The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives ...
…
continue reading
1
189. Building a Brag-worthy Brand Empire Pt 4
27:14
27:14
Play later
Play later
Lists
Like
Liked
27:14
Get ready to conquer the online space. In part 4 of this series, Michelle dives into the essential tips for maintaining brand credibility without confusing your audience. From common pitfalls to avoid to the merit of creating content that's not for the likes and how to position yourself as a thought leader, this episode will teach you how to show u…
…
continue reading
1
188. BINGOALS & Cultural Branding with Palu Malerba
39:12
39:12
Play later
Play later
Lists
Like
Liked
39:12
Ready to make your brand POP? Join Michelle and current BINGOALS participant Palu Malerba as they dive into the culturally infused branding and design, the importance of specialization, and tips on designing packaging that tells a story. Palu is a young entrepreneur from Argentina and the founder of CreativeWise, a packaging design agency for brand…
…
continue reading
1
187. How to Build a Brag-worthy Brand Empire Pt 3
22:49
22:49
Play later
Play later
Lists
Like
Liked
22:49
Ready to elevate your brand's aesthetic and tone from basic to bragworthy? Join Michelle in Part 3 of How to Build a Brag-worthy Brand Empire as she digs into these often overlooked aspects of branding. Learn how to stand out by nailing your visuals, sound, and message to ensure your brand looks good and is aligned with its core values. -----------…
…
continue reading
1
186. Branding Lessons from Presidential Campaigns
31:26
31:26
Play later
Play later
Lists
Like
Liked
31:26
Ever wondered how presidential campaigns hook us right from the start? This week, learn how to win at marketing like a politician. Tune in as Michelle reveals how transparency, consistency, and bold slogans can make your brand irresistible. Learn why authenticity is your secret weapon and how to rally your audience! ------------------------ In toda…
…
continue reading
1
185. Sticker Tips and Trends with StickerGiant
37:06
37:06
Play later
Play later
Lists
Like
Liked
37:06
Stick around because this week, Michelle is joined by KB from StickerGiant to discuss why branded stickers could be your business' next secret weapon. From tips on designing the perfect sticker to leveraging stickers as a low-cost marketing tool, you'll learn how stickers increase brand loyalty. KB is the Content Marketing Manager at StickerGiant.c…
…
continue reading
1
184. How to Build a Brag-worthy Brand Empire Pt 2
24:00
24:00
Play later
Play later
Lists
Like
Liked
24:00
Ever wondered how to make your brand as memorable as Starbucks' green or Target's red? Discover the secrets to creating brand visuals that look good and stick in everyone's mind. From color schemes to fonts, you'll learn how to build timeless brand visuals. ------------------------ In today's episode, we cover the following: The impact of your bran…
…
continue reading
Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode. Kendall Kinsman is the founde…
…
continue reading
1
182. Effective Website Design with Inkpot Creative
38:29
38:29
Play later
Play later
Lists
Like
Liked
38:29
Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you…
…
continue reading
1
181. How to Build a Brag-worthy Brand Empire Pt 1
23:59
23:59
Play later
Play later
Lists
Like
Liked
23:59
In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients an…
…
continue reading
1
180. Elevate Your PR Game with Maven Consulting
43:42
43:42
Play later
Play later
Lists
Like
Liked
43:42
Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected source…
…
continue reading
1
179. 10 Lessons From 10 Years in Business
26:42
26:42
Play later
Play later
Lists
Like
Liked
26:42
Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling impos…
…
continue reading
1
178. Building Bold Brands with Bright Eyes Creative Co
41:02
41:02
Play later
Play later
Lists
Like
Liked
41:02
Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave…
…
continue reading
1
177. How to Stand Out on Socials with Shannon Segall
38:29
38:29
Play later
Play later
Lists
Like
Liked
38:29
Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon…
…
continue reading
1
176. Client Case Study: Piano C Property Management
31:21
31:21
Play later
Play later
Lists
Like
Liked
31:21
Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you…
…
continue reading
1
175. Offboarding Checklist for Brand Designers
22:15
22:15
Play later
Play later
Lists
Like
Liked
22:15
Ready to wave goodbye to your branding project and send it off into the world with a bang? Michelle is here to unwrap the secrets of her offboarding process for branding. Learn how to hand off files like a pro, keep everything organized, and ensure your client feels like they just received a branding treasure chest. Let's iron out your creative pro…
…
continue reading
Ever wondered how to create a buzz in the neighborhood or throw a killer open house? Today, Michelle talks with Sarah from Falk-Ruvin Gallagher to discuss their rebrand with MKW CREATIVE CO. and spill the secrets to crafting a brand that doesn't just sell but connects. From managing high-stakes visuals to making events unforgettable, we're diving i…
…
continue reading
1
173. Olympics Predictions: Brands, Athletes, & Activations
28:01
28:01
Play later
Play later
Lists
Like
Liked
28:01
Get ready to light the torch and join Michelle as she dives into brand predictions at the Paris Olympics! With the games kicking off, Michelle breaks down why we love the Olympics, the psychological benefits of watching sports and influencer predictions. From historic partnerships like Coca-Cola and Visa to the luxury twist of LVMH at Paris 2024, d…
…
continue reading
1
172. Shooting Evergreen Content with Katie Wann
44:12
44:12
Play later
Play later
Lists
Like
Liked
44:12
Ever dreamed of fusing fabulous food with stunning visuals? Join Michelle as she slices into food and beverage photography with Katie Wann. Discover your foodie fanbase, nail your preproduction process, and brush up on your networking game. Whether you're an entrepreneur craving variety or someone looking to elevate your brand imagery, this convo s…
…
continue reading
1
171. Dynamic Strategies for Optimizing Content and UGC
23:44
23:44
Play later
Play later
Lists
Like
Liked
23:44
Get ready to optimize your content to its fullest potential. Get the secrets on teasing, releasing, and launching your products with a bang. With tips on creating a content flood to getting the user-generated content you desire, Michelle's insights will help you drive your business toward your goals. ------------------------ In today's episode, we …
…
continue reading
1
170. Branding Short-Term Rentals with Thanks for Visiting
39:10
39:10
Play later
Play later
Lists
Like
Liked
39:10
Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide fo…
…
continue reading
You've arrived at your mid-year accountability checkpoint. How are the goals you set back in January going? This week, Michelle dives into the nitty-gritty of transforming major milestones into reality. Taking you through the 11 goals she and her team have hit and the 13 they have their eyes set on for the second half of the year, this episode is a…
…
continue reading
1
168. AI and Data Privacy for Creatives with Claire Xue
46:28
46:28
Play later
Play later
Lists
Like
Liked
46:28
We're talkin' about AI again, and this time, we're diving deep into Claire Xue on AI wearables, digital twins, and the controversy around data security. Curious about how AI avatars could ace your client meetings or the pitfalls of Instagram's opt-out options? We've got you covered. You'll learn about AI-created assets, their impact on creative ind…
…
continue reading
1
167. How to Share Your Work on Socials, and Make it Pop
23:06
23:06
Play later
Play later
Lists
Like
Liked
23:06
Do you find yourself saying, "I don't know how to share my work on social media"? Don't worry because Michelle has got you covered. She spills all the deets on MKW Creative Co's latest strategy revamp to create brag-worthy content that serves you and your client. From creating content for multiple audiences to mood board montages, you'll learn how …
…
continue reading
1
166. Hormone Health for Creatives with Funk It Wellness
42:38
42:38
Play later
Play later
Lists
Like
Liked
42:38
What's with the hype on seed cycling? Tune in as Michelle dives in with Kate Morton, the founder of Funk It Wellness, who shares about the benefits of seed cycling and synching your business up with your menstrual cycle. Discover how a sprinkle of seeds can elevate your productivity and how creativity shifts throughout your cycle. Get the scoop on …
…
continue reading
1
165. High Schoolers vs. KMP Challenge & How to Improve your Brand Portfolio Work
27:47
27:47
Play later
Play later
Lists
Like
Liked
27:47
Wondering what's inside the minds of the next generation of brand designers? Or how you can make your portfolio irresistible? This week, Michelle shares the feedback she gave to a class of high school students who took the Kiss My Portfolio Challenge, alongside hot tips for elevating your brand portfolio. Tune in now to start crafting a portfolio t…
…
continue reading
1
164. From Corporate to Freelance with Kiri Mohan
46:01
46:01
Play later
Play later
Lists
Like
Liked
46:01
Ready to elevate your brand game and attract dream clients? Sit down with Michelle and freelance coach Kiri Mohan to hear them talk all things entrepreneurship and branding. From client boundaries to tips on how to pitch and find inspiration, this conversation is packed with insider tips and real-life success stories. Also, learn how to stay curren…
…
continue reading
1
163. Bumble's Rebranding Fail and Other Marketing Flubs
27:36
27:36
Play later
Play later
Lists
Like
Liked
27:36
How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding …
…
continue reading
1
162. Leveraging AI Tools for Innovative Marketing with Lauren deVane
1:08:21
1:08:21
Play later
Play later
Lists
Like
Liked
1:08:21
Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along…
…
continue reading
1
161. Avoiding Burnout as a Creative with Morgan Drinks Coffee
46:01
46:01
Play later
Play later
Lists
Like
Liked
46:01
Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and …
…
continue reading
1
160. Dear Gen Z: How to Build a Personal Brand
25:27
25:27
Play later
Play later
Lists
Like
Liked
25:27
With 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to st…
…
continue reading
1
159. Travel Photography Secrets with Girl Gone Abroad
39:29
39:29
Play later
Play later
Lists
Like
Liked
39:29
Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capt…
…
continue reading
Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to e…
…
continue reading
1
157. Freelance Pricing Strategies with Creative Business Kitchen
52:47
52:47
Play later
Play later
Lists
Like
Liked
52:47
Ready to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources…
…
continue reading
1
156. Creating a Brag-worthy Brand Strategy
32:52
32:52
Play later
Play later
Lists
Like
Liked
32:52
Get ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the…
…
continue reading
1
155. Beyond the TikTok Ban with Amber and Ashli
46:35
46:35
Play later
Play later
Lists
Like
Liked
46:35
Has the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for …
…
continue reading
1
154. Streamline Your Design Process with Canva with Juls Christie-Clark
42:18
42:18
Play later
Play later
Lists
Like
Liked
42:18
Ditch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasone…
…
continue reading
1
153. How to Manage Design Revisions Like a Pro
27:12
27:12
Play later
Play later
Lists
Like
Liked
27:12
Have you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical stra…
…
continue reading
1
152. Small Wonders: Exploring Miniaturist Art with ChelseaMakes
39:35
39:35
Play later
Play later
Lists
Like
Liked
39:35
Ever wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and …
…
continue reading
1
151. Use This Playbook for Your Next Product Launch
25:11
25:11
Play later
Play later
Lists
Like
Liked
25:11
Generate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of t…
…
continue reading
1
150. Celebrating 150 episodes with Berta Wired
38:11
38:11
Play later
Play later
Lists
Like
Liked
38:11
To celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whisk…
…
continue reading
1
149. Creating Authentic Content with Donavan Barrett
48:03
48:03
Play later
Play later
Lists
Like
Liked
48:03
It's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn…
…
continue reading
1
148. How to Explain Your Designs to Clients
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38
Ready to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everyth…
…
continue reading
1
147. The Power of Print in the Digital Age with MoreWithPrint
38:49
38:49
Play later
Play later
Lists
Like
Liked
38:49
Tired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. La…
…
continue reading
1
146. My Brand Design Process, Step by Step
27:20
27:20
Play later
Play later
Lists
Like
Liked
27:20
Get Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ----------------------…
…
continue reading
1
145. How to Repurpose Content with Amber Figlow
48:23
48:23
Play later
Play later
Lists
Like
Liked
48:23
Amber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work…
…
continue reading
While Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the foll…
…
continue reading
1
143. Building a Slow Fashion Brand with Kristian Hansen
44:30
44:30
Play later
Play later
Lists
Like
Liked
44:30
How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his t…
…
continue reading
1
142. Client Case Study: Fit Boss Blueprint with Reuben Brooks
49:10
49:10
Play later
Play later
Lists
Like
Liked
49:10
Get ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from yo…
…
continue reading
1
141. Marketing for Lifestyle Brands with Whitney Eckis of Get Supr
46:52
46:52
Play later
Play later
Lists
Like
Liked
46:52
Get ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get …
…
continue reading
1
140. Should You Keep Your Brand Launch a Secret?
22:05
22:05
Play later
Play later
Lists
Like
Liked
22:05
Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll lea…
…
continue reading