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The Recipe For SEO Success Show

Kate Toon SEO Educator

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The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
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Hot Copy

Kate Toon & Belinda Weaver

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The Hot Copy podcast is a collaboration between seasoned copywriters Belinda Weaver and Kate Toon. Tune in for copywriting tips, shortcuts, writing resources, interviews and laughs. All focused on helping you become a better copywriter.
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A podcast that gets back to the sticky, awkward, gloriousness of being a day to day copywriter. The woes, the ups, the bitty fist annoyance of a client that won't use track changes, the tips on how to write 5,000 words in 20 minutes because you forgot the deadline, and of course, the real bottom warming stories of great clients and amazing writing that keeps us doing the do each day. So come with me on a journey through colons and interrobangs. Through client Zooms and last-minute amends, we ...
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The Wisepreneurs Project Practical advice and expert insights to help professional women 60+ survive, grow, and thrive in their independent or freelance businesses. • Working as an Independent Professional • Business and Marketing Expertise • Passive Income Development • Productivity, AI, and Automation • Career Advice and Life Transition Coaching • Lifelong Learning and Cognitive Health Guests are experts running independent businesses, trusted advisors, or authors sharing sound advice. You ...
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The WP Bosses Show exists to build and strengthen the WordPress community within Australia. We'll bring you interviews with Aussie WordPress Designers, Developers, Builders, Users, Hackers, Preachers and probably more. We'll let you know of all the WordPress Meetups happening around the country, and share some home-grown plugins and services for you to check out.
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The marketing podcast for small business owners and entrepreneurs who want BIG results with marketing made simple. Join leading marketing strategist Nicci O’Mara, who brings 25 years marketing communication experience to empower and inspire you with actionable strategies and tips that will supercharge your marketing the simple way, so you can smash your goals and grow your business. You’ll get to go behind the scenes of small businesses achieving great things, plus learn from other industry ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap. That’s because building quality backlinks takes a big amou…
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If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination…
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Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I’m chatti…
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It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving…
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When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It’s great to see the SEO world and events trying to …
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Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness). Kate discussed the importance of Google's EEAT framework for…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Episode Summary In this episode of Wisepreneurs, host Nigel Rawlins sits down with Filip Drimalka, an AI strategist, digital transformation expert, and author of The Future of No Work. Filip shares game-changing insights on AI-driven productivity, automation, and the evolving…
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In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The…
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Keeping your customers click-happy What does the future of ecommerce look like? Now, we’ve already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find …
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It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate ‘human-like’, and yes, I'm doing air fingers when I…
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What’s important to Google this year So it’s been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I’m back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influen…
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Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back a…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode, we sit down with Michal Novotný, a distinguished physiotherapist and fitness coach who has worked with elite athletes such as Rafael Nadal, Maria Sharapova, and Hollywood stars including Orlando Bloom and Chris Hemsworth. Michal shares his journey from his ea…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of The Wisepreneurs Podcast, host Nigel Rawlins speaks with Anna Burgess Yang, a former FinTech executive turned freelance content writer and solopreneur. Anna shares her journey from corporate to self-employment, balancing her career with raising three childr…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of the Wisepreneurs Podcast, host Nigel Rawlins sits down with Krisna Hanks, a metabolic health expert, to discuss how prolonged sitting can undermine even the healthiest habits. With decades of experience and her role as Director of Employee Wellness Programs…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of The Wisepreneurs Podcast, host Nigel Rawlins speaks with Tonianne DeMaria, co-author of Personal Kanban, about her inspiring journey from fashion to becoming a productivity expert. Tonianne highlights how visual systems like Personal Kanban empower independ…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of The Wisepreneurs Podcast, host Nigel Rawlins interviews Peter Compo, author of The Emergent Approach to Strategy. Drawing on 25 years of experience at DuPont, Peter illustrates how businesses can adapt and thrive in unpredictable environments by employing a…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode, my guest, Gail Greatorex, is a leading expert in product safety with over 25 years of experience. Gail shares her journey from working with the Australian government to becoming a self-employed consultant, where she helps businesses navigate consumer protecti…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode, I talk with Eliška Šestáková, an academic and productivity expert from the Czech Republic, to explore the world of effective note-taking. Eliška shares her unique approach to organizing information and shows how note-taking can transform the work of professio…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of the Wisepreneurs Podcast, host Nigel Rawlins chats with Leanne Shelton, a ten-year veteran copywriter and content marketer who has transitioned into AI training. Based in Sydney, Australia, Leanne shares her shift from traditional copywriting to founding Hu…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of the Wisepreneurs Podcast, I spoke with Cedric Chin, the founder of Commoncog, to explore his unique approach to accelerating business expertise. Cedric shares his journey from leading a startup in Vietnam to establishing Commoncog, a platform that rigorousl…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of The Wisepreneurs Podcast, Karen Wickre returns after 50 episodes. Karen is a skilled communicator, freelance editor, and networking expert. She shares her insights on building meaningful professional relationships, the benefits of freelance editing, and how…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of the Wisepreneurs Podcast, host Nigel Rawlins interviews Danielle Joworski, a visibility expert and entrepreneur, about the challenges and strategies for breaking the invisibility barrier in business. Danielle shares her journey from corporate life to entrep…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this special episode of the Wisepreneurs Podcast, I'm catching up with Jane Hudson, a Learning and Development (L&D) consultant specializing in regulatory training. Jane was guest number five on the podcast, and now, 50 episodes later, she returns to share her journey from…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode, Nigel Rawlins speaks with Peter Hatherley about the transformative power of AI in digital marketing and business optimization. Important points include the difference between generative and interactive AI, advanced SEO techniques using semantic entities, and …
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Episode Summary: In this episode, Dr. Holly Whelan shares her fascinating journey from academia to the corporate world and eventually to entrepreneurship. She discusses her transition from working in the laboratory to managing global brands at Unilever and how her passion for…
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Hello copy beasts, I have some good news and some sad news. This will be the last episode of the Clever Copy Chats podcast. Instead, I'm absorbing this podcast into one mega podcast. It's going to be called The Kate Toon Show - it's all about how to create a successful, profitable and enjoyable business using smart, creative, simple digital marketi…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of the Wisepreneurs Podcast, my special guest is Debbie Jenkins, an accomplished author and publisher with a rich background in engineering. Debbie shares her thoughts on making a significant impact by writing short, valuable books to build credibility. Our di…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Discover how Natasha Ginnivan, a researcher from the Blue Mountains and Sydney, reshapes perceptions of ageing and longevity. In this episode, Natasha reveals the cultural attitudes towards aging, the impact of stereotypes, and the importance of lifelong learning. She shares …
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Join host Nigel Rawlins on the Wisepreneurs podcast as he chats with Emma Williams, a former academic turned business owner. Emma shares her journey from a career in physics and Magnetic Resonance Imaging research to starting her own coaching business. She discusses the chall…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Join host Nigel Rawlins as he interviews Michael Greenberg, a leading expert in digital operations. In this episode, they dive into the transformative power of AI and automation in business, discussing practical strategies for optimizing workflows, the best note-taking tools,…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Join us on the Wisepreneurs podcast as host Nigel Rawlins interviews Annette Densham, co-founder of the Audacious Agency. Annette shares her storytelling and personal branding expertise, discussing how these skills can help business owners and independent professionals enhanc…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Join host Nigel Rawlins as he chats with Kate Toon, an Australian digital marketing coach and business mentor, about the essentials of building a successful online presence. In this episode, Kate shares her expertise in SEO, copywriting, running a business, and the importance…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Join host Nigel Rawlins in a captivating conversation with Gill Andrews, a conversion copywriter and website consultant, on the Wisepreneurs Podcast. Gill offers valuable insights into what makes the copy on your website truly effective in generating business, discussing topi…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of Wisepreneurs, host Nigel Rawlins welcomes Fiona Allman-Treen, an expert in website strategy and author of "Website Mastery for Business Owners Who Don't Speak Tech." During our conversation, Fiona generously shared her wealth of experience and insights on c…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Nigel Rawlins talks with Dr Debra Zahay-Blatz, a marketing professor and industry expert, to explore practical strategies for leveraging data and technology to drive better marketing decisions and career growth as an independent professional. Leveraging her extensive customer…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. Hazel Edwards OAM*, an authorpreneur, shares her extraordinary journey from teaching to becoming a prolific author with an impressive portfolio of over 200 books. Hazel shares her unique perspective as a children's author, recounting her journey through the ever-evolving publ…
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Ask Nigel Rawlins a question or send feedback, click the link to text me. In this episode of the Wisepreneurs podcast, host Nigel Rawlins welcomes Anna Molnár, a business coach specializing in helping women entrepreneurs flourish. Anna shares her insights on women entrepreneurs' challenges, particularly undercharging and lack of confidence. She emp…
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Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in t…
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