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About Proof-of-PR: Your passport to the world of public relations and communications strategy for Bitcoin and Web3. An inside look into the future of finance, technology, and entrepreneurship from those driving innovation in the space. Join us as we learn how they generate headlines, cut through the noise and grow their brand awareness through media placements, press mentions and thought leadership. These are the stories behind their success. This --- is Proof-of-PR.
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You're not an idiot -- crypto is just confusing. We're here to fix that!
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Proof-of-PR Season 2 Episode 10: Asylum Venture’s John Wu on Harnessing the Power of Crypto Twitter (X)
38:03
38:03
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Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the impor…
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Proof-of-PR Season 2 Episode 9: Bringing Math to Market with Aztec Protocol CMO Claire Kart
43:52
43:52
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43:52
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive resu…
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Proof-of-PR Season 2 Episode 8: The Art of Media Relations with Co-Founder of Opening Bell Daily Phil Rosen
24:27
24:27
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24:27
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell…
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Proof-of-PR Season 2 Episode 7: The Defiant Founder and CEO Camila Russo On Trailblazing DeFi Reporting
33:06
33:06
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33:06
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book ‘The Infinite Machine’, the types of guests an…
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Proof-of-PR Season 2 Episode 6: Crypto Beyond Bloomberg: From Traditional Reporting To Decential Media With Matt Leising
38:29
38:29
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38:29
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media, how Web3 tech is disrupting the ente…
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Proof-of-PR Season 2 Episode 5: DL News Asia Correspondent Callan Quinn on Key Differences in APAC Reporting + Interviewing
23:17
23:17
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23:17
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. This week, Kelley Weaver, CEO at Melrose PR, sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she’s seeing across Asia, and much more! To stay up-…
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Proof-of-PR Season 2 Episode 4: 10 to 1 Public Relations President and Founder Josh Weiss on the Art of Storytelling
45:19
45:19
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45:19
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR, sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the “10 to 1” magic, how he’s built out his firm + nich…
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Proof-of-PR Season 2 Episode 3: Unlocking Web3 Talent with Founder of Up Top Search Founder Dan Eskow
50:13
50:13
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50:13
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with the legendary Founder of Up Top Search, Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his po…
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Proof-of-PR Season 2 Episode 2: Coinbound CEO Ty Smith on Marketing Magic + Resilience
36:07
36:07
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36:07
Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR, sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn’t sleep on SEO, biggest marketing mistakes, and so…
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Proof-of-PR Season 2 Episode 1: Blockworks Opinion Editor on the Key Ingredients to a Strong Op-Ed + How She Sources Content
26:41
26:41
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26:41
Welcome to Season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. We’re so excited to be back! Nikki Brown, Chief Strategy Officer at Melrose PR, kicks off our first episode of season 2 with Molly Jane Zuckerman, Opinion Editor at Blockworks. They dive into what it takes to break into the opinion section at …
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Proof-of-PR Episode 10: Bitcoin Communications Powerhouse Aubrey Strobel On The Art of Social Strategies
35:51
35:51
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35:51
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our tenth episode, our host Kelley Weaver, CEO of Melrose PR sits down with PR and communications maven Aubrey Strobel to discuss her journey to Bitcoin, how she’s grown her social and editorial networks, the need for more robust social strategies in t…
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Proof-of-PR Episode 9: Josh Hubberman on the Intersection of Culture and Blockchain
45:49
45:49
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45:49
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our ninth episode, our host Kelley Weaver, CEO of Melrose PR sits down with fellow entrepreneur Josh Hubberman, CTHDRL Co-Founder / Partner to discuss building the bridge between Web3 tech that can solve Web2 problems, visual identity for a brand, how …
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Proof-of-PR Episode 8: TechCrunch Reporter Jacquelyn Melinek on Autonomy in Journalism & the Symbiotic Relationship with PR
46:15
46:15
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46:15
Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our eighth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Jacquelyn Melinek, Senior Crypto Reporter at TechCrunch to chat through the importance of knowing what makes a good story versus being assigned a story, why having a good read…
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Proof-of-PR Episode 7: Joe Nakamoto on Covering Bitcoin Only at CoinTelegraph and BTC Adoption IRL
49:03
49:03
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49:03
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our seventh episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Joe Nakamoto, Bitcoin journalist at Cointelegraph. Kelley and Joe dive into his old-school approaches to journalism, why trust between reporters and PR professionals is para…
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Proof-of-PR Episode 6: Kelsey McGuire on Marketing in the Web3 Space and Transitioning from Web2
31:30
31:30
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31:30
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our sixth episode, our host Kelley Weaver, CEO of Melrose PR, sits down with Kelsey McGuire, CGO at Shardeum. Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey …
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Proof-of-PR Episode 5: Cory Klippsten on Using PR and Twitter to Drive a Strong Media Presence
49:20
49:20
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49:20
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fifth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cory Klippsten, CEO of Swan.com who has been featured in CNBC, Bloomberg, Yahoo! Finance, NYT, WSJ, and more. Kelley and Cory dive into how he’s developed strong relationships …
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Proof-of-PR Episode 4: Isabel Foxen Duke on the Press Launch of Bitcoin Ordinals
50:47
50:47
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50:47
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fourth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Isabel Foxen Duke, Ordinals Advisor and previously Comms Director for the Ordinals Core team to discuss the unique PR tactics Isabel leveraged to make Ordinals the most talked…
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Proof-of-PR Episode 3: Cam Thompson on How to Build Effective Reporter Relationships in the Space
44:05
44:05
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44:05
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our third episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cam Thompson, Web3 Reporter at CoinDesk. Kelley and Cam discuss objective reporting, crypto being here to stay, why you shouldn’t ghost reporters who DM you, the importance of …
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Proof-of-PR Episode 2: Hailey Lennon on Building Twitter Influence in Bitcoin & Web3
39:28
39:28
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39:28
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In this episode, our host Kelley Weaver, CEO of Melrose PR sits down with Hailey Lennon, Partner at Brown Rudnick, President of Crypto Connect and renowned crypto Twitter persona. Kelley and Hailey discuss working in the Bitcoin space for several years, n…
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Proof-of-PR Episode 1: Abram Smith on How to Effectively Navigate a Crypto PR Crisis
54:34
54:34
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54:34
Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our first episode, host Kelley Weaver, CEO of Melrose PR, sits down with Abram Smith, Vice President at Greenbrier Partners, who leads their crypto division. Kelley and Abram discuss common mistakes and PR tips for navigating a crisis, how social media…
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Episode 311: Mina Co-Founders on Changing Power Dynamics on the Web
25:57
25:57
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25:57
In today’s episode, Nikki Del Principe is joined by guests Evan Shapiro and Izaak Meckler. CEO Evan and CTO Izaak are both Co-Founders of O(1) Labs, the team behind Mina. Mina (formerly Coda Protocol), the world's lightest blockchain powered by participants, deploys recursive zk-SNARKs to ensure the blockchain remains the same size—22 kb—enabling a…
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Episode 310: Tram Vo on Green Cities and the Future of Transportation
17:31
17:31
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17:31
In today’s episode, Nikki Del Principe is joined by Tram Vo. Tram is Founder and COO of MOBI (Mobility Open Blockchain Initiative), a company dedicated to improving and supporting the development of an efficient digital, multi-sided mobility marketplace. With a varied background in academics and non-profit, Tram came to blockchain in 2015 when she …
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Episode 309: Regulatory Tensions and Forecasts with Carol Van Cleef
27:35
27:35
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27:35
In today’s episode Kelley Weaver is joined by Carol Van Cleef, Founder and CEO of Luminous Group and pioneer in legal issues involving cryptocurrencies and blockchain technology. Additionally, she is Chair of the Blockchain and Digital Assets practice with Bradley, based in Washington, D.C. With Luminous Group, Carol offers general blockchain consu…
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Episode 308: Connecting Wall Street to Mainstreet with Sunayna Tuteja of TD Ameritrade
30:04
30:04
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30:04
In today’s episode, Kelley Weaver is joined by Sunayna Tuteja, Head of Digital Assets at TD Ameritrade. Sunayna begins by telling us her background in finance and how she ended up in the cryptocurrency sector. TD Ameritrade aims to aid clients with adoption of cryptocurrency and lead the industry in technological innovations. We hear how Sunayna jo…
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Episode 307: Crypto Crimes with CipherTrace
26:40
26:40
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26:40
Today, guest host Nikki Del Principe is joined by Dave Jevans, CEO of CipherTrace. Dave begins by telling us how he first discovered crypto in 1999 when he got involved in the Cypherpunk movement and how that led him to become a founder of CipherTrace. The goal of CipherTrace is to make cryptocurrencies globally available and safe for everyone, inc…
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Episode 306: Blockchain Education with Hercode
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29:03
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29:03
Today we’re joined by three very talented ladies from Hercode: Nicky Campa, Avalon Barrie, and Heidi Pease. The three begin by telling us their backgrounds and what led to their involvement in the blockchain industry, each bringing unique qualities and experiences to the team. Hercode is an initiative within LA Blockchain Lab that focuses on women …
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