The 'MUBUTV Insider Podcast' Is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in depth conversations with today’s leading experts in the Music Industry including: A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring and much much more. In today’s Music Industry you the artist have more power than in any other time in the history of the Music Industry. So it’s up to you, ...
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Helping Singers, Songwriters, and Indie Artists Create Leverage In the Music Business.
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Did you know that YOU CAN make a living in the music industry? Celebrities, working class musicians and people just like you who work behind the scenes in all areas of the music business will share their stories, encourage you and give you tools and how-to examples of the ways YOU CAN make a living doing what you love in the music industry.
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Ep 462: Interview Ritch Esra & Eric Knight, Co-Hosts of MuBuTV Music Business Insider Podcast
1:12:20
1:12:20
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1:12:20Johnny & Brent welcome 40-year Major Label A&R Executive, Ritch Esra, and former Major Label, and current indie artist, Eric Knight, who are co-hosts of MUBUTV Music Business Television and the MuBuTV Music Business Insider Podcast. This is an incredible conversation with two of the most forward-thinking high-level label executives and indie artist…
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Ep 464: Interview w/ CCM Artist, Natalie Layne
55:06
55:06
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55:06CLIMBers, today we're joined by the incredibly talented soul-inspired pop singer, songwriter, worship leader, and producer who radiates joy through her music. She's a classically trained pianist with a signature blend of jazz, funk, and pop. She has toured with artists like Chris Tomlin, Jeremy Camp, and We The Kingdom. She's also headlined full ba…
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Finding Success In The Music Industry Through Engaging Your True Fans With Music Publishing Expert Benjamin Groff
1:05:49
1:05:49
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1:05:49Discover in the episode, 'Finding Success In The Music Industry Through Engaging Your True Fans' the secrets of success in niche music genres with Benjamin Groff on the MUBUTV Music Business Insider Podcast. 🎧 Delve into the evolving landscape of the music industry as Groff shares insights on the crucial role of engaging audiences and the significa…
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Song Title Challenge #184: "Growth Rings" w/ Kris Crepeau
36:10
36:10
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36:10Johnny & Brent welcome emerging Nashville songwriter, Kris Crepeau to the Challenge, where they craft 5-6 different conceptual angles for writing a song entitled "Growth Rings," sent in by CLIMBer, Levena Stewart. He writes during the day and works at the Bluebird Cafe at night. He has several cuts with up-and-coming independent artists. He has wri…
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Ep 463: Interview w/ Emily Olson Dream 3 Publishing
1:01:13
1:01:13
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1:01:13CLIMBer, today's guest has gone from being in the studio as a production assistant for Taylor Swift, you might have heard of her, to a Partner and Creative Director of an up-and-coming music publishing company, Dream 3 Publishing. She's awesome. She's a sweetheart. We had a great conversation with her. We can't wait for you to meet her and learn ab…
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Music Marketing: Transforming Fans into Superfans in 2025 With Johnny Dwinell Daredevil Production
1:45:33
1:45:33
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1:45:33Join us for an eye-opening episode entitled, 'Music Marketing: Transforming Fans into Superfans in 2025' featuring Johnny Dwinell from Daredevil Production! Discover how major artists like Luke Bryan navigate today’s music promotion landscape and why promoting a single on a major market can cost up to $1,000,000. Johnny shares valuable insights int…
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Songwriting Pro's J.A.M. Session: 5 Things You Need To Know
16:33
16:33
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16:33This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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The Top 10 Music Industry Jobs in the Music Business in 2025
1:19:46
1:19:46
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1:19:46In this episode entitled, 'The Top 10 Music Industry Jobs in the Music Business in 2025', of the MUBUTV Music Business Insider Podcast, hosts Eric Knight and Ritch Esra explore the Top 10 Music Careers in 2025 that are shaping the industry today. From producers to artist managers, dive into the careers that blend creativity with business acumen to …
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Song Title Challenge #183: "Character" w/ Jim Brady
34:34
34:34
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34:34Johnny & Brent welcome Jim Brady, a Dove Award-winning gospel singer, songwriter, and recording artist, best known as one half of the acclaimed duo, Jim and Melissa Brady. Today on The Song Title Challenge, they dream up 5-6 different angles to write a song titled, "Character," sent in by CLIMBer, Kacey Baugh. With a career spanning over two decade…
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Ep 461: When Are Your Songs Ready To Share With Industry Pros?
39:29
39:29
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39:29CLIMBer, how do you know when your song is ready to play for a music industry professional? How do you know when your song is going to help your reputation instead of hurt your reputation? I'm going to help you figure that out today on The CLIMB. So, listen up. About the hosts: Brent Baxter is an award-winning hit songwriter with cuts by Alan Jacks…
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Artist and Repertoire A&R Masterclass With Pete Ganbarg Atlantic Records
2:00:15
2:00:15
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2:00:15Explore the world of A&R with Pete Ganbarg on this episode of the "MUBUTV Music Business Insider Podcast", Artist and Repertoire A&R Masterclass With Pete Ganbarg Atlantic Records. 🌟📝 Get an in-depth look at his incredible career, from breaking artists like Twenty One Pilots and Christina Perri to mentoring new A&R talent. Plus, hear the fascinatin…
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Songwriting Pro's J.A.M. Session: What To Ask Before You Pitch
16:57
16:57
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16:57This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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Ep 460: Does This New Fan Finder Strategy Really Work?
1:27:47
1:27:47
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1:27:47CLIMBers, what if there was a pathway, a fan finder formula that would help you gain real fans, fans that would stick and help you be heard as an artist because they're repeatedly streaming your song, then saving your song to the extent that when the campaign ends, your monthly listeners on Spotify actually grow instead of shrink? Today we're gonna…
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Song Title Challenge #182: "Answers From The Ashes" with Bobby E. Boyd
33:36
33:36
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33:36Brent & Johnny welcome LEGENDARY hit songwriter, Bobby E. Boyd, (who wrote "Bless the Broken Road" which was a #1 song from Rascal Flatts for six weeks, nominated for CMA, ACM, and Grammys, including Song of the Year, and won Grammy Country Song of the Year) to The Challenge where they create 5-6 different conceptual angles to writing a song titled…
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Ep 459: Interview with Legendary Songwriter, Milton Brown
54:07
54:07
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54:07CLIMBers! Today we are talking with a legendary lyricist who had major cuts. You've heard his songs on TV, in movies, on radio, all that good stuff. He's been doing it for a long time. We get to talk to him today. One of the amazing things about him is he accomplished all this without ever moving out of his hometown in Mobile, Alabama. Y'all want t…
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Songwriting Pro's J.A.M. Session: Artist Branding
19:20
19:20
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19:20This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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Ep 458: Interview with Dove Award Winning Artist, Yancey Richmond
1:01:38
1:01:38
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1:01:38Yancy Richmond is a Traveling Worship Leader, Published Songwriter, Author, Producer, Multi-Dove-Award-Winning Artist, Wife, and Mother of two boys. This interview is LOADED with value bombs! How did she: Switch from CCM to children's songs? Find success with children's songs? Balance her artist and family life, all while serving God at her highest…
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Can You REALLY Make It BIG in the Music Industry in 2025?
51:12
51:12
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51:12Can You REALLY Make It BIG in the Music Industry in 2025? Unveil the secrets to a thriving music career in 2025 with hosts Ritch Esra and Eric Knight on the MUBUTV Music Business Insider Podcast. From Muse's dynamic video strategies to the rising importance of sonic branding and AI-driven performances, this episode offers a comprehensive look at na…
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Song Title Challenge #181: "Be Leavin'" w/ Hit Songwriter, Nicole Witt
29:25
29:25
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29:25Johnny & Brent welcome Nationally touring, award-winning singer-songwriter (with cuts by George Strait, Lee Brice, Rodney Atkins, Jana Kramer, Terri Clark, Lauren Alaina, and more), Nicole Witt, to the challenge where they create 5-6 different conceptual angles to writing a song titled, "Be Leavin'". Learn more about your ad choices. Visit megaphon…
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CLIMB CLASSIC: How To Avoid Creative Paralysis
48:13
48:13
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48:13CLIMBers, does a blank-page bully ever beat you up when you sit down to write? Do you ever just lock up, like it has to be great...It has to be perfect or you just can't dig in? You're so busy trying to find the best angle, the best idea, the best groove that all you create is a headache? Well, that's called analysis paralysis and on today's episod…
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How Sync Placements Can Boost an Artist's Career With Music Supervisor Peymon Maskan
50:21
50:21
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50:21How Sync Placements Can Boost an Artist's Career? Join us on the MUBUTV Music Business Insider Podcast as Peymon Maskan discusses the significant shifts in music supervision over the past decade. From the increased integration of music in advertising to the use of social media platforms like TikTok, discover how these changes are shaping the indust…
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Songwriting Pro's J.A.M. Session: What Every Lyricist Should Know
20:48
20:48
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20:48This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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Marcus Spence's PROVEN Formula for Music Industry Success [Timbaland, One Republic, Chris Cornell]
1:15:48
1:15:48
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1:15:48In this episode, 'Marcus Spence's PROVEN Formula for Music Industry Success' of the MUBUTV Music Business Insider Podcast, we sit down with the visionary Marcus Spence, who shares his journey from buying show tickets to managing top talents like Michael B. Jordan and Guy Sebastian. Marcus delves into strategic insights on navigating the music indus…
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CLIMB CLASSIC: Do You Have The Wrong Spotify Strategy?
48:28
48:28
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48:28CLIMBers, this is so important, we wanted to share it again! Are you using the most effective strategy on Spotify today? We're going to deep dive on one of the most common Spotify artist strategies - that is a MISTAKE! We'll also put a few Spotify metrics under a microscope to give you a better understanding of what your analytics mean, and how to …
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CLASSIC Song Title Challenge: Radney Foster & "Taste Of Mercy"
45:22
45:22
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45:22Here's a CLIMB CLASSIC in case you missed it the first time. So good! Johnny & Brent welcome LEGENDARY hit songwriter, artist, and author, Radney Foster (Keith Urban, The Chicks, Brooks & Dunn, Nitty Gritty Dirt Band, Hootie & The Blowfish, Kenny Loggins, Los Lonely Boys, George Benson), to Song Title Challenge where they create 5-6 different conce…
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CLIMB CLASSIC: How To Annoy Your Co+Writers
57:02
57:02
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57:02In case you missed it the first time, here's a CLIMB CLASSIC for you! CLIMBer, it's not enough to get in the room with a co+writer. You want to get invited BACK into the room by your co+writer. And today, we're revealing what NOT TO DO. Yes- here is how YOU might be annoying your co+writers and shooting your career in the foot without even knowing …
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How Will the .Music Domain Change the Music Industry Forever? With Constantine Roussos Founder & CEO From .Music
56:01
56:01
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56:01Join us for an in-depth conversation in the episode entitled, 'How Will the .Music Domain Change the Music Industry Forever?' with Constantine Roussos who is the Founder & CEO of .MUSIC domain. on the MUBUTV Music Business Insider Podcast. We explore the pivotal role of intellectual property lobbies in influencing ICANN's trademark policies and the…
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Songwriting Pro's J.A.M. Session: Play For A Publisher Takeaways
15:36
15:36
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15:36This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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CLIMB CLASSIC: Is This the Final Nail in the Coffin for Radio?
37:27
37:27
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37:27CLIMBers! This one is so helpful, it's worth another listen! Terrestrial radio wants a law that forces automakers to provide AM radio in all new vehicles moving forward. What does this mean exactly? That's what we're going to get into right now...I don't think it's good! Here's a link to the article. https://www.digitalmusicnews.com/2024/04/18/shou…
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Hold or Sell Your Music Rights The Surprising Truth Revealed With Music Rights & Catalog Broker Roland Kluger
1:02:56
1:02:56
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1:02:56How are artists navigating wealth transmission and estate planning in today's music industry? On this episode of the MUBUTV Music Business Insider Podcast entitled, 'Hold or Sell Your Music Rights The Surprising Truth Revealed' with Roland Kluger, we explore the motivations behind selling music catalogs, the role of Performance Rights Organizations…
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CLASSIC Song Title Challenge: Tom Douglas & "Sweet Southern Promise"
38:58
38:58
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38:58This one is so good, we're dropping it on ya in case you missed it the first time! Johnny & Brent welcome LEGENDARY hitmaker, Tom Douglas, to the pod ("House That Built Me", "Southern Voice", "Little Rock", "The Gift", "Meanwhile Back At Mamas") where they work out 5-6 different angles to writing a song titled, "Sweet Southern Promise." The C.L.I.M…
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CLIMB CLASSIC: How To Stay In Contact Without Wearing Out Your Welcome
31:57
31:57
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31:57CLIMBers! This one is so good, we wanted to present it to you a 2nd time... After you've done the work to make a few connections in the music business, how do you stay in contact without wearing out your welcome? Or on the other hand, how do you keep from being totally forgotten? How do you show up consistently but also positively? In today's episo…
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Fotemah Mba’s Secret Method for Discovering New Talent With Fotemah Mba A&R at Cinq Music
57:36
57:36
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57:36Unlocking the Potential of African Music with Fotemah Mba In this episode entitled, 'Fotemah Mba's Secret Method for Discovering New Talent' of the MUBUTV Music Business Insider Podcast, Eric Knight and Ritch Esra sit down with Fotemah Mba to discuss the incredible potential of African music. Learn about his day-to-day responsibilities, managing in…
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Songwriting Pro's J.A.M. Session: How 1 Line Can Ruin Your Song
16:05
16:05
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16:05This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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Ep 457: Interview with Hit Songwriter/Producer and writer of 40 #1's, Ben Glover
1:04:11
1:04:11
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1:04:11CLIMBers! Today we sit down with songwriter / producer of 40 #1 songs, 8-time Grammy Nominee, Multiple Dove Award Winner, and recipient of the NSAI Top-Ten-Songs-I-Wish-I'd-Written Award, Ben Glover. He's also a 5-time ASCAP Christian Songwriter of the Year! If you've ever listened to Lee Brice, For King and Country, Mercy Me, or Crowder, you've he…
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Breaking into Southeast Asia's Music Scene with Andy Griffin's Expert Tips!
1:03:50
1:03:50
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1:03:50Breaking into Southeast Asia's Music Scene with Andy Griffin's Expert Tips! In this episode of the MUBUTV Music Business Insider Podcast, join Ritch Esra and Eric Knight as they chat with Artist Manager Andy Griffin about his journey from band member to industry executive. Dive into Andy's firsthand experiences of the Southeast Asian music market, …
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Song Title Challenge #180: "Love Ain't Blind Enough" w/ Dan Smalley
34:34
34:34
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34:34Brent & Johnny welcome Nashville Recording Artist and songwriter (with cuts by artists like Ashley McBryde and more), Dan Smalley, to the Challenge where they cook up 5-6 different angles to writing a song titled "Love Ain't Blind Enough," sent in by CLIMBer, Casey Haitus. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indie arti…
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Ep 456: Interview with Berkley Kriz, Artist Manager at Starstruck
1:02:18
1:02:18
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1:02:18Brent & Johnny welcome, Starstruck Entertainment Artist Manager, Berkley Kriz (Blake Shelton, Carly Pierce), to The CLIMB to discuss what her day to day looks like and how indie artists can get ahead! You don't want to miss this one! Connect with Berkley here: https://www.starstruckentertainment.com/management Learn more about your ad choices. Visi…
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Top A&R Executive REVEALS What Makes an Artist Successful With Brett Sweeney A&R From Empire Music
49:51
49:51
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49:51🎤📝 Join us on this insightful episode, "Top A&R Executive Reveals What Makes an Artist Successful" of the Music Business Insider Podcast featuring Brett Sweeney, A&R executive at Empire Music. Discover how balancing creative talent with crucial business skills leads to success. Brett dives into the importance of networking, the biggest business mis…
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Songwriting Pro's J.A.M. Session: Qualities Of The Professional
16:02
16:02
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16:02This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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Ep 455: Interview w/ CCM Superstar, Brandon Heath
53:56
53:56
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53:56CLIMBer, how does an award-winning multiple number-one singer-songwriter put together a new album? We're talking about that today with hit CCM artist, Brandon Heath. Understanding how he puts a record together might just help you land some of your songs on records. So listen up. The C.L.I.M.B. Show is dedicated to helping singers, songwriters, indi…
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The MIND-BLOWING Music Supervision Strategies You Need to Know With Music Supervisor Madonna Wade-Reed
1:03:05
1:03:05
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1:03:05Madonna Wade-Reed Reveals The MIND-BLOWING Music Supervision Strategies You Need to Know. Join Ritch Esra and Eric Knight in an exclusive conversation with veteran music supervisor Madonna Wade-Reed. Uncover the secrets of successful music placements, the importance of formal communication, and the impact of sync deals on independent artists' caree…
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Song Title Challenge #179: "Would It Kill Ya?" w/ Adam Wheeler
36:01
36:01
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36:01Johnny and Brent welcome Nashville-based singer-songwriter Adam Wheeler (with cuts by Clay Walker, Scotty McCreery, Megan Moroney, Tracy Lawrence, Tenille Arts, Buddy Jewell, Gord Bamford, and more) to the Challenge, where they cook up 5-6 different conceptual angles for writing a song titled "Would It Kill Ya," sent in by CLIMBer, Bo Harris. The C…
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Ep 454: Interview w/ CCM Artist and Author Jason Gray
1:02:03
1:02:03
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1:02:03CLIMBer, how do you turn what you might think of as a career-disqualifying challenge or limitation into an important part of what connects you to your audience? In other words, how do you turn an obstacle into a benefit for your career? We're going to talk about that and so much other good stuff today on The CLIMB! The C.L.I.M.B. Show is dedicated …
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The FUTURE of MUSIC INVESTMENT With David Schulhof From MUSQ
48:29
48:29
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48:29David Schulhof Discusses 'The Future of Music Investment with MUSQ. Join hosts Ritch Esra and Eric Knight on the "MUBUTV Music Business Insider Podcast" as they sit down with David Schulhof who is the founder & CEO of MUSQ to discuss the evolving music landscape. They cover everything from the decreasing influence of major labels to the financial m…
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Songwriting Pro's J.A.M. Session: Winning Songwriting Habits
18:16
18:16
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18:16This is an excerpt from Songwriting Pro's "J.A.M. Session." (J.A.M. stands for "Just Ask Me," and it's our monthly members-only online Q&A Session.) If you'd like to watch the full J.A.M. Session, just log in to the Songwriting Pro Member Area. If you're not yet a Songwriting Pro member, NOW is a great time to start your 14-day FREE trial at Songwr…
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Ep 453: The Songwriter Publisher Relationship w/ Colt Murski - Curb Word Music Publishing
1:02:43
1:02:43
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1:02:43CLIMBer, just what does a publisher/staff-songwriter relationship look like? Well, today we'll dive into that with a successful music publisher. This is going to be fun. Great conversation. I can't wait for you to hear it. So buckle up! Follow The TwangTown Podcast: Instagram: @TwangTownPod The C.L.I.M.B. Show is dedicated to helping singers, songw…
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BRANDING Secrets Every Musician Needs to Succeed! With Dani Felt From Music Industry Mastery
47:03
47:03
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47:03Join us on our latest episode of the MUBUTV Music Business Insider Podcast entitled, "BRANDING Secrets Every Musician Needs to Succeed!" as Dani Felt, a top branding consultant, shares her journey and tips for artists to succeed in the modern music industry. From understanding your 'why' to building a loyal fanbase and crafting a consistent content…
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Song Title Challenge #178: "The Last Thing I'll Forget" w/ Will Nance
39:09
39:09
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39:09Johnny & Brent welcome Curb/Word Music Publishing powerhouse, Will Nance, (Brad Paisley, Tracy Lawrence, Joe Nichols, Oakridge Boys, LoCash Cowboys, Chris Janson, George Strait) to the challenge where they cook up 5-6 different creative angles for writing a song titled "The Last Thing I'll Forget," sent in by CLIMBer, Kelly Gazzaway. If you want to…
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CLIMBers, if you work in the music industry in any way, shape, or form, as a singer, songwriter, indie artist, indie musician, nationwide, from coast to coast in the United States, and you have health insurance, even if you and you don't have health insurance - either way, you're going to want to listen to this podcast. We're going to talk about a …
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