The Course Creator Show is your no-BS guide to building a wildly successful online course business—without sacrificing your sanity. We’re talking big revenue, part-time hours, and the kind of freedom that lets you work in your pajamas or from a café in Paris (because why not both?). Hosted by Gemma Bonham-Carter, an online business strategist who’s helped over 14,000 entrepreneurs through her paid programs, this show dishes out the insider strategies, real talk, and no-fluff advice you need ...
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Welcome to The Marketing Freelancer: : Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance businesses. And basically own your unique Unicorn talents—and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On thi ...
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Episode 213 | Instagram in 2025: What’s Actually Working? [Mallory Rowan Takeover]
17:38
17:38
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17:38Instagram in 2025? Let’s be real—it's different. The algorithm is shifting (as always), engagement feels weird, and everyone is wondering: Is Instagram still worth it for business? Mallory Rowan, Instagram pro and business coach, is here to take over the podcast and spill the tea. She’s been using IG to grow multiple businesses over the last decade…
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Episode 212 | From $0 to $5M in Brand Deals with Justin Moore
33:27
33:27
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33:27Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe th…
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Episode 211 | The Digital Product Sales Hack You’re Probably Not Using
19:07
19:07
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19:07Have you ever had one of those "burn it all down and start over" moments in your business? Yeah… same. In this episode, I’m getting real about the monthly existential crisis I have (shoutout to my pre-period spiral), how I pulled myself out of it this time, and the unexpected email that flipped my perspective and sparked a whole new revenue idea. I…
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#240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager
1:04:07
1:04:07
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1:04:07Funnel Series #16 Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)? In this episode…
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#239 How to Build a $50K Funnel Offer & Land High-Ticket Clients with Abi Prendergast
55:24
55:24
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55:24Funnel Series #15 “Some clients see $50k the way you see $500.” If you want to charge premium rates for funnel building and conversion copywriting, you need to be working with clients who get it. But how do you land those dream clients? And what does a high-ticket funnel offer even look like? My guest, Abi Prendergast, is an Evergreen Funnel Strate…
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Episode 210 | Hogs and Swifties? Identity Marketing Explained, with Veronica Romney
34:55
34:55
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34:55In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight o…
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#238 Funnel Messaging Secrets: What Every Marketing Assistant Needs to Know with Nicki Krawczyk
1:14:10
1:14:10
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1:14:10Funnel Series #14 What makes funnels work? It's not just the tech, but the messaging that drives results. Today’s guest is a powerhouse in copywriting and sales strategy—Nicki Krawczyk. As the founder of Filthy Rich Writer and creator of the Circuit Sales System, Nicki has revolutionized how entrepreneurs and service providers create high-convertin…
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#237 Confidently Price Funnel Services as a Freelancer with Emily Reagan
30:41
30:41
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30:41Funnel Series #13 Throughout this Funnel Series, we’ve been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services? From…
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Episode 209 | What Worked (and Didn’t) in Kate Scott’s Business in 2024 [Interview]
27:25
27:25
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27:25In this episode, I’m sitting down with Kate Scott, a Squarespace designer, course creator, and founder of KateScott.co and Launch Out Loud. Kate shares her journey through a challenging 2024, where sales slowed, evergreen funnels stalled, and trust in the online course industry wavered. But Kate didn’t let that stop her. Instead, she experimented w…
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Episode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” Year
31:36
31:36
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31:36SIGN UP FOR THE JAN 22 MASTERCLASS: https://gemmabonhamcarter.com/2025 In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons …
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#236 Email Marketing vs Funnel Building Services with Emily Reagan
19:08
19:08
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19:08Funnel Series #12 What’s the difference between email marketing and funnel building services? We’re diving into another episode of our Funnel Series, tackling this question straight from my free Facebook group. I know it can feel overwhelming to move from sending weekly nurture emails to building full-blown sales funnels, but this is the good stuff…
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#235 How to Track and Analyze Funnel Data with Kelsey Silver
1:10:19
1:10:19
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1:10:19Funnel Series #11 You know how I always talk about going beyond admin tasks to become a next-level marketing assistant? Tracking funnel metrics is one of the biggest ways to do that. Too many service providers skip this step, and their clients pay the price. In this episode, we’re diving into how to track, analyze, and use data to boost your client…
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#234 Evergreen Sales Funnels with Gemma Bonham-Carter
1:13:43
1:13:43
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1:13:43Funnel Series #10 Ever had a launch that didn’t quite hit the mark? Sometimes other factors can throw things off, but that’s where evergreen funnels come in. These powerful tools help create consistent revenue streams, aligning perfectly with your client’s ultimate goal: building a funnel that generates income around the clock. Of course, it’s not …
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#233 Designing Sales Pages that Convert with Samantha Burmeister
57:09
57:09
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57:09Funnel Series #9 "Babe, where’s your call-to-action button? You’re never going to make a sale if people can’t click through and buy!" It’s a simple mistake, but one that can cost you big time. We’re digging into one of the most important elements of your funnel: the sales page and what makes it truly convert. My guest is Samantha Burmeister, a skil…
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Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook
53:43
53:43
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53:43I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt…
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#232 Facebook Group Funnels with Michelle Vroom
59:48
59:48
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59:48Funnel Series #8 Are your clients using Facebook groups to grow their businesses the right way? Many aren’t and they’re missing out on a powerful way to bring new leads into their world! Today, we’re talking about how Facebook groups fit perfectly into the awareness stage of your marketing funnel. And no, this isn’t just about posting random memes …
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Episode 206 | Lessons from 15 Years Online: Gemma & Meagan Williamson Share All
44:48
44:48
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44:48Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-t…
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Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell
19:53
19:53
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19:53Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issu…
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#231 AI Chatbots and Quiz Funnels with Josh Haynam
42:51
42:51
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42:51Funnel Series #7 Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services …
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Episode 204 | Is Launching Dead? Not for Sam Vander Wielen
43:04
43:04
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43:04We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really need…
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#230 Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
59:24
59:24
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59:24Funnel Series #6 Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge ro…
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Episode 203 | The Big Shift in Online Courses: Here’s What to Do
25:32
25:32
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25:32The online course landscape is shifting, and today, we’re diving into what that means for you as a course creator. If you’ve been feeling the changes in 2024—from savvier buyers to fiercer competition—you’re not alone. But here’s the thing: adapting to this new environment is entirely possible if you know where to focus. In this episode, I’ll walk …
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Episode 202 | Social Media Black Friday Tips from Marketing Expert Mallory Rowan
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21:02
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21:02Mallory Rowan is doing a podcast takeover! This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on…
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Funnel Series #5 What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a pe…
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Episode 201 | Creating a Team of AI Assistants in Your Biz
21:21
21:21
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21:21If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you! Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here t…
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#228 How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan
50:28
50:28
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50:28Funnel Series #4 Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just anoth…
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Episode 200 | Why “Implementation Weeks” Work Magic for Low Ticket Offers
22:49
22:49
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22:49What if you could level up your low ticket offer with a simple add-on that keeps your students accountable and drives revenue? In today’s episode, I’m diving into exactly that. I’m sharing how our VIP Week upsell for Black Friday in a Box was such a success and how you can use this approach yourself. Let’s talk about how powerful an “implementation…
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Episode 199 | Can We Use AI and Stay Authentic? with Kinsey Streib
29:24
29:24
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29:24This week on the Course Creator Show, we’re diving deep into the world of AI with Kinsey, the host of the Authentic AI for Entrepreneurs podcast and CEO of Feel Good Social. Kinsey brings her unique human-first approach to AI, sharing valuable insights on how online business owners can leverage AI tools more effectively. In this episode, you'll dis…
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#227 How to Use Gated Content and Forms Strategically with Liz Coralli
59:21
59:21
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59:21Funnel Series #3 We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of co…
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episode 198 | Writing Coach Daniel David Wallace shares his tips for using summits for lead gen, hitting $39k in a week, and building his 6-fig business part-time
33:43
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33:43Today, we're chatting with one of our Passive Project Members: Daniel Wallace. In his online events and classes, Daniel teaches fiction writers how to tell better stories using the "character-first" approach. In this episode, he is sharing: Why working with a business coach like Gemma really helps you spot the overly complex things to avoid and the…
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#226 Marketing Funnel Strategy Essentials with Jenn Robbins
51:17
51:17
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51:17Funnel Series #2 We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT b…
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Episode 197 | How Apple, Amazon, Starbucks, and Glossier Crush Promotions—and What We Can Learn for Black Friday
18:25
18:25
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18:25It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands! In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply t…
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Episode 196 | Secrets to Doubling Your Sales in One Week - Interview with Katelyn from Virtually Everything
19:47
19:47
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19:47Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks. If you sell products in the $50-$300 r…
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#225 How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney
1:12:10
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1:12:10Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here! F…
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