CX Files features your hosts, CX industry analysts Mark Hillary and Peter Ryan, speaking each week to leading analysts, thinkers, and practitioners focused on managing the Customer Experience (CX). In each episode Mark and Peter talk to their guests about the future of CX, the important trends, and what customers really expect from brands today.
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Sid Victor - Movate - Is Flexibility Essential For The Future Of BPO?
38:28
38:28
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38:28Sid Victor is the Senior Vice President and Head of Support Services at Movate. He is based in Frisco, Texas, USA. Sid has published his opinion around BPO flexibility on LinkedIn several times. He has made it clear that he feels the future is not human agents OR AI OR any other solution - it is a blend of all the best options and BPOs should be ab…
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Phil Fersht - HFS Research - Innovation In CX From AI To AGI
35:20
35:20
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35:20Phil Fersht is the CEO and Principal Analyst at HFS Research. He is based in Boston, Massachusetts, USA. He recently posted this 'AI continuum' on LinkedIn: https://www.linkedin.com/posts/pfersht_rpa-genai-agentic-activity-7282865406917115904-5lrX Mark Hillary called Phil to talk about this and how AI is offering the opportunity for genuine innovat…
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Gregorio Uglioni - CX Goalkeeper - CX Transformation That Hits The Back Of The Net!
26:53
26:53
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26:53Gregorio Uglioni is an Associate Partner at Forward. He is based in Zurich, Switzerland. Greg is focused on business transformation and service excellence. He is an outspoken commentator on LinkedIn about the CX and BPO industry in general and his online commentary led to Peter calling him for a conversation. Greg also hosts the CX Goalkeeper podca…
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Joel Walker - tkg - What Do CX Suppliers Need To Bring To The Table?
28:56
28:56
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28:56Joel Walker is the Co-Founder and Managing Director Platform Services of The Knowledge Group (tkg). He is based in Luxembourg. Last year Peter saw the tkg vendor selection system, which has details of millions of FTEs working in BPO and CX services globally. The system can help companies find the right supplier based on a large number of variables …
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BONUS EPISODE: CX Transformation in 2025 At the start of 2025, Mark Hillary from CX Files joined Chris Hague from Yoummday and Lian Rowlands from Tayma Solutions to talk about CX trends in 2025. This discussion was hosted by Yoummday and focused on some of the trends detailed in their CX Report 2025: “Transforming Customer Experiences: The AI Advan…
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Veronica Richards - CALLS - Servicio Estelar: Navigating Customer Care in Mexico
31:06
31:06
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31:06Veronica Richards is the COO at CALLS Contact Center and VP at WW CALLS Canada. She is based in Burlington, Ontario, Canada. Veronica is also the marketing director of the Mexico Business Club in Toronto. Veronica is originally from Mexico and now works with Mexico from her base in Canada so Peter called her to ask about BPO and CX in Mexico in add…
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Neville Samuels - Virtual Staff 365 - Trends In Virtual CX Staffing
28:58
28:58
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28:58Neville Samuels is the CEO of Virtual Staff 365. He is based in Melbourne, Australia. Virtual Staff 365 offers a virtual staffing service that includes CX. In this discussion with Peter Ryan, Neville explores how virtual staffing can help to create a flexible CX environment that can work for in-house teams or BPOs. https://www.linkedin.com/in/outso…
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Mark Lowe - Managing Risk and Security in CX
37:41
37:41
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37:41Mark Lowe is an expert in business risk and security. He is based in Genoa, Italy. Mark is a faculty Member of the ASERI Postgraduate School of Economics and International Relations at the Università Cattolica del Sacro Cuore in Milan. He is also a columinst in the Italian financial journal Fondia & Sicav. Risk and security are particularly importa…
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Katrin Langley - Approaching First-Time Outsourcing
23:12
23:12
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23:12Katrin Langley is a CX expert with experience throughout her career at several major BPO companies. She is based in Tampa, Florida. Peter Ryan called Katrin to talk about first-time outsourcing. Most companies still handle their customer service processes in-house, even as it has become more and more complex in recent years. Why do companies still …
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Jose Paz - Startups BPO - CX Recruitment In Honduras and US Nearshore
34:11
34:11
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34:11Jose Paz is the founder and CEO of Startups BPO. He is based in Tegucigalpa, Honduras. Jose has been living and breathing BPO recruitment for many years. In this conversation with Peter Ryan he explores CX recruitment trends in Honduras and the wider nearshore US area. What are agents expecting when they apply for CX jobs in the 2020s and what is t…
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Claas van Delden - yoummday - Will Gig CX Replace The Multilingual Hub?
29:48
29:48
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29:48Claas van Delden is the Chief Growth Officer at yoummday. He is based in Munich, Germany. Yoummday is a proprietary technology platform for managing remote workforces - what we have summarized on this podcast in the past as 'Gig CX'. Yoummday has a diverse global talent pool of 15,000+ sales and customer care freelancers available. Mark Hillary cal…
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Ted Nardin - Teleperformance - How CX Can Add Value And Create Success
22:08
22:08
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22:08Ted Nardin is the VP of Customer Success & Value Add at Teleperformance Jamaica. Ted has spent years researching CX. He recently joined Teleperformance and Mark saw a LinkedIn update with this new job title focusing on customer success and value add. Mark called Ted to discuss this idea. How can BPOs put business success on the table and talk to cl…
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John Dinardo - Nordia - BPO In Canada And Beyond 🇨🇦
20:47
20:47
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20:47John Dinardo is the CEO and president of Nordia, a Canadian CX specialist with over 10,000 employees on the team. Nordia is the largest BPO in Canada. Peter Ryan and John are both based in Montreal, so this is a local Canadian edition. Bell Canada created Nordia back in 1999, but a quarter of a century on they are now looking at many new opportunti…
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Vidya Ravichandran - UnifyCX - GlowTouch is now UnifyCX And The Tech Future For CX
27:43
27:43
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27:43Vidya Ravichandran is the CEO of UnifyCX. She is based in Louisville, Kentucky, USA. In this conversation with Peter Ryan, Vidya talks about the evolution of GlowTouch Technologies into UnifyCX, how technology is changing the BPO industry, and how CX and BPO is evolving as technology solutions become more integral to customer interactions. As custo…
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EXTRA SHOW: How Does the UK 2024 Budget Impact BPO and CX?
21:45
21:45
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21:45The new (July 2024) UK government just announced their budget plans for the year ahead. Several measures look like they could impact the BPO and CX industries. In this special extra edition of the CX Files, Peter Ryan called a few UK-based friends of the podcast to ask for their views on the challenges and opportunities they can see in the latest U…
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Tanya Scotece - Miami Dade College - A Focus On Care In Funeral Services
31:00
31:00
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31:00Tanya Scotece is also known as 'Dr T.' She is a Professor and Program Coordinator at Miami Dade College focused on funeral service education. Tanya is also a senior placement specialist with Sunshine Senior Placement, helping familes find an assisted living facility for their loved ones. Tanya is a licensed funeral director and has direct experienc…
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Mark Hillary - The Social Sales Playbook - How B2B Companies Sell To Each Other!
13:10
13:10
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13:10Almost everyone in the CX environment knows about B2B sales. BPO companies need to sell to clients. CX software companies need to sell to customer service teams or BPOs. Most people in this industry are working for specialist companies selling services to another company. Mark Hillary has just written a book about this - how do B2B companies sell t…
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Neal Topf - Callzilla - Clients Want To Understand BPO Culture Not Just Metrics
27:30
27:30
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27:30Neal Topf is the founder and President of Callzilla. He is based in Miami, Florida. Callzilla is a CX specialist based in the US, but also with delivery centers in Colombia and South Africa. Peter Ryan called Neal for a conversation about corporate culture - in particular culture inside the BPO environment. Neal recently posted on LinkedIn that a p…
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Peter Ryan - When will we see Philippines BPO 2.0?
12:50
12:50
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12:50Peter has recently been touring Asia, including some time meeting CX and BPO experts in the Philippines. Mark called Peter in Tokyo to talk about his recent time in the Philippines. What is going on in CX over there right now and do they need to reinvent their approach to communications and promoting what they can do? When will we see Philippines B…
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Isobel Rogers & Karen Howard - The Launch Of The CX Alliance
24:51
24:51
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24:51The CX Alliance is a brand new CX trade association launched in September 2024 in the UK. It is being launched by Karen Howard, MD of The Retail Bulletin (TRB) and the partnership director of the CXA is Isobel Rogers. They aim to publish information, research, and host events all focused on various aspects of CX. Mark Hillary talked to Isobel and K…
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Graham Brown - Alorica - Using AI To Offer CX In Any Language
24:29
24:29
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24:29Graham Brown is the SVP EMEA Sales for Alorica. He is based at Leicester in the UK. In some parts of the world, like Europe, brands need to offer a customer experience in many different languages. For major languages this is not a problem. It's relatively easy to find French and English speakers, but some languages can be hard to support and often …
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Stephen Loynd & Chris Gillen - How AI Has Redefined CX
36:31
36:31
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36:31This week we have two guests rather than the usual one! Chris Gillen is the CEO of A Closer Look. He is based just outside Atlanta, Georgia. Stephen Loynd is the founder and Principal Analyst at TrendzOwl. He is based in Virginia, just across the Potomac from Washington DC. Both of these leading thinkers have spoken before at the CX Outsourcers con…
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Michael Clark - CXTT Consulting - The Tech That Makes CX Work
28:55
28:55
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28:55Michael Clark is the founder of CXTT Consulting. He is based in Sydney, Australia. Michael has been recognised in 2023 in the Top 100 Contact Centre Influencers in APAC, and in 2022 as a Top 50 Small Business Leader. Peter Ryan called Michael to talk technology and the tech stack required to make modern CX processes work well. We all know that mult…
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Martin Anderson 🍋 - Lemon Contact Centre - Entrepreneurs In CX
29:54
29:54
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29:54Once you are into CX, you never leave... this summarises how Martin Anderson explains the journey he has taken over the past 21 years building the Lemon Contact Centre near to Durham in the north-east of the UK. Peter Ryan talks to Martin about the entrepreneurial nature of BPO and CX, how he got started, and how he manages to compete in a business…
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Jonas Berggren - Transcom - AI & Transforming Customer Service
26:07
26:07
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26:07Jonas Berggren is the Head of Global Accounts EMEA at Transcom. He is also a member of the Transcom EMEA management team. He is based in Stockholm, Sweden. Jonas has a long history designing customer experience processes, but he is also well known as an innovative thought leader. He publishes a popular LinkedIn newsletter titled "Transform Customer…
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