Monica Medellin is a Film Director, Executive Producer & Unscripted TV Creator Monica Medellin is a filmmaker dedicated to expanding narratives around women and people of color in sports through media, including ahead-of-the-trend film, tv and branded content. Monica is the creator and executive producer of Surf Girls on Prime Video, in partnership…

Jonathan Weaver is the Chief Marketing Officer at Db Journey Jonathan Weaver is a Global Marketing Leader with roles across Nike SB, Womens & Football, Burton Snowboards and currently at Db having been part of the team to drive the LVMH LLV minority investment. From the UK, living in Portugal with his wife Mareike, and two kids, Lenny and Lilly aft…

Dustin Hinz is the Chief Marketing Officer at Firestone Walker Brewing Co Dustin Hinz has spent his career at the intersection of storytelling, culture, and commerce. From his early days at Guitar Center to shaping music culture with many of the world’s most influential artists, to stewarding iconic guitar and string maker Ernie Ball Music Man, and…

Nik Strong-Cvetich is the CEO at Save The Waves Coalition and Commissioner, Parks and Recreation Commission at City of Santa Cruz. Nik Strong-Cvetich shares his journey from Washington to Santa Cruz, his passion for surf conservation, and the evolution of the Save the Waves Coalition. He highlights the importance of community collaboration in prote…

Florian Klaass is the Founder & Managing Director K&CO and ex Head of Global Music, Entertainment & Culture Marketing at Red Bull. Florian Klaass shares his journey from a punk rock musician to a senior marketing strategist at Red Bull, where he spent 15 years shaping the brand's cultural and entertainment marketing. He discusses his early influenc…

In this episode of Group Y Live, Oli Russell-Cowan is joined by legendary snowboarding photographer and the Founder of Nemo Design, Trevor Graves. Graves shares his journey from skateboarding in a small town in New York to becoming a key player in the snowboarding industry. He discusses the evolution of snowboarding, the importance of authenticity …

Join us for new season of Group Y Live as host Oli Russell-Cowan sits down with Nick Tran, a renowned marketer known for transforming brands into cultural icons. With a wealth of experience as the former global head of marketing at TikTok and executive roles at Taco Bell, Hulu, and Samsung, Nick shares his insights on brand transformation, crisis l…

Tim Warwood ex professional snowboarder, sport events commentator, TV, radio and podcast host and Founder of the game show Famous First Words. Tim Warwood is a British TV presenter known for his energetic style and entertaining hosting skills. Tim started snowboarding at Britain’s first indoor snow centre, the Tamworth Snowdome. It was there that h…

Hugo Tagholm, Environmentalist, Speaker, Campaigner, Surfer, Executive Director and Vice President of Oceana in the UK. Committed to protecting and restoring the world's oceans, Oceana is a global organization dedicated to this cause. Prior to his current role, Hugo led the charity Surfers Against Sewage, where he took action from the beach front t…

Steven Kotler, New York Times Bestselling Author, Award-Winning Journalist, Executive Director of the Flow Research Collective and Park Skier. Steven Kotler is an acclaimed author and journalist renowned for his expertise in flow states, human performance, and action sports. He has dedicated his career to exploring the frontiers of human potential.…

James Threlfall is a skateboarder, BBC Radio Presenter, Podcaster and Host of Football Platform 433. James Threlfall is a British presenter hailing from just outside of Bath, radiating more charm and wit than a pack of cheeky monkeys. With a career predominantly in radio for the BBC and as a host for the football platform 433, James is like a human…

Sarah Crockett is the Global Chief Marketing Officer at Dickies a workwear brand that recently celebrated its centennial anniversary. She has an impressive background in the outdoors and action sports industry, having previously worked as the Chief Marketing Officer for Burton Snowboards and Backcountry. Her focus at Dickies is on reaching the next…

Matt Stocks is a renowned DJ, live event host, presenter, and writer hailing from Birmingham in the UK. With an extensive portfolio, he has presented on prestigious radio stations including Q Radio, Kerrang! Radio, and Scuzz TV as well as contributing 200+ articles to prominent publications like Metal Hammer, Kerrang! magazine, and Classic Rock. As…

Scott Bradfield is a trailblazer in the field of entertainment, technology, and action sport. As the first US employee of Red Bull Media House, he co-created the Red Bull Signature Series, launched Red Bull TV, and played a pivotal role in the record-breaking live-streaming of the Stratos project. Bradfield's award-winning action sports documentari…

Jeremy Grant is an award winning film director, mountain biker, skier and family man. Jeremy grew up in Nelson, British Colombia, Canada and was hooked on watching and wanting to make ski movies. Some friends in his high school class got into mountain biking. These friends just so happened to be some of the best freeride mountain bikers at the time…

Xavier De Le Rue is a French snowboarder renowned for his aggressive riding style, world championships, and innovative approach to snowboarding. Growing up in the French Pyrenees Xavier began competing professionally in the late 90s. He quickly gained a reputation for his unique style and fearless riding winning the Boardercross World Championships…

Espree Devora is a podcaster, journalist, speaker and founder of WeAreLATech. Espree started her entrepreneurial journey out of college building ZexSports, a digital media company focused on connecting brands with the emerging youth market through action sports. Espree went on to create WeareLATech.com, a platform that unifies the LA tech ecosystem…

Teddi Dean grew up in Huntington Beach, California where he was deeply involved in surfing and skateboarding culture. He competed extensively and was sponsored by Vans and Powell and Peralta. He was a member of the iconic Bones Brigade team during the late 70's and early 80s along side Tony Hawk, Mike McGill and Steve Caballero. Teddi had a deep in…

Beau Nixon is a Stand Up Paddler, SUP Coach, Podcaster, Commentator and Founder of Travel With A Paddle. Nixon was born in NSW, Australia and before he could walk his dad had him on the nose of his longboard. Growing up by the coast he got into competing at longboarding, winning the Australian Junior Longboard Championships. He was then introduced …

Oliver Percovich is the founder and executive director of Skateistan, a nonprofit organization that uses skateboarding as a means of empowering youth and promoting education in Afghanistan, Cambodia and South Africa. Percovich was born in Australia and grew up skateboarding in the streets of Melbourne. In 2007, he moved to Kabul, Afghanistan. He de…

Sophie Everard is a journalist, consultant, entrepreneur, adventurer, amplifier and storyteller of Women in Sport. Growing up by the sea in Greece and Portugal Sophie then moved to the UK for high school and University. After studying she took a year out and did a season learning to snowboard in the Alps. Sophie decided to move to London to seek ou…

Truls Brataas is an engineer, CEO and founder of Db Journey. Growing up in Oslo, Norway, Truls started snowboarding. He got a scholarship to study Entrepreneurship in Utah and spent most of the time on the slopes. When he returned he wanted to continue studying and did a MSc in Mechanical Engineering back home. 3 years into the course Truls went tr…

Kieren Owen, otherwise known as YouTuber Jimmy The Giant or The Internet’s Louis Theroux is a storyteller, musician and sub culture enthusiast. Kieren got hooked on two things at an early age, parkour and making videos. Growing up he had a group of mates who he would practice parkour with and film. They created a parkour lifestyle brand called Marr…

Martina Russo is the Founder of Action Sports Translator and Co-Founder of Protect Our Winters Italy. Martina grew up in Milan, Italy but always new the city life wasn't for her. She spent her winter and summer months in the Alps. Studying translation at University Martina moved to Germany and Switzerland and hasn't been back for 14 years. We talk …

Mike Cessario is the Co-Founder & CEO of Liquid Death Mountain Water. Mike always knew he wanted to start his own company. He saw a gap in the healthy beverage market for a water company built around brand humor. In January of 2019 Mike launched Liquid Death Mountain Water an aluminium canned water from the Austrian Alps. With damn right hilarious …

Gerry Lopez, Mr. Pipeline one of the greatest surfers and surfboard shapers of all time joins us on the show for our 100th Episode. Gerry grew up in Honolulu, Hawaii and would go to Waikiki Beach with his family at a young age. He honed his surfing skills at Ala Moana bowl winning state and national surfing titles. Gerry is a pioneer at Pipeline an…

Stacy Peralta, Co-Founder of Powell & Peralta, award-winning film director and one of the most influential skateboarders of all time. To say Stacy Peralta had an impact on skateboarding and action sports culture as a whole is a bit of an understatement. Stacy grew up in Venice, California. At the time when he started skateboarding, it didn't even e…

Declan Brooks is a professional BMX rider and BMX Freestyle Olympic Bronze Medalist. Declan grew up in Portsmouth, UK. His Dad was into motorcycling but Dec had other ideas. He got his first BMX at 9 years old and started skipping football to ride his bike. From then on he spent every minute at the skate park. At 16 he thought that he could take BM…

Beaver Fleming is a pro skateboarder, Nitro Circus rider, author and motivational speaker. Beaver Fleming grew up in Knoxville, Tennessee. His brother had the Tony Hawk Pro Skater Game and that was his introduction to skateboarding. His parents were really supportive of his new found love of skating and got an 8 foot halfpipe built in the backyard.…

Todd Richards is a pro snowboarder, action sports commentator, podcaster and entrepreneur. Todd grew up in Paxton, Massachusetts and got into skateboarding and punk rock. Skating was one of the first things Todd was passionate about and he could see progression happening and that was the backbone for everything. Snowboarding came along initially as…

Mikey Corker is a film director, cinematographer, photographer, producer and Surfer. Mikey grew up in Cape Town, South Africa and started working as a camera assistant on feature films. He got his break working on 5 big feature films as an assistant which led to becoming a trainee clapper loader and with that experience he was away. He took a break…

Ryan Runke is the Co-Founder of Homestead Creative and Vice President of Action and Olympic Sports at evolution management + marketing. Runke grew up in Kansas City playing traditional sports and soccer competitively. He learnt to snowboard in Snow Creek Missouri when he was 15 and started skateboarding and the rest is history. After finishing scho…

Matt Burgess is the owner of Evolve Sports and the Founder of Urban Sport Fest. Matt grew up in Newcastle, Australia into a sports mad family. He studied law at Bond University and was fortunate enough to connect his career to sport. Matt started working as an Associate General Council at the ASP now known as the World Surf League. He stayed at the…

Rebecca Rusch is an ultra endurance adventure athlete, 7 x World Champion, MTB & Gravel Hall of Famer, author, activist and Emmy Award Winner. Rebecca Rusch grew up in the suburbs of Chicago and got into cross country running. In her first job out of college the office had an indoor climbing wall in the building. Rebecca was hooked and ventured acr…

Scot Delorme, is the President and Co-Founder of A SHOC Energy Drink. Scot fell into the beverage business by accident. Whilst away travelling a family friend reached out about a business opportunity to become a partner in a drinks company. Scot learnt all aspects of the beverage business and eventually took over the company. He started another bra…

Bob McKnight is the Co-Founder, Former Chairman and CEO of Quiksilver and one of the pioneers of the modern surfing industry. Bob McKnight majored in business at USC and had gone on some major surf trips. One of them being to Bali where he met pro surfer Jeff Hakman and his future wife. That trip would change Bob’s life forever. Jeff had met Alan G…

Vasu Sojitra is a professional adaptive athlete, Disability Access Strategist and advocate for inclusivity. Vasu was born in Connecticut and his leg was amputated at 9 months old from a blood infection. After the hospital treatment his family decided to move back to India to be around family. Throughout that time he was constantly over growing his …

Gary Land is a legendary snowboarding photographer and award winning director. Gary starting taking photos of his friends surfing and skateboarding growing up in Virginia Beach. He was working in a surf shop and they had just got in some snowboards.The next minute on a whim Gary went off to Vermont. He started taking photos for Eastern Edge snowboa…

Beyrick De Vries is a South African pro surfer aiming to represent the Netherlands surfing in the Olympics and coaches the Netherland’s Junior Surf Team. De Vries grew up in Durban, South Africa and initially started skateboarding before his dad convinced him to try surfing. He never looked back. Describing himself as 90% weird, and 100% happy abou…

Vanessa Ruck discovered the world of motorcycling, rallying and hard enduro after an accident that almost took her life. Vanessa grew up in England keeping fit in the outdoors doing loads of sports. When she went to University at 18 she got hooked on wakeboarding, snowboarding, mountain biking, anything that got the adrenaline pumping. In 2014 Vane…

Tiago Pires otherwise known as Saca changed Portugal's surfing industry and the reputation of surfers from Portugal forever. Tiago joined the Ericeria Surf Club when he was 13. A year later he became under 14 National Champion then under 16 Champ. In 96 Tiago met his coach and mentor José Seabra a relationship that would go on for 30 years. He was …

Pierre André Sénizergues grew up in the suburbs of Paris and got hooked on skateboarding at 14. He studied engineering in the early 80's and got a job as an engineer for IBM. He would skate during his lunch breaks at work and knew that he had to follow his passion. In 85 he moved to California to purse his skateboarding dream. From being one of the…

Chad Nelsen is the Chief Executive Officer of The Surfrider Foundation. Chad was brought to Laguna Beach, California with his family in the 70's by his Dad who was an Ocean Science Educator. He spent his entire life growing up around the ocean, swimming, diving and surfing. He became a Lifeguard at Laguna and went on to study Geosciences then Coast…

Terry Adams is a professional BMX Flatland rider. Terry got hooked on BMX at 12 years old growing up in Hammond, Louisiana outside of New Orleans. He would race BMX but what really stood out was BMX Flatland and by the time he was only 16 Terry was entering flatland contests as a professional. From pure determination and hard work Terry’s set out o…

Matthias Giraud aka Super Frenchie is a big mountain skier and BASE Jumper. Matthias grew up skiing in St Gervais-les-Bains, France. He was inspired by the mountain legends of Chamonix who set the bar for mountain sports and following their passion. Matthias went from ski racing to freestyle skiing and moved to the US with the aim of becoming a pro…

Chris Bertish is a big wave surfer, world record paddleboarder, speaker, author and conservationist on a mission to inspire people. Chris started working in the surf industry for Billabong South Africa as the national sales manager. Afterwards he headed to the UK and was national brand manager for Gul. He would train in his stare time for the big w…

Bob Haro is the Father of Freestyle BMX and the founder of Haro Bikes and Harodesign. Bob grew up in Southern California riding motocross and skateboarding. When he ran out of money to continue racing dirt bikes he turned to BMX. Drawing was Bob's first passion and started illustrating for BMX magazines and brands. He became the staff artists for B…

Graham Jarvis is the most decorated extreme enduro rider of all time. Graham started competing in trial motorbike competitions when he was only 10 years old. He went on to win the Scottish Six Days Trial four times, the Scott Trial nine times and the British Trials Champion five times. When you look up Extreme Enduro Graham's face pops up. He has w…

Hans 'No Way' Rey is a former Trials World Champion, pioneer of extreme mountain biking and one of the original action sports content creators. Hans grew up in Germany and started riding bikes at an early age. He became the Trials World Champion and competed in mountain biking events around the world. He always knew there was something outside of c…

Matt Pritchard is a former pro skateboarder, Dirty Sanchez TV star turned vegan chef and extreme endurance athlete. Matt started skateboarding at 15 in Cardiff, Wales. Hanging out with mates, skating and pranking each other turned into the skate video Pritchard vs Dainton. Jackass in America came out at the same time which lead to MTV reaching out …