Best Leadpages Podcasts (2025)

1
From A-Z: Building a Winning Digital Marketing Strategy 33:54

10d ago33:54

33:54

What can marketers learn from Beyoncé’s Lemonade? In this episode, Ryan and Michael break down the album’s surprise launch, storytelling genius, and multi-channel strategy, revealing key marketing insights. Special guest Josh Becerra, founder of a Minneapolis-based digital marketing agency, joins to discuss winning strategies, the balance of core v…

1
Does Adding Audio to Blogs Help SEO and You Can Now Use Imagen in Google Ads 4:45

16h ago4:45

4:45

In today’s episode, we discuss a recent office hours session held by Google’s Martin Splitt where he addressed whether incorporating audio versions of blog posts influences search rankings. We also talked about how you can now use Imagen (an AI image generator) to create Google Ads and consumers are avoiding certain brands over politics.…

1
Elon Musk vs. Sam Altman: The AI Rivalry Shaping the Future 36:49

1d ago36:49

36:49

Elon Musk and Sam Altman—once allies in the quest for AI advancement—are now at the center of one of the biggest tech rivalries of our time. From co-founding OpenAI together in 2015 to Musk’s eventual departure and criticism of OpenAI’s shift toward a for-profit model, the tension between these two Silicon Valley titans has only escalated. In this …

1
How Are AI Overviews Impacting SEO and Meta Removes Audience Types from Advantage+ 5:21

1d ago5:21

5:21

In today’s episode, we discuss a recent study that shows how Google’s AI Overviews are changing SEO. We also talk about Meta removing audience types from Advantage+ catalog ads and OpenAI’s recent update to ChatGPT that allows it to discuss controversial subjects.

1
TikTok Shop Sales Surge and Instagram Is Testing a Dislike Button 5:22

3d ago5:22

5:22

In today’s episode, we talk about a recent report that shows massive growth for TikTok Shop—so much so that they’re outpacing SHEIN and Temu. We also discuss how Instagram is testing a dislike button to help weed out harmful content. Finally, we touch on Reddit’s announcement that paywalls are coming later this year.…

1
Google Business Reviews Outage is Over and Meta to Allow Rival Ads Providers on Marketplace 5:03

4d ago5:03

5:03

In today’s episode, we talk about the recent Google Business Profile reviews outage. According to Google it’s (mostly) resolved. We also discuss how Meta is now allowing rival ad providers on Marketplace and Duolingo’s viral marketing campaign that saw them kill off their beloved mascot.

1
TikTok is Back in App Stores and Reddit’s US User Base is Shrinking 4:58

7d ago4:58

4:58

In today’s episode, we talk about how TikTok is back in US app stores after Apple and Google got assurances they wouldn’t be penalized for offering the app. We also discuss Reddit’s Q4 report which shows growing revenue but a shrinking US user base. Finally, we cover a new AI video tool for YouTube Shorts.…

1
AI’s Sputnik Moment? How DeepSeek is Shaking Up the AI Race 31:34

8d ago31:34

31:34

January 25, 2025, may go down as a pivotal moment in the AI race. Chinese AI company DeepSeek launched its latest model—one that rivals OpenAI and Anthropic but at a fraction of the cost. Investors panicked, Nvidia lost nearly $600 billion in value overnight, and industry leaders like Marc Andreessen called it "AI’s Sputnik moment." But is it reall…

1
Microsoft Ads Has Invalid Traffic and YouTube Showing Up More in AI Overviews 5:34

8d ago5:34

5:34

In today’s episode, we talk about a recent report that says that Microsoft Ads is having issues with click farms and invalid traffic. We also discuss how YouTube citations in AI Overviews have jumped over 25% and OpenAI’s Deep Research will soon be available to free and Plus users.

1
AI-Driven Traffic Converts Better and People Prefer Watching YouTube on TV 4:53

9d ago4:53

4:53

In today’s episode, we talk about a recent study that shows that AI-driven traffic converts better than traditional search traffic. We also discuss data that shows that TV is now YouTube’s top viewing method in the US and how Google will start automatically creating shorter versions of your video ads starting March 10th…

1
Perplexity Rakes in Downloads During the Super Bowl and TikTok Dethrones Instagram 5:10

10d ago5:10

5:10

In today’s episode, we talk about Perplexity’s unique strategy during the Super Bowl. Instead of paying for an ad spot, they held a contest—and it paid off big time. We also talk about TikTok becoming the most downloaded app in January and the Google Business reviews outage.

1
Super Bowl Ads Play it Safe And YouTube Viewers Like Longer Video 4:54

11d ago4:54

4:54

In today’s episode, we talk about yesterday’s Super Bowl ads. Did advertisers play it too safe? We also discuss a recent report that shows that YouTube viewers gravitate toward longer videos, despite the platform’s heavy investment in shorts. Finally, we look at Open Deep Research, a clone of OpenAI’s research tool that was built in just 24 hours.…

1
Google Ad Revenue Growth Slows and How Much Traffic Are Chatbots Sending to Your Website? 4:48

14d ago4:48

4:48

In today’s episode, we talk about Google’s Q4 results which show their ad revenue is slowing. What could be causing this? We also discuss a recent report that reveals AI Chatbots are driving more web traffic than you think. Finally, we touch on how Instagram is testing an option to rearrange your profile grid.…

1
Landing Pages Are More Important Than Ever and Threads is Getting More Engagement Than X 4:04

15d ago4:04

4:04

In today’s episode, we talk about the new AI-driven model that evaluates landing pages linked to ads. Basically, if your landing page doesn’t provide a good experience your ads could get demoted. We also discuss a recent study that shows Threads is getting more engagement than X and OpenAI’s upcoming Super Bowl ad.…

1
OpenAI’s 2025 Roadmap: Smarter AI, Agents, and… Humanoid Robots? 33:19

15d ago33:19

33:19

OpenAI is pushing the boundaries of artificial intelligence yet again. In this episode of Rocketship.FM, we break down what Chief Product Officer Kevin Weil revealed about OpenAI’s roadmap for 2025 and beyond—including the latest AI model, O1, which is already outperforming previous versions in coding, math, and reasoning. But that’s just the begin…

1
Google Rankings More Volatile in 2024 and BNPL Increases Customer Spending 5:28

16d ago5:28

5:28

In today’s episode, we talk about recent data that shows Google rankings were more volatile in 2024 than previous years. We also discuss a study that reveals “buy now, pay later” offers lead to increased customer spending and how LinkedIn video views are up 36%.

1
Can AI-Generated Content Be Copyrighted and Meta Ads AI Labels 4:54

17d ago4:54

4:54

In today’s episode, we talk about the announcement from the US copyright office regarding AI content. Can it be copyrighted? It’s not a simple “yes” or “no” answer. We also discuss Meta adding an AI label to their ads and how Instagram hashtags don’t mean anything anymore.

1
ChatGPT’s o3-mini is Now Free and Astronomers Call for Ban on Space Advertising 4:13

18d ago4:13

4:13

In today’s episode, we talk about the announcement that ChatGPT’s o3-mini is now free. o3-mini excels at science, math, coding, and much more. We also discuss a push by astronomers to ban space advertising and how TikTok has held on to 90% of their US traffic despite being pulled off app stores.

1
Marketers Cautiously Resume TikTok Spending, and Bluesky and Threads Hit Milestones 4:49

21d ago4:49

4:49

In today’s episode, we talk about how marketers are starting to buy TikTok ads again, but doing so cautiously. We also discuss some major milestones hit by Bluesky and Threads, and how organic social is making a big comeback.

1
AI Ads Will Dominate Super Bowl and Business Paying More for Ads but Getting Fewer Conversions 4:44

22d ago4:44

4:44

In today’s episode, we talk about how this year’s Super Bowl will be full of ads for AI products. We also discuss a recent report that shows that businesses are spending more on online customers but seeing a drop in conversion rate. Finally, we dive into Google’s latest release: Meridian.

1
Project Stargate: The $500 Billion AI Bet Today's Tech Titans are Taking 32:31

22d ago32:31

32:31

In this episode of Rocketship.FM, we dive into one of the boldest AI initiatives ever announced: Project Stargate. Backed by tech giants like OpenAI, Oracle, SoftBank, and MGX, this $500 billion venture is set to transform AI infrastructure in the United States. With President Trump championing the project from day one of his presidency, it’s being…

1
DeepSeek Could Be Better Than ChatGPT and Netflix Ads Hit $4 Billion 5:29

23d ago5:29

5:29

In today’s episode, we talk about early impressions of DeepSeek, the newest AI tool. Could it actually be better than ChatGPT? We also discuss how Netflix ads have hit $4 billion in revenue and it turns out popular business news source Quartz has been quietly publishing AI-generated news articles.

1
TikTok Users Head to Flip and HubSpot’s SEO Collapse 4:36

24d ago4:36

4:36

In today’s episode, we talk about how video shopping platform Flip is seeing a massive influx of ex-TikTok users. We also discuss how marketing giant HubSpot is seeing a massive decline in organic traffic and Bing is testing a new way to differentiate between organic and paid results.

1
Why Diversification Is the New Marketing Superpower 31:00

24d ago31:00

31:00

Season 2 of On the Record kicks off with a bold challenge to Google’s dominance in marketing. Inspired by MF Doom’s Take Me to Your Leader, we explore the risks of over-reliance on paid search and the rewards of diversification. We discuss the rising costs of PPC advertising, diminishing ROI in Google’s ecosystem, and why diversifying your marketin…

1
Threads is Getting Ads and ChatGPT Has a New Challenger 4:48

25d ago4:48

4:48

In today’s episode, we talk about how Threads is currently testing ads in the US and Japan. Will you be getting a new paid marketing channel soon? We also discuss DeepSeek, an open-source AI model designed to rival ChatGPT, and Google’s crackdown on fake reviews.

1
Instagram Shares Algorithm Insights and OpenAI Introduces Their Latest Release: Operator 5:29

28d ago5:29

5:29

In today’s episode, we talk about how Instagram’s Adam Mosseri dropped some insights into how to navigate the algorithm and maximize reach. We also discuss OpenAI’s new Operator, which is essentially an online personal assistant. Finally, we touch on some important updates to Google’s Performance Max ads.…

1
Meta Denies Claims Of Automatic Follows Of Trump and Clicks Are Getting More Expensive 6:45

29d ago6:45

6:45

In today’s episode, we talk about how some Meta users are claiming their accounts automatically followed Donald Trump and JD Vance without their consent. We also discuss how the price of clicks on Google is climbing and NFL teams aren’t allowed to use Bluesky.

1
TikTok’s Tipping Point: The Ban, the Backlash, and the Battle Ahead 34:19

29d ago34:19

34:19

In this episode of Rocketship.FM, host Mike Belsito dives into the story that’s shaking up the tech world: the TikTok ban in the United States. With a new year, a new administration, and growing geopolitical tensions, TikTok finds itself at the center of a national security debate. From bipartisan concerns over data privacy and Chinese ownership to…

1
Instagram is Trying to Buy TikTok Creators and What Platforms are Winning the Video Wars 4:13

30d ago4:13

4:13

In today’s episode, we talk about how Instagram is trying to entice TikTok creators to come over to their platform—they’re offering up to $50,000 to post reels. We also talk about a recent study that reveals the latest video consumption trends and how the video editing app CapCut is back in the US.

1
X and Bluesky Launch Video Feeds and ByteDance Apps Still Not Available in App Stores 4:58

1M ago4:58

4:58

In today’s episode, we talk about the new video feeds available on X and Bluesky. Will this investment in video pay off? We also talk about how, despite the US ban being lifted, ByteDance apps still aren’t available on Apple and Google’s app stores. Finally, we touch on Instagram’s shift to a new format.…

1
TikTok is Back and Google Can Detect AI Content 4:43

1M ago4:43

4:43

In today’s episode, we talk about the TikTok ban that wasn’t. The platform went offline for about half a day in the US before they came back online. We also discuss Google saying they can detect AI content and some new features for Instagram creators.

1
Google Causes Global SEO Outage and TikTok Users Flock to RedNote 4:39

1M ago4:39

4:39

In today’s episode, we talk about yesterday’s SEO outage. Google experienced a significant outage that disrupted its search indexing systems, leading to global malfunctions in various SEO tools. We also discuss how TikTok users are flocking to RedNote ahead of the US ban and the IAB’s predictions for ad spend in 2025.…

1
Fake AI Websites Are Fooling Advertisers and Coors Light Builds Buzz for Its Super Bowl Ad 5:04

1M ago5:04

5:04

In today’s episode, we talk about a network of fake sports websites that are designed to mimic established brands. They’re not just deceiving readers—they’re also deceiving advertisers. We also discuss Coors’ Light’s “Monday’s Light” campaign and Bluesky’s new photo app.

1
Meta’s Bold Move: The End of Content Moderation as We Know It 34:29

1M ago34:29

34:29

Meta is making waves in 2025 with a decision that’s turning heads across the tech world. Mark Zuckerberg announced the end of traditional content moderation at Meta, replacing fact-checkers with a Community Notes-style system where users take the reins. Borrowing a page from Elon Musk’s playbook at X, this shift puts the responsibility for identify…

1
Lawsuits Could End WordPress and Brands Seeing Traffic Spikes Due to AI 6:00

1M ago6:00

6:00

In today’s episode, we talk about the dispute between WordPress and WP Engine. Matt Mullenweg, co-founder of WordPress, warned that such legal battles could jeopardize the future of the platform. We also talk about how brands are are seeing an influx of traffic from ChatGPT and Google Gemini, and how marketers are increasingly prioritizing automati…

1
Meta Getting Sued for $7 Billion and TikTok Might Get Sold to Elon Musk 4:19

1M ago4:19

4:19

In today’s episode, we talk about the $7 billion ad fraud case against Meta. The suit alleges that Facebook and Instagram inflated their “potential reach” advertising metrics by up to 400%. We also discuss the possibility of TikTok’s US operations being sold to Elon Musk and Google losing some search market share.…

1
Your Brand Lacks Staying Power But Why? 24:26

1M ago24:26

24:26

Discover the secrets of enduring brands in this episode of On the Record. From Coca-Cola's timeless nostalgia to Spotify's personalized connections, we explore how brands evolve, build trust, and captivate audiences. Plus, we draw parallels to The Verve’s “Bittersweet Symphony” and the elusive quest for staying power. Whether you're a marketer or b…

1
TikTok Ban is Looking More Likely and You Can Now Customize ChatGPT 5:34

1M ago5:34

5:34

In today’s episode, we talk about the upcoming TikTok ban on January 19th. The U.S. Supreme Court recently heard arguments regarding the ban, and observers suggest the justices are inclined to uphold it. We also discuss some new customization options from ChatGPT and how Instagram is surveying users on paying for engagement.…

1
Google Can Create Personalized AI and Amazon is Expanding its Advertising 4:23

1M ago4:23

4:23

In today’s episode, we talk about Google’s claim that they’ve developed an AI model capable of mimicking an individual’s thought patterns after just a two-hour interview. We also discuss Amazon allowing retailers to utilize its ad services on their own websites and physical stores, and how Google search rankings correlate to ChatGPT mentions.…

1
A TikTok Alternative and 40% of Consumers Want Brands to Jump on Trends 5:17

1M ago5:17

5:17

In today’s episode, we talk about Lemon8, Bytedance’s other social media app that could be an option for creators if TikTok gets banned. We also talk about a new study that shows consumers like when brands jump on trends and a new tool by YouTube that allows you to create shorts from your long-form content.…

1
Delight: Building Emotional Connections in Products with Nesrine Changuel 36:25

1M ago36:25

36:25

In this episode of Rocketship.FM, host Mike Belsito sits down with Nesrine Changuel, a seasoned product manager with an impressive track record at Spotify, Skype, and Google, to explore the transformative power of emotional connection in product design. Nesrine’s upcoming book, Delight, introduces the concept of the Delight Grid framework—a practic…

1
Meta Stops Fact Checking and Reddit Introduces AMA Ads 8:52

1M ago8:52

8:52

In today’s episode, we talk about Meta’s decision to delete its fact-checking program in favor of a community-driven moderation model. We also discuss the new AMA (Ask Me Anything) ads available on Reddit and the Getty Images/Shutterstock merger.

1
2024 Holiday Sales Trends and Is Artificial General Intelligence Possible? 9:56

1M ago9:56

9:56

In today’s episode, we take a look at the early sales figures from the 2024 holiday shopping season. What can we learn from this data? We also talk about a recent announcement fro OpenAI that they believe they can develop artificial general intelligence (AGI) and the emergence of micro influencer marketing.…

1
Google Says You Don’t Need a Blog and Meta Deletes AI Profiles 7:58

2M ago7:58

7:58

In today’s episode, we talk about a recent statement by Google’s John Mueller who says startups don’t need a blog to be successful. We also discuss how Meta is deleting its AI profiles after some backlash, and TikTok is saying they’ll refund businesses that invest in ads if the platform gets banned in the US.…

1
Google’s JavaScript Warning and The Truth About Website Privacy 7:24

2M ago7:24

7:24

In today’s episode, we talk about the recent warning issued by Google about JavaScript. Apparently, it can impact your site’s search rankings if you’re not careful. We also discuss a recent study about website privacy and Bluesky recently adding a “Trending Topics” feature.

1
Meta Adds Millions of AI Users And The Future of SEO 7:59

2M ago7:59

7:59

In today’s episode, we talk about Meta’s plan to introduce millions of AI users to Facebook and Instagram. Will this boost engagement or just lead to everyone talking to robots? We also discuss Google’s recent statement about SEO and some predictions about the future of AI.

1
2025 Tech Predictions: AI, Jobs, and the Future of Social Media 28:03

2M ago28:03

28:03

In this episode of Rocketship.FM, we look ahead to the pivotal trends set to shape the tech world in 2025. From the continued evolution of AI in redefining how we interact with the web to a predicted rebound in tech jobs, we explore what these changes mean for product managers, technologists, and businesses alike. With social media consolidating ar…

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