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Bug Bux Podcast

Eric Bassett and Jake Claus

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Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire. Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an ...
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Always empower and encourage your managers, even when they make mistakes. Let them know that it's okay to fail and that you're there to support them. In today's episode, Eric and Jake dive into the critical differences between the mindsets of business owners and employees. Eric highlights the importance of leadership, vision, creativity, and risk-t…
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In today’s episode, Eric and Jake discuss the importance of customer engagement in the pest control industry. They emphasize that spending extra time with customers, understanding their needs, and celebrating wins can significantly enhance retention and create positive word-of-mouth. The conversation also highlights the inspection process as a valu…
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In today's episode, Eric and Jake record from Pest World in Denver, Colorado. They highlight the importance of networking opportunities at Pest World and reflect on the educational content available, including vendor education and new technology in the pest control industry. They emphasize the dual purpose of their presence at the event: engaging w…
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In any company, the implementation of new policies can often be met with resistance or misunderstanding. In today's episode, Eric and Jake dive deep into the complexities of implementing policy changes within a pest control company, using their recent experience with box elder bugs as a case study. They also emphasize the need for clear communicati…
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In the pest control industry, it is essential to recognize when a customer may not be worth the trouble. In today’s episode, Eric and Jake address the challenging decision of when to fire a customer. Sometimes, despite the effort to gain and retain customers, certain clients can be more trouble than they're worth. This includes customers who are ab…
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Customer retention is essential for sustainable growth and profitability. In today's episode, Eric and Jake welcome Erik Maki with Service First Pest Management. Erik shares why companies often lose accounts not necessarily to competitors stealing them, but due to a failure to provide perceived value. When customers feel informed and valued, they a…
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Attending industry events, such as PestWorld, provides a unique opportunity to meet vendors and fellow pest control professionals. In today's episode, Eric and Jake welcome a very special guest, Allan Draper with .proof Pest Control. Allan shares his experience at PestWorld and encourages attendees to step outside their comfort zones, engage with o…
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One of the most pressing challenges faced by PCCs is managing incoming calls from potential customers who fall outside their service areas or require services they do not offer. In today's episode, Eric and Jake welcome Phil Kirkeiner, co-founder and CEO of Baton Leads. Phil shares his unique path from studying music to becoming an accountant, and …
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Positive interactions with customers can create a ripple effect within the community. When customers have a good experience, they are more likely to share that experience with others. In today's episode, Eric and Jake discuss several key strategies that PCOs can implement to maintain a positive impact on the industry. In addition, they share insigh…
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Whether you're in sales, customer service, or a technician in the field, connecting with your customers personally can make all the difference. In today's episode, Eric and Jake share insights from their own experiences in sales and customer service training. They discuss how a well-crafted script can help your team connect with customers and ensur…
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Training salespeople in the pest control industry with honesty, integrity, and a high level of professionalism is essential for the success and reputation of your business. In today's episode, Eric and Jake discuss the importance of being proactive and well-informed about regulations in the pest control industry. In addition, they both share their …
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Communication, education and retention, are all key components of running a successful pest control company. In today's episode, Eric and Jake welcome Paul Townsend, the Operations Manager for Animal & Insect Pest Management Inc. Educating customers about the services being provided, the potential risks associated with pest infestations, and preven…
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In today's episode, Eric and Jake welcome Noah Besheer, the fourth-generation president of Gunter Pest and Lawn. Noah demonstrates a strong commitment to incorporating green and sustainable practices into his pest control company. This dedication is evident through initiatives such as the use of electric vehicles and solar power in the company's op…
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This episode comes with a sensitive content warning as it covers topics such as mental illness, family trauma, suicide, and the loss of a child. In today's episode, Eric along side with Jake and Jana navigate the aftermath of the tragic loss of their 14-year son, Jess Melvin Claus. Throughout the episode, they emphasize the importance of recognizin…
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Building relationships and actively participating in industry associations are key factors in creating opportunities for mergers and acquisitions in the pest control industry. In today's episode, Eric and Jake welcome Michael Bosco from Safe Haven Pest Control. Michael discusses the importance of building relationships, networking, and staying enga…
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Building a strong team with aligned core values is crucial for the success and growth of your pest control company. In today's episode, Eric and Jake welcome Josh Fleener, President of Pest Pros Pest Solutions. Josh shares insights into scaling his business, developing a strong team culture, and the core values that have driven his company's growth…
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As a PCO, it's okay to have opinions and engage in political discussions, but it's crucial to be intentional about what you say publicly. In today's episode, Eric and Jake discuss why business owners should be cautious about making public statements that could be polarizing. The goal is to ensure that your business remains focused on what truly mat…
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In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed epi…
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Whether it's through digital marketing, community involvement, or direct engagement, there are numerous ways to grow your pest control company. In today's episode, Eric and Jake address a question posted from Dominion Pest Control in the Bug Bux+ Facebook Group. Dominion Pest Control is a new company looking for advice on how to get customers. Eric…
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In today's episode, Eric and Jake had the pleasure of hosting Jim Fredericks, the Senior Vice President of Public Affairs at the National Pest Management Association (NPMA)/Executive Director of the Professional Pest Management Alliance (PPMA). Jim shared a wealth of knowledge about the resources and opportunities available through NPMA and PPMA, w…
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Light the candles and get ready to sing, because it's America's birthday! In today's episode, Eric and Jake discuss the significance of America as the land of opportunity and the impact of immigrant heritage on their entrepreneurial journey. They explore the value of hard work, the freedom to pursue happiness, and the unique opportunities available…
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In today’s episode, Eric and Jake welcome Erik Anderson, owner of Utah Pest and Lawn. Erik shares his experience in sales, management, and entrepreneurship, highlighting the importance of integrity in sales, the power of networking and starting his own pest control company. Topics include: Introduction (0:00) The Journey of Erik Anderson: From Sale…
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In today’s episode, Eric and Jake discuss the challenges and strategies of managing a pest control company during the peak season. They cover topics such as customer expectations, triaging reservices, staffing, and the use of social media for education and brand building. Topics include: Introduction (0:00) Creating the Right Expectations From the …
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Building a strong team dynamic based on trust and support is essential for the success of your pest control company. Today Eric and Jake welcome Billy and Taylor Wright, owners of Zona Pest Solutions. Billy and Taylor highlight the importance of early hiring to drive growth for their business. By bringing on a new employee, they were able to focus …
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In today's episode, Eric and Jake have the pleasure of interviewing Scarlett Nolan, the president of Truly Nolan of America. Scarlett discusses the significance of intentional culture in companies, emphasizing the need for proactive discussions and actions to shape a positive work environment. Scarlett also talks about the challenges and benefits o…
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In today's episode, Eric and Jake have the pleasure of welcoming back Cameron Bawden a serial entrepreneur and the owner of Hype Farm Premium Home Services, which oversees several successful brands including Green Mango Pest Control. Cameron shares valuable insights on how he has significantly improved his company's profit margins and strengthened …
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EpIn today's special Memorial Day episode, Eric and Jake welcome Matt Thompson, owner and CEO of BugPro Pest Control. Matt shares his inspiring journey from being an Airborne Ranger in the United States Army to unexpectedly finding a fulfilling career in pest control. His military background not only instilled a strong sense of discipline and integ…
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In today's episode, Eric and Jake had the pleasure of welcoming back Colton Gonzalez and Eric Salgado with Firehouse Pest Control. These returning guests shared valuable insights into their journey from firefighting to pest control, emphasizing the importance of integrity and customer service in their business model. In addition, by establishing a …
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Storytelling is a powerful tool that can be used to build connections and trust with customers, clients, and employees. In today's episode, Eric and Jake welcome Shane Mantz, the regional operations manager at Magna Pest Solutions. Shane discusses the importance of creating a strong brand identity based on core values. In addition, by understanding…
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In today’s episode, Eric and Jake welcome Dennis Kuchta, founder and CEO of Wise House Environmental Services in South Florida. Dennis sheds light on the struggles many business owners encounter in attracting individuals with a strong work ethic and commitment to their roles. He also expresses his concerns about not wanting to sacrifice customer ca…
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In today's episode, Eric and Jake had the pleasure of speaking with the dynamic husband and wife duo, Rian and Noelle Goins, owners of Get Goins Pest Control in Los Angeles. They share their incredible journey from inheriting a small client list to building a thriving business through the power of social media and referrals. The Goins couple is not…
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Building a pest control company should align with personal goals, not just financial gain. In today's episode, Eric and Jake welcome Casey Jones, owner of Hydra Pest Control. Casey emphasizes the importance of starting a business with the end goal in mind and focusing on creating a company that aligns with personal values and long-term goals. He sh…
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From door-to-door sales to owning a pest control company, this story is one of hard work and determination! In today's episode, Eric and Jake had the pleasure of chatting with Degen Perry, owner of Black Pearl Pest Control. Degen shares his journey from considering a career in dentistry to becoming a pest control owner during the uncertain times of…
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Leadership, empathy, and inspiring team growth are essential elements in building a successful pest control company. In today's episode, Eric and Jake welcome Shad Teerlink, CEO of Evolve Pest Control. Shad shares his experience of establishing and expanding Evolve Pest Control, highlighting the necessity of ongoing evaluation and improvement in bo…
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In today’s episode, Eric and Jake play a fun, thought-provoking game of "Would You Rather.” They debated various scenarios, such as: Focusing on customer retention vs. acquisition, saying out of debt vs. leveraging growth debt, hiring experienced technicians vs. training newbies and so much more! Topics Include: Introduction (0:00) Would You Rather…
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Eric and Jake kicked off today’s episode discussing the importance of having a customer agreement, which outlines the services provided, payment details, and other legal protections. They answer a question posted in the Bug Bux Facebook group by Jordan Wheeler. The question is “I've seen more D2D companies doing 18-24 month agreements. What is your…
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Pest control owners need to carefully allocate their marketing budgets to ensure they are maximizing their return on investment and driving revenue growth. In today's episode, Eric and Jake have pleasure of hosting Mat Rogers, the COO of Lizard SEM, for his seventh appearance on the show. Mat shares invaluable insights into the world of digital mar…
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AI technology in pest control has the potential to revolutionize the industry by enhancing efficiency and improving customer interactions. In today's episode, Eric and Jake welcome Aaron Cooper, the co-founder and CEO of SameDay. SameDay's Artificial Intelligence will answer the phone and book appointments, just like your best sales person. Aaron d…
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Networking and connecting with industry professionals can be a game-changer for your pest control company. This week, Eric and Jake had the pleasure of chatting with Kevin Reif, an inspiring entrepreneur who shares his journey from door-to-door sales to launching his own pest control company, Reif Environmental. Kevin also shares insights into how …
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In today’s episode, Eric and Jake welcome Jonas Olson the CEO of Turf Badger and host of the Pest Control Millionaire Podcast. Jonas shares his candid story of starting out in lawn care, transitioning to pest control, and the lessons learned along the way. He emphasized the importance of focusing on one service, mastering it, and then scaling up be…
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In today's episode, Eric and Jake welcome Jerry Wickwire and Josh Tonn, co-owners of Freedom Force Pest Control. Before starting their own company in 2021, both co-owners gained valuable experience in the pest control industry. Hear their incredible journey, marketing tactics, and how they built a strong brand. Topics include: Introduction (0:00) B…
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Which key considerations should you keep in mind when it comes to choosing your service vehicle? This decision isn't easy and will greatly impact your operation. In today’s episode Eric and Jake Discuss their experience with different vehicles, and they share their top considerations when selecting a service vehicle. Topics include: Introduction (0…
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In today's episode, Eric and Jake discuss the importance of hiring your replacement in order to free up your time and focus on the aspects of your pest control business that you truly enjoy. Tune in to learn how to scale and grow your pest control company while overcoming unexpected challenges. Topics include: Introduction (0:00) Question from Matt…
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Incorporating KPIs into your pest control company is crucial for strategically achieving goals and objectives. In today’s episode, Eric and Jake answer a question posted by Jake Ingledue in the Bug Bux Facebook group. The question is, “If you could only pick 3 KPIs for technicians, what do you feel are the most important?” Eric and Jake dive deep i…
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Confidence is king and success comes from being confident with your business decisions and customer expectations. In today’s episode, Eric and Jake answer several questions posted in the Bug Bux Facebook group. Topics include: Introduction (0:00) Pest control logistics and customer expectations (3:50) Pest control marketing strategies and customer …
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In today's episode, host Eric Bassett introduces his new co-host, Jake Claus, who brings 19 years of experience in the pest control industry. Jake is not only Eric's brother-in-law but also the founder and co-owner of Natura Pest Control. Together, they discuss various aspects of the pest control business, including door-to-door sales, technical ex…
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The Bug Bux podcast has a few exciting enhancements for 2024! In today's episode, Allan and Eric discuss how the podcast has evolved and improved over time, with better content, more relevant topics, and high-quality guests. Topics include: Introduction (0:00) How the Bug Bux podcast has evolved (2:27) Allan's journey with the podcast (3:23) Sharin…
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Starting a door-to-door program can be a valuable tool for growing your pest control company, but it also comes with some challenges. In today's episode, Allan and Eric discuss the pros, cons, and everything you need to know about launching a high-quality in-house door-to-door program and retaining a positive reputation. Topics include: Introductio…
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In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers. Topics include: Introduction (0:00) Pricing question from the Bug Bux Facebook group (2:13) How pricing affects long-term goal…
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In today's episode, Allan and Eric discuss the significance of having signed service agreements for pest control companies. Having signed agreements ensures clarity and understanding between parties, and also provides protection from liability. Topics include: Introduction (0:00) Essential clauses for pest control service agreements (4:05) Importan…
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