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Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products. Did they vend a successful experiential brand activation or were they forced to pack it up early? John Kappel (https://www.linkedi…
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Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a life-changing lunch of second chances. Did Club Fed achieve its mission? Or is it getting sent to solitary? John Kappel (https://www.li…
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Episode 15: Primal Kitchen & Pinterest collaborated on a food focused pop up that used Pinterest consumer search data to influence the design and experience. Did it speak to more than just the audience's taste buds? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a rating on…
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Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees feeling empty? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and we…
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Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score with Inspiration Wonderland? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's stren…
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Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow…
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Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and giv…
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Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come ge…
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Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed …
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Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https:/…
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Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on t…
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Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.…
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Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this …
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Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this episode of the B…
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Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score o…
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Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension? We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of the interdimensional life. Did it deliver? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's…
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Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're an adventurer, this episode of Brand IRL is for you. __ …
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It’s unfortunate these days that people don’t seem to say what they mean and mean what they say. Today I give a few examples of that when it’s harmless and when it can be problematic. It even happens in scripture and when people trust others with what God says. Listen today to see what Jesus says and what that means for you today!!!…
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Some people don’t know Jesus. Some others know about Jesus, or think they do, but don’t care about Jesus. Some really know Jesus, and hate Him for who He is. Seems impossible for all of these to coexist in the same communities, and yet they do managing neighborliness at the same time. So who is Jesus and what does He have to do with Christmas anywa…
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