Best Jason Ackerman Jason Fernandez Podcasts (2024)

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760. What Gym Owners Should Know Before Buying an Ice Barrel 10:48

2h ago10:48

10:48

Thinking about buying an Ice Barrel for your gym? This video breaks down the pros, cons, and business impact of adding cold therapy to your gym's recovery services. Learn how to maximize the benefits for your members while deciding if it’s the right investment for your Affiliate. -- Looking to boost revenue at your CrossFit Affiliate?Grab the FREE …

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BTK 016. Behind the Red Shirt: The Path to CrossFit Seminar Staff | Josh Melendez 43:47

1d ago43:47

43:47

This episode of Behind the Knowledge dives into the inspiring journey of Coach Josh Melendez, from his early days as a novice CrossFit coach to earning a Level 4 credential and joining CrossFit Seminar Staff. Through resilience, dedication, and a relentless pursuit of feedback and education, Josh shares valuable lessons on overcoming challenges, bu…

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759. 3 Essential Questions Every Affiliate Must Answer to Succeed 21:51

7h ago21:51

21:51

Fern dives into the "3 Essential Questions" every CrossFit Affiliate Owner must answer to build a successful gym. These foundational questions help clarify your business purpose, define the game you’re playing, and ensure you’re on the right track for long-term growth. Discover how addressing these critical points can close the strategy gap and set…

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758. How to Increase Your Gym Membership Rates Without Losing Members 53:13

22h ago53:13

53:13

Jason and Fern dive into the topic of gym rate increases, covering why they’re essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support…

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BTK 015. Why Mental Resilience Is Just as Important as Physical Strength | Bill Anthes 46:28

3d ago46:28

46:28

In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance…

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757. How CrossFit Coaches Can Get Healthcare Without Traditional Insurance 25:13

6d ago25:13

25:13

Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit profes…

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756. The Real Impact of a Rate Increase: One Gym Owner’s Honest Story | CrossFit Tullahoma 38:32

8d ago38:32

38:32

Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business fi…

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BTK 014. Integrating Mindset and Physical Health in CrossFit Coaching | Spencer Nix 47:05

10d ago47:05

47:05

In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending me…

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755. Turning Passion to Professionalism: How Clear Policies Transformed Aliso CrossFit 34:38

13d ago34:38

34:38

Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli…

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754. Why Most Partnerships Fail and How to Avoid It | CrossFit Huaka'i 46:19

15d ago46:19

46:19

Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If you’re managing a business partnership or even considering partners, this episode offers practical tips to avoid commo…

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BTK 013. The Future of Coaching Starts Here: First-Ever Knowledge Pro Event 21:05

17d ago21:05

21:05

In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges o…

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753. The Secret to Member Retention Through Culture | Midstate CrossFit 32:30

21d ago32:30

32:30

Brian and Gabby Boucher, owners of Mid-State CrossFit, explain how they built a strong, authentic culture that drives member retention. They share practical strategies for fostering community, balancing structure with flexibility, and creating an environment where members feel at home. Whether you're an Affiliate Owner or Coach, this episode offers…

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752. Growing a Gym by Sticking to the CrossFit Methodology | CrossFit Be Someone 42:27

29d ago42:27

42:27

Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainab…

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BTK 012. The Power of Fitness and Spirit in Overcoming Adversity | Sam Dancer 58:08

1M ago58:08

58:08

Sam Dancer shares his journey of using fitness and spiritual growth to heal from the trauma of bullying and life’s challenges. Through coaching adaptive athletes and building inclusive programs, he highlights how resilience, community, and personal growth emerge from embracing both body and spirit.-- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠…

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751. Free Trials Turned a Side Hustle into Growth | CrossFit T1 40:39

1M ago40:39

40:39

Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated r…

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750. From Prison to CrossFit Coach: The Story of Redemption Road Fitness Foundation 1:13:39

1M ago1:13:39

1:13:39

Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirda…

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BTK 011. Empowering CrossFit Athletes Through Coaching and Mindset | Brad Marshall 30:20

1M ago30:20

30:20

In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community.…

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749. Developing a Champion’s Mindset for Training, UFC, and Business | Ben Askren 36:54

1M ago36:54

36:54

UFC fighter and Olympian Ben Askren shares his approach to fitness, mindset, and balancing life after wrestling, while relating his experiences to the CrossFit community. He discusses the importance of training smarter with age, focusing on technique and intensity, and maintaining long-term fitness success. --Check Ben's book "Funky: My Defiant Pat…

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748. How the Funniest Man in CrossFit Beat Addiction and Lost 85lbs | Evan Slaughter - Fit2Serve 35:20

1M ago35:20

35:20

Jason Ackerman interviews Evan Slaughter, a CrossFit comedian who shares his inspiring journey from addiction and being 85 pounds overweight to becoming a fitness influencer. Evan discusses his physical transformation, the role of CrossFit, and how comedy has helped him inspire others on their fitness journeys. -- FREE TOOLS and resources for Cross…

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BTK 010. How Michael Cazayoux Became a Leader in Coaching and Fitness 54:38

2M ago54:38

54:38

Michael Cazayoux shares his journey from CrossFit Games Champion and co-founder of Brute Strength to becoming a leader in coaching and personal development through Soul Searching Adventures. Michael shares how he overcame personal struggles, from addiction to building successful businesses, and how his passion for coaching evolved from fitness to d…

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747. Affiliate University’s First Client: How Ryan Built a Thriving CrossFit Gym 55:44

2M ago55:44

55:44

In this episode of the "Best Hour of Their Day" podcast, Jason Ackerman and Jason Fernandez talk with Ryan Wheeler, the very first client to enroll in Affiliate University. Ryan shares the incredible success he’s seen since joining, from growing his gym membership to managing large classes and launching a successful scholarship program. He also dis…

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746. Is Paying $4,500 to Be a CrossFit Affiliate Still Worth It? | Craig Howard 32:42

2M ago32:42

32:42

Craig Howard, owner of Diablo CrossFit, and Jason Ackerman tackle the controversial $4,500 CrossFit affiliate fee increase. With many affiliate owners questioning the value, Craig dives into the unique benefits of staying affiliated—but is it enough to justify the cost? Tune in to hear his surprising take and decide for yourself. -- FREE TOOLS and …

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BTK 009. Balancing Coaching Mechanics with Personal Connection in CrossFit | Gene Williams 55:29

2M ago55:29

55:29

In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto talk with Gene Williams, a Level 3 CrossFit Coach and CrossFit Seminar Staff member. Gene shares his journey from starting a gym in his garage to becoming a respected Coach, focusing on the balance between technical expertise and building personal connections with athletes. He al…

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745. Why We Downsized and How It Saved Our Gym | Compound CrossFit 32:46

2M ago32:46

32:46

Mike and Sara Jensen, owners of Compound CrossFit, talk about their decision to downsize their affiliate for long-term success. The Jensens share the challenges and rewards of transitioning to a smaller space, professionalizing their coaching staff, and creating a more inclusive community. Their story highlights how tough decisions can lead to pers…

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744. CrossFit Medical Society: The Future of Fitness and Healthcare Integration 55:53

2M ago55:53

55:53

In this episode of the Best Hour of Their Day podcast, Jason Fernandez and Mike Giardina discuss how the new CrossFit Medical Society aims to bridge the gap between healthcare and CrossFit Affiliates, making gyms community health hubs. They explore how integrating healthcare professionals, personalized blood panel testing, and health coaches into A…

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BTK 008. What It Really Takes to Be a Great CrossFit Coach | Kristin Bowen 57:05

2M ago57:05

57:05

In this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto sit down with Kristin Bowen (CrossFit Level 4 Coach) to discuss her journey from graphic designer to elite coach. Kristen shares the challenges she faced, how she overcame self-doubt, and what it really takes to excel as a CrossFit coach. Tune in to hear her insights on mentorshi…

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743. Scaling to $1 Million with Just Group Classes | Odin CrossFit 38:24

2M ago38:24

38:24

Alison and Jason Jakowski (Odin CrossFit) discuss how they grew their gym to over 400 members and a $1 million run rate by offering only CrossFit group classes, highlighting the importance of strong core values, maintaining community, and developing a professional coaching staff.-- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.…

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742. How HSN's Gym Accelerator Summit is Redefining Nutrition Coaching 59:38

2M ago59:38

59:38

Nicole Aucoin, founder of Healthy Steps Nutrition (HSN), is transforming gym culture through effective nutrition coaching. We explore how integrating nutrition programs can elevate member results, boost gym growth, and foster deeper community connections. Nicole shares insights on empowering coaches and owners to make a greater impact on health and…

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BTK 007. How to Build Stronger Athletes in the Olympic Lifts | Chad Vaughn 1:11:48

2M ago1:11:48

1:11:48

In this episode of "Behind the Knowledge," Olympian Chad Vaughn shares his methods for building stronger athletes in the Olympic lifts through effective coaching techniques, mobility work, and smart programming. Learn how to enhance performance and develop resilience in your athletes with Chad's proven strategies.--LEVEL UP YOUR COACHING INSIDE THE…

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741. Lessons Learned from 11 Years of Gym Ownership | North Naples CrossFit 56:25

2M ago56:25

56:25

Dario, Owner of North Naples CrossFit shares his journey of building a thriving gym community across 11 years. He discusses key lessons in communication, leadership, and member engagement, offering insights for gym owners on creating a world-class CrossFit experience.---FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.https://www.…

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740. CrossFit's Future & What Affiliates Need to Know | Austin Malleolo 48:47

2M ago48:47

48:47

In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community. -- FREE TOOLS and resources for CrossFit Aff…

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BTK 006. Overcoming Imposter Syndrome to Become a Level 4 Coach | Lindsay Andrew 49:48

2M ago49:48

49:48

In this episode of "Behind the Knowledge," Lindsay Andrew reveals her battle with imposter syndrome and the strength it took to rise as a Level 4 Coach. Hosts Pat Barber and Todd Occhiuto dig deep into her emotional journey, highlighting the moments that shaped her into the coach she is today. This conversation is a powerful reminder that even the …

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739. Why Most Gym Owners Fail Without a Growth Mindset | CrossFit Rohkeus 59:48

3M ago59:48

59:48

In this episode of the "Best Hour of Their Day" podcast, Nick and Casey Seiske, owners of CrossFit Rohkeus, share how mindset coaching and business mentorship transformed their gym and personal lives. They discuss how reconnecting with family, improving gym operations, and embracing personal growth have strengthened their relationship as business p…

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738. How Software Can Grow Your CrossFit Gym (and Boost Retention) | PushPress 45:15

3M ago45:15

45:15

Nick and Barry from PushPress discuss how gyms can properly use software to deliver unreasonable hospitality, create exceptional member experiences, and boost retention. They share strategies for leveraging technology effectively, from automating tasks to using AI, and introduce new tools like the Committed Club to enhance member engagement and str…

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BTK 005. Why Classic CrossFit is Still Better Than Competitor Programming | Seth Page - Jump Ship Training 1:11:37

3M ago1:11:37

1:11:37

On this episode of Behind The Knowledge, Seth Page from Jump Ship Training discusses the evolution of CrossFit programming, contrasting the classic approach focused on general physical preparedness (GPP) with the more specialized, volume-intensive training seen in today's competitive CrossFit landscape. Seth shares insights from his experience prog…

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737. Growing a Gym Without Sacrificing Family | CrossFit Solafide 56:10

3M ago56:10

56:10

Ricky and Kim from CrossFit Solafide share their journey of balancing family life and running a thriving CrossFit gym while transitioning from a military career. They discuss the challenges and rewards of managing their marriage, parenting, and business together, offering insights into building a successful and fulfilling life. The episode is fille…

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736. Jocko Willink on Coaching & Leading with Extreme Ownership 34:24

3M ago34:24

34:24

Jocko Willink shares deep insights on leadership, communication, and maintaining passion in coaching, business, and personal life. Drawing from his military experience, he discusses how to effectively lead through crises, the importance of rest and recovery, and the power of simple, clear communication. Jocko also explores the strong community bond…

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BTK 004. How a Jiu-Jitsu Black Belt Became a CrossFit Coaching Legend | Steve Haydock 31:38

3M ago31:38

31:38

On this episode of Behind The Knowledge, Steve Haydock shares his extraordinary journey as a Jiu-Jitsu black belt to a Level 4 CrossFit Coach on Seminar Staff. Discover how he overcame intense challenges, from grueling certifications to unexpected coaching moments that shaped his career. This episode is a must-watch for anyone passionate about the …

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735. The Road to 7x Revenue: Elevating Your Coaches and Affiliate Together | Cow Harbor CrossFit 55:03

3M ago55:03

55:03

Louie, owner of Cal Harbor CrossFit, reveals how he achieved 7x revenue growth by focusing on coach development and team building. He shares actionable strategies that CrossFit affiliate owners and coaches can use to elevate their staff and drive business success. Tune in for insights on how to create a thriving career for both you and your coaches…

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734. Coaching the 2024 CrossFit Games Champions James Sprague and Dallin Pepper | Matt Torres 43:11

3M ago43:11

43:11

In this episode of the "Best Hour of Their Day" podcast, hosts Jason Fernandez and Jason Ackerman chat with Matt Torres (Brute Strength Training), the coach behind the 1st and 2nd place winners of the 2024 CrossFit Games, James Sprague and Dallin Pepper. Matt shares his journey from gym owner to elite coach, offering insights into programming, athl…

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BTK 003. How I Turned My Passion for Fitness into a Coaching Career | Anna Wishnowsky 49:01

3M ago49:01

49:01

On this episode of Behind The Knowledge, Anna Wish shares her journey from a dissatisfying corporate job to pursuing her passion as a fitness coach specializing in gymnastics and CrossFit. She highlights the challenges and personal growth she experienced while shifting to a more fulfilling career in the fitness industry. Anna also shares her philos…

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733. Creating Head Coaches, GMs, & Leaders | Staff Development - Part 3 38:00

3M ago38:00

38:00

Jason Ackerman and Jason Fernandez discuss how to level up your coaches to become leaders in your community. They cover developing positions, delegating tasks, and leading leaders. Check out this episode to learn how to take a part-time Coach and turn them into a Head Coach or General Manager. --- FREE TOOLS and resources for CrossFit Affiliate Own…

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732. Evaluating & Building Your Team | Staff Development - Part 2 26:49

3M ago26:49

26:49

Jason Fernandez and Jason Ackerman guide you on how to develop a consistent and successful coaching team. They emphasize the importance of communication, setting clear expectations, and regularly evaluating your coaches to ensure growth and improvement. By creating effective systems and fostering a supportive environment, you can transform your asp…

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731. Finding & Hiring New CrossFit Coaches | Staff Development - Part 1 34:39

3M ago34:39

34:39

How do you find new Coaches? Jason Fernandez & Jason Ackerman explain how to find, hire, and develop new coaches. Tune in to learn how to identify potential coaches from within your gym community and discover effective strategies for hiring and developing new coaches. --- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://w…

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BTK 002. Intro Part 2: Experiences on CrossFit Seminar Staff 49:49

3M ago49:49

49:49

On this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto each share their journey on CrossFit Seminar Staff, highlighting the mentors and feedback that shaped their careers. They emphasize the importance of mentorship, continuous learning, and the impact of diverse coaching styles on their personal and professional growth. -- LEVEL UP …

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730. The Biggest Mistakes Veteran Gym Owners Make 28:32

4M ago28:32

28:32

Jason Fernandez and Marcus Gerszi expose common mistakes and challenges for veteran Affiliate Owners. Tune in as they discuss how to avoid complacency, the importance of team culture, and the need to continuously redefine success. --- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-to…

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BTK 001. Intro Part 1: Learn from CrossFit Level 4 Coaches 48:49

4M ago48:49

48:49

In the inaugural episode of "Behind the Knowledge," Pat Barber and Todd Occhiuto share their personal journeys through CrossFit. They talk about becoming Coaches, building Affiliates, working on CrossFit's Seminar Staff, and now developing Coaches across the world. They discuss their early experiences, challenges, and the lessons they've learned al…

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729. Understanding Large-Bodied CrossFit Athletes | Athena Perez 1:19:46

4M ago1:19:46

1:19:46

Jason Ackerman and Athena Perez (Scaled Nation) discuss the unique challenges and experiences of larger-bodied athletes in the CrossFit community. They explore past misunderstandings, the importance of empathy, and strategies for creating a more inclusive and supportive environment in CrossFit boxes. Athena shares her personal journey and offers in…

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728. Preparing for Your CrossFit L1, Part 2: What is Fitness? 1:07:01

4M ago1:07:01

1:07:01

Jason Fernandez and Jason Ackerman are joined by Brentie Kincaid, owner of CrossFit Mafia and Seminar Staff trainer, to explore Greg Glassman's definition of fitness and the foundational models of CrossFit. They discuss practical insights into balancing physical skills, differentiating practice from training, and using fitness as a hedge against si…

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727. Preparing for Your CrossFit L1, Part 1: What is CrossFit? 1:18:49

4M ago1:18:49

1:18:49

Jason Fernandez and Jason Ackerman are joined by Brentie Kincaid, owner of CrossFit Mafia and Seminar Staff trainer, to discuss various aspects of CrossFit. They delve into the definition, methodology, and practical applications of CrossFit, highlighting the importance of functional movements, intensity, and constantly varied workouts. Check out th…

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