Best John Tyreman Podcasts (2024)

1
Storytelling Frameworks for Marketing and Sales 24:31

1h ago24:31

24:31

Emotion drives purchase decisions more in B2B than B2C. Let that sink in. Yes, even when selecting professional service providers, emotion plays a major factor in decision-making. The relationships we forge and the stories we tell influence opportunities, contracts, and the clients we work with. In this episode, John and Mark delve into proven stor…

1
Amtower Off Center: Embracing New Channels in GovCon Marketing, with Mark Amtower 33:43

4h ago33:43

33:43

The GovCon market is made up of niches. Podcasting is like on-demand niche radio. Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate…

1
647: Rick Goodmay is a Construction Professional & Belly Filler [podcast] 22:05

1h ago22:05

22:05

In this episode of "What's Your 'And'?," John Garrett welcomes Rick Goodmay, the Director of Client Relations at ICM Colorado. Rick shares how his passion for smoking meat and cheese serves as his creative outlet and how it fosters community both in his personal life and at work. Inspired by a coworker, he got into the art of smoking to enjoy and s…

1
S4N 102 Jill Lublin on Publicity and Kindness 22:07

2h ago22:07

22:07

When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that? In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how you can use it to your advantage. Have something int…

1
2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns 42:20

3d ago42:20

42:20

What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David an…

1
Inbound + Outbound = New Business 28:02

3d ago28:02

28:02

Unlock the full potential of your firm's ability to *create* new business by mastering both inbound and outbound revenue generation activities. In this episode, John and Mark explore the synergy between inbound and outbound business development activities and how they can work together to produce exceptional outcomes. They discuss the importance of…

1
645: Carla Youngblood is a CPA & Comedian [podcast] 31:07

8d ago31:07

31:07

Carla Youngblood, a CPA by day and comedian by night, shares insights from her journey into comedy that began at a talent show. She reflects on her experience performing at a bar, where she learned the importance of engaged audiences for successful comedy. Carla discusses how her natural talent for humor, honed from family gatherings, positively in…

1
The Mindset Shift: Avoiding Sales Stereotypes in Professional Services 33:00

17d ago33:00

33:00

Coffee isn’t just for closers. Buyers can smell your commission breath. Good salespeople don’t have all the answers. In this episode, John and Mark bring on voices from other sales and marketing experts in the professional services realm. Featuring clips from Blair Enns, David C. Baker, Jason Mlicki and Jeff McKay, this episode explores the importa…

1
643: Malony Bartush is an HR Director & Runner [podcast] 24:25

22d ago24:25

24:25

Malony Bartush, Director of HR Communications at Pentex Energy, delves into her passion for running and its impact on her professional life. She shares an inspiring anecdote about her running group’s extraordinary camaraderie, including a heartfelt story of members running extra miles for others who can't run that day. Malony discusses how this sup…

1
Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay 35:54

1M ago35:54

35:54

Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, …

1
S4N 101 Kari Mirabal on NAKED Networking 47:21

1M ago47:21

47:21

NAKED Networking expert Kari Mirabal stops by Sales for Nerds to discuss better ways to network. Make sure you're nurturing your network the right way with Mimiran. Find out more at www.mimiran.com.By Reuben Swartz

1
Why Don't Firms Believe in Lead Generation? 32:00

1M ago32:00

32:00

Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effect…

1
641: Franky Lopez is an Accountant & Fan of Competitive TV Shows [podcast] 25:29

1M ago25:29

25:29

Franky Lopez, a senior accountant at BMSS Advisors and CPAs, shares his passion for competitive TV shows. Franky dives into his love for "Survivor," "Big Brother," and "The Challenge," as well as game shows like "Wheel of Fortune" and "Deal or No Deal." And let's not forget the Dallas Mavericks in the NBA. Growing up, his family frequently watched …

1
BONUS: Go Behind the Scenes of Breaking BizDev 36:03

1M ago36:03

36:03

Get a behind-the-scenes look at Breaking BizDev. In this episode, John and Mark pull back the curtain on the production process, the technology they utilize, and how they're building listener engagement. From their first episode to their vision for the future, you'll hear what has worked, what hasn't, and their plans moving forward. 0:00 Intro 1:50…

1
Succession Planning: What's the Role of Sales and Marketing? 25:28

2M ago25:28

25:28

Leadership transition is a major brand milestone and a cultural crossroads. So what role does sales and marketing play? In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn: Why it's important to expose young team members to sales and marketing …

1
639: Wendy Walker is a Vice-President & Quilter & Runner [podcast] 26:31

2M ago26:31

26:31

Wendy Walker, VP of Regulatory Affairs at Sovos, shares her passion for quilting and running. Wendy reveals how she began quilting eight years ago to connect with her mom, utilizing pictures and video calls to collaborate from different states. She discusses the therapeutic and creative aspects of quilting, highlighting its significance as a stress…

1
The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox 32:31

2M ago32:31

32:31

Podcasting can accelerate your network growth. Remotely. Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Market…

1
Mastering BizDev in Your Career: From Junior Practitioner to Managing Partner 31:06

2M ago31:06

31:06

The role you play in developing new business changes as you grow throughout your career. Whether you're a junior practitioner, mid-career professional, or seasoned industry veteran, this episode is for you. John and Mark explore how firm employees—regardless of tenure—can (and should) contribute to developing new business. In this conversation, we …

1
S4N 100 John Tyreman on Podcasting for Professional Services 50:16

2M ago50:16

50:16

Wow-- episode 100! Podcasting expert John Tyreman provides tips on using your podcast to get clients, including: Figuring out the right format for your podcast. How to get guests without stress. How to promote your podcast. What equipment you do (and don't) need And so much more. And if you're a solo professional, looking to convert podcast energy …

1
637: John Tyreman is a Marketing Consultant & Drummer [podcast] 30:31

3M ago30:31

30:31

John Tyreman shares how something simple like having his drum set in the background during a work video call with a client sparked a deeper connection and conversation. He emphasizes the importance of sharing personal interests to build meaningful relationships at work. John recalls inheriting his mom's Pearl Export drum set and how jamming with a …

1
Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz 33:17

2M ago33:17

33:17

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experie…

1
Part 3. Contract Revenue Like a Pro 38:42

3M ago38:42

38:42

Mitigate risk and navigate the contracting phase effortlessly In Part 3 of this deep dive into the "Create, Choreograph, Contract" framework, John and Mark break down what happens between a verbal agreement and a signed contract. They look at the emotional and practical aspects of risk in decision-making processes, how both clients and consultants …

1
Part 2. Choreograph Your Sales Activities 49:31

3M ago49:31

49:31

Make your sales process look effortless and feel frictionless. In Part 2 of their deep dive into the "Create, Choreograph, Contract" framework, Mark and John explore the importance of deliberate and structured interactions with buyers, like how mirroring and reflecting can establish trust, and how seeking permission at each step ensures both partie…

1
Part 1. Create New Business You Actually Want to Win 37:13

3M ago37:13

37:13

Yes, it is possible to get off the RFP hamster wheel. In Part 1 of their deep dive into the "Create, Choreograph, Contract" framework, John and Mark uncover the secrets behind creating the firm you want by breaking down different market segments, leveraging your network, and the power of proactive opportunity creation. In this conversation, you'll …

1
Create, Choreograph, Contract: A Business Development Framework 33:32

3M ago33:32

33:32

Is your BD process disorganized? Disjointed? Nonexistent? Consider using this 3-part framework to get your sales back on track. In this episode, Mark introduces his three-part business development framework, "Create, Choreograph, Contract", aimed to help doer-sellers and dedicated business developers create a cyclical process for winning new busine…

1
635: Eric Kamont is a Technologist & Obstacle Course Racer [podcast] 43:53

3M ago43:53

43:53

Eric Kamont, Director of Strategic Partnerships for the Industrial Metaverse at Microsoft, discusses the transformative power of integrating personal passions into professional environments. Eric shares how using personal interests as icebreakers has strengthened his connections in both work and while running youth programs. He reflects on losing 1…

1
6 Sales Competencies for Professionals 37:31

3M ago37:31

37:31

If you're an engineer, architect, advisor, or consultant, chances are at some point in your career you'll need to learn how to develop new business. On this episode, Mark explains how experts and firms can create a "sales competency matrix" that helps firms identify and then build competence in specific areas. He does this by mapping 6 sales compet…

1
S4N 099 Lydia Lee on building a life you want with a business you love 39:09

3M ago39:09

39:09

Sometimes the allure of working for yourself turns into just having a lot of bosses and you can end up getting burn out all over again. Lydia Lee walked down that path and learned how to put her life first, despite some interesting obstacles (there's a literal exploding toilet), and build her business around her life, instead of trying to squeeze h…

1
633: Dave Hartley is a CPA & Music Lover [podcast] 28:46

3M ago28:46

28:46

Dave Hartley, a partner with Anders CPAs and Advisors and host of the But Who's Counting? podcast, shares his insights on the importance of authenticity and individuality in professional settings. Dave highlights how firm leaders play a crucial role in fostering genuine connections, especially in remote work environments. He recounts his love for m…

1
Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht 31:49

3M ago31:49

31:49

How intentional are you with your podcast? Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes. Every decision Roger made with his podcast ha…

1
From Research to Revenue: How to Apply Your Ideal Client Profile (ICP) 22:39

4M ago22:39

22:39

Understand your buyers. Win more business. That's what an Ideal Client Profile (ICP) helps you do. In today's episode, John and Mark explore why understanding your ideal client profile is essential for aligning your sales and marketing efforts, and offer examples of how to apply your ideal client profile (ICP) in business development activities. On…

1
Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur 28:00

3M ago28:00

28:00

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …

1
631: Frank Szymanski is a Judge & Singer & Peacemaker [podcast] 34:57

4M ago34:57

34:57

Judge Frank Szymanski discusses the importance of finding activities that bring joy and focus, advocating for spending time in "flow mode." Frank shares his passion for meditation, mindfulness, and yoga, and his efforts to implement these practices in the juvenile and adult prison systems. He also reflects on his dual identity as a singer in a Davi…

1
What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett 36:51

4M ago36:51

36:51

Writing a book for your consulting business? Use a podcast for research. When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—…

1
Why the "Underdog Effect" is Killing Your Business 27:30

4M ago27:30

27:30

Why do we always cheer for the underdog? Think about your favorite underdog story. Chances are, you want to see David beat out Goliath. Well, the same thing that gets you to root for Rudy or the Bad News Bears is the same thing that's killing your firm... In this episode, John and Mark break down "the underdog effect" and how it can cause you to ch…

1
629: Sherri Collins is a Non-profit Executive & Performing Arts Fan [podcast] 24:52

4M ago24:52

24:52

Sherri Collins, the Chief Diversity and Engagement Officer at Make-A-Wish Michigan, talks with John Garrett about her passion for the performing arts. Inspired by her mother, Sherri's love for musicals, orchestras, and dance performances began at a young age when she first saw Annie. She discusses how these experiences foster human connection, tran…

1
S4N 098 Kristin Zhivago on selling the way your customers buy 33:43

4M ago33:43

33:43

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristin Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marke…

1
Should You Start a Business Podcast? Answer These 5 Questions First 21:18

4M ago21:18

21:18

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical q…

1
The Corporate Escapee: Helping Gen X Ditch the 9-5, with Brett Trainor 44:20

5M ago44:20

44:20

Build a thriving Slack community with your podcast. Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover: How Brett reaches Gen X-…

1
Enable Great Marketing With Revenue Clarity 27:31

5M ago27:31

27:31

Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impact How marketing's goa…

1
627: Josh Sterling is a Wealth Strategist & Soccer Coach [podcast] 34:35

5M ago34:35

34:35

Josh Sterling, a wealth strategist at Camus Advice in California, shares his unique journey from soccer player and coach to his current career. He emphasizes the importance of teamwork, family, and goal-setting, drawn from his extensive experience coaching high school and youth soccer teams. Josh advises listeners to identify their strengths and le…

1
Accounting High: Learn How to RAP, with Scotty "OKR" Scarano 32:04

5M ago32:04

32:04

Can I have your attention, please? Will the real Scotty Scarano please stand up? There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice …

1
Revenue Pacing at Mid-Year: How Do Your Projections Stack Up? 31:41

5M ago31:41

31:41

Midway through your fiscal year, any business is faced with one of three revenue pacing scenarios: You’re exceeding expectations You’re exactly where you thought you’d be You’re not meeting original revenue targets On this episode, Mark breaks down different ways to set revenue goals (revenue per employee, calculating potential revenue, and using a…

1
S4N 097 AI with ChatGPT for Solo Consultants 17:05

5M ago17:05

17:05

AI is all the rage these days (I get lots of pitches, some of them seemingly AI-generated, to come on Sales for Nerds and talk about AI). I decided to go to the source and have a conversation with ChatGPT from OpenAI. It was mindblowing, scary, and uncanny, all at the same time. Take a listen and decide for yourself, plus get tips on using AI for y…

1
625: Sugey PIedra is an Enrolled Agent & Cigar Enthusiast & Traveler [podcast] 28:50

5M ago28:50

28:50

This week's guest is Sugey Piedra, an enrolled agent at Prominence Business and Wealth Management and host of the Tax Talk with Hey Hey podcast. Sugey shares her passion for smoking cigars while traveling, revealing how it has allowed her to meet fascinating people worldwide. She talks about her childhood restrictions that ignited her love for trav…

1
The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott 37:47

5M ago37:47

37:47

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down h…

1
Why CRMs Suck at Relationship Management 31:59

5M ago31:59

31:59

CRM platforms like Salesforce and HubSpot were designed to sell SaaS products. Not professional services. And yet you find yourself face-to-face with a tech salesperson who presents a glimmer of hope: with a new CRM system, you'll grow revenue, your team will be rowing in the same direction, and you'll close deals faster. The reality? You're left w…

1
623: Chris Fuller-Wigg is a Sales Executive & Animal Rescue Founder [podcast] 33:21

6M ago33:21

33:21

Chris Fuller-Wigg, Vice President of Sales at Motiv and advocate for rescuing farmed animals, shares his passion for creating the Austin Farm Sanctuary. He reflects on rescuing two goats and a pig that sparked the sanctuary's growth from a half-acre property in 2016 to 95 acres housing over 215 animals by 2021. Chris emphasizes the importance of be…

1
The Untapped Benefits of a Podcast Co-Host 26:48

6M ago26:48

26:48

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable. Let's explore the untapped benefits o…

1
7 Cognitive Biases That Shape New Business Development 29:49

6M ago29:49

29:49

Your decisions are influenced by natural psychological forces. Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play. On this episode of Breaking BizDev, John and Mark share 7 cognitive biases that shape new business development, and share how you can use them to help buyers make better, mor…

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