Customerland is a podcast about …. Customers. How to get more of them. How to keep them. What makes them tick. We talk to the experts, the technologies and occasionally, actual people – you know, customers – to find out what they’re all about.So if you’re a CX pro, a loyalty marketer, a brand owner, an agency planner … if you’re a CRM & personalization geek, if you’re a customer service / CSAT / NPS nerd – you finally have a home.
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Peak Immersion: The Science Behind Engaged Store Associates
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28:00The hidden science behind retail success isn't found in flashy technology or complicated loyalty programs – it's in the power of engaged store associates. This conversation with Nikki Baird, VP of Strategy and Product at Aptos, reveals groundbreaking research showing that when employees reach "peak immersion" during customer interactions, sales nat…
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Personalization 2.0: What Happens When AI Meets Retail
31:12
31:12
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31:12Ever wondered what technology investments actually make retail employees happier—not just more productive? Katie Riddle, Global Retail Strategy Lead at Verizon Business, reveals that while 98% of grocery retailers struggle with staffing challenges, the solution goes beyond efficiency tools. "It's not just about making employees more efficient," Kat…
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Loyalty Programs That Actually Work: A SAP CX Perspective
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40:15
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40:15What happens when traditional loyalty programs fail to deliver real value? In a world where 57% of US consumers no longer demonstrate true brand loyalty, businesses must fundamentally rethink what it means to create lasting customer relationships. Meghann York, Global Head of Product Marketing at SAP CX, takes us deep into the shifting loyalty land…
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Optimizing Grocery: AI Solutions and Future Trends
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32:12When Amanda Oren and I finally connected after a month of calendar wrangling, I knew the wait was worth it. As VP of Industry Strategy for Grocery North America at Relex, Amanda brings a unique perspective – she joined the company after being a customer herself, giving her both the retailer's and the technology provider's view of the rapidly evolvi…
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Beyond Price: The Untapped Value of Eco-Conscious Shoppers
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30:00Sustainability and health consciousness aren't just buzzwords – they're reshaping consumer loyalty in profound ways that retailers can no longer afford to ignore. My conversation with Joel Percy, Regional Director at Eagle Eye, dives deep into the striking findings from their Green Loyalty Survey that reveals just how powerfully these factors influ…
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KPMG: Tariff Impacts and Navigating Retail Uncertainty
21:49
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21:49Tariffs have become a hot-button issue that's reshaping the retail landscape in ways few could have predicted. In this revealing conversation with Duleep Rodrigo, KPMG US Consumer and Retail Sector Leader, we cut through the noise to understand how these economic policy decisions impact both businesses and everyday consumers. Unlike typical economi…
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How Pega is Changing Real-Time Customer Engagement
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30:36On the heels of Pega's recent "Blueprint" announcement, I got to spend some time with CTO Don Schuerman pulling apart the tech, the capabilites, and more importantly, what brands are doing with these new superpowers. Discover key insights into how real-time technology solutions can transform customer engagement and minimize tech debt. We discuss th…
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The Human Experience: Elevating Customer Connections
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35:28
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35:28Experience transformation isn’t just a buzzword; it’s a necessity for successful businesses today. Join us as Eric Karofsky, CEO of VectorHX, shares his wealth of knowledge on building impactful customer experiences that drive profitability and satisfaction. We explore the interconnected realms of customer experience, user experience, and employee …
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Seeing Through the Customer Lens for Enhanced Revenue
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34:51
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34:51Ever wondered how AI is set to reshape the world of Revenue Operations (RevOps) and lead to explosive growth? Tune in as we engage with Shane Evans, the Chief Revenue Officer at Gong, who peels back the curtain on the transformative power of AI and strategic partnerships in revitalizing revenue growth. Shane’s insights will revolutionize your under…
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Reimagining Patient Experience with Consumer-Driven Insights
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36:05
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36:05By mike giambattista
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Empowering Marketers with Innovation and AI at Constant Contact
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37:56
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37:56Frank Vella, the dynamic CEO of Constant Contact, joins us to share his inspiring journey from helping family-run businesses in Canada to leading one of the most trusted names in small business marketing. With an extensive background at tech giants like Microsoft and Hewlett Packard, Frank brings a fervor for innovation and a deep understanding of …
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The 2025 Consumer Loyalty Engagement Index - Big Changes in the Ways We Interact with Brands
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30:08Unlock the secrets of brand loyalty transformation with insights from Robert Pasikoff, founder and CEO of BrandKeys. You'll discover why emotional engagement now eclipses traditional rational marketing methods, reshaping how we predict consumer behavior and market dynamics. Learn why the days of brand wars like Coke vs. Pepsi are fading, as modern …
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Redefining Loyalty Programs Through Purpose and Sustainability
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32:01Can the evolving expectations of Gen Z redefine the way brands approach consumer loyalty and sustainability? This week, we're joined by Regan Plekenpol, co-founder of Rediem, who shares her pioneering journey from sustainable policy work to revolutionizing loyalty programs. You'll discover how Rediem's unique approach is turning traditional loyalty…
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This was one of the most fascinating - and instructive - conversations in recent memory. I sat down with two Gen Z consumers - representatives from Z-Suite - to discuss their preferences, buying habits, thoughts, feelings and expectations as customers. According to their site, The Z Suite is a network of diverse Gen Z thinkers serving as a powerful…
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AI-Driven Solutions for Modern Customer Challenges
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40:47What if you could revolutionize customer interaction with cutting-edge technology and enhance loyalty like never before? Join us as we uncover the secrets with Jay Patel, SVP GM of Webex Customer Experience at Cisco. Jay offers a unique perspective on the dynamic intersection of customer service and loyalty, sharing insights into how platforms like…
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Erin Raese is CRO at Annex Cloud and Erin "gets" loyalty. In this episode we explore the shifting tides of brand loyalty across generations, we'll see why the loyalty game is not just about keeping customers engaged but also about staying relevant. We uncover why almost half of Gen Z and millennials abandon brands due to boredom and how influencers…
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The Rise (and Further Rise) of Commerce Media Networks
35:10
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35:10In this episode of *Customerland*, host Mike Giambattista sits down with Eric Brackmann, VP of Commerce Media at Koddi, to unpack the evolving landscape of commerce media. As a leader in helping organizations monetize first-party data and enhance customer experiences, Koddi operates at the intersection of technology and strategy, enabling businesse…
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Retailers' Guide to the Upcoming Circular Economy Mandate
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34:09In this episode, we explore the European Union's Digital Product Passport (DPP) framework—a groundbreaking initiative designed to enhance product transparency and accelerate the transition to a circular economy. Megan Brewster, VP of Advanced Technology at Impinj, offers her expert insights into how this regulatory shift will reshape how products a…
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Pioneering Payment Strategies for Europe's Marketplace Leaders
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19:08In this episode, we sit down with Marc-Henri Desportes, CEO of Worldline, and Richard Straver, founder of OPP, to explore the evolving role of embedded payments in platforms and marketplaces across Europe. Our discussion highlights the challenges of traditional payment systems and how their solutions streamline complex transactions—like managing mu…
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Reimagining Marketing with Empathy and AI
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27:29
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27:29Discover how empathy reshapes marketing as Tara DeZao, Product Marketing Director for AdTech and MarTech at Pega, joins us to unravel the complexities of customer journeys and data privacy. Together, we examine the crucial role brands play in responding to customers' needs by meeting them in pivotal moments and providing solutions that resonate rat…
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Empowering Retail Performance with Human-Centric Technology
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19:39
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19:39Discover how The Vitamin Shoppe is revolutionizing the in-store and online shopping experience with insights from Scott Devlin, CTO of The Vitamin Shoppe, and Joe Corbin, CEO of JumpMind. We dive into the technological transformation that is unifying The Vitamin Shoppe's commerce capabilities. As we unveil the features designed to streamline operat…
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Empowering Non-Tech Users with AI Solutions
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37:53
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37:53In this episode, we talk with Mark Ogne, CEO of Symplexity AI, about a practical approach to integrating AI into business operations. Mark, a seasoned tech and marketing executive, shares his journey into AI and explains how Symplexity AI goes beyond consumer-facing tools like ChatGPT to help businesses manage large volumes of unstructured data eff…
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Bridging Physical and Digital with Cutting-Edge Strategies
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36:15
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36:15In this episode, we sit down with Matt Elsley and Nick Larkins from QSIC to explore how music and sound can influence retail success. Matt and Nick, with backgrounds in computer networking and audiovisual systems, share how their expertise helped shape a new approach to enhancing in-store experiences. They discuss the challenges of navigating music…
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Harmonizing Business Goals with Customer Experience Strategies
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30:09
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30:09In this episode, we sit down with Vinod Muthukrishnan, VP and COO at Webex Customer Experience, to explore his journey from the merchant Navy to co-founding Cloud Cherry, a company focused on improving customer experiences. Vinod shares how he made customer needs a priority, even when technology posed challenges, which eventually led to Cloud Cherr…
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Breaking Loyalty Part 3: Fixing Loyalty for the Modern Age
31:18
31:18
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31:18Join us for the third in our 3-part Series on Breaking Loyalty with Mike Robero, an expert in loyalty and customer engagement. In this episode, we take a closer look at how loyalty programs can evolve to meet the changing needs of today’s diverse consumer base. We address the key question: How can brands "fix" their loyalty strategies to build mean…
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Breaking Loyalty - Part 2: What Customers Want and What Companies Need
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43:09
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43:09In Breaking Loyalty Part 2, Mike Ribero and Mike Giambattista explore the shift from traditional loyalty programs to building authentic emotional connections that go beyond points and rewards. Mike dives into how loyalty strategies have evolved, emphasizing the importance of seeing customers as more than mere transactions. He offers insights into h…
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Breaking Loyalty - Part 1: Unraveling the Loyalty Crisis
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31:05
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31:05What if the loyalty programs you rely on are actually failing you? Join me and loyalty expert Mike Ribero, the architect behind Continental OnePass and Hilton Honors, as we uncover the troubling realities facing the loyalty industry in our first installment of "Breaking Loyalty." With member satisfaction plummeting below 50% and a tidal wave of neg…
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Key Takeaways from Verint Engage 24
1:03:39
1:03:39
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1:03:39Unlock the future of customer experience with AI as we sit down with Dave Singer, Global Vice President of Go-To-Market Strategy at Verint. Learn how AI is evolving from theoretical concepts to producing tangible business outcomes, without the need for overhauling existing systems. Dave offers a unique perspective on deploying AI to generate immedi…
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Transforming Insights into Strategic, Actionable Storylines
36:40
36:40
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36:40In this episode, we sit down with Brett Townsend, SVP of Strategy at Quester, to talk about brand storytelling and how empathy and conflict can shape consumer engagement. Brett shares his perspective from his book "Insights on the Brink," discussing the changing landscape of the insights industry. We explore Quester's approach to brand and innovati…
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Reimagining the Airline Industry with Technology Innovation
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43:26
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43:26What if the very systems that airlines rely on are the root cause of your travel hassles? Join us for an eye-opening conversation with Paul Sies, CEO of Journey Mentor, as we uncover the antiquated technology that still governs major airlines today. With Paul’s 37-year aviation journey, we explore the early days when he worked to dismantle regulate…
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Mastering Marketing Architecture for Strategic Gains
33:47
33:47
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33:47Ever wondered how to transform marketing technology into an effortless experience? Join us as Mishel Justesen, DCX Principal of Marketing Technology at Capgemini Americas, shares her groundbreaking journey from marketer to marketing technologist. Learn how her mission to create an "easy button" for marketers has revolutionized the way we think abou…
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Grocery Attitude Shifts Point to Some Large Opportunities on the Horizon
28:54
28:54
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28:54What if you could revolutionize your food habits to match your fast-paced life? This episode promises to reshape your understanding of modern food culture as we sit down with Maria Arand, the insightful Director of Customer Strategy at 84.51°. Maria reveals compelling research on how younger generations are redefining convenience in their food choi…
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Can AI Really Transform Leadership and Employee Wellness?
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25:57
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25:57How can AI transform your work-life balance and boost productivity? Join us as we explore this captivating topic with Eric Miquelon, President of Avanade North America. Eric shares his firsthand experience using AI tools like Microsoft 365 Copilot to alleviate leadership fatigue and enhance employee well-being. Learn how AI isn't just about cutting…
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Impulse Buying and Brand Loyalty in Beverages
33:13
33:13
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33:13How is consumer psychology reshaping the beverage industry? In this episode, we sit down with Hunter Thurman, CEO of Alpha-Diver, to discuss the findings of their BEV50 report. We’ll explore how psychological insights drive the success of the top 50 beverage brands in the U.S. and how factors like impulse buying and social endorsement influence wha…
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Harnessing Customer Satisfaction for Organic Growth
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32:13
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32:13Join us for an insightful conversation with Lynn Daniel, founder of the Daniel Group, as he shares his journey from the early days of marketing to becoming a leading consultant in B2B customer satisfaction. Lynn discusses the development of a feedback process that has benefited major clients like Caterpillar dealers and explains how technology has …
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Bridging the CX Gap: Aligning Intentions with Consumer Realities
27:51
27:51
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27:51Can the gap between what CX professionals aim to achieve and what consumers actually experience be bridged? Join us as we unravel the complexities of customer experience in a compelling discussion with Sam Gutierrez, a senior research scientist at SurveyMonkey. Sam reveals the art and science behind creating effective surveys, ensuring data accurac…
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The Intersection of Speed and Sustainability in Retail
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30:19
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30:19Have you ever wondered why a simple purchase can turn into a logistical puzzle? Imagine buying five identical t-shirts only to receive them in multiple shipments from different locations. In today's episode, Mike Robinson, a self-proclaimed "accidental retailer," reveals how this seemingly minor inconvenience is a window into the complexities of mo…
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Balancing Efficiency and Satisfaction in Customer Support
31:09
31:09
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31:09In our latest episode of Customerland, Dr. Ori Faran, CEO of CallVu, dives into the vital role of agility and cost efficiency, especially for smaller companies looking to thrive in the competitive landscape. In our second segment, we get into the nitty-gritty of measuring customer experience success. Ori breaks down essential metrics like success r…
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Navigating Leadership Challenges in Customer Success
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31:34
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31:34What if you could transform your business operations and customer success strategy simultaneously? Join us as we sit down with Sandeep Dube, the dynamic Chief Operations Officer and Chief Customer Success Officer at Intuit Mailchimp. Sandeep shares his unique career journey, offering insights into how a customer-centric approach transcends function…
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Decoding Female Shopper Dynamics: Insights from the SheShops Report
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43:34In this episode of the Customerland Podcast, we explore the newly released SheShops Report, which sheds light on the significant influence of female consumers. We're joined by Ingrid Sierra, VP of Global Marketing at FinFare, and Mary Mathes, Director of Data Insights at Alpha Diver, who help us break down the key findings of this important study. …
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Revitalizing Ad Creativity Through AI and Empathy
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31:35Ready to explore the evolution of advertising creativity? In this episode, we sit down with Ian Baer, a seasoned ad agency executive with over 35 years of experience. Ian shares his perspectives on the transformation of the advertising industry, from its golden days to the current focus on statistical analysis and measurable performance. We discuss…
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Reconciling Consumer Expectations and Brand Realities for Better Travel Loyalty
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35:58Today on our podcast, we explore the specifics of consumer expectations from loyalty programs with Jeff Zotara, Chief Marketing Officer at Arrivia. Jeff discusses key findings from Arrivia's 2024 Travel Loyalty Outlook, highlighting the stark misalignments between what businesses believe consumers want and the actual consumer priorities. We uncover…
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Snack50 Consumer Shifts + news from PegaWorld
46:13
46:13
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46:13Join Hunter Thurman, founder and CEO of Alpha Diver, as he explores the psychological factors driving our snacking habits. Hunter shares findings from the latest Snack 50 report, revealing how snacks, soft drinks, and fast food serve as tools for emotional self-regulation. Discover how Alpha Diver's PsychPulse database, with over 40,000 entries, pr…
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Advanced Data Management for Modern Retail Supply Chains
29:17
29:17
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29:17Ever wondered how AI can completely transform the way retail and other industries operate? Join us for an eye-opening episode featuring Santiago Garcia Poveda from O9 Solutions as he reveals how their cutting-edge platform is shattering traditional, siloed models and bringing unprecedented integration and collaboration to the table. Santiago dives …
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Redefining Enterprise Efficiency with Kore AI's Advances
29:48
29:48
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29:48What if you could revolutionize customer service and employee productivity with cutting-edge AI technology? In this episode of Customerland, we sit down with Gopi Polavarapu, the Chief Solutions Officer at Kore AI, to unravel the transformative journey of a company that's at the forefront of conversational AI. From its inception in 2014, founded by…
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Transforming Commerce with Unified Data Solutions
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28:17
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28:17Curious about the future of commerce in a world where digital and physical blend seamlessly? Join us as we explore this exciting landscape with Balaji Balasubramanian, SAP’s SVP Global Head of Commerce and Industry Cloud. Balaji shares his vision on meeting the growing consumer demand for a friction-free experience across all channels, from traditi…
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Unraveling the Emotional Threads of Customer Satisfaction
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26:38
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26:38Ever had a service interaction that left you genuinely frustrated? In this episode, we sit down with John Sills, a partner at The Foundation, to break down the insights from the Customer Pioneer Report on customer satisfaction in the UK. This isn't about hype—it's about the real emotional responses customers have to their experiences. Join us as we…
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Strategic Synergies That Reshape Consumer Engagement
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33:20
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33:20Join us as we sit down with David Slavick to explore the world of partnership innovation in business. In this conversation, we're not just discussing any collaborations; we're taking a closer look at the unique and imaginative partnership between Crocs and Taco Bell, as well as the philanthropic "Blind Loyalty" project led by Amanda Cromhout. We'll…
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Transforming Traditional Rewards into Community-Driven Loyalty
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30:56
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30:56In this episode of our podcast, we sit down with Andy Hermo, the newly appointed Chief Operating Officer of iSeatz, to discuss the creative strides his company is making in digital commerce and loyalty technology. Andy highlights how iSeatz extends beyond typical travel offerings to include a variety of lifestyle rewards, enriching customer experie…
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Navigating the Convergence of AI, Ethics, and Retail Engagement
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38:19
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38:19In this episode, Sarah Richter, CMO at Emarsys SAP, discusses the evolving role of AI in retail marketing. She'll explore how AI can complement the human touch in marketing, helping marketers stay crucial to brand storytelling while utilizing tools like the AI Product Finder to enhance customer engagement and retention. We'll also discuss the inter…
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