Best Mike Maynard Napier Podcasts (2025)

1
Navigating Programmatic Advertising – David Nelson – Limelight Inc 27:08

15d ago27:08

27:08

Mike is joined by David Nelson, Co-Founder and CEO of Limelight Inc, to discuss programmatic advertising. David shares insights from his career, starting in the insurance industry and transitioning into digital marketing and ad tech. He explains how Limelight operates as a programmatic advertising trading platform, connecting publishers and adverti…

1
How to Make B2B Marketing Exciting – Dan Ruby – Nobl9 26:49

1M ago26:49

26:49

Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …

1
How to Get Featured by Major Media Outlets -- ft. Leonard Scheiner, CEO of Geek Haus (S2:E19) 42:31

2M ago42:31

42:31

Main Insight: Earning media placements through consistent, strategic PR efforts builds lasting authority and credibility that can significantly boost your brand and sales. Guest Bio: Leonard Scheiner is a PR expert who brings over a decade of experience building memorable brands and online authority for both Fortune 500 companies and boutique firms…

1
Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan 33:22

2M ago33:22

33:22

Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…

1
Building Relationships in Digital PR - Vince Nero - BuzzStream 31:23

3M ago31:23

31:23

Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…

1
S2E18: How to use authentic customer stories to power B2B marketing -- ft. Indy Gregg, Founder of WeDo 38:57

3M ago38:57

38:57

Main Insight: Harnessing authentic customer stories that resonate emotionally can significantly enhance trust and value perception, driving successful B2B marketing strategies. Guest Bio: Indy is an executive and creative visionary with over 20 years of experience across diverse industries including tech, fintech, real estate, music, fashion, and c…

1
Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp 22:56

3M ago22:56

22:56

Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…

1
S2E17: How to Build Meaningful Customer Relationships After Purchase -- ft. Ken Rapp, Founder of Bluestream 25:48

3M ago25:48

25:48

Main Insight Implement a continuous discovery and improvement process to effectively engage customers post-sale, driving revenue and fostering long-term relationships. Guest Bio Ken is a dynamic entrepreneur and commercialization leader with a proven track record of founding businesses, creating new markets, and delivering significant shareholder r…

1
The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso 23:34

3M ago23:34

23:34

Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso…

1
Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB 25:17

4M ago25:17

25:17

Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different…

1
S2E16: Untying Your Identity from Business Success -- ft. Michael Fritzius, Founder of Podcastify and Exactly Zero 33:27

4M ago33:27

33:27

Main Insight Empower B2B marketers to integrate their unique skills and authentic selves into their work without tying their personal identity to their business roles. Guest Bio Michael Fritzius is the founder of Podcastify, a podcast marketing company dedicated to helping agency owners amplify their voices and reach. Additionally, he co-founded Ex…

1
Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe 30:35

4M ago30:35

30:35

Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, al…

1
S2E15: How to optimize B2B marketing funnels for growth -- ft. Bas Hennephof, Co-Founder of Convert Calculator 25:17

4M ago25:17

25:17

Main Insight Instead of targeting a broad audience, concentrate on particular industries and their unique use cases. This enables you to tailor your messaging, content, and solutions to meet specific customer needs. This funnel-focused approach enables B2B marketers to systematically optimize each stage of the customer journey with targeted, indust…

1
Simplifying SEO: How to Demystify Search Engine Optimization - Moz 41:17

4M ago41:17

41:17

Ethan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value. Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketin…

1
S2E14: Designing Flexible Systems for Scalability -- ft. Matt Bivons, CEO of Canopy Servicing 24:15

5M ago24:15

24:15

KEY TAKEAWAYS: Focus on building scalable infrastructure early to support long-term growth. Design servicing systems with flexibility to adapt to customer needs and regulatory changes. Leverage analytics and customer data to continuously refine product offerings and user experience. Invest in modern technologies to future-proof financial products a…

1
From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI 29:55

5M ago29:55

29:55

Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights hi…

1
S2E13: How to Leverage Unified Data for B2B Marketing Wins -- ft. Leanne Chescoe, Marketing Director at Demandbase 28:36

5M ago28:36

28:36

Main Insight: Focusing your time and budget on the accounts that are most likely to buy, and aligning teams with a unified system, is essential to a successful account-based marketing (ABM) strategy. Guest Bio: Leanne Chescoe is a results-driven B2B marketer with 15 years of experience in SaaS, specializing in ABM strategies, lead generation, and c…

1
The reality of 3D printing: overhyped or a true game changer? – Forward AM 28:42

5M ago28:42

28:42

Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry. He discusses whether 3D printing…

1
Interview with Cody Schneider - Swell AI 30:07

5M ago30:07

30:07

Cody Schneider, co-founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the evolution of Swell AI, which transforms audio and video content into other formats such as blog posts and emphasises the importance of using human-generated content when prompting AI to create unique and hig…

1
S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons 48:17

6M ago48:17

48:17

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth. GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth …

1
Interview with Suzi McNicholas - Johnson Controls 21:18

6M ago21:18

21:18

Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer market…

1
Interview with John Harrison - Schaffner 24:57

6M ago24:57

24:57

John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power quality, joins the latest episode of the Marketing B2B Technology podcast. In the episode, John discusses the challenges and benefits of balancing two job roles and emphasises the importance of aligning…

1
S2E11: How to Create Truthful Marketing Claims -- ft. Mike Maynard, CEO of Napier 49:39

6M ago49:39

49:39

Main Insight: Focusing on truthful claims in marketing enhances credibility, builds stronger customer trust, and leads to more effective campaigns that resonate with B2B audiences, ultimately boosting brand reputation and fostering sustainable client relationships. Guest Bio: Mike Maynard is the CEO and owner of the Napier Group, a PR-led, full-ser…

1
Interview with Thomas Lewis – Semiconductor Marketing Leader 32:32

7M ago32:32

32:32

Thomas Lewis, an experienced semiconductor marketing leader, explores the challenges of building integrated marketing campaigns in technical industries and shares his advice on building strong working relationships with engineers. Thomas also explores the industry's current focus on sustainability and the potential pitfalls of greenwashing, what B2…

1
S2E10: How to start proactively doing marketing as a small business owner -- ft. Ram Prasad, CEO of Delence 38:21

7M ago38:21

38:21

Main Insight: Ram Prasad, a small business owner, explains how embracing structured marketing strategies, such as leveraging LinkedIn and consistent content creation, led to doubling his company's revenue, and emphasizes the importance of viewing marketing as a long-term investment for small business growth. Guest Bio: Ram Prasad is the CEO of Dele…

1
Interview with Masha Petrova - Nullspace 27:16

7M ago27:16

27:16

Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey from aspiring astronaut to engineering expert and marketing leader. She delves into the importance of effective marketing when targeting technical audiences and discusses the challenges of mergers and …

1
S2E9: Why Clarity is King: The Power of Simple Messaging, ft. Ben Guttmann, author of 'Simply Put' 45:21

7M ago45:21

45:21

Main Insight: Effective B2B marketing hinges on clarity; the clearer the message, the greater its impact. Guest Bio: Ben Guttmann is a seasoned marketing entrepreneur, educator, and author known for his expertise in clear communication. He authored "Simply Put: Why Clear Messages Win and How to Design Them." Over a decade, he managed Digital Native…

1
Interview with Xenia Muntean - Planable 22:59

8M ago22:59

22:59

Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, shares some great tips for repurposing content on social media to extend its lifetime, ensuring it remains evergreen and continues to engage audiences after its initial release. She also discusses the challenges of achieving executive buy-in, how to navigate internal a…

1
S2E8: How to leverage AI in B2B Marketing -- ft. Rich Edwards, CEO of Mindspan Systems 1:10:35

8M ago1:10:35

1:10:35

MAIN INSIGHT: Leverage data-driven strategies and artificial intelligence to transform and optimize marketing efforts. GUEST BIO: Rich Edwards is the CEO of Mindspan Systems, a company specializing in transforming community financial institutions through data-driven strategies and innovative technologies. With a career spanning over a decade at IBM…

1
Interview with Andrus Purde - Outfunnel 22:13

8M ago22:13

22:13

Andrus Purde, Co-Founder and CEO of Outfunnel, an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively. About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep custo…

1
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared 43:29

8M ago43:29

43:29

MAIN INSIGHT B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies. GUEST BIO James Gill is the co-founder of EcoSend and GoSquared. EcoSend works…

1
Interview with Mark Donnigan – Virtual CMO 27:00

8M ago27:00

27:00

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing ta…

1
S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie 48:35

9M ago48:35

48:35

Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers. Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She…

1
Interview with Molly Bruckman - Mutiny 28:31

9M ago28:31

28:31

Molly Bruckman, Head of Growth Marketing at Mutiny, a website personalisation platform, shares some top tips on how marketers can effectively leverage personalisation to enhance engagement and drive results. She also explains the potential pitfalls of over-personalisation and how it can negatively impact marketing efforts. About Mutiny Most Marketi…

1
S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server 29:49

9M ago29:49

29:49

0:31 Introduction to Building an Online Community 1:58 Inception of Advertise Your Server 2:43 Evolution of Advertise Your Server 5:04 Expanding to B2B Companies 6:36 Benefits for B2B Brands 10:23 Setting Up an Online Community 20:39 Establishing Community Norms 25:08 Pitfalls in Online Community Creation 28:26 Connect with Advertise Your Server Ma…

1
Interview with Lisa Rees - Avnet 23:52

10M ago23:52

23:52

Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series. Lisa discusses the importance of understanding the customer journey, why having a non-technical background can be an advantage, and emphasises the value of measuring success based on metrics such as t…

1
S2E4: How to communicate your brand identity ft. Dave Erickson, CEO of ScreamingBox 42:53

10M ago42:53

42:53

SUBSCRIBE TO THE NEWSLETTER AT forwardlaunchdigital.com/podcast Main Insight "The most effective brand strategy focuses on differentiation and solving customer business challenges." Dave emphasizes that a unique brand identity and an ability to clearly articulate how a product solves specific customer challenges are crucial in marketing. Content sh…

1
Interview with Georgios Grigoriadis - Baresquare 33:18

10M ago33:18

33:18

Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower indiv…

1
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ 45:24

10M ago45:24

45:24

Guest Bio: Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her communit…

1
Interview with Stefan Debois - Pointerpro 26:05

11M ago26:05

26:05

Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. About Pointerpro Pointerpro is an al…

1
S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies 43:48

11M ago43:48

43:48

SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization. Chapters 0:31 Introduction 4:04 The Power of Systems 14:10 Improving Systems Through Meetings 25:19 Implementing an…

1
Interview with Emir Zecovic - CMO 27:41

11M ago27:41

27:41

Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products. Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to underst…

1
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital 39:36

11M ago39:36

39:36

SUBSCRIBE TO THE EMAIL NEWSLETTER Chapters 0:31 Introduction to High Performance Marketing Team 0:56 Importance of Mindfulness in Marketing 1:43 Jeff's Journey into Marketing 3:48 Impactful Campaigns for Business Growth 5:09 Unbreakable Program Implementation 8:25 Development of Unbreakable Training Program 10:24 Creation of Unbreakable One-Day Pro…

1
Season 2 Trailer: Mindful B2B Marketing | Formerly: Forward Launch Your SaaS 6:32

11M ago6:32

6:32

SIGN UP FOR THE NEWSLETTER AT forwardlaunchdigital.com/podcast Suggest a guest by emailing podcast [at ] forwardlaunchdigital.com -- In this rebranded premiere of "Mindful B2B Marketing," host Keirra Woodard embarks on a transformative journey for season two, evolving from the previous focus of "Forward Launch Your SaaS" to a pioneering exploration…

1
Interview with Sean Campbell - Cascade Insights 27:02

11M ago27:02

27:02

Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast. Sean discusses the benefits of using market research platforms, explores the pros and cons of qualitative versus quantitative data, and talks about the challenges of getting research responses within the B2B industr…

1
Interview with Darren Mitchell - Sales Leader 26:30

12M ago26:30

26:30

How can marketing and sales work together? Darren Mitchell, Sales Leader and host of the Exceptional Sales Leader Podcast, joins Mike Maynard to discuss sales enablement and how sales and marketing teams can work together to provide true value to prospects throughout the buyer journey. Darren shares the career journey that led him to become a sales…

1
Interview with Inge Boubez - Moz 26:21

1y ago26:21

26:21

Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and …

1
Interview with Rob May - BrandGuard 24:24

1y ago24:24

24:24

Staying within brand guidelines can be a challenge, and as the use of AI in marketing rises, this will become increasingly difficult. Rob May, founder of BrandGuard, explains how solving user challenges transformed his platform from what was initially an advertising platform into an entirely different product that uses AI to identify branding issue…

1
Interview with Sara Madison - Outbrain 27:07

1y ago27:07

27:07

Sara Madison, Global Head of Product Marketing at Outbrain, an advertising platform, sat down with Mike to talk all things advertising. She discusses the industry's current challenges, why she believes audience attention will become an increasingly important metric and offers her thoughts on whether LinkedIn is a good use of a B2B advertising budge…

1
Interview with Avetis Ghazaryan - Growth Hunter 23:38

1y ago23:38

23:38

Avetis Ghazaryan, Founder of Growth Hunter, a community for SaaS professionals, shares how momentum marketing can enable marketers to overcome marketing challenges and increase pipeline growth. Avetis explains what momentum marketing is, shares some strategies on how to stand out, and offers some advice on how to maximise impact. About Growth Hunte…

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