Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and exper ...
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Get inspiration and new ideas to grow your business podcast. A few times each month, hear from business podcast hosts in professional service industries. Learn why they started podcasting, how they position their shows, how it connects to their business, and more. Hosted by John Tyreman, founder of Red Cedar Marketing.
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For Life, Liberty and Property
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Welcome to the sanctuary for retreat enthusiasts, where seasoned retreat center owners and cheerful hosts from the renowned Retreat Ranch spill the tea on running a successful retreat business. Dive deep into the world of crafting the ultimate guest experience, sidestepping those pesky pitfalls, and leveraging secret marketing sauces. From experts dishing out nuggets of wisdom to sharing hilarious (and sometimes unexpected) behind-the-scenes stories – this podcast is your compass to navigati ...
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The Freshman Fifteen is a film discussion podcast in which, each season, we highlight the freshman films of fifteen notable directors.
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Amtower Off Center: Embracing New Channels in GovCon Marketing, with Mark Amtower
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The GovCon market is made up of niches. Podcasting is like on-demand niche radio. Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate…
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EP 198 Boost Your Retreat with Social Savvy: Strategic Marketing with Emma Tessler
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Episode Overview: In an invigorating session, hosts Emma and Shannon dive into transformative social media marketing strategies tailored for retreat leaders. Join us as Emma Tessler, the founder of 95 MediaeV, unveils the secrets to leveraging social media to not only grow your email list but also enhance overall engagement. Diving Into Digital: Em…
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EP 197 Thrive Mode: DeDee Cai on Fusing Entrepreneurship with Self-Care
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Meet DeDee Cai Shannon welcomes guest DeDee Cai, the dynamic founder of Fit to Profit, to share insights on blending entrepreneurship with motherhood. DeDee discusses the ethos behind Fit to Profit, focusing on building business success grounded in personal well-being. Self-Care: The Entrepreneur's Keystone DeDee stresses the essential role of self…
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2Bobs: Co-Hosted Conversations for Creative Entrepreneurs, with David C. Baker and Blair Enns
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What do you get when two opinionated and well-respected business consultants record and publish conversations? One of the top podcasts in professional services. Since 2017, David C. Baker and Blair Enns have published value-rich conversations on the art of creative entrepreneurship through their podcast, 2Bobs. In their professional lives, David an…
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Special Release: Integrating Equine Wisdom into Your Retreats with Kristine Palmer
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Episode Overview: Join Kristine Palmer and Shannon Jamail in a captivating episode that explores the integration of equine-assisted activities into wellness programs. This discussion focuses on an upcoming Equine Assisted Retreat, specifically designed for wellness professionals looking to enrich their service offerings. Scheduled for December 3-4 …
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Marketing Channels: Which Ones are the Right Ones for Your Firm
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SEO, podcasts, conferences, advertorials, blogs … so many marketing channels to choose from. But which ones are right for MY firm? The post Marketing Channels: Which Ones are the Right Ones for Your Firm appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 196 Deep Dive: Enhancing Retreat Impact and Revenue with Dr. Robyn McKay
47:03
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Episode Introduction: Welcome back to another engaging episode where we continue our insightful conversation with Dr. Robyn McKay. Known for her expertise in spiritual intelligence and transformational leadership, Dr. McKay dives deeper into the psychology of retreats, discussing how integration tools not only benefit guests but also enhance the bu…
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EP 195 Digital Wellness Unleashed: Andrew Ronchetto's Innovative Tools for Retreat Leaders
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Episode Summary: In this insightful episode of our podcast, we sit down with Andrew Ronchetto, co-founder and CEO of Beon, a cutting-edge digital platform tailored for retreat leaders, coaches, and wellness practitioners. Andrew discusses how Beon is revolutionizing the retreat industry by offering customized digital tools that enhance both the in-…
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Why People Don’t Understand Data and What to Do About It with Bill Shander
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Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data. The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.…
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EP 194 Manifesting Magic: The Language of the Gods with Jeff Buehner
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In a captivating episode of our podcast, we sit down with Jeff Buehner, the mind behind the transformative principles of the Sultan Musa of Mali. Jeff unveils the mystical 'language of the gods'—a powerful approach to influencing one’s subconscious mind through feelings, which he describes as the ultimate tool for manifesting desires. Sultan Musa's…
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Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay
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35:54
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Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, …
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EP 193: Mastering Your Market: Eddy Miranda's Insights on Customer-Centric Marketing
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Introduction: Welcome to today's episode where we delve into the dynamic world of digital marketing with Eddy Miranda, a self-made marketing guru whose journey from grassroots design to digital marketing mastery has included working alongside industry giants like Grant Cardone. Eddy's Marketing Philosophy: Eddy brings a wealth of experience and a u…
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Segmentation: The Marketing Foundation Firms Seldom Get Right
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It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 192 Authentic Success: Amy Nicole's Strategies for Impactful Entrepreneurship
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Introduction: Join us for an inspiring conversation with Amy Nicole Cohen, a seasoned entrepreneur and the visionary behind The Chic Experience. With over two decades of experience in crafting unique events and transformative experiences, Amy shares her insights on using authenticity and simplicity as powerful tools for success. Key Discussion Poin…
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EP 191 Unlock Your Retreat's Potential: Transforming Mindset and Energetics with Lorina Owen
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19:09
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Introduction: In this transformative episode of our podcast, we're joined by Lorina Owen, a Life Transformation & Manifestation Coach, who delves into the critical role of mindset and energetics in achieving retreat success. Lorina shares her journey from corporate discontent to manifesting a life filled with purpose and fulfillment, highlighting h…
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The Antidote to Crappy Buyer Personas with Jim Kraus
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Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.…
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EP 190: The Psychology Behind Transformative Experiences with Dr. Robyn McKay
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Introduction: In this enlightening episode, we sit down with Dr. Robyn McKay, an expert in spiritual intelligence and a top advisor to high EQ leaders and elite performers. Dr. Robyn brings her unique blend of spiritual and scientific expertise to the table, offering profound insights into the psychology of retreats. We explore how understanding th…
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The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox
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Podcasting can accelerate your network growth. Remotely. Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Market…
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Shot of Espresso: The King of Marketing - Mastering Your Email List
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Welcome to today’s episode- a mini espresso shot- where we unpack the secrets to building an email list that can transform your business. It's not just a list; it’s your direct line to potential customers. Let’s dive into why your marketing efforts should focus on growing this essential asset. Why Email Lists Reign Supreme The power of an email lis…
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Who Should Be Your Firm’s Thought Leaders?
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Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 189 Mastering the Pivot: Naomi Rose's Strategic Blueprint for Retreat Leaders
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Introduction: In this dynamic episode of our podcast, we dive deep with Naomi Rose, a visionary business strategist and marketing guru known for her ability to diagnose and revitalize businesses. Naomi shares her journey from the corporate world to launching a successful café and bakery, and now empowering retreat leaders with her strategic insight…
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Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz
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For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experie…
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EP 188 Branding Beyond Basics with Howard A. Lim
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Introduction: In this enlightening episode, we delve into the crucial intersection of branding and business development with Howard A. Lim, an esteemed Business and Brand Architect™. With over three decades of experience shaping world-class Authentic Brands® for a roster including Apple, Disney, and HP, Mr. Lim shares his expert insights on how eff…
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Fortitude: The Key to Sustained Marketing Success
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In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. The post Fortitude: The Key to Sustained Marketing Success appeared first on Rattle and Pedal.…
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EP 187 From Real Estate to Yoga Retreats: Rony Ghoraishy's Journey to Success
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Introduction: In this inspiring episode, we sit down with Rony Ghoraishy, a renowned yoga teacher and international retreat host, to explore her transformative journey from a career in real estate to embracing yoga as her life's work. With over 5,000 hours of teaching experience, Rony shares the profound impact yoga has had on her life and how she …
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EP 186 Do you have what it takes to host retreats?
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Introduction: In this motivational episode, we delve into the crucial roles of grit and stamina in driving business success. Our discussion explores why these qualities are essential for entrepreneurs, especially those facing the unpredictable challenges of today's business environment. Key Discussion Points: Defining Grit and Stamina: Grit is desc…
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EP 185 Consistency in marketing is key with Guest Patrick Casale
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Episode Overview: Join us as we delve into the business challenges faced by mental health professionals with Entrepreneur Coach Patrick Casale. This enlightening episode explores the gap in business education for mental health practitioners and the importance of consistent marketing in building successful practices and retreats. Key Discussion Poin…
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Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht
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How intentional are you with your podcast? Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes. Every decision Roger made with his podcast ha…
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Intellectual Capital: How to Make an Idea Truly Transformative
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Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends. The post Intellectual Capital: How to Make an Idea Truly Transformative appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 184 The Crucial Role of Boundaries in Retreat Leadership
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"The Crucial Role of Boundaries in Retreat Leadership" Episode Overview: In this episode, we dive deep into the essential role of boundaries in retreat leadership. Discover why setting and maintaining clear boundaries is not only crucial for the smooth operation of retreats but also impacts the personal experiences of each participant, promoting a …
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Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur
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For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …
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EP 183 Understanding Your 'Why': The Foundation of Successful Retreat Leadership
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Episode Overview: Dive deep into the importance of understanding the 'why' behind your retreat leadership in this enlightening episode. Discover how this core insight not only drives your decisions but also significantly enhances the effectiveness and appeal of your retreats. Key Discussion Points: Introduction to the Concept of 'Why': Explore why …
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Episode Overview: Join Shannon and Nathan as they delve into the valuable lessons learned from their own mistakes, both personally and in managing their retreat. This episode is a candid exploration of how errors can lead to significant growth and understanding. Key Discussion Points: Introduction to the Topic: Shannon and Nathan introduce the them…
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What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett
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Writing a book for your consulting business? Use a podcast for research. When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—…
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EP 181 Do It Afraid: Leaning Into Fear for Success
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Should You Start a Business Podcast? Answer These 5 Questions First
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Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical q…
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Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes
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Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. The post Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 180 The Importance of Energy Alignment in Retreat Settings
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Episode Overview: In this enlightening episode of our podcast, we delve into the critical role of energy alignment in retreat settings. Understanding the synergy between participants' energies is essential for fostering a harmonious environment that enhances the retreat experience for everyone involved. Key Discussion Points: Why Energy Alignment M…
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The Corporate Escapee: Helping Gen X Ditch the 9-5, with Brett Trainor
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Build a thriving Slack community with your podcast. Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover: How Brett reaches Gen X-…
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Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli
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Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. The post Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 179 Choosing the right registration and payment system for your retreat
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Episode Overview: In this episode of The Retreat Leaders Podcast, we delve into the crucial aspect of selecting an effective registration system for various types of retreats, from wellness and spiritual growth to team-building. Join us as we explore a range of systems tailored to different needs, focusing on their features, benefits, and how they …
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Accounting High: Learn How to RAP, with Scotty "OKR" Scarano
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Can I have your attention, please? Will the real Scotty Scarano please stand up? There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice …
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EP 178 Retreat Rookie Roundtable: A Live Q&A with Stina and Chelsleigh
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Join us for a lively and informative episode of The Retreat Leaders Podcast, where we sit down with two rising stars in the retreat world, Stina and Chelsleigh. This episode features a dynamic Q&A session covering essential topics like marketing strategies, handling unforeseen issues, and more, offering valuable insights for anyone involved in plan…
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The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott
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It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down h…
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Using Online Reviews to Drive Referrals with Katie Hollar of Clutch
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Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” The post Using Online Reviews to Drive Referrals with Katie Hollar of Clutch appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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EP 177 Retreat Insurance considerations with Cera Schrems
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In this crucial episode of The Retreat Leaders Podcast, we sit down with Cera Schrems, a seasoned business insurance specialist, to unpack the complexities of insurance for retreat hosts and venue owners. Cera brings her expertise to the table, providing essential knowledge to protect your business and ensure peace of mind. Key Discussion Points: 1…
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The Untapped Benefits of a Podcast Co-Host
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I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable. Let's explore the untapped benefits o…
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EP 176 Retreat Marketing WITHOUT social media with Courtnie Nichols
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In this insightful episode of The Retreat Leaders Podcast, we sit down with Courtnie Nichols, a Luxury Travel Advisor and Business Strategist renowned for disrupting the travel industry. Courtnie shares her expert strategies for marketing retreats without relying on social media. Delve into the world of SEO, evergreen content, blogging, and other e…
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If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. The post Referrals: When and How to Ask for Them appeared first on Rattle and Pedal.By Jason Mlicki & Jeff McKay
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Inspiring People & Places: Highlighting the Human Side of Engineering, with BJ Kraemer
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Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public …
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