Best J Public Relations Podcasts (2024)

Today’s media landscape presents a challenge for health care marketers. The expanding multiscreen landscape has dramatically altered the TV audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention. But there are solutions. We can rein in fragm…

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Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider 38:30

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14d ago38:30

38:30

In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis. Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing t…

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Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect 1:11:02

1M ago1:11:02

1:11:02

In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keyst…

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Designing Ambulatory Pricing Strategies in a Competitive Marketplace

1M ago

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Dan Clarin of Kaufman Hall discusses the industry's shift to ambulatory care, highlighting pricing and cost in the context of expanding surgery and imaging capacities and third-party partnerships.By Society for Healthcare Strategy & Market Development

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The Future of SHSMD: Evan Williams

1M ago

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Join us as we learn more about the new Executive Director of SHSMD, Evan Williams! Evan is a seasoned association leader and Certified Association Executive (CAE) who has a strong focus on strategic initiatives, fostering innovation and enhancing member engagement. Tune in to learn about what drew Evan to work with SHSMD, what his goals for his fir…

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Polling 2024: What the Hell's Going on w/ Public Polls? 1:04:09

1M ago1:04:09

1:04:09

In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpa…

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Becoming the CEO of Your Life

2M ago

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Tune in as we discuss how to transform your life by identifying your passion, finding focus, and defining your path, empowering you to seize control and unlock your full potential.By Society for Healthcare Strategy & Market Development

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Building Morale, Metrics, and Community Ties with a Creative Communications Program

2M ago

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Despite COVID-19 challenges, Mount Nittany Health's communications team revitalized corporate culture through enhanced Intranet content, a positive media campaign, and employee recognition programs. Their efforts doubled Intranet engagement, generated over 300 positive media stories, and boosted employee satisfaction, healthcare quality, and recrui…

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Bringing Segments to Life with Personas and AI

3M ago

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John McKeever and Stacey Mueller discuss Froedtert Health's work on psychographic segmentation. With just one year of experience working with the consumer personas they created, the organization has achieved some key learnings and developed a roadmap of use cases and integration opportunities.By Society for Healthcare Strategy & Market Development

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The Critical Role of Leadership Development to Unlock Greater Well-Being at Work

4M ago

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Explore how effective leadership skills can improve workforce mental health and well-being, highlighting OhioHealth's Leadership Academy as a successful model for supporting employee well-being and guiding other organizations through change and disruption.By Society for Healthcare Strategy & Market Development

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Advancing Health Care Policy and Telling the Hospital Story

4M ago

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American Hospital Association leaders discuss the current Washington, D.C., landscape including implications of the national election, the ongoing advocacy agenda impacting hospitals, grassroots efforts for hospital leaders and staff using storytelling to advance public policy discussions.By Society for Healthcare Strategy & Market Development

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Social Media + Healthcare Heroes: A Dynamic Duo

5M ago

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Carley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.By Society for Healthcare Strategy & Market Development

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How We Built a Thought Leadership Engine to Amplify a Rural Health Care System

5M ago

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Join us as we delve into ECU Health’s journey to becoming the national model for rural health and wellness through thought leadership, exploring its definition, tangibility, and timeline. Jason and Laura will share how we built understanding and gained senior leader buy-in, supported their online presence, and amplified our vision and strategy thro…

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Women in Leadership: Julie A. Freischlag

5M ago

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The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultimately leading to her current role as CEO of Wake Forest Baptist Health.…

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Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability

6M ago

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David Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to be the best part of their stakeholders' day.By Society for Healthcare Strategy & Market Development

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Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate

6M ago

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Roberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operations, while tackling the challenges of healthcare marketi…

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The Future of Population and Public Health

7M ago

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Dr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the community to examine public health intersects in the next five years.By Society for Healthcare Strategy & Market Development

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Aidan Hettler, the 24-year CEO of a Colorado Hospital

7M ago

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Aidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical healthcare facilities serving rural Colorado and Nebraska. Despite his youth, Hettler embraces the challenge of providing essential services to communities with limited healthcare access. Under his le…

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Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)

7M ago

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Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Relations and Communications course in 2023, will highlig…

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Women in Leadership: Christine Alvero

8M ago

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The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.By Society for Healthcare Strategy & Market Development

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Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management

9M ago

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Suzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.By Society for Healthcare Strategy & Market Development

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Redesigning Work While Meeting the Demands of the Workforce

9M ago

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Health care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtualization of care and work, allowing greater customization to meet workforce demands, and ensuring that workers operate at the top of their license. Joanne Conroy discusses how Dartmouth Health and ot…

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Building an Effective Research and Innovation Hub Within a Community-Based Health System

10M ago

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Stephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products, and attract, retain, and support visionary clinicians.By Society for Healthcare Strategy & Market Development

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Women in Leadership: Aimee Keller-Pickford

12M ago

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The Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from front-line manager to Chief Operating Officer at AdventHealth in Altamonte Springs, FL.By Society for Healthcare Strategy & Market Development

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Embracing Privacy as a Competitive Edge in Healthcare Marketing

12M ago

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Health care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, health care marketers must constantly adapt to a rapidly evolving landscape. This podcast episode addresses these challenges head-on. Ray Mina, Freshpaint’s Head of Marketing, will dive into how healt…

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Care in the Home: From the Waiting Room to the Living Room

12M ago

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Hospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this area.By Society for Healthcare Strategy & Market Development

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Women in Leadership: Morgan Jones

12M ago

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The Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to becoming VP of Strategic Planning & Business Development at Duke Health.By Society for Healthcare Strategy & Market Development

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Adam Tiedt | SHSMD Rising Star Awardee

1y ago

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Adam Tiedt is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their prof…

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Nick Hanson | SHSMD Rising Star Awardee

1y ago

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Nick Hanson is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their pro…

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Revitalizing GOP's Ground Game: A Strategy Session w/ Matt Wylie 1:05:24

1y ago1:05:24

1:05:24

In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics. The dialogue opens with Wylie's recollections of a M…

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Sarah Murlin | SHSMD Rising Star Awardee

1y ago

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Sarah Murlin is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their pr…

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Kristina Schiller-Chaki | SHSMD Rising Star Awardee

1y ago

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Kristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions …

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Advancing Your Strategic Plan: Actionable Insights to Create Value

1y ago

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David Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.By Society for Healthcare Strategy & Market Development

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Bilingual Strategy Communications: Communicating With A Diverse Audience

1y ago

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Claudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.By Society for Healthcare Strategy & Market Development

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Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times

1y ago

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Marketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get kee…

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The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat

1y ago

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Carolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.By Society for Healthcare Strategy & Market Development

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Lessons Learned: Academic Medical Centers Acquiring Community Hospitals

1y ago

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Anthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.By Society for Healthcare Strategy & Market Development

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Achieve Maximum Patient Engagement Through Connected Care

1y ago

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Jamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.By Society for Healthcare Strategy & Market Development

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Christine Albert Discusses Incoming Presidency and SHSMD Connections

1y ago

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Christine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"By Society for Healthcare Strategy & Market Development

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Culture of Trust

1y ago

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Jeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.By Society for Healthcare Strategy & Market Development

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How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy

1y ago

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Lindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling health equity.…

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Referral Marketing: A Team-Based Approach in the B2B Space

1y ago

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Join us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you …

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Growth for Scale & Ownership: Different Options to Develop Partnerships

1y ago

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Gregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.By Society for Healthcare Strategy & Market Development

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Christine Gallery | 2023 SHSMD Leadership Excellence Award Recipient

1+ y ago

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SHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee…

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Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach

1+ y ago

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Caroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.By Society for Healthcare Strategy & Market Development

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Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation

1+ y ago

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It's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health gra…

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Achieving AI’s Promise & Transformative Power to Shape Health Care’s Future

1+ y ago

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Join us as Laura Adams, Special Advisor at National Academy of Medicine, guides us into the world of AI in health care. Discover the transformative power of AI and the ethical considerations surrounding its applications, including ChatGPT4. Gain valuable insights into the opportunities and challenges AI presents to health care professionals, envisi…

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The Evolving Role of AI in Enhancing Clinical Care and Business Operations

1+ y ago

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The popularity of artificial intelligence (AI) will likely continue to grow, especially for the use of advancing clinical care and streamlining the business of healthcare. Dr. Juan C. Rojas discusses questions around safety, impact, and how growth in this area will impact future regulations.By Society for Healthcare Strategy & Market Development

Podcasts Worth a Listen

J Public Relations Podcasts

Podcasts Worth a Listen

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