in the Business with Impact Academy™ when they’re trying to make thi…
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Today on the Business With Impact podcast I'm going to be sharing what you need to be doing today to prepare for your Black Friday promotion! I dive into three mistakes that I see most online business owners making when it comes to their Black Friday deals and how YOU can avoid them. If you've been considering having a Black Friday promotion this y…
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#274 What to Do When it Feels Like it’s Not Working?
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8:54What do we do when it feels like things just aren’t working in our online business? What’s the next step you should take? Where do you go from there? On today's episode we’re not only going to ask these questions, but we’re going to answer them as well. Because…spoiler alert…we’ve all been there! And it’s more than possible to get out of that slump…
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#273 The Wrong Way to Set Goals for Your Online Business
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14:17On today’s episode of the Business With Impact podcast, we're talking about priority-based living and why it’s so important when it comes to goal setting. You see, there’s a problem with traditional goal setting. Oftentimes, we set goals for our business, and what do we do? We start to dream and we pick some numbers (really, if we're being honest, …
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#272 Is This the One Thing Keeping You from Seeing Success in Your Business? with Guest Expert: Brad Bizjack
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35:11I remember the very first time that I started a group coaching program and the first six weeks were focused exclusively on mindset. I'll never forget emailing the coach and asking, “Can we please just fast forward to the good stuff?” Because all I wanted was the strategy, the system, the step by step process. Little did I know that those first six …
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#271 Why Joining the Business With Impact Academy is the Key to Your Next Business Breakthrough
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20:50On today's episode, we're going to take you behind the scenes and share all the details you've been asking for when it comes to the Business With Impact Academy™! In this episode, we're discussing… Who is the Business With Impact Academy™ for? Is the Business With Impact Academy™ right for my business? Am I ready for a program like the Business Wit…
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#270 How to “Balance” Being a Mom & a Business Owner
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18:08Chances are if you're anything like me, you started your business because you crave freedom and flexibility. You want to be a great mom, a great wife, and a great business owner. You want to serve your community. You want to be able to go above and beyond for them. But not at the expense of your kids or your family. You want to create a legacy. And…
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#269 How to Write Copy that Converts with Guest Expert: Vanessa Wilde
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20:25As entrepreneurs, we all know the importance of the words that we speak. We know the importance of messaging. We know the importance of communicating. We know that a great offer, when communicated well, will get results. And there's a secret weapon that I use in my own business and an incredible person behind that secret weapon, who is the best whe…
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#268 Setting Realistic Goals for Your Next Launch
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22:40In this episode we're talking about a consistent theme that we see and hear from our clients when it comes to the behind-the-scenes launch! And in this episode we’re sharing how to set clear goals and clear expectations for your launch so that when things come up in your launch (spoiler: because they will!) you can handle them with confidence. Let’…
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#267 Running a Physical Product Business vs. a Digital Product Business with Guest Expert: Monica Little
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23:24On today’s episode, I am really excited to introduce you to my friend, Monica Little the Product Biz Coach! If you have a physical product in your online business or if you're considering creating a physical product for your online business, today's episode is one that you do not want to miss! Monica is the go-to person when it comes to handmade or…
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#266 Knowing How to Prioritize Your Daily Business Task List
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9:35If you've ever felt like you have way too many things on your to-do list and not enough time to get them done, this episode is for you! On today’s episode, we’re going to talk about how to prioritize your business task lists so that you’re getting 20% of the activities done that yield 80% of the results! Let's dive in! --- Links mentioned in this e…
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#265 Transforming Your Mindset for Your Business Breakthrough with Guest Expert: Megan Blacksmith
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37:39On today’s episode, I am really excited to introduce you to my friend, Megan Blacksmith from Becoming Zesty! When I think about Megan, the thing that comes to me is, “person who helped people transform their minds so they can have breakthroughs in their business.” One of the things that I think is so unique and fascinating about Megan (and her busi…
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#264 Lies Entrepreneurs Believe That Keep Them Stuck
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19:05Today on the Business With Impact podcast we're talking about some of the biggest mistakes and myths in the online space that are costing you time, money, and keeping you stuck. We're starting with two myths that are common beliefs among MOST business owners (had you heard of these before?) and then we’re diving into the five areas to focus on when…
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#263 How Understanding Your Cycle Can Help Improve Your Online Business with Guest Expert: Renae Fieck
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24:14On today’s episode, I am really excited to introduce you to my friend, Renae Fieck! If you've ever focused on trying to be consistent by doing things like staying up late or getting up early, just forcing yourself to be productive, even when it doesn't feel authentic. Or maybe you've even found yourself thinking things like, “the harder I work, the…
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One question that we get asked a lot is, how do I price my offer? How do I know what value to attach to my deliverables? So, on today’s episode, we’re going to talk through three ways that we approach this with our Business With Impact Academy™ clients… some of which are a very different way to ask these questions in your business! And we’ll even t…
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#261 How to Create Content for Your Ideal Client with Guest Expert: Michelle Lake
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20:42On today’s episode, I am really excited to introduce you to Michelle Lake! Michelle coaches endurance athletes and I had the honor of meeting Michelle in-person just over a year ago. One of the things that impressed me the most about Michelle is that she is so good at speaking to her ideal client on social media. Now, when I say speaking to her ide…
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#260 How to Set Your Business Up For Success Each Quarter
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11:06Welcome to the Business With Impact podcast! On today's episode, as we settle into the third quarter of the year (can you believe it?!), we want to talk about the three things we do every quarter to set the business up for success! We’re going to discuss goal setting, how to create a solid business plan for the quarter, and how to measure your busi…
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#259 How To Create Momentum in Your Online Business with Guest Expert: Kristen Van Horn
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24:42On today’s episode, I am thrilled to be talking with my friend, my Magnify Your Content™ business partner, my colleague, AND my client, Kristen Van Horn! Kristen is the best at all things productivity, time management, and content creation on top of being a great mom, a great wife, and a great business owner! She wears all the hats and wears them s…
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You may have heard us say that when you get a group of passionate, driven, online business owners in a room together, miracles can happen! On today's episode, we want to give you a sneak peek behind the curtain of what that looks like in the Business With Impact Mastermind and what our members get to experience during our live events and retreats! …
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#257 How to Create Legacy Wealth with Guest Expert: Mel Abraham
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28:00I am so thrilled to welcome my friend Mel Abraham and author of the brand new book, Building Your Money Machine onto today’s episode! I had the opportunity to get a sneak peek of this book and this is one of those books where you are going to want to underline every single sentence in the book! It is life changing, business changing, money changing…
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#256 Three Critical Questions to Ask Before Investing In Your Online Business
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15:06Today on the Business With Impact podcast we’re’ going to talk about investing in your business! How do you know when to invest and when not to invest? When I'm trying to make an investment in my business, whether it's a laptop or whether it's knowing if I should invest in a program, I go through a framework, a series of three questions. I want to …
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#255 Success in Online Business Without All the Hustle
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12:47Today on the Business With Impact podcast I want to talk about this thing that we call success. Why is it that some people seem to accomplish so much in their day… so much that it looks like they're checking every box off of their well-designed to do list… while others who have the same big plans, the same grand vision, and strong work ethic, at th…
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#254 Three Tips to Grow Your Traffic Organically
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16:41Today on the Business With Impact podcast we're going to be diving into three simple tips to grow your traffic organically! We’re starting with taking the meaning of traffic down to its basics. How are we defining traffic? Why is it a metric we should even track? And how do you use the tools you already have to get more of it? Before you set out to…
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#253 How to Scale to Six Figures with Guest Expert: James Wedmore
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26:20Welcome to this special podcast episode featuring James Wedmore! This episode is the first in a six-episode secret podcast series where James and I are sitting down together to share some never-before-shared stories and take you behind-the-scenes in our online businesses. We're going to talk about how long it took us to go from zero dollars in our …
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#252 How to Create Predictability in Your Business
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11:44Have you ever been told that in order to have predictability in your business and with your income, you have to have a recurring revenue stream? Well on today’s Business With Impact episode, I’m going to bust that myth right out of the water! This is by far one of my favorite topics to discuss! But I have to warn you… predictability in our business…
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#251 Mindset Shifts That Will Double Your Revenue
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20:03Today on the Business With Impact podcast, we're talking about one of my favorite topics. MINDSET. But if you would’ve asked me several years ago if this is one of my favorite topics… I would have laughed at you, rolled my eyes, and groaned inwardly. I thought that business really can't just be about mindset. But you know what I’ve learned? That MI…
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#250 The Solution To Feeling Like A “Broken Record” In Your Content
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7:38If you’ve been in business for any amount of time, chances are you may have felt like you’re talking about the SAME thing… over, and over, and over again. So what do you do if you feel like a broken record? How can you keep excited about what seems to be the same topics time and time again? And what do you do if you’re feeling like there’s nothing …
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#249 When to Ask for Help in Your Online Business?
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22:48Have you ever noticed that some people seem like overnight successes? It feels like they just started their business yesterday and now they've hit a big milestone or a big goal, while others seem to struggle through it for years without much to show for it. Why is that? Why is it that most people start a business and fail in the first 18 months? On…
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#248 The Difference Between Revenue and Profit
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19:21Revenue seems to get a lot of attention in the online space. We hear about $10K months and we hear about seven figure success… But what doesn't seem to get a lot of attention is the thing that we actually care about the most in our online business… And that is how much of that revenue stays in our bank account as PROFIT. On today's episode, that's …
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The last thing you want to have happen after you spent HOURS creating a product and a sales page to go along with it, is have your potential customers show up to your sales page, not know what to do, and then leave. Today on the Business With Impact podcast we're going to be talking about FIVE sales page mistakes to avoid and what to do instead. Le…
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#246 Redefining Launching for Your Business
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15:19You've probably heard me say at some point that you are one well-executed launch strategy away from your business breakthrough. But what do I mean when I say “launch”? How are we defining “launching”? What is that big, fancy word? If we're not talking about rocket ships, what are we setting in motion? We know that launching is such an important par…
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#245 The 3 Key Ingredients to an Irresistible Offer
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13:31If you've ever created an opt-in, program, webinar, or launch that didn't go as expected... and threw up your hands and started over - this episode is for you! On today's episode, we're talking about the three key ingredients to an irresistible offer and how to make sure you're creating an offer your ideal client wants to invest in. Let's dive in! …
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#244 Optimal Health for the Online Business Owner with Molly Phair
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30:12I can't wait for you to listen to this episode because in it, you are going to meet my good friend AND one of my mastermind members, Molly Phair! Molly is someone who is really a go-to person when it comes to all things wellness and nutrition. Not only does she have an online business, but she's got a new brick and mortar business as well. Molly ha…
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#243 Best Of: Leaving a Legacy with Heather Schisler
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16:56Today’s episode is a replay of an episode we released back in 2019 with my friend and fellow entrepreneur Heather Schishler. Last weekend, Heather tragically passed away after courageously battling cancer. The best way for me to honor her memory and her legacy is to bless you with her encouraging words about life and business. Those who knew Heathe…
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#242 Smart Scaling: How To Decide When To Create Something New
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12:03If you've ever said out loud, “I'm thinking about creating something, should I create it, is it time?” …Today's episode is for you. We're talking all about whether to create something new or stick with what's already working and scale. Because when it's working, there’s no need to reinvent the wheel… And if things aren't quite hitting the mark, don…
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#241 What Planning a Birthday Party Taught Me About Launching in Online Business
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13:03In today's episode, we’re talking all about how planning out a birthday party taught me a lot of lessons about online business…specifically, about LAUNCHING in online business. There were a lot of aspects about planning this birthday party that brought up some fears of failure, rejection, and had me questioning if following up was really necessary.…
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#240 What Indecision Might Be Costing You (And What To Do Instead)
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15:52In today's episode, we're going to talk all about what indecision might be costing you as the CEO of your online business. I dive headfirst into the common struggle of being paralyzed by choices in our businesses and the hefty price we pay for it. You’ll also hear about my go-to framework for decision-making, especially when it comes to investing i…
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On today's episode, we're talking all about lessons on selling that I learned in an unusual way. Through my personal experience, I guide you through the do's and don'ts of effective sales tactics. I challenge you to reflect on your existing client relationships and share actionable strategies that you can implement immediately to boost your revenue…
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#238 Want Different Results? Take These Actions!
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12:51On today's podcast episode, we're going to talk about how to get different results in your online business. If you are feeling stuck, if you are frustrated with your current results, if you're not where you want to be in your online business…then today's episode is for you! Because if you want different results, it’s time to take different actions.…
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#237 Embracing Imperfection: Showing Up Without Having It All Together
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11:09Today's episode is a short but fun one! We're going to talk about showing up even if your hair isn’t done, even if you're not wearing makeup, even if you don't own the fancy blazer. Let’s dive in! --- Links mentioned in this episode: → Check out the Mastermind program → Have a business question for Rachel that you’d like answered on the podcast? Se…
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#236 How to Grow Your Online Business Even With Limited Summer Hours
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14:08Today's episode is a continuation of what we talked about last week’s episode, which is how we are changing our rhythms and routines for the summer. But what I want to talk about today is…what we do during those work hours that you've created for yourself. How do I know what to work on? What do I work on first? What do I work on next? This is a hot…
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#235 How to Find a Summer Routine that Works For Your Online Business
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18:38In today's episode, I'm taking you behind the scenes and showing you how I'm changing my work schedule for the summer. If your schedule's changing this summer…if you've got kids home from school, if you've got vacations planned, if there's gonna be some type of disruption in your rhythm or your routine… today's episode is for you! We talk about all…
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#234 Creating a Website that Converts with Carbon & Clay
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24:44I am so excited to be joined on today’s episode by my longtime friends, members of my mastermind, and incredible website design experts from Carbon and Clay! What sets Carbon & Clay apart from most is that they create beautiful websites that are also high-converting - meaning they help their clients get more leads and sales while they sleep! Not on…
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#233 What’s Working Right Now In Social Media with The Biz Runners
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18:40Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are back in this third and final installment in our Social Media series and I’m SO excited for all that you’re going to hear and learn! Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help y…
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#232 How To Use AI To Create Content Faster with The Biz Runners
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19:18Content Creation Expert Kristen Van Horn from The Biz Runners is back as our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn! Not only has Kristen helped me tremendously with content creation in my own business, but we've linked arms together to help you, too. If you've ever struggled with staring at a blank…
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#231 How To Create 30 Days of Content in 30 Minutes A Week with The Biz Runners
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14:49Content Creation Experts Kristen Van Horn and Kelli Tobin from The Biz Runners are our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn! Not only have Kristen & Kelli helped me tremendously with content creation in my own business, but we've linked arms together to help you, too! If you've ever struggled with…
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#230 All About Google Ads with Glenneth Reed
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22:49SEO and Google Ads Expert Glenneth Reed is our guest for today’s episode and I’m SO excited for all that you’re going to hear and learn on today’s episode! She's somebody I have wanted to have on the podcast for a long time because she has helped me tremendously in my own business! Not only is she a part of our Accelerate Mastermind…she is a total …
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#229 One Simple Change You Can Make To Your Content To Start Seeing Sales
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8:08Let's talk about the one simple change you can make to your content today to start seeing increased results. And by results, I mean leads and qualified sales in your online business. Today's episode is short and sweet, but if you're willing to take action, it's going to be impactful. Ready to learn more? Let’s dive in! --- → Apply for an accelerate…
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#228 What to Work On Each Day For Maximum Growth In Your Online Business
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15:59In today's episode, I'm breaking down step by step, what to work on and when in your online business. This episode is a message that I think all entrepreneurs should know. So let's start with a quick question: What's your time worth? No, you don't have to DM me with an exact number, but you can if you want to. (My handle's @rachelrmcmichael on Inst…
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#227 Creating an Offer That's Worth 10x The Price
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10:24What would your business look like if you were able to double your results? Or even completely fill your program or 1:1 slots? In order to answer that question… you have to have one thing crystal clear: Confidence that your offer is EXACTLY what someone out there needs. In fact, they’re probably looking for you as you’re listening to this episode r…
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