Best Gini Dietrich Podcasts (2024)

1
How to Prove the Worth of Your Work 16:59

2h ago16:59

16:59

Linking PR and communications work directly to business outcomes has always been a challenge, but a shocking percentage of us are not using all of the tools available, or are not using them correctly, to make it easier. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how important it is to have your results tied wit…

1
Strengthening your PR agency’s role in business decisions 18:24

8h ago18:24

18:24

In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making. They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders. The conversation emphasizes the value of collaboration, lea…

1
Tempting Tattoos, Historical Wedgies, and More with Arielle Nissenblatt 32:08

6h ago32:08

32:08

On this week's Five Random Question, Arielle Nissenblatt, a podcast enthusiast and founder of Earbuds Podcast Collective, joins Danny for an engaging chat that includes being tattoo curious, who in history would receive a wedgie, a penile dare, and more. Let's jump in! Answering the questions this week: Arielle Nissenblatt Arielle Nissenblatt is th…

1
What to do when clients don’t get your agency what it needs to succeed 22:23

1h ago22:23

22:23

In this episode, Chip and Gini discuss the common challenges agencies face in obtaining timely feedback and necessary information from clients. They explore strategies for improving communication, managing client expectations, and the importance of having difficult conversations to maintain strong client relationships. The conversation emphasizes t…

1
Cajun Food and Collecting People: Dave Campbell's Unique Experiences 45:37

6d ago45:37

45:37

This week's Five Random Questions is a blend of light-hearted banter and profound life lessons as Dave Campbell opens up about his journey as a podcaster and musician. Dave reflects on the significance of community and connection, both in his personal life and through his various podcasts. He also touches upon the impact of social media on relation…

1
Flexible Frameworks are the Key to Your Communications Success 16:03

2d ago16:03

16:03

The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be adapted and transformed for new channels.…

1
Martial Momma, Potato People, and More with Dawn Brodey 51:43

7d ago51:43

51:43

Join your host Danny Brown as he puts this week's 5 random questions to Dawn Brodey. Answers include having gratitude for gurgling, the joys of being a potato, and martial arts madness. Let's jump in! Answering the questions this week: Dawn Brodey Dawn is a stand-up comedian and historian who appears regularly on The History Channel. She is also th…

1
What is your Role in Post-Truth America? 15:31

9d ago15:31

15:31

If you're horrified by the very idea of a post-truth country, then you're probably thinking about what you can do to help spread the truth in your role as a communicator. Gini Dietrich is talking about how to fight the three headed monster of modern communications: misinformation, disinformation and malinformation using regular truth audits on this…

1
Probing Psychics, Handyman or Horror, and More with Jason Whissell 45:49

19d ago45:49

45:49

Join your host Danny Brown as he puts this week's 5 random questions to Jason Whissell. Answers include acquiring riches through psychic ability, when not to be a handyman, and music as a global connector. Let's jump in! Answering the questions this week: Jason Whissell Host of It's Not That Bad and There Can Only Be One. Jason's Website @notthatba…

1
Telling the Truth when Lies are Everywhere 15:30

23d ago15:30

15:30

Disinformation is everywhere, and it reflects a fundamental shift in how information is shared. The challenge of maintaining truth in the public sphere is is more difficult - and more important - than ever. Gini Dietrich is talking about how to do it this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Are you playing with fire as an agency owner? 22:40

28d ago22:40

22:40

It’s business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions. At the risk of this being their last episode, they have once again chosen to tell you what you’re doing wrong as an agency owner. The hosts share specific examples of agency owners breaking or ignoring rules that they don’t like — or that c…

1
The Future of PR is Here 15:38

26d ago15:38

15:38

AI is here, and if you're not using it to make your work more efficient, you're going to be left behind. There are tools available that can help you take whole days worth of work off of your desk - and Gini Dietrich is talking about them on this week's episode of the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Planning for agency growth 22:49

1M ago22:49

22:49

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025. They stress the importance of planning during Q4 and consistently gathering ideas throughout the year, whether digitally or using methods like post-it notes. They highlight the common mistake of agencies relying solely on referrals or word-of-mouth without proa…

1
You're Not going to Believe This Episode 15:16

1M ago15:16

15:16

The march of new AI tools continues on, and today, Gini Dietrich has another particularly interesting one to share with you. Google's NotebookLM has some functionality you have to hear to believe. That's what's happening this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
What To Do When the Expert Doesn't Want to Talk To You 14:24

1M ago14:24

14:24

Sometimes you're asked to create content based on a subject matter expert who... doesn't actually have the time or desire to talk to you. This can be a recurring (and common!) problem and on this week's episode of the Spin Sucks Podcast Gini Dietrich is sharing a secret that makes it a lot easier. (Check out Leaps and use the code SpinSucks10 for a…

1
Onboarding agency clients the right way 21:25

2M ago21:25

21:25

In this episode, Chip and Gini discuss the critical aspects of onboarding new clients in the agency world. They emphasize the importance of setting clear expectations, proactive communication, and understanding client processes. The conversation includes tips for achieving quick wins without overburdening clients, integrating with client systems, a…

1
Let's Make This Official...ly Certified 15:31

2M ago15:31

15:31

More and more companies are requiring certification in the PESO Model© for new roles, and on this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how you can get yours.By Gini Dietrich, Founder of Spin Sucks

1
Balancing booze and your agency business 22:40

2M ago22:40

22:40

In this episode, Chip and Gini discuss the importance of having clear alcohol policies in agencies. They explore the evolving norms of alcohol consumption in professional settings, the necessity of having written rules, and the implications for office events, client meetings, and expenses. Drawing on their experiences and insights from expert Patri…

1
Growth Hacks for Quick Wins in Communications 14:53

2M ago14:53

14:53

A 'growth hack' is a creative, low-cost strategy to quickly increase brand awareness, stay top of mind and even acquire customers. Gini Dietrich is sharing several, and how to use them so you can create some wins while you work on your longer term strategy this week on the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Agencies and ageism 22:45

2M ago22:45

22:45

In this episode, Chip and Gini explore the challenges of ageism within the PR and marketing industries, with a focus on agencies. They discuss the stereotypes associated with older professionals, particularly concerning their perceived familiarity with platforms like TikTok. They emphasize the value of experience and the misconceptions around the c…

1
That's a Wrap on Season 1, and When to Expect Season 2 2:30

2M ago2:30

2:30

That's a wrap on Season 1 of 5 Random Questions, so here's a short, bonus episode to say thank you for becoming a valued listener, and when to expect Season 2. Products I Use for 5 Random Questions Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link. My equipment: Shure SM7B dynamic mic TZ …

1
Are you Creating the Best Content on the Earth for Your Topic? 14:22

2M ago14:22

14:22

If the answer is yes, then you don't have to worry about the next era of search. If the answer is no, you have some work to do, and that's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development 26:08

2M ago26:08

26:08

In this episode, Chip and Gini discuss results from the SAGA Q3 Agency Owner Survey. Despite a difficult year, the survey reveals widespread optimism among small agency owners regarding future revenue and profit growth. However, there is a noted contradiction, as not as many respondents plan to increase headcount. The discussion highlights agency o…

1
Invisibly Famous, Junk Food Jail, and More with Gareth Davies 38:16

2M ago38:16

38:16

Join your host Danny Brown as he puts this week's 5 random questions to Gareth Davies. Answers include jettisoning a certain junk food, being famous from the shadows, and a bulk sleeping challenge. Let's jump in! Answering the questions this week: Gareth Davies Gareth has written soundtracks for commissioned animated series for TV, and music for us…

1
Don't Negotiate Against Yourself 15:50

2M ago15:50

15:50

It can often be difficult to stand by higher prices, negotiate higher salaries and to say no when a deal isn't in your favor, but these are critical skills that everyone - especially the next generation of women need to advance their businesses or careers. This week on the Spin Sucks Podcast, Gini Dietrich is talking about why it's so important, an…

1
Why one-size-fits-all advice doesn’t work for agencies 19:42

3M ago19:42

19:42

In this episode, Chip and Gini dismantle the myth that agency management can rely on a one-size-fits-all approach. They emphasize the importance of understanding the diversity and unique needs of different types of agencies, such as PR, ad, and digital agencies. Chip and Gini discuss their experiences in various agency environments and highlight th…

1
Loveless Laundry, Cannon Calamities, and More with Gini Dietrich 32:39

2M ago32:39

32:39

Join your host Danny Brown as he puts this week's 5 random questions to Gini Dietrich. Answers include a reason to love rats, choosing cannons over lions, and dancing queen moves. Let's jump in! Answering the questions this week: Gini Dietrich Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of…

1
Why You Can't Be Replaced by AI 13:07

3M ago13:07

13:07

Sometimes when someone gets really excited about the (considerable!) possibilities of AI, they might start thinking about replacing their current marketing and communications support. Hopefully, they'llquickly learn why you can't replace real expertise with AI, and this week on the Spin Sucks Podcast, Gini Dietrich is explaining why.…

1
Turning agency reporting into a profit center 19:52

3M ago19:52

19:52

In this episode, Chip and Gini discuss the importance of effective reporting for agencies. Many agency leaders view reports as a necessary evil, but when done right they can actually become an important contributor to profits. Chip and Gini recommend auditing existing reports to eliminate unnecessary ones and creating meaningful reports that direct…

1
Naked Neighbours, Eloquent Elbows, and More with Frank Racioppi 55:33

3M ago55:33

55:33

Join your host Danny Brown as he puts this week's 5 random questions to Frank Racioppi. Answers include a naked neighbour, a special use for lotion, and a life in one word. Let's jump in! Answering the questions this week: Frank Racioppi After 38 years as a speechwriter and editor for a Fortune 50 company, I retired and indulged my love of podcasti…

1
Why You Need to Make Time to Read Every Day 12:01

3M ago12:01

12:01

It can feel impossible to devote time every day to reading and keeping up to date on what is happening in the world and your industry - but having information and an understanding of what is going on lets you provide good advice and make good recommendations to your clients. This week on the Spin Sucks Podcast, Gini Dietrich is making the case for …

1
Bathtub Adventures, Bromancing for Life, and More with Dave Jackson 34:42

3M ago34:42

34:42

Join your host Danny Brown as he puts this week's 5 random questions to Dave Jackson. Answers include weirdness in a bathtub, a bromance for the ages, and the age old question of food acceptance. Let's jump in! Answering the questions this week: Dave Jackson Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcas…

1
It Isn't Always Easy - Even When It Works 15:35

3M ago15:35

15:35

While the PESO model is the most effective way to create and track successful PR campaigns - it isn't always easy to implement. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 5 most common struggles communicators find in rolling it out.By Gini Dietrich, Founder of Spin Sucks

1
Using LinkedIn effectively to grow your agency 23:51

3M ago23:51

23:51

In this episode, Chip and Gini discuss the pros and cons of using LinkedIn for agency growth and professional engagement. They touch upon the challenges of spam and overautomation, and emphasize the importance of personalized, thoughtful interactions. They also share strategies for repurposing content, such as tailoring blog posts to different audi…

1
Afterlife Adventures, A Very Picky Cat, and More with Em 50:25

3M ago50:25

50:25

Join your host Danny Brown as he puts this week's 5 random questions to Em. Answers include how the most horrible situation turned into a positive, why you need to ensure her cat is fed in an apocalypse, and deciding whether the afterlife is just a sliding doors moment. Let's jump in! Answering the questions this week: Em . Em has been a podcaster …

1
Get Paid What You're Worth Every Time 23:34

3M ago23:34

23:34

Sometimes when you quote a price the reaction is less than enthusiastic. Just because you get a little pushback doesn't mean you should back down, however. This week on the Spin Sucks Podcast, Gini Dietrich is talking about pricing your services based on the value you're providing - not just the time you're spending.…

1
Do you trust your agency team members? 21:22

4M ago21:22

21:22

In this episode, Chip and Gini discuss the pivotal role of trust within agency teams. They explore common scenarios where agency owners struggle with trusting their employees, often due to micromanagement tendencies, ill-defined roles, or unrealistic expectations. They emphasize the importance of clear communication, proper onboarding, and creating…

1
Red Wine Shame, Homophobic Blindsiding, and More with Kattie Laur 40:23

3M ago40:23

40:23

Join your host Danny Brown as he puts this week's 5 random questions to Kattie Laur. Answers include her adventures in too much red wine as a teen, looking at our online need for validation, and how a coffee barista completely blindsided her. Let's jump in! Answering the questions this week: Kattie Laur Kattie Laur is an award-winning freelance pod…

1
You Really Don't Need an RFP 15:07

4M ago15:07

15:07

A request for proposals might still be a common way to hire a new agency, but it's far from the best one. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the considerable disadvantages that come from using the RFP method to find a new strategic partner.By Gini Dietrich, Founder of Spin Sucks

1
Unlocking agency potential by asking “So What?” 21:07

4M ago21:07

21:07

Agencies sometimes find themselves mired in micromanagement, worried about the wrong things, or presenting ill-considered solutions to clients. Much of this can be avoided by asking “So What?” more often. In this episode, Chip and Gini discuss the importance of that one question and how it can lead to more effective decision-making for agency owner…

1
Adventures in Spanglish, Family Dystopias, and More with Neal Veglio 40:14

4M ago40:14

40:14

Join your host Danny Brown as he puts this week's 5 random questions to Neal Veglio. Answers include why Modern Family is more fact than fiction, why a great British tradition needs to continue, and why sliced bread isn't the best thing. Let's jump in! Answering the questions this week: Neal Veglio Owner of podcast agency Podknows Podcasting, helpi…

1
Communications Is a Marathon, Not a Sprint 13:05

4M ago13:05

13:05

There are no overnight successes in the Olympics or business. There are years of blood, sweat, and tears before success. Gini Dietrich points out that communications is a marathon, not a sprint, and shares key points in establishing a communications program that works for the long haul.By Gini Dietrich, Founder of Spin Sucks

1
Does email marketing work for agencies? 21:54

4M ago21:54

21:54

In this episode, Chip and Gini discuss the importance of email marketing for agencies. They emphasize that email newsletters should be a top priority for agencies to nurture leads, share content, and maintain direct communication with clients. The conversation highlights the risks of relying solely on social media platforms, which can change or dis…

1
Imperfect Humans, A Giraffe's Christmas Fib, and More with Freddy Cruz 36:56

4M ago36:56

36:56

Join your host Danny Brown as he puts this week's 5 random questions to Freddy Cruz. Answers include the right approach to procrastination, a toy store's part in a Christmas belief, and two dogs getting the best from AI. Let's jump in! Answering the questions this week: Freddy Cruz The Greater Houston area has heard Freddy’s voice for more than sev…

1
All Right, Let's Talk About Talking About Politics 12:50

4M ago12:50

12:50

Recently, Sticker Mule's Co-founder sent an expressly political email to the entire customer base of the company and then doubled down on the company X account. Whatever your political strip, there are messages that belong on company accounts and some that don't. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what …

1
What to do when your agency can’t avoid responding to an RFP 21:58

4M ago21:58

21:58

If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relatio…

1
Dogs Versus Cats, Green Teeth, and More with Izolda Trakhtenberg 44:09

4M ago44:09

44:09

Join your host Danny Brown as he puts this week's 5 random questions to Izolda Trakhtenberg. Answers include aquatic cat adventures, the hypnotic effect of eyes, and a battle for dog supremacy. Let's jump in! Answering the questions this week: Izolda Trakhtenberg As a former Master Trainer for NASA, Izolda Trakhtenberg believes innovation isn’t jus…

1
PR is Evolving, Not Dead 12:07

4M ago12:07

12:07

The media environment is shifting and more brands are keeping a closer hold on their own narratives which means that PR pros need to adjust their approach. Gini Dietrich is talking about the new reality of Earned Media and how you can evolve with it on this week's episode of the Spin Sucks Podcast.By Gini Dietrich, Founder of Spin Sucks

1
Who Should PR Agencies Report To? 21:02

4M ago21:02

21:02

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client…

1
Tech Disasters, Singalong Movies, and More with Tony Doe 36:59

4M ago36:59

36:59

Join your host Danny Brown as he puts this week's 5 random questions to Tony Doe. These include a tech horror story, why he'd love to be splashing around with an umbrella, and the dangers of runaway media platforms. Let's jump in! Answering this week's questions Tony Doe Tony Onwuchekwa aka Tony Doe is an Audio Content Strategist, with years of exp…

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Gini Dietrich Podcasts

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