Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master ...
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How Often Should You Post On LinkedIn for Business Growth?
18:39
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18:39How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals. Key moments in this episode - 00:00 The LinkedIn P…
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LinkedIn Newsletters vs Email Newsletters. Which One Wins for B2B?
19:20
19:20
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19:20Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about. Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/ Key moments in this episode - 00:00 LinkedIn vs. Off-Platform Newsletters 00:31 My Journey Starting a Ne…
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LinkedIn Polls - The Secret Sales Tool Hiding in Plain Sight
14:45
14:45
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14:45Let's explore the underutilised potential of LinkedIn Polls for B2B businesses to gain market intelligence, increase engagement and drive business growth. Key moments in this episode - 00:00 Why LinkedIn Polls 03:29 The Power of LinkedIn Polls 05:06 Structuring Winning LinkedIn Polls 09:18 Common Mistakes with LinkedIn Polls 11:12 Using LinkedIn Po…
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How to Grow LinkedIn Company Page Followers Fast
18:15
18:15
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18:15Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better. Key moments in this episode - 00:00 Importance of LinkedIn Company Page Follower…
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2025 LinkedIn Trends Every B2B Marketer Needs To Know
14:54
14:54
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14:54The top three LinkedIn trends B2B marketers need to know for 2025. Learn how to navigate LinkedIn's evolving landscape and make the most of these trends to enhance your B2B marketing strategy. Key moments in this episode: 00:00 Introduction to Key LinkedIn Trends 02:36 The Pros and Cons of AI on LinkedIn 06:15 Navigating LinkedIn's Video Content 09…
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Have You Lost the LinkedIn Lovin' Feeling?
11:46
11:46
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11:46If you haven't quite found your excitement for getting started on LinkedIn in 2025, this episode is for you. Key moments in this episode: 00:00 Reignite Your LinkedIn Passion 00:27 Understanding the LinkedIn Blues 03:55 Strategies to Clean Up Your Feed 05:59 Review and Build Your LinkedIn Community 07:57 Engage Through Direct Messages 10:39 Final T…
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2024 Reflections: Growth, Gratitude, and Big Wins on LinkedIn
12:23
12:23
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12:23Use this episode as your inspiration to stop and think about what you achieved on LinkedIn in 2024. You might realise you have come much further than you give yourself credit. Key moments in this episode: 00:00 Reflecting on 2024: A Year in Review 01:11 Overcoming Challenges 02:09 150 Episodes and Beyond 04:00 Taking the Stage Internationally 05:13…
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Brand Partnerships on LinkedIn - 2025 Growth Strategy
32:19
32:19
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32:19Brand partnerships on LinkedIn sure are causing a buzz. Whether you are a LinkedIn creator or a brand looking to partner with them, this episode is for you. Key moments in this episode: 00:00 Introduction and Guest Welcome 01:01 Understanding Brand Partnerships 04:56 Choosing the Right Brand Partner 07:27 Audience Insights and Brand Alignment 11:41…
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LinkedIn New Features Signal Big Changes for 2025 - Are You Ready?
16:09
16:09
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16:09LinkedIn new features include significant changes to LinkedIn audio events, the introduction of LinkedIn Accelerate - AI ad campaigns, the option for Premium users to have rotating profile banners, and the ability to boost personal posts. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code M…
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Ann Handley's Tips for Spectacular LinkedIn Content
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36:03
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36:03How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any…
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How To Make a B2B Brand STAND OUT on LinkedIn
1:05:07
1:05:07
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1:05:07How do you sell more on LinkedIn when posting content alone isn't working? First recorded for The Futur Podcast, Chris Do interviews Michelle J Raymond and they look into the business side of LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FRE…
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B2B Content Marketing Trends Marketers Need to Know 2025
31:01
31:01
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31:01The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDX…
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LinkedIn B2B Ad Campaign Trends & Tips (2025)
32:59
32:59
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32:59If you’re planning your 2025 LinkedIn Ad strategy, this is where you want to start. Michelle J Raymond sits down with the LinkedIn Ads expert, AJ Wilcox, to give you the inside scoop on what's working to reduce your CPC and increase leads. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code …
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What Content Works Best on LinkedIn? Learn How to Get Your Content Seen by More People
21:16
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21:16If you want your content seen by more people - first look at what content formats are working best on LinkedIn, then how can you improve the copy on your posts and saving the best for last - the guaranteed way to improve your LinkedIn content performance. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account …
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Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed
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21:11
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21:11No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 …
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How Brands Can Win at LinkedIn - LinkedIn Insider Shares (2025)
35:12
35:12
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35:12LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025. Today's episode is sponsored by Metricool. Make sure to regi…
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Employee Advocacy Just Got Harder with this LinkedIn Change
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12:15
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12:15The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHEL…
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The Secret to Creating Weeks of LinkedIn Content in Just 30 Minutes (No It's Not AI)
20:10
20:10
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20:10Are you a small marketing team or a solo entrepreneur struggling to keep up with content demands? In this episode, Michelle J Raymond shares her best-kept secret for creating endless content without burning out. Learn about the tools and strategies she uses, and how you can implement them today! Today's episode is sponsored by Metricool. Make sure …
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Why Your Team Thinks They Don’t Need LinkedIn (and What to Say)
19:34
19:34
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19:34Ever heard ‘I don’t need LinkedIn’ from a sales rep? Or maybe a team member saying, ‘That’s not my job’? Join Coach Michelle J Raymond as she tackles the seven most common objections to LinkedIn and reveals how to flip the script to get your team on board. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account…
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Check This LinkedIn Data Privacy Setting Urgently
4:53
4:53
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4:53LinkedIn changed this data privacy setting without notifying members, which means many members are now automatically opted-in to allow LinkedIn AI to use your personal data and content for training LinkedIn's generative AI content. UK listeners read this - https://www.bbc.co.uk/news/articles/cy89x4y1pmgo Today's episode is sponsored by Metricool. M…
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The Bold LinkedIn Tactic B2B Marketers Are Afraid to Use—But Should
19:51
19:51
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19:51Is not being "salesy" enough sabotaging your B2B marketing results on LinkedIn? In this episode, we share three great lessons you can learn from social selling to improve your marketing results. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 3…
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LinkedIn B2B Marketing Guide (2025) - Build Your Community, Increase Engagement and Grow Your Business
19:56
19:56
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19:56Start planning your LinkedIn strategy for 2025 today. Want to know where you should focus your time and effort? Michelle J Raymond shares her strategies for building community and driving growth. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for …
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10 Things That Kill Your LinkedIn Lead Generation (And How to Fix Them)
20:23
20:23
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20:23These common mistakes could be killing your LinkedIn leads and this episode provides practical solutions to fix them. We cover three main areas: branding, optimising your LinkedIn presence, and ensuring your activities are effective. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHEL…
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Why I Started the Social Media for B2B Growth Podcast (TRAILER)
2:34
2:34
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2:34A brief summary of this episodeBy LinkedIn Expert - Michelle J Raymond
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New LinkedIn Feature That’s Driving Insane Impressions—Find Out How!
19:55
19:55
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19:55Learn the latest updates on LinkedIn, including a new feature that’s helping users achieve unbelievable impression numbers. From company page updates to profile enhancements, Michelle covers everything you need to stay ahead on LinkedIn. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MI…
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