Jess Anders Copywriter For Course Creators Coaches And Service Providers public
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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What's the point of running a creative online business if you ONLY create for your business? Yes, you have to create posts, offers, and engagement for your business - but you also need to keep creating just for YOU. In this episode of Sell Like A Copywriter, learn why it's so important to create for yourself without an agenda or sales plan and how …
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Everyone is so quick to tell you what you need to update, tweak, change, or delete to make more money or get faster success - but there's a reason you've gotten so far already. In this episode of Sell Like A Copywriter, learn 8 signs you're slaying business ownership, and choose one to carry with you and embody throughout the week! ------------ Get…
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Selling more doesn’t mean doing more, it means saying less by saying it better. When your messaging is clear, aligned, and magnetic, selling becomes effortless. Your audience gets it immediately. They feel seen, they feel excited, and they’re ready to say yes without you having to hustle harder or do more. In this episode of Sell Like A Copywriter,…
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You’re sitting at your desk, staring at your sales page, email draft, or Instagram caption, thinking: "Why is this so freaking hard?" It’s not you. It’s the messaging myths you’ve been believing. These sneaky little lies are keeping you spinning your wheels, making selling feel way harder than it needs to be. In this episode of Sell Like A Copywrit…
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You’re trying to hustle your way into sales instead of fixing your messaging to sell easier. We’re not doing that anymore. That’s not Hot Girl Energy. It’s Burnout Energy, and we’re leaving it in the past (where it belongs). Hot Girl Sales Energy is selling with ease, confidence, and clarity without overworking your brain or second-guessing every s…
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Let me guess—you’ve got this amazing offer, one you poured your heart and soul into, but when it comes time to talk about it (you know, sell it), you’re sitting there like: “What do I even say?” You’re not alone. Christina, Reya, and Laura were right there, too. In this episode of Sell Like A Copywriter, learn how Christina, Reya, and Laura each we…
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Have you ever been disappointed by the promise of a magical “fill-in-the-blank” template…Only to find that it sounded cringy af and left you more confused than before? Or overwhelmed by another copywriting tip that makes no sense for your offer? Or a pitch that feels super grimy but everyone says you need it??? Yeah, you and my clients. In this epi…
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Why is everyone and their mentor telling you to do more, more, MORE?! Beats me. I want you to do less of the right things so you can make bigger impact without ‘more reps’. In this episode of Sell Like A Copywriter, learn how you can stop doing the absolute most when launching, selling, and marketing your offers so you can make more money and land …
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Are you talking about your offer or actually selling your offer? There is difference, and most business owners are talking instead of selling. In this episode of Sell Like A Copywriter, learn three powerful words you can add to every line of your talking point to make your messaging magnetic and start selling more. ------------ Messaging Magic: The…
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You can double your launch results with just your sales page. Wondering how to sign more clients? Want more students inside your course? Ready to scale your offers without socials? In this episode of Sell Like A Copywriter, hear three examples of how you can use your sales page alone to double your results with and without social media and email ma…
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Your sales page is the foundation of your launch - and when written well, it can be the living asset that feeds ALL of your launch material. In this episode of Sell Like A Copywriter, learn how to turn your sales page into endless social sales content that converts silent scrollers into active buyers. ------------ Messaging Magic: The Group Program…
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If your sales page need an overhaul but you’re not quite sure where to start…well, you’re welcome for this episode. I recorded a behind the scenes sales page audit of my sales page for Messaging Magic so you can learn how a sales page audit works, use my tips to edit your own sales page, and learn more about what it’s like to write your sales page …
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Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or selling your offer, you need to get on board with effective storytelling. In this episode of Sell Like A Copywriter, you learn why storytelling works and how to effectively sell your offers through storyt…
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If your spending hours checking out other sales pages to learn how to write your own…and never feeling fully confident writing your own…you need to go on a sales page diet to write your sales page and increase conversions. In this episode of Sell Like A Copywriter, learn what a sales page diet is, when to implement a sales page diet, and how to eff…
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Email marketing is the highest proven ROI of all marketing efforts, and your email list is ready converting - but you have to start treating it like YOU are ready for it to convert. In this episode of Sell Like A Copywriter, learn why your email list isn’t converting (no matter the size) and what to do to fix it. ------------ Messaging Magic: The G…
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Sooooo you're writing your sales page and freaking the heck out because everyone is giving you a 14-step sales page framework and every line you try to fill in feels...cringe af? Yeah, you and all my other clients, babe. In this episode of Sell Like A Copywriter, you are going to FORGET the freakingggggg framework and use these tips instead! By the…
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Will the TikTok ban get passed? Who knows. But there is one thing we know for sure: social media can change or drop off at ANY point - and you have no control. In this episode of Sell Like A Copywriter, I'm chatting with Jen Manly (140,000 Tiktok followers, 140,000 IG followers, and 16,000 email subscribers) about all things TikTok. You'll leave th…
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In this episode of Sell Like A Copywriter, I'm bringing my husband on to chat about the primary investments I will AND will NOT be making in 2025 for both my business and personal life. Why? No shiny object syndrome. No new sEcReTs To SuCcEsS. No overconsumption. This year, I'm going deep in what I KNOW works, and this episode tells you how! ------…
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As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money instead of leading you intoooo more money. In this episode of Sell Like A Copywriter, learn 3 things I’d never do (again) as a copywriter...And how you can avoid them for more sales and less stress! ------…
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In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this episode of Sell Like A Copywriter, get a taste of this through one of my favorite challenge prompts, how to use it for your offers, and examples of what it looks like! ------------- Ready to have you…
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You shouldn’t outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, emails, and content) that gets results...THEN you can outsource your copy with confidence. In this episode of Sell Like A Copywriter, learn how to own your messaging and write copy that sells your offe…
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When I started writing sales copy for online business owners 5ish years ago...There were some easy mistakes I made that defffff held this copy back. And I fear you mayyyyy be making them, too. In this episode of Sell Like A Copywriter, I'm sharing the top 3 worst copywriting mistakes I made, the lesson learned takeaway you can implement now, and ho…
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Whether you're getting 1-2 likes each social media post or going viral and getting obliterated in the comments...In this episode of Sell Like A Copywriter, learn my method for remembering that alllllll engagement is good engagement, and what this means for you as a business owner. ------------- Ready to have your sales funnel written and ready to p…
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You’re spending hours writing one email because you’re inducing all the info instead of staying specific and pushing your sales page. Instead of going in on a blank page to write emails, use my Easy Email Framework to get email ideas from your brain to page without word vomiting everything you know about your offer. In this episode of Sell Like A C…
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THE most intimidating sales asset creative business owners struggle to write is the sales page for your offer. So, I created a simple framework for writing your sales page (especially when you haaaaaate writing): The Sales Page Skeleton. In this episode of Sell Like A Copywriter, learn my #1 sales page copywriting framework, how to write your sales…
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I remind my clients all. the. time. that you don’t have to be a good writer to write good copy—You just have to start. In this episode of Sell Like A Copywriter, learn my top 2 copywriting tips for writing messy copy and still selling your offers and becoming the best copywriter for your business. ------------- Are you an online course creator, coa…
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If you’ve been putting off writing emails or updating your sales page because you feel like you’re not a “good writer,” you’re not alone. In this episode of Sell Like A Copywriter, we’ll break down why you feel stuck with copywriting, the importance of not over-explaining so writing is easy, how to (quickly) write your copy with confidence and clar…
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Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales page audit? 🍒 How do I know my sales page audit will align with my brand voice and message? 🍒 How do I know now is the time for a sales page audit? 🍒 What types of offers benefit from a sales page audit? 🍒 …
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Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community. In this episode of Sell Like A Copywriter, you'll learn why your sales page copy isn't converting, how to fix it, and your next steps. Click here to book your Spooky Sales Page Audit if you are a cre…
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I know the whole “sales page audit” thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investment you make this year. In this episode of Sell Like A Copywriter, learn exactly what a sales page audit is, if you need one, and how to get one. Click here to book your Spooky Sales Page Audit if you a…
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If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creat…
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The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messagin…
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You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn’t your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll ta…
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If you’re feeling that ugh sensation every time you read through your sales page, and you think, “Why does this feel like a jumbled mess?!”—It’s time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you…
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Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business -…
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Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I wish I could act more like me but I guess I'll use this cringy template because so-and-so said it would work..." this episode is for you. In this episode of Sell Like A Copywriter, learn my 2-step meth…
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You might think more words = more clarity, but too much explanation loses and confuses your audience. In this episode of Sell Like A Copywriter, we'll discuss what over-explaining in your copy and messaging looks like, why it's so common, and how to simplify your messaging for more clarity and sales. Click here to book your Spooky Sales Page Audit …
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As a soloprenuer, deciding when and what to outsource can feel challenging. Do you outsource socials? Emails? Onboarding? Graphics? Copywriting? Most of the time, a copywriting audit will serve you and your business MUCH better than outsourcing done-for-you copywriting. In this episode of Sell Like A Copywriter, learn the differences between DFY co…
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It's my favorite season - spooky season! Let's get you a quick cash influx so you can buy full-size candy bars and be the favorite neighbor around! In this episode, get 5 spooky season sales prompts with multiple examples so you can sell simpler, in a fun way. Click here to apply for DFY copywriting ------------- Are you ready to master simple sell…
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If you read your sales page and think: "UGH. Well at least that's done..." But you're kinda embarrassed to share it because it doesn't do your offer justice, sound authentically like YOU, and lead to new clients and customers on a consistent basis, your sales page is a dirty little secret rather than a solid marketing asset that gets results. In th…
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Have you ever felt stuck in a sticky situation...and you don't know what to do next or where to go from here? Me, too. In this episode, learn my favorite journal prompt and practice for getting unstuck and turning no-fun circumstances into enjoyable opportunities! Click here to apply for DFY copywriting ------------- Are you ready to master simple …
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We’re starting a fun new series called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business - you are going to freaking ad…
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Over the last couple of months, you've seen me sell and launch Sell Like A Copywriter - The Group Program. In this episode, you'll learn my launch goals, wins, regrets, and changes so you can leave this episode with the confidence and strategy to launch your offer and see it through! Click here to apply for DFY copywriting. ------------- Are you re…
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Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it’s a game-changer. The key? It’s all about using specific messaging that truly connects with your audience. So, if you’ve ever felt like your emails are just getting lost in the sauce, stick around because I’m about to share some tip…
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Every single second of Sell Like A Copywriter - The Group Program is intentional. The live calls, copywriting classes, messaging feedback, audits, reminders, and Telegram group access all have SPECIFIC reasons they are included. In this episode of Sell Like A Copywriter, learn the logistics within this program and the WHY intentionality behind them…
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If you’ve ever felt overwhelmed by the idea of setting up a sales funnel or wondered if a sales funnel strategy is really necessary for your business, this is for you. You’ll learn what a sales funnel really is, what to avoid, and how to create a sales funnel strategy that feels good and converts so you can leave this episode with a simple sales fu…
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You can't out-message a bad mindset...and a good mindset can't out-sell your message. If you an online business owner wanting to sign more clients and make more money, learn why your messaging matters more than your mindset. In this episode of Sell Like A Copywriter, hear my unpopular opinion riff on why your messaging matters more than your mindse…
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Reya enrolled in 1:1 access inside Sell Like A Copywriter earlier this year, 2024, and actually brought in her team to learn how to master simple selling through specific messaging. In this episode, you’re going to hear how Reya used Sell Like A Copywriter to completely transform and simplify her email marketing strategy and email copywriting proce…
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If you're thinking any of the thoughts in this episode...they're the exact reason you aren't making more money, signing more clients, seeing more results, or helping more people. Clock these thoughts and plug the reframes. In this episode of Sell Like A Copywriter, you'll learn 8 thoughts your ego is using to justify not moving BIGGER. Are you read…
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When Christina came to me in 2022, she wanted a sales page and email campaign for her number one offer at the time - a niche course for her community. She was tired of spending hours creating content and feeling like sales were slowly trickling in — when she KNEW her offer was a no-brainer for her dream clients. The problem? Messaging that helped p…
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