"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (A burnt out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (Brand Strategist with 15+ years of marketing and branding expertise). Discover how to master video marketing, land premium UGC brand deals, and build a thriving online business through strategic content creation. Each week, we break down digital marketing strategies that actually work, share insi ...
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The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe
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Take a closer look at songs that have a social or political meaning, beyond their face value. Presented by Serge Negus each week on Mornings with Alex Pye, on Sydney's FBi Radio.
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Comedians Elliot Steel and Michael Odewale love philosophy. However at school you’d have found them both in bottom set, and like most people from bottom set they now have a podcast. Each week they try to navigate being young men by applying theories from philosophy to their lives.Their personal dilemmas, quick wit and Btec education make for a hilarious podcast.
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Welcome to the Hack your Mindset Podcast! We chat about how to master your mindset, make changes to it, decide what you want in life, get rid of the things in your way, get a plan in place and actually make it happen! Full of hints, tips, thoughts and interviews and much more with Jenni Winter- Leach, “The Mindset Hacker” - Master Mindset and Performance Psychology Coach, Speaker and Trainer and Founder of Flying Changes Coaching.
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Diversifying Your Income & UGC Longevity with Mia Steele
59:32
59:32
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59:32REGISTER FOR MIA'S FREE WEBINAR HERE! Today’s guest is none other than Mia Steele—the UGC queen, income diversification wizard, and co-founder of The Hive Hub Collective. 🚀 If you’ve been in the UGC space for a while, you know Mia. She’s not just an insanely successful creator—she’s the mentor behind Xanthe’s UGC journey. In this episode, Mia share…
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Ep#77 Earning More as a Creator: Strategies for Effective Content and Improved Cash Flow
45:53
45:53
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45:53Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to thrive in the digital world. In This Episode: Content Over Perfection: Why starting messy and authentic beats waiting for perfection. We’ll share why your f…
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Harnessing the Power of Your Hormones & Nervous System as a Mother & Business Owner with Sarina Coventry
1:14:39
1:14:39
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1:14:39This week, I sit down with Sarina Coventry—a women's health nutritionist and EFT (Emotional Freedom Technique) practitioner—to reveal how we can sync with our cycles, regulate our nervous system, reduce stress, and harness our body's natural rhythms to thrive as both mums and entrepreneurs. If you’ve ever felt burnt out, overwhelmed, or like you're…
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Ep#76 Unlocking Content Success by Embracing Unique Strengths
57:25
57:25
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57:25In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. She discusses the challenges she faced, including her struggles with ADHD, and how she discovered her passion for creating user-generated content (UGC). Mia highlights the importance of community, income dive…
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Ditching the Content Creation Hamster Wheel, With Kellie Bright
53:30
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53:30Ever feel like you have to show up every day on socials, chase trends, and post non-stop just to make it in UGC? 🐹 What if I told you there’s another way? In this episode of That UGC Mum Podcast, I’m chatting with Kellie Bright (@kellie.bright_), an Aussie mum, full-time worker, and UGC creator who has completely unsubscribed from the content creat…
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Ep#75 Empowering Women Over 40 in Content Creation: Unlocking Success with KiteSite Tools
33:04
33:04
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33:04Join us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a partnership that's revolutionising the user-generated content (UGC) landscape for creators, especially entrepreneurial women over 40. In This Episode, You'll Lea…
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Ep#74 Elevate Your Influence: Mastering Affiliate Marketing Essentials
9:11
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9:11Join Kristen Werner and Mia Steel as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering User-Generated Content (UGC) affiliate program, offering an unprecedented 40% commission rate. Key Highlights of T…
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Ep#73 The TikTok Ban Explained: Instagram Changes and the Future of Content Creation
38:15
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38:15Are you ready to transform your content creation game and stay ahead of the curve in a rapidly changing social media landscape? In this episode, Mia and Kristen break down the impact of the U.S. TikTok ban, Instagram's latest updates, and how creators can pivot and thrive. We dive into: The TikTok Ban: What it means for 170 million U.S. users and w…
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The Truth About Being a 'Pay-at-Home Mum'
33:23
33:23
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33:23In today’s episode, I’m pulling back the curtain on what it’s really like to be a Pay-at-Home Mum. This has been a dream of mine for as long as I can remember, and while I’ve worked so hard to make it happen, the reality hasn’t always matched the picture-perfect image we see on social media. If you’re tired of the smoke and mirrors or you’re curiou…
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Welcome back, UGC fam! 👋 Today, I’m diving into a topic close to my heart: What it’s really like being a 35+ UGC creator. This episode is all about the challenges, the unexpected benefits, and how to carve out your space as a creator when you’re not in your 20s or even early 30s anymore. As a 38-year-old UGC creator, I’ve been navigating this uniqu…
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Ep# 72 How to Monetise Your Social Media: Unleashing the Power of a Stan Store for Digital Success
11:36
11:36
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11:36Ever wondered how to turn your social media profile into a powerhouse of profit without breaking the bank? That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re diving into the nitty-gritty of choosing the perfect "link in bio" service, focusing on options that won’t cost you a fortune. J…
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Ep#71: Word Of The Year: How One Word Can Transform Your Journey in 2025
31:18
31:18
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31:18Choosing a word of the year can anchor your goals and enhance your personal growth. In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words for the year ahead. • Discussing the significance of the podcast name change • Sharing personal journeys as neurodivergent conten…
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Get Time Back in your UGC Business & Crush 2025 Without Burnout
40:42
40:42
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40:42Hey, UGC fam! 👋 Are you feeling stretched thin between admin tasks and actually creating content? Wondering how to really get time back in your UGC biz without burning out? This episode is all about time freedom—how to work smarter, not harder, and make more money without sacrificing your sanity (or those baby cuddles 🤍). I’m sharing the practical …
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Content Creation Amidst Chronic Illness as a 40+ Mum with Mel Krazilovski
32:25
32:25
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32:25In this inspiring episode of That UGC Mum, I sit down with Mel Krazilovski, a 40+ mum who has faced the challenges of living with a chronic illness while striving to provide for her family. Mel shares her journey from being a burnt-out influencer to discovering User-Generated Content (UGC)—a career that not only reignited her passion but also gave …
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My UGC Highlights, Hiccups, Lessons & Favourite things from 2024 and my goals for 2025
50:06
50:06
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50:06This week, we’re embracing the blissful lull between Christmas and New Year—those magical days where the to-do list vanishes, and it’s all about family, leftovers, and fun. I share a surprising realization about balance and reflect on the whirlwind year that was 2024. From the highs to the hiccups, the lessons learned, and my big goals for 2025, th…
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Ep#70 Mastering Your Personal Brand: Strategies for Lasting Impact
9:50
9:50
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9:50Welcome to a transformative exploration of personal branding with your hosts, Mia and Kristen. In this episode, we delve into how crafting a powerful personal brand can open doors to endless opportunities. Drawing parallels between personal and business branding, we emphasize the importance of consistency in storytelling, energy, and appearance. Di…
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UGC Will Die in 2025? Addressing Hot Takes About Where the Industry is Headed
34:03
34:03
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34:03Become a Beta Tester for KiteSite! As we wrap up the year and get ready to celebrate the holidays, I’m diving headfirst into some of the hottest takes about where UGC is heading in 2025. From claims that UGC is dying to concerns about AI and market saturation, we’re unpacking it all with real talk, actionable advice, and plenty of optimism. This ep…
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EP#69: Unlocking Creative Success: From Scrolling to Thriving in Content Creation
7:26
7:26
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7:26Are you tired of scrolling endlessly without making progress in your creative projects? Join Kristen Werner and Mia as they delve into an inspiring journey of transformation that could redefine your approach to content creation. In this episode, we feature the story of a creator who went from zero engagement and no gigs to securing high-paying proj…
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EP#68 Authentic Instagram Growth: Thriving Without Viral Trends with The Reel Amy
26:31
26:31
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26:31In today's episode, we delve into the world of authentic Instagram growth with Amy from @the_reel_amy, who has mastered the art of building genuine engagement and achieving six-figure success without relying on viral trends or a massive following. Discover the benefits of staying true to your personal brand and the risks associated with the 'follow…
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Building a UGC Empire While Juggling a 9-5 & 3 Kids With Lia Weightman
33:03
33:03
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33:03In this episode, I sit down with the inspiring Lia Weightman, also known as @lia.creations.ugc on Instagram, to discuss her journey into UGC. Lia shares her story of juggling motherhood, her side hustle, and a part-time admin job while building her UGC empire. We dive into her first gig, the lessons she’s learned along the way, and how she's grown …
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EP#67: Pricing Power: How to Master Content Monetisation Across Platforms
7:00
7:00
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7:00Are you ready to unlock the secrets to setting the right price for your content? Join us as we unlock the secrets of effective pricing strategies for content creators! Whether you're making waves on TikTok, Instagram, or any digital platform, understanding how to set the right price for your content is crucial. In this deep dive, we explore various…
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Ep#66: Spotlight Success: Transforming Viral Moments into Lasting Digital Impact
35:28
35:28
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35:28Welcome to our special Spotlight Session where we dive deep into the success stories of three different creators from our Hive Hub Collective membership. Learn how individual viral moments are turned into sustainable digital careers. Helen's Viral Journey Discover Helen's ascent to digital fame through a simple, relatable TikTok video. Strategies s…
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5 Things to Do Now to Set Yourself Up for UGC Success in 2025
25:08
25:08
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25:08What the actual?! It’s December already, and while the cicadas are chirping and renovations are underway, it’s the perfect time to talk about how to set yourself up for an incredible 2025 in your UGC business. Whether you’ve had a cracker of a year or are ready for a fresh start, this episode is packed with actionable tips to help you smash your go…
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Ep#65: Secure Your Content: Strategies to Ensure You Get Paid and Protect Your Work
6:28
6:28
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6:28Welcome to a crucial episode of our podcast, where hosts Kristen Werner and Mia Steele tackle an all-too-common issue in the creative industry—ensuring payment and protecting intellectual property. This episode is a must-listen for content creators, digital marketers, and anyone in the creative field who wants to safeguard their work and secure the…
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Your Legal/ Contract UGC Questions Answered by Aussie Lawyer and Content Creator, Ange McDonald
34:27
34:27
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34:27Today’s episode is a must-listen for UGC creators who want to ensure their business is legally compliant. I’ve tracked down the brilliant Ange McDonald—lawyer, content creator, brand ambassador, podcast host, and YouTuber—to answer all your burning legal questions. Ange brings her expertise as both a legal professional and a fellow creator to help …
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EP#64: Transforming Careers with UGC: How Kylie Found Confidence, Balance, and Brand Success
35:42
35:42
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35:42Welcome to a compelling episode where we delve into Kylie's journey from a rural graphic designer to a successful user-generated content (UGC) creator. Discover how embracing UGC brought newfound confidence and joy to her professional and personal life. Key Highlights: Career Transformation: Learn how Kylie transitioned from feeling burnt out in he…
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Ep#63 Become a Sought-After UGC Creator: Insider Tips to Kickstart Your Career
7:18
7:18
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7:18MID WEEK MUNCHIES Welcome to our Snack-able Poddy Ep Are you ready to transform your passion into a profitable career as a User-Generated Content (UGC) creator? In this episode Mia and Kristen unveil the secrets to breaking into the thriving UGC industry. Whether you’re over 40 or just starting your journey, this episode is packed with actionable a…
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Ep#62: Road to Revenue - How Bell and Kiki are Building and Teaching Freedom-Focused Businesses
37:51
37:51
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37:51In this enlightening episode, join us as we dive deep into the lives of Bell and Kiki, two dynamic individuals who embody the spirit of independence and focus. Learn how they navigate the challenges of ADHD and shiny object syndrome while building successful, location-independent careers. Key Highlights: Bell's Journey as VA in a Van: Explore Bell’…
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Dom Acciarito Shares Secrets Behind Building her 6 Figure UGC Biz
23:51
23:51
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23:51🌟 Episode Summary: What a woman, guys. In this episode, I’m joined by the powerhouse Dom Acciarito, who earned a jaw-dropping $60K in just the last two months of the year—all while mumming hard and launching the first-ever UGC awards for our industry. Truly incredible! Dom shares her strategies for achieving massive success, balancing family life, …
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How (and why) I Switched Corporate Life for Content Creation
12:12
12:12
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12:12Hey mamas! Welcome to the very first episode of That UGC Mum! In this episode, I share why I created this podcast: to provide a space where UGC creators (and aspiring ones!) can come together to learn, grow, and support one another. Whether you’re juggling content creation with motherhood or just starting your UGC journey, this podcast is here to h…
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Ep#61 Navigating Brand Deals: How to Protect Your Content & Maximise Earnings
5:56
5:56
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5:56Welcome to a pivotal discussion on maintaining control over your content during brand collaborations. Kristen Wenner and Mia Still join us to dissect the complexities of User-Generated Content (UGC) and gifted collaborations, offering you essential strategies to ensure your creative work is not just recognized but also monetized. Key Highlights: Co…
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Ep#60- Enhancing UGC Workflows: How AI Tools Are Changing the Game for Creators
32:14
32:14
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32:14Join Mia and Kristen as they delve into the transformative impact of AI on User-Generated Content (UGC). Discover how AI tools not only enhance creativity but also streamline workflows and improve negotiations with brands, providing a significant competitive edge. Key Highlights: AI in UGC Creation: Learn how AI revolutionises content creation, giv…
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Ep#59 TikTok vs. Instagram: Where Authenticity Meets Success for Entrepreneurs
7:37
7:37
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7:37Join Mia, a former ambulance officer turned powerhouse content creator, and Kristen, a branding expert with a love for vineyard living, as they share their journey of building a six-figure membership entirely online—without ever meeting in person. Dive into their transition from conventional careers to digital entrepreneurship, packed with raw insi…
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Ep#58 Navigating Brand Deals: A Guide for 40+ Content Creators
21:43
21:43
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21:43Join Mia and Kristen as we explore effective strategies for women over 40 to navigate and succeed in user-generated content (UGC). Discover how to transition from working with agencies to forging direct brand partnerships, ensuring you're compensated fairly for your creativity and expertise. Key Highlights: Agency vs. Brand Collaboration: Evaluate …
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Ep#57 UGC Strategy Dilemma: Start a Fresh Account or Build on A Current Social Media Account? What Do You Do?
8:56
8:56
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8:56Join Kristen Werner and Mia Steele in this insightful episode as we delve into the strategic decisions behind User-Generated Content (UGC) and personal branding on social media. Whether you're pondering the launch of a dedicated UGC account or considering blending UGC with your existing profiles, this discussion is designed to guide you through the…
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Ep#56 Is UGC Viable at 64? Unveiling Ageless Opportunities to get PIAD for Content Creation at Any Age.
8:30
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8:30In this episode, join Kristen and Mia as they address a vital question from a 64-year-old listener: Is it feasible to embark on a User Generated Content (UGC) career at 64? Dive into an engaging discussion that demystifies age barriers in digital content creation and highlights the unique advantages that mature creators bring to the table. Age is J…
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Ep#55 Beating Burnout: Practical Strategies to Overcome Overwhelm and Feel On Top Of Your Constant To Do Lists
32:33
32:33
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32:33Welcome to this week's episode where Mia and Kristen share their powerful transformations from burnout and redundancy to successful entrepreneurs with thriving businesses built on recurring revenue. Dive into their stories and discover actionable strategies to combat overwhelm in today's hectic world. Key Highlights: Overcoming Overwhelm: Hear how …
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Ep#54 Thrive in Menopause: Unlock Holistic Hormone Solutions with Jessica Green
52:21
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52:21Welcome to this week’s episode where we sit down with Jessica Green, an award-winning integrative health practitioner and coach who specialises in helping midlife women navigate the complexities of hormonal balance and health rejuvenation. Join us as Jessica shares her transformative journey from personal health struggles to becoming a beacon of ho…
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Ep#53: Empowering Mothers in Digital Spaces: How Kellie Bright is Escaping the 9-to-5 with UGC Success
49:19
49:19
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49:19Welcome to this inspiring episode where we delve into Kellie Bright's journey from a traditional 9-to-5 to mastering user-generated content (UGC). Discover how she combines digital entrepreneurship with motherhood to build a successful online business. Kelly’s Digital Shift: Explore Kellie’s move from a conventional job to thriving in the vibrant w…
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Ep#52: Hear How Tara Gained Over 2,000 Email Subscribers with This Strategy in weeks!
31:38
31:38
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31:38Welcome to our must-listen Spotlight Session episode where we dive deep into the secrets of TikTok marketing and membership growth that can transform your digital strategy. Whether you're trying to overcome self-doubt, pitch your brand during the holiday rush, or simply want to grow your community, this episode is packed with valuable insights. Key…
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Ep#51: Is This The New Era Of Digital Products? How We Generated $1k In 1 Day From a $7 Ai Bot We Built.
40:46
40:46
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40:46How can Ai revolutionise your content creation process and give your small business a competitive edge? Prepare to be inspired as Kristen Werner and Mia introduce "Betty," an innovative Ai bot designed to help small businesses overcome the common challenges of content creation. They share their journey of generating over $1,000 in just 24 hours by …
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Ep #50 I Am…Wondering How I Can Add Recurring Revenue into My Online Business
27:11
27:11
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27:11This week you can discover how to break free from the burnout of traditional 9-to-5 jobs and build a thriving online membership with us, Mia Steele and Kristen Werner. We share our transformative journey from stressful careers to creating a six-figure membership platform, now rebranded as Recurring Revenue Society. Learn how clear messaging can att…
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Ep# 49: I Am...Wondering How to Craft a Consistent Brand Identity for my Business & Stand Out Online
37:22
37:22
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37:22Ever wondered how a single TikTok idea could spark a six-figure business? This week, Mia and Kristen share their transformative journeys from the corporate grind to successful online ventures. Learn from their missteps and valuable insights on how visual branding can revolutionise your online presence. We dive into the nitty-gritty of consistent br…
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Ep# 48 I Am….Harnessing My Passion to Start a Paid Membership Program but How Do I Get My First Paying Member?
33:54
33:54
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33:54What if you could turn your passion into a thriving community, with paying members eager to join? Listen in as Krista and Mia share their proven framework to getting your first paid member and kicking off your membership program with a bang. From validating your idea to building a waiting list and enticing potential members with irresistible freebi…
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Ep# 47: I Am….Wondering how to turn my audience into a loyal, paying community?
33:42
33:42
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33:42Ever wondered how to transform your social media followers into loyal, paying community members? Join us on this episode of the I am dot dot dot podcast as we promise to unlock the secrets of creating a thriving membership community. Mia and Kristen, seasoned entrepreneurs and Mums, share practical steps to identify and solve specific problems for …
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#46 I Am...Turning My Audience into a Thriving Paid Community with Passion and Practical Steps
26:54
26:54
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26:54Can you truly turn your audience into a thriving, paid community? Learn how Mia and Kristen achieved just that and discover if the membership model is your next big move. We share our personal journeys and insights, transforming the often-misunderstood concept of memberships into nurturing paid communities. Passion is key, and we’ll help you identi…
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Ep#45: I Am...Feeling Tech Challenged; Here is an Easy Money-Making Tool for Your Online Business
37:48
37:48
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37:48Ready to take your online business to the next level? In this episode, we dive deep into how the Stan Store can transform your social media profiles into powerful income-generating hubs. Whether you’re on LinkedIn, TikTok, or Instagram, we’ll walk you through the simple steps to set up your store and connect it seamlessly with Stripe for hassle-fre…
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Ep#44 I Am...Connecting Deeply with My Ideal Customer Through Authentic Storytelling
40:02
40:02
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40:02Imagine trying to sell something in the middle of a noisy club—impossible, right? Get ready to understand why knowing your ideal customer is crucial. We'll tackle the common fear of narrowing your audience and reveal signs that your message isn't resonating. Along the way, enjoy some unexpected dog humor to keep things light and relatable. This epi…
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Ready to unlock the secrets of successful digital marketing? Join us on this thrilling episode of the I am dot dot dot podcast where Kristen Werner and Mia Steel share their firsthand experiences and valuable insights into creating compelling ads for businesses. From deciding whether to invest time or money to fuel your business growth, to understa…
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Ep#42 I Am....Dressing for How I Want to Feel
40:24
40:24
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40:24Transform your mindset and boost your confidence with our latest episode featuring Kristen Werner and Mia Steele! Discover how intentional clothing choices can significantly influence not only how others perceive you but also how you perceive yourself. Kristen and Mia share personal stories, including Kristen's experiences as a paramedic, where the…
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