Brand IRL shares, analyzes, and scores the experiential marketing campaigns of brands you know and love
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Sermons from Faith Lutheran Church, Eustis FL (LCMS)
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#17 Vending Experiential Happiness - 3 Activations Mixing Brand with Innovation
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Episode 17: These three consumer brands used innovative thinking to redefine what we know of the classic vending machine. All to create experiences that would excite and engage their audiences to promote their products. Did they vend a successful experiential brand activation or were they forced to pack it up early? John Kappel (https://www.linkedi…
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#16: Breaking Bread at Club Fed - The Art of Storytelling with Dave's Killer Bread
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Episode 16: Dave's Killer Bread has an origin story that started behind bars. So when they opened up a prison-themed sandwich shop in a luxury district of Toronto, it was an opportunity to immerse their guests in a life-changing lunch of second chances. Did Club Fed achieve its mission? Or is it getting sent to solitary? John Kappel (https://www.li…
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#15: Leveraging Pinterest Trends for Activation
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Episode 15: Primal Kitchen & Pinterest collaborated on a food focused pop up that used Pinterest consumer search data to influence the design and experience. Did it speak to more than just the audience's taste buds? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a rating on…
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#14: Last Stop for 100 Miles...The Cheez It Stop Fills Up Customer's with Cheez Its
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Episode 14: Cheez-It fuels summer road trippers with their brand themed gas station popup experience that was filled with exclusive merch and Cheez-It photo opps. Did the nostalgic Cheez-It Stop drive brand loyalty or leave attendees feeling empty? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and we…
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#13: Building Blocks of Brand Loyalty from LEGO's Inspiration Wonderland
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Episode 13: LEGO uses its products to create an all-immersive and unforgettable experience that drove over 100,000 visitors to the IRL activation with a digital twist. Did LEGO build a 10/10 experiential campaign on the EPIC Score with Inspiration Wonderland? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's stren…
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#12: Taco 'Bout a Vacation! A Taco Bell Resort That's More Than Just Beans, Meat, and Cheese
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Episode 12: Taco Bell is a cultural staple that knows how to connect with its audience. Did their brand inspired resort "The Bell" do what it takes to get a 10/10 on the EPIC Experiential Score? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and shares useful tips and strategies to grow…
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#11: Inside Publix Ultimate NFL Tailgate Experience
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Episode 11: Publix does football season right by bringing together thousands of NFL fans in their communities for an ultimate tailgate experience each year. Does this experience win the ship, or will it get stuffed at the goal line? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and giv…
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#10: Was Hilton's Luxury Hotel on a PGA Golf Course a Hole in One?
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Episode 10: Hilton Brand Hotel built a 5-star hotel stay on hole three during a PGA Tournament. Will they need to take a mulligan on this experience or did they hit a hole in one? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come ge…
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#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
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Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed …
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#8: How to WOW Your Audience at Tradeshows with the USPS at CES
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Episode 8: The United States Postal Service immersed attendees at the world's largest tech and innovation conference, CES, with a tradeshow exhibit that drew in and immersed thousands. How did the USPS use experiential marketing to share how it is planning to provide a better service through innovation and process improvements? John Kappel (https:/…
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11th Sunday After Pentecost Exodus 16 and John 6 "Jesus is Everything We'll Ever Need" N
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Genesis 9 10th Sun aft Pent Jesus Has This and Always Saves Us
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#7: Using PR to Grow Attendees at the Largest Lunchables in the World
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Episode 7: Kraft Heinz Lunchables encourages families to play with their food during a four city escape room experience built within a Lunchables Pack. Did Lunchables immerse their guests or just leave them hungry? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on t…
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#6: Dance in Public for Free Snacks? Rating Target's EPIC Vending Machine
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Episode 6: Target encourages consumers to dance in exchange for free snacks with their vending machine marketing campaign experience. Did it get the people moving and grooving for Target? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.…
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9th Sun Aft Pent. Mark 6:30-34 “Christ’s Compassionate Presence”
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The lonely, the disenfranchised, the widowed, the divorced, the awkward teen, the outlier, and the outcast all need Christ’s presence and we know exactly how He desires to be present, compassionately, with them!
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#5: Jose Cuervo Trash Talkers vs. UFC Champ. Who wins this Experiential Taste Test?
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Episode 5: Jose Cuervo throws jabs at internet trolls in this experiential advertisement campaign created in collaboration with the UFC. Was it a knockout or a flop? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this …
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#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
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Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Get Immersed in this episode of the B…
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#3: Did Love Holidays' Giant Interactive Suitcase Pack a Punch?
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Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score o…
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6th Sunday After Pentecost Lamentations 3 “What, are ya gonna cry?”
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Sometimes you do need a good cry, but what are we crying for? Did we lose a friend? Did we miss out on a can’t miss opportunity? Did someone steel something from us? Lamentations helps us see what is really worth crying for.
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#2: A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
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Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension? We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels promised fans a taste of the interdimensional life. Did it deliver? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's…
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Part 2 5th Sun aft Pent. Job 38 “Don’t Understand it, Believe it!l
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Is Job about how to suffer righteously for God or how God is righteous above all and offers us redemption!
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5th Sun aft Pent. Job 38 “Don’t Understand it, Believe it!l
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Is Job about how we are to suffer and trust God? Or is it really about God’s Righteousness and redemption?
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#1: Brave Enough for -22°F? The North Face Took Their Pop-Up Store to the EXTREME!
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Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. If you're an adventurer, this episode of Brand IRL is for you. __ …
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4th Sun Aft Pent. Ez. 17:22-24 “In All and Overall for Us”
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The peace we have comes not from knowing or controlling our lives it comes from God who knows us and controls all for us!
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3rd Sunday After Pentecost Genesis 3 “Good and Evil”
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How do you know the difference between good and evil, and why should you know the difference?
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2nd Sun aft Pentecost by Deut. 5 “The Day of the Lord FOR US!”
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Why Go to Church?
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Fear and love God, do we even really understand it?
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Holy Trinity Isaiah 6
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Pentecost Acts 2:1-21 “Believing is the Battle”
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Why did the disciples change from fretful cowards to legends we name churches after today?
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5th Sun of Easter Acts 8:26-40 Suffering Risen Savior Jesus
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“Woe is me” we cry as Christians, but whom did the reason for all our woe truly fall upon. Ultimately it WAS NOT us! So who was it?
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4th Sunday of Easter Acts 4:1-12 “Forever With +Him”
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What is the sum total of your life? Will anyone related to you even care 4 or five generations from now? Jesus cares and showed it by showing us where and how we will be forever with +Him.
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3rd Sunday of Easter Acts 3 “All Things Through Christ Jesus”
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Peter and John confront evil in all its forms showing just how evil was defeated in one name!
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2nd Sunday of Easter Acts 4:32-35 “Glorify Your Heavenly Father Again”
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The why and how of church is exemplified in the Acts of the Apostles and easily related to why we do church today and how we do church as well. In the season of Easter we will reflect on this leading up to Pentecost.
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Easter Day 1 Corinthians 14 “Risen Indeed, Alleluia”
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Why are you in church today? Well there is a pretty good reason if you’re not entirely sure.
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Holy Thursday Mark 14:12-26 “Prepare, Gather, Bless”
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Jesus prepares them (and us) Jesus gathers them(and us) Jesus blesses them (and US!!!)
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Palm Sunday Philippians 2 “Wholly in Submission”
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The world does not understand submission, you may not either, let’s understand it today
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5th Sun in Lent HBRWS 5 “His Eternal Kingdom”
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Who’s your favorite pastor? Who should it be!
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4th Sunday in Lent Ephesians 2 “Sinners like me”
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It’s good to know you can’t save yourself, than your ready to admit you need a savior and your open to the reality of the one who already saved you!
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3rd Sun in Lent 1 COR 1 “Just a Word About the Cross”
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Who knows? What do you know? What’s worth knowing anyway?
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2nd Sun in Lent Rom. 5 “Accusation vs. Intercession”
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There is a war for your soul! Take hold of the weapons Christ gives you to save it from eternal perdition
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1st Sun of Lent JS 1, “What happens when God acts on His Desires?”
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Oh how impressed we are with our achievements, but what if we simply were impressed with that which never fails us! Lent is the season God used to reckon our hearts!
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Introduction to the midweek theme for penitential reflection leading to the joy of Jesus Resurrection from the dead!
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5th Sunday aft the Epiphany Mark 1 “He Means Everything”
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It’s unfortunate these days that people don’t seem to say what they mean and mean what they say. Today I give a few examples of that when it’s harmless and when it can be problematic. It even happens in scripture and when people trust others with what God says. Listen today to see what Jesus says and what that means for you today!!!…
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4th Sunday After the Epiphany Mark 1 “Nobody Knows Better”
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Too often we think we know it all until we come across someone who knows better, how humiliating when the most humble of all knows better than we do!
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3rd Sun Aft the Epiphany Jonah 3 “I’m Not Gonna Tell Ya Again”
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When God tells ya, you should probably do what he says, then when you realize you won’t or can’t then you can see that Jesus does
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2nd Sun Aft the Epiphany JN 1:43-51 “Open for Eternity”
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Wouldn’t you like to be more open to the possibility of great things for you! Find out today who was open to the greatest Man ever!
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The Baptism of Our Lord Mark 1 “A Message for the Disconnected”
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Thinking Jesus isn’t for you! Think again for He and His cousin says He is!
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The First Sunday After Christmas Luke 2:22-40 “Sinners Need a Savior”
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Some people don’t know Jesus. Some others know about Jesus, or think they do, but don’t care about Jesus. Some really know Jesus, and hate Him for who He is. Seems impossible for all of these to coexist in the same communities, and yet they do managing neighborliness at the same time. So who is Jesus and what does He have to do with Christmas anywa…
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Christmas Eve Matt. 1:28-25 “The Babe of Bethlehem”
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What is Christmas really about? Joseph shows us first hand and it’s not as unbelievable as the world thinks it is.
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4th Sun of Advent Rom. 16:25-27 “Let the Secret Loose”
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The only thing in our text today is the secret God keeps and the Faith that God gives so we can receive it. On this 4th Sunday of Easter it’s time to let that secret loose!
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