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Selling the Cloud

Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS s ...
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The Wisdom Keepers Project is an oral history of longtime Lawrenceville residents’ memories and stories of the neighborhood to preserve the community’s rich history. We hope Lawrenceville residents and anyone stumbling upon these stories will enjoy them for years to come. This project was made possible through AARP’s Community Challenge Grant Program and spearheaded by Lawrenceville United, a resident-driven, non-profit organization that works to improve and protect the quality of life for a ...
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Join us as we look back at how Alexine's journey from aspiring retail buyer to B2B sales leader shaped her career, inspired the founding of the Women in Sales Club, and sparked important conversations on diversity and inclusion in sales. Alexine's goal after graduating from Purdue University was to become a retail buyer for a leading retailer, Neim…
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In this re-released episode of Selling the Cloud, we revisit a valuable conversation with Ben Pastro, who dives into the power of partnerships in B2B tech. Ben Pastro has a long history in professional services and systems integration in the B2B Tech industry, and has several insights and perspectives on the question of if and how to make partnersh…
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Tune in as we revisit this episode, where Bob Scarperi reveals how proactive, data-driven strategies help sales teams target high-value prospects and enhance outbound success. Data-Driven - a phrase we hear often in the B2B Cloud industry - but often as an output from sales activity versus as a primary input to outbound sales activity. Bob Scarperi…
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Join us as we revisit this impactful episode with Joseph Fung and recognize how much has changed in B2B sales since its original airing – with the shifts introduced by COVID-19 still shaping the industry today. Joseph is a multi-time founder of B2B SaaS companies, and his experience, frustration and challenge with scaling the sales organization was…
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Who better to write a book about being a VP Sales in the B2B SaaS industry, than 5x VP Sales and leading LinkedIn sales influencer, Scott Leese. Join us as we revisit this episode to dive back into Scott’s journey, insights, and strategies for navigating the complex role of a VP Sales in the fast-paced world of B2B SaaS. Scott's primary focus has b…
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Join us in our re-release of our episode featuring Eileen Voynick and her deep insights into the evolution of Customer Success in the enterprise software industry, from SAP to the modern Cloud era. Eileen Voynick has held senior operating roles and board leadership roles at companies including SAP, Oracle, Siebel Systems, All Scripts, Sparta System…
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We're revisiting this insightful episode as B2B selling continues to evolve, especially within the fast-paced world of cloud solutions. Jamie Shanks, the founder, and CEO of Sales for Life is a true pioneer in Social Selling. Speaking to Jamie is like drinking a double shot of espresso. Social media for selling was a discovery that Jamie first iden…
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Join us as we revisit this episode with Gerhard Gschwandtner, the founder of Selling Power Magazine and creator of the Sales 3.0 Conference has been teaching and training sales professionals for 30+ years. His insights on sales success and mindsets are more prevalent today than ever. On this episode, Gerhard shares his insights based upon his exper…
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Join us as we revisit a classic episode with Sally Duby, the Chief Sales Officer at The Bridge Group and a co-founder of the Silicon Valley VP Sales Forum who brings over 25 years of experience to the evolving world of Inside Sales and business development. In this episode of Selling the Cloud, we discuss the evolution of Inside Sales in the SaaS/C…
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As we revisit this episode, Doug Landis' insights on storytelling in B2B sales are more important than ever. Learn how compelling stories can help differentiate and elevate your message in a crowded market. Doug Landis, Growth Partner at Emergence Capital was formerly the Chief Storyteller at Box. Before being the Chief Storyteller at Box, Doug was…
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We are excited to revisit this episode of Selling the Cloud. featuring Paul Melchiorre, a legendary Silicon Valley Chief Revenue Officer at leading Saas companies like Ariba and AnaPlan. Paul's unique perspectives on scaling high-growth companies, the role of a CRO, and the impact ofProduct Led Growth remains just as relevant today. Over thirty yea…
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As the landscape of B2B marketing and sales continues to grow, it's the perfect time to revisit this insightful conversation and Michael Pollack’s perspectives on optimizing your data strategy for more effective customer acquisition. Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals…
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As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development. The need for transformation was in…
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In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as relevant today as it was when first recorded, offering deep insights into the factors that fueled Zoom's meteoric rise. Join our co-…
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In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that …
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In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw i…
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In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead…
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In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization…
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In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses t…
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In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and …
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In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…
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In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…
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In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning…
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Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally…
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Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner…
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In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…
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This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…
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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…
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Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Barb is a lifelong resident of Lawrenceville, and she has always cared deeply about her neighbors and neighborhood. She grew up in the 6th Ward and now lives in the 9th Ward. She was a hairdresser to lots of residents over the years. Barb shares a lot of memories around her childhood, family, and civic engagement. To this day, she serves as a key m…
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Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
  continue reading
 
Lenny is a lifelong resident of Lawrenceville and is proud to be from the neighborhood. He has been singing for most of his life at Holy Family and the national anthem at the Lawrenceville Independence Day Celebration. Lenny shares memories of working at Pittsburgh Piping, meeting his wife, Marge, and raising his kids in the neighborhood.…
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Judy Stupka is a lifelong resident of the 9th Ward. She shares memories of growing up with her 9 siblings in the neighborhood. She shares a fun memory of riding on a neighbor’s pony on her street and the fun of playing in the neighborhood streets. She shares the implications of the neighborhood evolving over time and how she has grown older with he…
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Jim shares about growing up in a Lawrenceville that was not so safe and his experiences as a former postal worker. In his reflections, he shares the history of both Lawrenceville and Lawrenceville United. He was involved on the LU Board in the early days and assisted with the Block Watches that were determined to make the neighborhood safer. The wo…
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Jenny is a lifelong 10th Ward resident. She reflects on how the neighborhood has changed over the years with regards to homeownership, religion, safety, and family size. Jenny helped to form Lawrenceville United in 2001 with fellow neighbors who were determined to increase neighborhood safety and improve residents’ quality of life. She was a leader…
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Jackie is a 9th Warder and she shares her memories of the neighborhood, including the pizza shop she owned with her husband, the Pizza Supreme, whose number remains up right by the GetGo on 40th Street. She reflects on the changes to Butler Street, her family’s adventures, and her different jobs. Now, Jackie can often be found walking around the ne…
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Mark is a lifelong resident of Lawrenceville, specifically of the 9th Ward. Mark shares lots of memories about growing up and staying in the neighborhood – enjoying boxing at the Boys Club, attending Holy Family, and living nearby his family. He remains dedicated to the neighborhood, and even when others would suggest he move away when the neighbor…
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Pat shares memories of growing in Lawrenceville during the 1930s and the businesses and community members she remembers very distinctly, including: Penn Baking, St. Mary’s Lyceum, fortune tellers, hair salons, and more. You never had to travel too far out of the neighborhood to get exactly what you needed. She shares memories about friends and fami…
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Irene grew up in the 10th Ward with her 8 siblings before moving to Morningside when she was in her 20s. She reflects on her childhood – playing in the alleys, walking on Butler St, swimming at Leslie Park, and buying ice cream at the Tastee-Freez. Irene also reflects on her jobs and the community feel of the neighborhood as she was growing up.…
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Barbara grew up in Lawrenceville and shares a lot of memories of her childhood. She would find herself at Leslie Park everyday during the summer. Some memories she touches on are the Memorial Day Parade, Girl Scouts, Frank’s Bakery, Keystone Candies, Lupi’s Pizza, and more! Barbara has moved away since her childhood, but has been stunned to witness…
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Eileen grew up in the 9th Ward and always lived near St. Francis Hospital (now Children’s Hospital) and the critical role that hospital has played in her life. Everyone she knew worked at St. Francis, so Eileen ended up spending a lot of her time there. She reflects on how the neighborhood, community and businesses have evolved over the years. Eile…
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Patty did not grow up in Lawrenceville, but she raised her 5 children in the neighborhood. She was an active volunteer working with kids and people in recovery throughout Lawrenceville. Patty shares a lot of her favorite memories of the neighborhood including Doo Dah Days, watching the Lawrenceville Youth Sports, and the Fourth of July. Although sh…
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As a lifelong Lawrenceville resident, Alberta has many stories to share about growing up, raising children, and staying in the neighborhood. Growing up in Lawrenceville was not always easy, but she walked the neighborhood often and enjoyed ice cream and could always find a grocery store to visit for a snack. She shares that in spite of the challeng…
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