The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more. Each week, we will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses. Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer trying to get their footi ...
…
continue reading
Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.
…
continue reading

1
#44 How to Make Sure Your Content Agency Doesn’t Fire You
53:13
53:13
Play later
Play later
Lists
Like
Liked
53:13Want to make sure your content agency doesn’t fire you? This week, Heather and Nora are breaking down the must-haves every business needs before diving into content marketing. Without them, you might be setting yourself up for failure. From choosing the right CMS to nailing your brand voice, we’re covering everything that makes content agencies wan…
…
continue reading

1
#43 Setting Yourself Apart and Getting Hired as a Freelance Writer
54:56
54:56
Play later
Play later
Lists
Like
Liked
54:56As our VP of Content, Heather has hired hundreds of writers in all sorts of niches. There are writers who pop right off the page and make her want to talk to them immediately, and there are writers who get disqualified before she’s even opened their portfolio. She’s sharing all her tips and answering new freelancers’ questions in this advice-packed…
…
continue reading
We’re being acquired, and we’re spilling all the tea about what the process was like from start to finish! Nora will go over how she knew it was time to sell the company, how it felt going through the acquisition process, and what she learned along the way. Show Notes: (1:02) Big news at Growth Machine! We will share our experience and takeaways fo…
…
continue reading

1
#41 How Do You Become a LinkedInfluencer?
1:03:24
1:03:24
Play later
Play later
Lists
Like
Liked
1:03:24Heather, Lindsay, and Nora spent a few months trying to post on what could be considered the lamest social media of them all: LinkedIn. We all took different approaches and each found at least some degree of success building up a LinkedIn network and getting more followers. We share what worked, what miserably failed, and our pleasant surprises in …
…
continue reading
Welcome back to the Growth Machine Marketing Podcast! In this episode, we’re peeling back the curtain on a project near and dear to us: Transforming our own blog into a high-performing, strategic asset. It’s a story of starting from scratch, building a strategy, and practicing what we preach. You’ll hear from our Senior Director of Client Strategy,…
…
continue reading

1
#39 Why AI Checkers Don’t Work: A Content Agency’s POV
53:25
53:25
Play later
Play later
Lists
Like
Liked
53:25The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately. Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Does it have a place in content marketing, what are its limitations, and what is Google's algorithm favoring? We chat about: The acc…
…
continue reading
In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs and writers also need empathy to be effective What we wish clients and marketers knew about SEO When it’s time for you to focus on…
…
continue reading

1
#37 How a Recruiting Website Tripled Organic Traffic in 6 Months
24:18
24:18
Play later
Play later
Lists
Like
Liked
24:18Here’s a milestone for the Growth Machine team: our first unblinded case study! Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars’s content and marketing strategy. We edited this webinar into this week’s 25-minute episode. Enjoy! Show Notes 1:21 - Ben Siegel, CEO and Co-Founder of Scholars, talks about…
…
continue reading

1
#36 There’s No Such Thing As an Impulse Purchase
46:21
46:21
Play later
Play later
Lists
Like
Liked
46:21Impulse purchases are just a story we tell ourselves. Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it’s actually a series of experiences that ultimately trigger customers to purchase. And in the end, “impulse purchase” is the excuse given in the event a purchase doesn’t work out. Stew and I also di…
…
continue reading

1
#35 Why Good Marketers Act Like Journalists, Not Columnists
37:14
37:14
Play later
Play later
Lists
Like
Liked
37:14If you work in content marketing, you know John Bonini. He’s the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical advice for content marketers at ever level. He joined us on the show to discuss: How journalism informs good marketing Brand content that has a point …
…
continue reading

1
#34 How to Manage Content When You’re Not a Content Marketer
48:01
48:01
Play later
Play later
Lists
Like
Liked
48:01One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor? Our very own VP of Content, Heather Leith, joins us today to answer that question. Heather manages our team of editors who publish over 100 articles per month for Growth Machine’s clients. We chat about: A sca…
…
continue reading

1
#33 SEO for Content Marketers at Any Level, in Any Industry
39:08
39:08
Play later
Play later
Lists
Like
Liked
39:08As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels. So I was super excited to have her on the show. Kameron is now a content lead at Shopify and we got to talk about: Communicating the value of SEO to the c-suite Balancing a content strategy across sh…
…
continue reading

1
#32 The 3-Step Framework to Making Your Brand Stick
41:24
41:24
Play later
Play later
Lists
Like
Liked
41:24There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience. Adapted from psychologist BJ Fogg’s habit-forming framework, Ramli John, Managing Director and ProductLed and author of the new book, “Eureka,” explains how it applies to user onboarding…
…
continue reading

1
Mini Episode: The Critical Authority Threshold Might Be Holding You Back
8:38
8:38
Play later
Play later
Lists
Like
Liked
8:38Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth. Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross after some combination of publishing regularly, link building, and patience. It usually takes six months. Learn more about this theor…
…
continue reading

1
#31 Peep Laja on How Small Businesses Can Build a Moat
36:57
36:57
Play later
Play later
Lists
Like
Liked
36:57There are two ways a company can carve out its differentiation: by out-innovating the competition, or by competing on your messaging. As categories become more crowded, brands nailing their messaging is going to become more important. Peep Laja, CEO of Wynter, joins the show today to dive deeper into his marketing philosophies, and how Wynter is he…
…
continue reading

1
Ep 070 – FaceBag with Special Guest Nora Schlesinger
56:45
56:45
Play later
Play later
Lists
Like
Liked
56:45Welcome back to Theory of Content! This week, Joshua Unseth is joined by Nora Schlesinger to answer even more of your Face bag questions, and of course, do some obligatory TOC Beanie Babies talk. Nora starts the episode off strong, talking about some COVID prevention theories. The two discuss the effectiveness of glasses all the way to the effectiv…
…
continue reading

1
Mini Episode: Creating Viral Loops in Content, Marketing, and More
9:20
9:20
Play later
Play later
Lists
Like
Liked
9:20A viral loop within The Knot accomplishes something you’d never guess. Their wedding style quiz gives brides and grooms-to-be suggested venues and style inspiration. But it actually grows their B2B business with wedding vendors. Learn more about this viral loop — and how you can create your own — in this 9-minute audio version of our blog post, “Cr…
…
continue reading

1
Mini Episode: Creation Vs. Distribution: What’s the Right Balance?
8:50
8:50
Play later
Play later
Lists
Like
Liked
8:50We’ll just say it up front: spend half your time creating, and half your time distributing. In this 9-minute audio blog post, “Finding Balance Between Content Creation and Distribution” Amanda Natividad, Head of Marketing for Growth Machine, distills the expert content creation and distribution advice of Steph Smith, Head of Trends for The Hustle. …
…
continue reading
Welcome back to Theory of Content! Continuing on from last week, Joshua and Rebecca are still tackling all your facebag questions. Well… actually they’re tackling all of loyal listener Ellen’s questions today. The two hosts tackle Ellen’s mega email on today’s episode to uncover just why bloggers might experience substantial dips in traffic. Before…
…
continue reading

1
#30 Why Your Company Needs a YouTube Channel
52:07
52:07
Play later
Play later
Lists
Like
Liked
52:07YouTube is 16 years old. But it’s only recently that companies have realized the value in having a channel. One of those companies who has seen success? B2B app agency Headway.io. Amanda Natividad, Head of Marketing for Growth Machine, talks with marketer Jacob Miller about how YouTube fits into Headway’s marketing strategy. You don’t want to miss …
…
continue reading

1
Mini Episode: Here’s What You Might Need Instead of a Niche…
9:23
9:23
Play later
Play later
Lists
Like
Liked
9:23In content marketing, you’re often told to find your niche — to carve a path through unchartered territory with a narrowly defined audience. But what if instead, you zeroed in on your key differentiator? And THAT was your competitive edge? In this 9-minute audio version of our blog post, “Don’t Find Your Niche — Find Your Key Differentiator,” Amand…
…
continue reading
Welcome back to Theory of Content! Rebecca Swanner joins Joshua Unseth once again this week. The two are here to answer some of the many questions you listeners submitted over the weeks about all your SEO and content inquiries. The pair begin the episode with a debate on who the best TOC host is/has been, and they’re really all competing for second…
…
continue reading

1
Bonus: The “Us Vs. Them” Narrative [from the Cart Overflow podcast]
35:19
35:19
Play later
Play later
Lists
Like
Liked
35:19Growth Machine’s Head of Marketing, Amanda Natividad, recently joined the Cart Overflow podcast hosted by Gen Furukawa. We’re publishing this bonus episode here so you can learn about applying content marketing strategy to your company — no matter what stage of business you’re in. Show notes: 1:22 - Amanda talks about how she joined Growth Machine.…
…
continue reading

1
Mini Episode: Build a Community (Not an Audience)
8:56
8:56
Play later
Play later
Lists
Like
Liked
8:56When you build a community, you create a space where real people discover answers to real problems. In this 9-minute audio version of our blog post, “How to Build a Community Online,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to build an online community and question of how to monetize it. Show Notes: 0:56 - What Is an On…
…
continue reading

1
ep 067 Hanging out with Mediavine CEO Eric Hochberger
59:09
59:09
Play later
Play later
Lists
Like
Liked
59:09Welcome back to Theory of Content! This week is a bit different and Joshua Unseth is joined by Eric Hochberger, the CEO of Mediavine. Eric is here to take the SEO conversation away from COVID and towards the future by discussing Mediavine’s upcoming projects. Eric starts off the episode by explaining the new importance of web stories on Google. The…
…
continue reading
If you have even the slightest interest in creating a movement, this is the episode for you. Amanda Natividad, Head of Marketing for Growth Machine, talks with Stew Fortier, Co-Founder of Compound Writing, about what it takes to build a successful community. And it all starts with defining that community’s purpose. Doing that one thing ridiculously…
…
continue reading

1
Mini Episode: Make Your Content Do More for You
10:15
10:15
Play later
Play later
Lists
Like
Liked
10:15I don’t know who needs to hear this, but you’re not getting enough out of your content. In this 10-minute audio version of our blog post, “How to Repurpose Content Without Sounding Redundant,” Amanda Natividad, Head of Marketing for Growth Machine, explains the art of repurposing your content, and getting the most bang for your buck. Show Notes: 2:…
…
continue reading
After a long – and we mean LONG – hiatus (sorry loyal listeners), Theory of Content is back and better than ever! Joshua Unseth is joined once again by Rebecca Swanner, the owner of Let’s Eat Cake, to answer all your burning mailbag questions. Joshua begins the episode with an apology and an explanation. 2020 was a wild year and life got in the way…
…
continue reading

1
#28 Everything You Need to Know to Start a Podcast for Your Company
48:33
48:33
Play later
Play later
Lists
Like
Liked
48:33How meta: a podcast about podcasting. If you’re thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency. We talk about: Why your podcast needs a theme statement Metrics to track 3 phases of podcast content Motion’s…
…
continue reading

1
#27 Content Strategy Starts With Your Customers’ Language
45:50
45:50
Play later
Play later
Lists
Like
Liked
45:50The beauty of content marketing is the foundational role it plays across all other marketing efforts. B2B SaaS content expert Adrienne Barnes joins us today to tell us all about that and: Writing your best hook How your customers’ language should kick off your keyword strategy Reaching out to your greatest enemies for feedback Show Notes: 5:21 - A …
…
continue reading

1
Mini Episode: How an Info Site Went Zero to 100,000 in 6 Months
7:36
7:36
Play later
Play later
Lists
Like
Liked
7:36It’s hard to start a website from scratch. And one of our clients wanted to break 100,000 monthly visitors as soon as possible. In this 7-minute audio case study, “How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how. If you want to learn even more about this in…
…
continue reading

1
#26 There’s One Ecommerce Touchpoint With a 100% Open Rate
51:32
51:32
Play later
Play later
Lists
Like
Liked
51:32When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about: Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes: 1:07 - One ch…
…
continue reading

1
Mini Episode: How to Make a Content Marketing Style Guide
13:05
13:05
Play later
Play later
Lists
Like
Liked
13:05A style guide isn’t just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, “From Grammar Tips to Business Goals: How to Make a Content Style Guide,” Amanda Natividad, Head of …
…
continue reading

1
#25 The Content Agency Questions You’ve Always Wanted to Ask
33:53
33:53
Play later
Play later
Lists
Like
Liked
33:53This isn’t a salesy episode. But it kind of is. Growth Machine’s Head of Sales & New Client Strategy, Nathan Daly, joins the show to talk about FAQs from our clients and gives advice for how you can vet the agencies you hire. We also talk about how content marketing should fit into your overall business strategy. Show Notes: 1:04 - Nathan shares ho…
…
continue reading

1
Mini Episode: How to Create an Actually Useful Content Marketing Persona
11:13
11:13
Play later
Play later
Lists
Like
Liked
11:13Here’s the problem with most buyer personas: they’re too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, “Unlocking Great Content: How to Create a Content Marketing Persona,” Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works …
…
continue reading

1
#24 You Don’t Need a Tool for Better Marketing (You Need Good Data)
41:49
41:49
Play later
Play later
Lists
Like
Liked
41:49This episode is all about marketing automation and operations. So we talked to the best of the best: Darrell Alfonso, who runs the show at Amazon Web Services (AWS). Show Notes: 1:10 - Darrell shares what marketing looks like in his role at Amazon Web Services (AWS). 3:52 - Honing a skill set in marketing automation. 9:50 - How marketing operations…
…
continue reading

1
#23 How Content and Community Empower Each Other
32:50
32:50
Play later
Play later
Lists
Like
Liked
32:50It all started in a pub. Last summer, Christina Pashialis organized a casual meetup for UK-based content marketers. She mobilized the group on Twitter and LinkedIn, and as followup, she set up a Slack community for everyone to stay in touch. That group evolved into the ContentUK community, which Christina now manages full time. Today, she talks wit…
…
continue reading

1
Mini Episode: How a DTC Beverage Company Grew 4x in Search Traffic in 3 Months
8:35
8:35
Play later
Play later
Lists
Like
Liked
8:35Sometimes we see immediate results with our clients. For a direct-to-consumer beverage company, we started ranking for keywords right away. By Month 3, we grew organic traffic to 8,000 monthly visitors — up 4x from 2,000. And we’re able to attribute over $1,000 per month from a single blog post. In this 8-minute audio version of our case study, “Ho…
…
continue reading

1
#22 Corey Haines Wants You To Be a More Prolific Marketer
50:46
50:46
Play later
Play later
Lists
Like
Liked
50:46What does it mean to be a more prolific marketer? It means creating a marketing flywheel for yourself — so you can work smarter, not harder. When Corey Haines took on the Head of Growth role at Baremetrics, he spent the first two months digging into customer research. Gaining a deep understanding of his customers meant he didn’t have to guess what …
…
continue reading

1
Mini Episode: How to Attract Customers, Not Just Readers
10:58
10:58
Play later
Play later
Lists
Like
Liked
10:58In this 11-minute audio version of our blog post, “How to Attract Customers, Not Just Readers,” Amanda Natividad, Head of Marketing for Growth Machine, explains how to create content that drives your readers to purchase — in a way that isn’t spammy or salesy. Show Notes: 1:39 - First, uncover the true needs of your customer 5:58 - Try these 4 frame…
…
continue reading

1
#21 How Doopoll's Content Strategy Converts 20% of Site Visitors
44:51
44:51
Play later
Play later
Lists
Like
Liked
44:51It typically makes sense to create a content strategy based on high volume keywords. But for Doopoll, an online survey company, publishing content based on low volume, high intent keywords was the silver bullet. One of their articles converts 20% of website visitors. Marc Thomas, co-founder & CEO of Doopoll, and curator of B2B SaaS newsletter Posit…
…
continue reading

1
Mini Episode: How to Use Your Company Blog for PR & News
9:36
9:36
Play later
Play later
Lists
Like
Liked
9:36Public relations is an art. And incorporating a PR strategy into your blog can be tough to do. You want to make sure your news & announcement-related blog posts are still adding value to your readers. In this 9-minute audio version of our blog post, “How to Use Your Company Blog for PR & News (the Right Way),” Amanda Natividad, Head of Marketing fo…
…
continue reading

1
#20 How New Creators and New Startups Should Think About Marketing
41:31
41:31
Play later
Play later
Lists
Like
Liked
41:31If there’s one thing you take away from this episode, it’s the importance of following attribution all the way to the end of the funnel. Katie Mitchell, Head of Marketing at UserLeap, is a seasoned marketer with nearly a decade of experience at brands like Campbell Soup, PBS, EVERFI, and more. She joined the podcast to discuss: Creating on LinkedIn…
…
continue reading

1
#19 Amanda Goetz Tells You How to Tap into Your Superfans
41:37
41:37
Play later
Play later
Lists
Like
Liked
41:37If you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode …
…
continue reading

1
Mini Episode: How to Get Executive Buy-in for Content Marketing
9:59
9:59
Play later
Play later
Lists
Like
Liked
9:59This is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3…
…
continue reading

1
#18 DTC 101: Your KPIs Might Be Hindering Long-Term Growth
44:10
44:10
Play later
Play later
Lists
Like
Liked
44:10If you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes…
…
continue reading

1
Mini Episode: 4 Signs You're Ready for Link Building
12:30
12:30
Play later
Play later
Lists
Like
Liked
12:30Few would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. Show Notes: 2:39 - When you have something worth linking to 3:43 - When you’ve optimized con…
…
continue reading

1
#17 How Kaleigh Moore Uses Twitter to Build Her Brand
46:01
46:01
Play later
Play later
Lists
Like
Liked
46:01Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an…
…
continue reading

1
Mini Episode: How to Succeed at SEO Without Tools
9:37
9:37
Play later
Play later
Lists
Like
Liked
9:37In this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there’s an SEO opportunity 2:10 - Generate …
…
continue reading

1
#16 Holiday Prep: Planning Your Content in Advance
28:47
28:47
Play later
Play later
Lists
Like
Liked
28:47How are you being proactive about your content strategy? Growth Machine’s Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance o…
…
continue reading