Real Estate Agents get their license and not a soul teaches them how to run and set up a business. Having a few decades of Information Technology experience under my belt is indeed advantageous, as it allows Agents to understand the software used and how it should integrate seamlessly into your daily life. The concept of updating once and having your data automatically sync across multiple devices and platforms, including phones, contacts, calendars, computers, and CRMs, is invaluable. This ...
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The Dream of "Update Once, Update Everywhere"
24:49
24:49
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24:49Many real estate agents are using multiple email accounts, including personal accounts (Gmail, Hotmail, AOL) and brokerage-provided emails. This leads to disorganization and inefficiency. Pain Points Lack of centralized database for contacts, calendars, and documents Time wasted updating information across multiple platforms (10+ hours/week) Diffic…
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Mastering Newsletters: Strategies to Engage, Impress, and Stay Top of Mind.
30:23
30:23
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30:23What's the point of doing a newsletter? Stay top of mind with clients and prospects Showcase expertise Build and maintain relationships Provide value through personal touches How often should newsletters be sent? Consistently, typically monthly Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a…
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Website Wars: Choosing Between Custom, Broker, or Template Solutions - Agent Tech Mastery Podcast
31:51
31:51
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31:51Podcast Purpose Discuss website options and best practices for real estate agents. Key Takeaways Every agent should have a website to establish credibility and online presence. Three main website options: custom-built, templated hosting service, or brokerage profile. Regular website maintenance (every 6 months) is crucial for functionality and rele…
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Decoding Mortgage Rates: What They Truly Mean for You With Lynn Kelly
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43:43
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43:43For mortgage advice: [email protected], 778-839-9363 Discuss recent Bank of Canada interest rate changes and their impact on mortgages, with insights from mortgage broker Lynn Kelly. Key Takeaways Bank of Canada rate cuts only directly affect variable rate mortgages, not fixed-rate mortgages Fixed mortgage rates are based on bond yields, not the Ba…
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Business Planning with Agent Tech Mastery
36:39
36:39
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36:39Darci and Terry discuss the critical need for real estate agents to have a comprehensive business plan, including projecting revenue, mapping out all expenses, and understanding the true profitability of their business. They emphasize that many agents lack this foundational planning, leading to poor financial management and lost opportunities. Brea…
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CRM Enlightenment with Agent Tech Mastery
34:45
34:45
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34:45Defining CRMs and their importance @ 0:00 Darci and Terry discuss what a client relationship management (CRM) software is and why it is an essential tool for real estate agents. They emphasize that a CRM is more than just a contact database - it helps manage the entire client lifecycle, including appointments, email campaigns, and transaction manag…
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Digital or Printed Business Cards with Agent Tech Mastery
25:52
25:52
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25:52What to look for in a printed card, info on the card, your image, etc. Some amazing digital card options Should you leave a card at a showing? and more.... Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com…
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Should Real Estate Agents put images, logos, icons or banners in their Signature? With Agent Tech Mastery
24:18
24:18
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24:18In this episode, we tackle a key aspect of real estate communication: email signatures. Should real estate agents include images, logos, icons, or banners in their signatures? We’ll explore best practices to ensure your signature is both professional and functional while avoiding common pitfalls that can clutter communication and undermine your bra…
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REALTORS® & the Cloud: Dropbox, iCloud Drive, Google Drive, One Drive with Agent Tech Mastery
38:32
38:32
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38:32Dropbox, iCloud Drive, Google Drive, One Drive, what the heck? Which one should I use. What happens in your computer dies? Should you sent files as attachments? Should you use multiple cloud storage services? And much much more.... Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do t…
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REALTORS® and Free Email Addresses - Bad Or Good? Agent Tech Mastery
40:32
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40:32In this episode, we talk about using a free email address for your real estate business. Is it a smart move or a potential pitfall for your professional image? We’ll explore the pros and cons of relying on free email services versus investing in a custom domain. Tune in to discover how your choice of email address can impact client perceptions, bra…
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What CRM should An Agent Use? Agent Tech Mastery
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41:08
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41:08What is a CRM? How to choose a CRM? Can I get by without using a CRM? Syncing a CRM Systems and the importance of them. The money-making stuff. We will go over Email blasts and Drip Campaigns and their true power. Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call w…
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Business Fundamentals For Real Estate Agents. Agent Tech Mastery
28:25
28:25
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28:25How The 30% Rule Works Every business operates on a fundamental financial principle: expenses should never exceed 70% of gross revenue, ensuring a 30% profit margin remains untouched. If you want our help to do that book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you h…
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