Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
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We talk to leaders of the world’s most disruptive companies about how they are jumping into the fire, crossing the chasm and blowing up the status quo. Leaders who’ve mastered the art of turning the impossible into the profitable.
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The Story Effect is a podcast where admirable leaders, industry experts, and master storytellers share raw, life-changing experiences that uncover the essence of who they are and how those moments have transformed their lives and the lives of those around them. Each episode dives deep into vulnerable stories that remind us of who we are and inspire us to become who we want to be. These stories ignite hope, spark new ideas, offer comfort, and most importantly, motivate listeners to elevate th ...
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Bushball is about the People, Places and Purity of Minor League Baseball.
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#8 Rebranding Purpose: A conversation about what really drives performance with Jim Stengel
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1:02:27Jim Stengel was the CMO of Proctor & Gamble who started a movement—bringing creativity, relevance and market share back to the brand in a way that changed the game. Today, he is founder of The Jim Stengel Company, helping businesses create quantifiable business change through purpose. We talk love, loss, empathy, leadership, creativity and the valu…
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Jim Stengel's Reflection from a Trip to Cuba
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17:42We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience. Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/ See Pri…
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Ep 279: Lisa Fischer - "The Background Leader"
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54:00When do you stop and take a breath? If you've listened to Luther Vandross or Tina Turner, or Sting, or Chaka Khan, or Teddy Pendergrass, or Roberta Flack, then you've heard Lisa Fischer sing. If you went to a Rolling Stones concert between 1989 and 2015, you saw Lisa as the band's lead female singer join Mick Jagger on stage. If you've seen her in …
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Julie Haddon (NWSL) | Reshaping the Future of Women's Soccer
52:12
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52:12This month marks the opening of a new season for the red-hot NWSL–The National Women's Soccer League. Jim's this week is the Chief Marketing and Commercial Officer of the NWSL, Julie Haddon. Jim has known Julie for many years, going back to her years at the NFL as VP of Global Brand and consumer marketing, before joining the NWSL as its first-ever …
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Nicole Parlapiano (Tubi) | Swing Big on Brand Building
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58:42Jim's guest this week is Nicole Parlapiano, the Chief Marketing Officer of Tubi, and the woman behind so much of the strategy and innovation that sets Tubi apart from its competitors. When we launched this podcast in 2019, no one had heard of Tubi. Now this eleven-year-old brand seems to be everywhere: streaming the 2025 Super Bowl, standing out am…
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Ep 278: Shu Hung of AKQA - "The Quiet Leader"
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32:59Do you welcome the sounds of silence? Shu Hung is the Global Chief Creative Officer of AKQA. In a complicated world, Shu has learned that knowing who you are is the foundation on which leadership success is built. Please come as you are. There is such profound truth in that request, and such enormous challenge. We spend so much of our lives wonderi…
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Vanessa Wallace (Savage x Fenty) | Make Your Own Rules to Express Your Style
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53:44We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018. Headquartered in El Segundo…
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#7: When Culture Gets Real: A conversation about transformation and growth with Tim McCleary
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55:04Tim McCleary is the founder of The Involvement Practice, a culture activation company that specializes in employee involvement to drive growth. He works with a team of blackbelts in culture activation who use sensory, immersive experiences to transform the way people think and feel, driving real change in organizations. You’ll learn about the neces…
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Ep 277: Nicole Parlapiano of Tubi - "The Open Communicator"
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39:36
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39:36What should we expect from you? Nicole Parlapiano is the Chief Marketing Officer at Tubi. When she arrived two and a half years ago, Tubi was an eight year old business that had no brand recognition. Today, with the help of their ad agency, Mischief, the streaming service has 97 million active monthly users, up from 20 million in 2019. Leading a ch…
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Jerri DeVard (BECA) | The Black Executive CMO Alliance
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54:00This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pill…
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Stacey Andrade-Wells (Liquid I.V.) | Elevating the Vitality of People and the Planet
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56:49Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the …
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#6 Who is Writing Your Story: A conversation about leadership and life with Rand Stagen
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1:03:01Learning to be a great leader begins with leaning into who you are. Listen to one of the top leadership development program creators in the world break down what leveling up really takes. Danielle and Rand talk about overcoming fear, personal growth, facing pain and the journey of discovering and fulfilling potential. This episode is not just for l…
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Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media. Jim starts the conversation with the Kansas Cit…
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Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion
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50:45This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a ba…
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Ep 276: Sir Andrew Strauss - "The Captain"
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44:12Sir Andrew Strauss is the former Captain of the England cricket team which he led to become the number one team in the world for the first time in England's history. He then became England's Director of Cricket and he's recognized as the architect of the country's first ever one day World Cup victory. In 2019, he was knighted by Queen Elizabeth II …
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Michelle Peterson (Kendra Scott Jewelry) | Family, Fashion, Philanthropy and Founder
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59:10
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59:10Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% w…
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#5 From Star Trek to Storytelling: A conversation about the science of stories with Mark Lightowler PHD
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54:35In this conversation, Danielle Krischik and Mark Lightowler explore various themes surrounding storytelling, leadership, and the impact of personal narratives in both healthcare and workplace settings. They discuss the importance of understanding individual experiences, the role of bias in data interpretation, and the significance of connection and…
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Jennie Weber (Best Buy) | Retail Media at the Center of CES
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54:04January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics …
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Victoria Lozano (Crayola) | Leading the Charge in Creativity
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55:23Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since…
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#4 It Doesn’t Have to Suck: A conversation about vibes with Kristi Skutvik
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58:14Not every trick in the HR playbook works. Hear some of the best kept employee experience secrets from Kristi Skutvik, founder of Skutvik Consulting and host of Vibecast, a podcast that inspires positive vibes at work. She serves the real truth behind creating culture, leadership and the power of storytelling at work. You’ll learn that authenticity …
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Ep 275: Jim Stengel - "The Intentioned Leader"
47:28
47:28
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47:28Who do you trust? Jim Stengel is the former CMO of P&G, and he's now a hugely successful author, speaker, coach, consultant, and advisor. He's also the host of the brilliant CMO Podcast. In our conversation, Jim and I started to lay the framework for how we think that leadership is going to have to evolve as the confidence in most institutions, inc…
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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2024
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48:37As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Offic…
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Ep 274: How Will The Best Leaders Lead In 2025?
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18:08Welcome to the first episode of 2025. A year that promises to be unlike any other on so many levels. This episode is designed as a provocation, an inspiration, and a roadmap for the leaders of businesses, for whom unlocking creative thinking is critical. Over the last four weeks, I've talked to 12 exceptional leaders from a diverse set of experienc…
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Lessons from the Next Generation CMO Academy at Deloitte University
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46:06For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from …
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#3 You Can’t Argue With Science: A conversation About Immersion With Dr. Paul Zak
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1:04:44If you’ve ever wanted proof that stories create connection, this is it. Dr. Paul Zak is one of the top most cited neuroscientists in the world. He’s an author, professor at Claremont University and an innovator behind Immersion, technology that can measure what the brain loves and values in real time. The conversation gets real, insightful and pers…
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Dea Lawrence (Variety) | Ring In The New Year With An 120 Yr Old Entertainment Icon
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44:14Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand building, so Jim is beginning this year with a woman who really gets entertainment. His guest this week on The CMO Podcast is Dea Lawrence, the Chief Opera…
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Mark Sinnock & Joanna Lawrence (Havas) | The Global Annual Meaningful Brands Study
55:04
55:04
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55:04It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research…
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#2 Getting Uncomfortable: A conversation about culture with Kathleen Dalen
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57:51In this engaging episode of The Story Effect, host Danielle Krischik sits down with Kathleen Boyle Dalen, founder of KBD Consulting and a psychology expert. They dive into the intricacies of workplace culture, from fostering meaningful connections to navigating discomfort for growth. With rich insights and real-life examples, Kathleen shares her jo…
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Michael Lacorazza (U.S. Bank) | A Legacy Bank Leaning on AI for Growth and Continues Creativity
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50:42We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest comme…
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Ep 273: Karl Lieberman of Wieden + Kennedy - "The Non-Conformer"
37:10
37:10
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37:10What does your company reject? Karl Lieberman is the Global Chief Creative Officer of Wieden + Kennedy. Wieden is a reference point among creative companies in many industries. For almost 45 years, they'd been impacting culture and driving business for their clients by unlocking the creativity of their people. . Creating the kind of environment in …
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Joe Cano (Zappos) | Delivering WOW Through 25 years of Service
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55:42The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and …
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#1 The Story Behind the Why: A conversation about leadership with Tony Hartsgrove
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1:04:57In this engaging conversation, Tony Hartsgrove, CEO of ODC Construction, shares insights into his journey from a challenging childhood to leading a successful construction company. He discusses the recent acquisition by Synergos, the importance of company culture, and how he navigates change within his team. Tony emphasizes the significance of comm…
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Kyle Lock & Christa Leupen (Butterball) | The Time To Be Thankful for Your Family, Friends and Community
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53:31Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupe…
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Louise McEwen (McLaren Racing) | Driving a Racing Team Fearlessly Forward
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50:46
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50:46The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, an…
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The Story Effect is a podcast where admirable leaders, industry experts, and master storytellers share raw, life-changing experiences that uncover the essence of who they are and how those moments have transformed their lives and the lives of those around them. Each episode dives deep into vulnerable stories that remind us of who we are and inspire…
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Greg Lyons (PepsiCo) | Build a Culture Through Empathy, Kindness and Fun
51:09
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51:09This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global pow…
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Claudine Cheever (Amazon) | Learn to Be a Leader of Leaders
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51:17
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51:17With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’…
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Sherry Weiss (Dow Jones and WSJ) | Powering the Professional World
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50:46It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of bus…
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Gabrielle Wesley (Mars Wrigley NA) | Build a United Team Between Marketing and Sales
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54:17It's the spookiest time of the year! For this Halloween-themed episode of The CMO Podcast, Jim welcomes Gabrielle Dallas Wesley, the Chief Marketing Officer of Mars Wrigley North America. Privately held since its founding in 1911, Mars Wrigley is a giant in the consumer goods industry. The company boasts about $50 billion in sales and includes famo…
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Jim Lecinski (Northwestern Kellogg) | Class is in Session...Be a Student of AI
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58:38This week's guest on The CMO Podcast is one of the foremost experts in the world of Artificial Intelligence and marketing, Professor Jim Lecinski. Jim is the Clinical Associate Professor of Marketing at Northwestern Kellogg. We use the term “Renaissance man or woman” too loosely these days, but in this case it's an appropriate moniker. Consider the…
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Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete
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49:31Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Stack in 1948 with his first product line, a bait and tackle. Today, Pittsburgh-based Dick’s Sporting Goods has more than 850 stores and a variety of oth…
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Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company
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46:14The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might expect–is Lenovo’s division with Personal Computers, Smartphones, and AR/VR solutions. Lenovo is a $57 billion global technology company–the largest PC …
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Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life
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54:15
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54:15Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. Moderna achieved nearly instant awareness and fame in 2020, when it received the CDC recommendation for its COVID-19 vaccine. Moderna’s name combines t…
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Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America
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54:40This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers in the US, with 21 hospitals, 900 outpatient facilities, 12,000 affiliated physicians, 87,000 employees, and 2 million patients a year. The Wall Street…
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Ep 272: Lina Polimeni of Eli Lilly and Company - "The Big Dreams Leader"
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45:53What are you willing to compromise? Lina Polimeni is the Chief Corporate Brand Officer at Eli Lilly and Company. This is a business whose work is often the difference between life and death, where they are trying to cure cancer, and where the outcome is very personal. In the middle of that reality, your own leadership journey is fueled by a lot of …
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Edited highlights of our full length conversation. What are you willing to compromise? Lina Polimeni is the Chief Corporate Brand Officer at Eli Lilly and Company. This is a business whose work is often the difference between life and death, where they are trying to cure cancer, and where the outcome is very personal. In the middle of that reality,…
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Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL
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45:29The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of products–from TVs, soundbars, headphones, and more. Founded in Japan in 1946 by Masaru Ibuka and Akio Morita, Sony has been a fixture in popular cultu…
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Ep 271: Kerry Sulkowicz of Boswell Group - "The Psychoanalyst"
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41:54Are you centered? Kerry Sulkowicz is the Past-President of the American Psychoanalytic Association, and the Founder and Managing Principal of Boswell Group. They provide leadership advice to boards and CEOs. Kerry and I have been friends for a long time, and he has taught me much about the psychodynamic aspects of leadership. Whenever we talk, his …
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Edited highlights of our full length conversation. Are you centered? Kerry Sulkowicz is the Past-President of the American Psychoanalytic Association, and the Founder and Managing Principal of Boswell Group. They provide leadership advice to boards and CEOs. Kerry and I have been friends for a long time, and he has taught me much about the psychody…
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Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders
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50:59We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large University: Pedro Ribeiro, the VP of Public Affairs and Communications for the University of Notre Dame in South Bend, Indiana. When it comes to strong…
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