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Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
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Breaking BizDev

John Tyreman & Mark Wainwright

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What does "business development" mean, anyways? On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm. Subscribe to this podcast to get sales and marketing advice that you can actually put into practice right away. Whether you're an expert doer-seller, firm owner, or a dedicated sales/marketing pro, each episode will help you understand your buyers and win new business. Subscr ...
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Business of Architecture Podcast

Enoch Sears & Rion Willard

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Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.
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Sales for Nerds

Reuben Swartz

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The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted. We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
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What sets one architecture firm apart from another? In an industry overflowing with talent, many firms struggle to stand out. In this episode, we tackle one of the biggest challenges architects face—differentiation. Most firms unknowingly blend in, using the same tired strategies as their competitors. But what if those approaches are actually keepi…
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Imagine you could fast-forward your firm's growth and watch it like a time-lapse video going through different stages: Solo Small Mid-size Enterprise What needs to happen in your sales and marketing functions to achieve growth at each stage? How do sales and marketing challenges evolve? That's what this episode is all about. Listen as John and Mark…
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What if the key to long-term success in architecture and design wasn’t just great projects, but great relationships? In this episode, Ed Thompson, Director of Brick & Wonder, shares how this unique network is reshaping collaboration in the AEC industry. He reveals the surprising insights behind building a thriving community-driven business and why …
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In this episode, Enoch Sears and Rion Willard tackle some of the most pressing questions from small architecture firm owners. From managing finances to standing out in a competitive market, they share surprising insights that challenge traditional thinking. Along the way, they explore hidden factors holding practices back and reveal strategies for …
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What fuels the cynicism within the architecture profession? In this thought-provoking episode, Enoch Sears and Rion Willard explore an intriguing Reddit thread that sparks a deep dive into the hidden struggles architects face. From dashed expectations of glamour to the reality of long hours and low pay, they examine why disillusionment is so widesp…
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What's it like to run a top 3% engineering podcast? Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn: Scott’s journey of sta…
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What happens when an architect decides to take control—not just of the design, but the entire development process? In this episode, Rion Willard sits down with Josiah, an architect-turned-developer who made the bold leap from high-rise projects to building his own vision. He shares how a moment of burnout led him to rethink his career, ultimately r…
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Discover the art of being utterly indistinguishable from your competition. In this episode, John and Mark dive into the art of blending in, unveiling the tongue-in-cheek strategies to completely lose your edge and suck at differentiation. Listeners will learn how to avoid standing out, ensuring a legacy of mediocrity. Join us for a humorous—yet ins…
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In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn’t hold back. His perspective will challenge what you think you know about success in architecture. Marcus …
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How does your business podcast compare with others in your industry? In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries. Listen to this episode …
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Discover why architects face ongoing challenges with salaries and fees in this insightful episode. Hosts Rion Willard and Enoch Sears explore the root causes of low compensation and long hours in the profession, drawing from their experiences across the UK, the US, and beyond. They question if regulations, client perceptions, or something deeper is…
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In this engaging episode, Peter Barker, partner at Ryder Architecture, shares his journey from ancient languages to shaping one of the UK’s leading architectural practices. Discover how Ryder grew from its Newcastle roots to become an international force, redefining education, training, and the role of architecture in business. Peter reveals innova…
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In this thought-provoking episode, Rion Willard dives into the pressing challenges architects face today. He explores how low salaries, fierce competition, and fee undercutting are reshaping the profession. Can regulation solve these problems—or does it introduce new ones? Rion’s insights challenge traditional thinking and inspire fresh perspective…
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When you think of the word ‘salesperson,’ what comes to mind? In this episode, John and Mark explore how professionals can shed ineffective sales habits and adopt a more authentic, client-centric mindset based on inquiry and curiosity. With guest insights from Mel Lester and Blair Enns, you'll learn why introspection and a shift from selling to ser…
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In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought l…
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John "the Video Guy" Vlach talks about how to get started with online video, even if you're not a professional and you've never recorded or posted a video before. John gives you the hardware and software tools you need, and more importantly, great how-to's on what video(s) to make, how to edit, and how to share them. Brought to you, as always, by M…
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Welcome to Part 2 of Rion Willard’s conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key t…
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In this fascinating episode, host Rion Willard sits down with Paul Iddon, founder of Agency PSI, to explore the powerful intersection of architecture, marketing, and psychology. With over 22 years in architecture and another 22 in branding, Paul shares how architects can rethink their positioning, fees, and salaries. This conversation offers a fres…
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In this episode of Business of Architecture, Enoch Sears dives into a game-changing concept for small firm owners: working on your business instead of just in it. He shares a powerful framework to help you shift your mindset, tackle challenges, and build systems that lead to more freedom, fulfillment, and profit. Along the way, Enoch explores surpr…
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It’s 2025… now what? Well, if you don’t know how your sales and marketing strategy will contribute to revenue in the upcoming year, John and Mark reveal the top four activities you might have overlooked as the year came to a close: Talk to your clients Optimize your client portfolio Update service packaging and pricing Create a talent management & …
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In this episode of the Business of Architecture podcast, Rion Willard sits down with Colin Davis and Suzanne Davenport of Studio Partington for part two of their conversation on sustainable design and retrofitting. Listen as they explore real-world stories about tackling outdated housing stock, collaborating with local authorities, and creating inn…
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Studio Partington has made a name for itself in sustainable design and retrofit architecture, but how did this small team achieve such big results? In this episode, Rion Willard sits down with Colin Davis and Suzanne Davenport to explore their journey from humble beginnings to creating impactful projects that redefine what's possible in housing and…
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Align yourself with other consultants in-orbit around your clients to deliver more value. Strategic partnerships can transform the way your business grows, turning the equation 1 plus 1 into something much greater. In this episode, John and Mark uncover the value and opportunities hidden within strategic partnerships for professional services firms…
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What happens when an architect takes on the role of developer? In this episode, Jeff Krieger shares his bold leap into real estate development, revealing the challenges, risks, and surprising lessons learned along the way. From unexpected obstacles to eye-opening insights, Jeff opens up about how this experience transformed his architectural practi…
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Are your feelings steering your business decisions? In this episode, Enoch Sears explores the critical difference between perception and reality in running an architectural practice. He shares a surprising story about a bodybuilder that reveals why focusing on measurable data is essential to making better choices. You'll hear about a unique coachin…
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Hiring is one of the trickiest parts of growing your architecture firm. In this episode, Enoch Sears dives into the challenges and rewards of building the right team. Whether you’re overwhelmed with deadlines or stuck deciding who to hire, this episode offers powerful insights to guide you. You’ll discover what makes hiring a game-changing investme…
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Achieve business success through podcasting with a heart of service. Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn: • How to be a good po…
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Differentiation is hard. So many people try to differentiate themselves in ways that aren't meaningful, or hard to prove. What if you could let your ideal prospects in on your secret(s)? What if you could help them see their world with new insight? In this episode, I delve into the secret of "secrets". (You can catch more information and a free tra…
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In this episode of the Business of Architecture podcast, Rion Willard dives into the fascinating intersection of fashion, personal branding, and business success with tailor and stylist Victoria from Klein Epstein Parker. Victoria shares her journey into bespoke tailoring, revealing surprising challenges and unexpected collaborations that helped he…
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Win new business from accounts that share a common characteristic. This way, you can build your brand and create efficiencies. In this episode, John and Mark explore how firms can build Segment Development Plans that help firms grow relationships with prospects that represent a specific kind of client account. Combining SWOT analysis with targeted …
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Welcome back for Part II of this episode of the Business of Architecture Podcast with Enoch Sears and Rion Willard. In this episode, Enoch and Rion dive into the challenges and opportunities that come with running a practice. They reflect on the surprising relationship between personal growth and business success, sharing compelling stories and ins…
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Podcasting can be a fantastic way to accelerate your network growth. Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, …
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Are you running your architecture firm like a thriving business—or are you just reacting to one crisis after another? In this episode of the Business of Architecture Podcast, Enoch Sears and Rion Willard dive into the hidden challenges successful firm owners face and how to break free from limiting patterns. Recorded on location in sunny San Diego,…
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Transform the way you grow key accounts. Yes, you can achieve revenue growth and strengthen client relationships by developing comprehensive account development plans. In this episode, John and Mark share how to co-create effective account development plans with your clients. In this conversation, we answer key questions like: Why is it important t…
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What’s the future of architecture? Architect and entrepreneur Nourah Said joins the podcast to explore groundbreaking ideas that could change how architects work and earn. From her Cambridge Judge School thesis to her own entrepreneurial journey, Nourah sheds light on challenges in the profession and how architects can reclaim creative and financia…
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Podcasting is a powerful tool to enhance your business strategy. Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a b…
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In this episode, RIon Willard has an intriguing conversation with Jack Chaffin, partner at Johnston Architects, as he reveals the surprising strategies his team uses to bring designs to life in new ways. Jack shares how they blend digital tech with hands-on creativity, breaking down the usual limits of architectural practice. From crafting custom c…
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In this eye-opening episode of Business of Architecture, Rion Willard sits down with Dr. Ray Andrew to explore the hidden drivers behind burnout and chronic fatigue, particularly in high-achieving professionals. Dr. Andrew reveals surprising truths about modern medicine's limitations and offers alternative approaches to health that go beyond tradit…
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In this episode of the Business of Architecture podcast, Enoch Sears dives into a single, game-changing shift that can boost performance for both you and your team. Through stories, lessons from personal coaching, and an impactful conversation with seasoned firm owners, Enoch explores the hidden factor that could be keeping you from hitting your go…
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Emotion drives purchase decisions more in B2B than B2C. Let that sink in. Yes, even when selecting professional service providers, emotion plays a major factor in decision-making. The relationships we forge and the stories we tell influence opportunities, contracts, and the clients we work with. In this episode, John and Mark delve into proven stor…
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In this episode of the Business of Architecture, Rion Willard sits down with FCA leaders Jennifer Kenson and Aran McCarthy. They share their unique journeys to their current roles and offer insights into how FCA manages growth, especially through recent acquisitions. Their approach to culture, transparency, and leadership is refreshing and could ch…
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The GovCon market is made up of niches. Podcasting is like on-demand niche radio. Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate…
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Joel Tanner, founder of SMPL Design Studio, joins Rion Willard to discuss the journey from a one-person team to a firm of 20, taking on complex and custom residential projects. Joel shares lessons from navigating major economic shifts and reveals the systems and strategies that keep his firm resilient. He also dives into his unique approach to mark…
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When you've got a tiny business, getting people to know about you is often your biggest problem. Getting other people to talk about your business can be a huge help, but how do you get them to do that? In this episode, PR expert and author Jill Lublin discusses how she got into publicity, and how you can use it to your advantage. Have something int…
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Succession planning is a daunting task for many architecture firm owners. The thought of transitioning leadership brings up fears of losing firm culture, financial instability, and operational chaos. In this episode of Business of Architecture, host Rion Willard dives deep into the essential blueprint for legacy in architecture firms. Discover why …
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What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David an…
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Architects juggling marriage and business often face intense pressures, from blurred work-life boundaries to conflicts that spill from office to home. These challenges can strain even the strongest relationships, adding stress to both personal and professional lives. In this episode of the Business of Architecture, hosts Rion Willard and Enoch Sear…
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Unlock the full potential of your firm's ability to *create* new business by mastering both inbound and outbound revenue generation activities. In this episode, John and Mark explore the synergy between inbound and outbound business development activities and how they can work together to produce exceptional outcomes. They discuss the importance of…
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In this episode of the Business of Architecture podcast, Rion Willard talks with Ben Parco, founder of Parco Studio. Ben shares his journey from working at large firms to starting his own practice and the challenges that came with that leap. He reveals his innovative approach to projects and how he navigated the complexities of development while ba…
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In this episode, Enoch Sears dives into one of the toughest challenges facing architectural firms today—hiring the right people. He shares stories from real architects who’ve recently lost key team members, highlighting the stressful impact this can have on small firms. Enoch offers valuable advice on how to tackle these hiring struggles and what y…
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