Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, inspiration, and actionable advice. Hosted by Emerald City Productions team members, a seasoned expert marketing agency in the field of professional s ...
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Welcome to the show! Where we believe cultivating what matters most leads to greater faith and greater sales! Whether you have a coaching biz, MLM, or service biz, learn to stand out, streamline and cultivate your journey to meaningful work and fulfilling success. If you're looking for simplified strategies rooted in biblical truth then you're in the right place! Enjoy! Heather Dollar is a faith based sales coach, certified conversion copywriter and MLM industry expert.
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Welcome to Professional Services Growth and Marketing
2:58
2:58
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2:58Welcome to Professional Services Growth and Marketing, the podcast that dives deep into the strategies and success stories driving the growth of professional service firms. If you're an entrepreneur, leader, or professional in the realms of law, accounting, architecture, medicine, and more, this podcast is your essential resource for insights, insp…
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How To Create A Financial Vision For Your Future
14:56
14:56
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14:56Not too long ago I was introduced to the idea of creating a financial vision. I'd heard of vision boards, dream boards and goals and done them all in the past but creating a financial vision was new to me. Creating a financial vision suddenly gave my life and work a lot more meaning. Before creating my financial vision, I felt like I had things bou…
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167: 2023 State of Podcast Guesting Report with Tom Schwab
36:53
36:53
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36:53Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over f…
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Mike is the founder and CEO of RedCircle, a platform that equips podcasters with strong tools to support their efforts to advance, make money, and gain attention. By providing podcasters with the same tools as major publishers, RedCircle's technology enables podcasters to compete on an even playing field. To advance the audio advertising market for…
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165: How to get booked on podcasts part 2
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14:15Here's part 2 of how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this episode we'll cover developing your pitch and press kit, finding podcasts to pitch, and then being a successful guest. https://thepodwizegroup.com/ *** Brand You Funne…
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Over the next 2 episodes I'm going to teach you how to get booked on podcasts thanks to a bunch of things I've learned over the past few years. Special thanks to Angie Trueblood for much of this knowledge. In this first episode we'll cover why you should appear as a guest on podcasts and the first 2 steps in pitching other podcasts... having a goal…
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163: Private Podcasts with Nora Sudduth of Hello Audio
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24:25Nora Sudduth, is the Co-founder of Hello Audio, and a leading marketing strategist. She has helped businesses sell over $500M of products and services online. Nora has over 20 years of experience working with startups to Fortune 500 companies. From market positioning and messaging to offers and sales strategies, she’s consulted on thousands of camp…
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162: Premium Content and Membership Sites
10:57
10:57
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10:57Taking time to create premium content can offer you an opportunity to monetize your podcast by providing content to a smaller part of your audience that they can’t get on your regular podcast. Apple Premium - https://podcasters.apple.com/support/892-apple-podcasters-program-overview HelloAudio - https://helloaudio.fm/ Glow - https://glow.fm Memberf…
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Want to hear my thoughts on podcasting in 2023? This episode provides them. I share interesting info about how many active podcasts there are, how to make your podcast better and grow an audience in 2023, how to monetize, and why podcasts are still the best form of content marketing to pursue. *** Brand You Funnels (first month free) - https://www.…
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Batch Recording allows busy podcasters to get so much done and release episodes every week. Just like a factory, you produce multiple episodes in one recording session. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj **…
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159: The Truth About Monetizing Through Advertising and Sponsorships
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7:55
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7:55Finding advertisers for your podcast can be difficult for smaller podcasts but is a viable option for all podcasts if you use the right strategy. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dann…
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158: Filler Words and What To Do With Them When Editing
12:24
12:24
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12:24Umm, err, uhhh, like, ya know, just, sorta, right? Filler words can be bad things and good things when it comes to podcast editing. In this episode, I share some thoughts on filler words that you may not have considered including some research that covers understanding, gender factors, and more. Resources: https://psycnet.apa.org/record/2022-82550-…
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157: Podcast Editing Techniques and Philosophies
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9:10
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9:10How much editing is too much editing? That's what I'm discussing today. Join me as I share some steps you can take to make better edits in your podcast episodes. Resources: https://blog.pacific-content.com/editing-um-dialogue-28725d12ef29 *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project…
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156: Why Your Podcast Cover Design Matters
12:21
12:21
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12:21Even though podcast recording is mainly an audio content medium these days, you do need to have some visual components, and chief among those items is your podcast cover artwork, also known as podcast artwork, podcast cover art, cover art, podcast tile, and more. A lot of new listeners will discover your podcast via their podcast directory, where y…
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155: Authenticity in Podcasting is Important
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6:27
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6:27Authenticity is key in podcasting. In this episode I cover why you should tell your story and share your real life; the good, bad and the ugly, the importance of interaction with your listeners, and how engagement from your audience is an important indicator of the quality of your content. *** Brand You Funnels (first month free) - https://www.bran…
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You just ran out of batched podcast episodes and you plan to record a few episodes tomorrow. You wake up in the morning and your voice is gone. What do you do? You attended a conference over the weekend and did way too much late night networking and picked up a cold from the flights. But you have a keynote in 48 hours. What do you do? In this episo…
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How many of you are sitting here right now, and you don’t have a topic for your next blog post or podcast episode, or live video? Do you have that sinking feeling in your stomach, knowing you need to create something, but you have no idea what it is going to be? Man, that feeling sucks doesn’t it? I hate it when I’m staring down at my fingers float…
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Proximity blindness, or the inability to see the forest for the trees, i the achilles heel of many unsuccessful podcasters or business owners. I discuss that topic today. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj …
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I take time today to answer the 3 most common questions I'm getting lately. 1. How do I monetize my podcast? 2. How do I grow my audience? 3. What equipment should I buy? *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj …
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In this episode I share 12 ways that you can repurpose your podcast episodes so that you can save time and money. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? h…
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With over 400,000 active podcasts available for podcast listeners and some directories claiming more than 4 million podcasts available in their apps, there is likely a podcast format or podcast genre available for any search term you can think of. Let's explore some of the show types and formats and how they can affect your business. *** Brand You …
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Interviews are the most popular podcast episode format but most podcasters have never had training in how to prepare for and perform interviews. If you need a quick Interviews 101 course, take a listen to this episode. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first m…
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147: Digital Product Training with Monica Froese
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41:55Today I welcome back Monica Froese to help us learn how to choose the right digital product for our businesses. Website: https://monicafroese.com/danny Podcast: Empowered Business Podcast™ https://monicafroese.com/podcast Social links: https://instagram.com/monica.froese *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/get…
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In this episode I bring you up to speed on some of the latest developments in the podcasting world. This includes Apple Follower metrics and rankings, why you should go for a more focused audience, Edison Research's Infinite Dial 2022, crowded podcast categories, understanding rankings, and why your audiograms aren't working. Apple Follower Metrics…
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145: REPLAY - How to add value for your podcast listener
18:35
18:35
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18:35Today I take a peek behind the curtain at Emerald City Productions to show you why we provide certain services in our production packages that allow our clients to repurpose their podcast episodes into several different pieces of content. https://emeraldcitypro.com/services *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/…
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144: REPLAY - These should be your first 5 episodes
10:33
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10:33No matter when podcast listeners discover your show, they will most likely go back to episode #1 and start listening from the beginning after enjoying one of your current episodes. It's extremely important to plan out your first 5 episodes so that your listeners know your story, know why you are podcasting, and immediately get value from listening.…
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143: REPLAY - The 7 Biggest Mistakes Podcasters Make When Starting Out and How to Avoid Them
56:56
56:56
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56:56You might be surprised to learn that I see several mistakes that are quite common for many first-time podcasters. While it’s a good thing to learn from your mistakes, it’s just as effective (and so much easier) to learn from the mistakes of those who walked the same road before you. Producing a professional podcast that people will want to listen t…
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142: REPLAY - Best Practices for Backing Up Your Podcast Episodes
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7:53
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7:53Are you still recording your podcast to the internal hard drive of your computer? Stop right now and listen to this episode to find out what you need to be doing to prevent losing episodes when your computer or hard drive crashes. In this episode... External Hard Drives Clones Cloud Back ups Hosting Platforms Resources: External Hard Drives - https…
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141: The Easily Distracted Podcaster - Strategies To stay on Track with Amber Hawley
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38:20Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally…
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140: How To Get Paid, Get Profitable, and Keep More of the Money You Earn with Jessica Mae Stafford
29:56
29:56
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29:56Do you want your business to get profitable and keep more of the money you make? Who doesn't! Well my CFO Jessica Mae Stafford from The Bottom Line CPA is here today to help us with all of the above. In this episode: Biggest mistakes online businesses make? How do you make sure people pay you on time? What is profit and how should we treat it? Taxe…
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Bringing you up to date on some of the latest tips I've been sharing. Topics include... Podcast Pitching How to Make Your Podcast a Hit Libsyn updates How to Access Client-Side Advanced Stats Podcast Hall of Fame How to Get Promoted on Apple Podcasts Resource URLs: pitching: https://paulollinger.medium.com/dear-podcast-publicist-c574dc197c13 hits: …
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138: Recording, Editing, Mixing, and Mastering Podcasts
22:56
22:56
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22:56In this episode, I walk you through the steps in the podcast production process, show you how we handle these steps at Emerald City Productions, and answer listener questions related to all these production steps. *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month …
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If you aren't on my email list, you may have missed some of these tips I've been sharing over the last 6 months weekly with my email list. If you are interested in joining, head to https://dannyozment.com/roadmap now. Resources mentioned today: Instagram Link Stickers - https://www.theverge.com/2021/10/27/22748303/instagram-link-stickers-stories-ev…
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136: Podcasting Lawyers Part 2 with Sheila Wilkinson host of What Would Sheila Say?
30:24
30:24
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30:24Sheila M. Wilkinson partners with LGBTQI2S+ entrepreneurs and their allies to help them create, run, protect, and scale their businesses with clarity, confidence, and courage. She also recently launched her podcast "What Would Sheila Say?" with our help. - My Presskit at https://sheilawilkinson.com/presskit - To get the Private Bonus Podcast Episod…
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135: Podcast Branding, Content Planning, and Pre-Production During Launch Phase
9:22
9:22
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9:22Where should you put your focus when you decide to start a podcast? In this episode, I lay out the steps we take when helping a client plan their podcast, researching their stakeholders and current content to develop a podcast brand, and inform the content planning for their show. I also take some time to answer several questions I've gotten recent…
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134: Content Marketing Strategy with Abby Herman
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38:42
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38:42In this episode, I speak with Abby Herman from The Content Experiment and we lay out the minimum viable content marketing strategy that most businesses need. We talk about how to determine what your audience really wants from you, what are essential pieces of content you need, how to maximize results while minimizing time involved, and the biggest …
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After 8 years of recommending Pro Tools for podcast editing, I am now officially switching my recommendation to Descript. While I'll still use Pro Tools from time to time, Descript is simply just a better tool for most podcasters at this point. Especially those of you who are just learning to podcast now. Resources mentioned: Brand You Funnels (fir…
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132: Podcasting Lawyers Part 1 with Elizabeth Larrick host of Trial Lawyer Prep
25:40
25:40
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25:40Elizabeth Larrick is a trial lawyer in Austin, TX who's also one of the more sought-after consultants for trial lawyers. Her specialty is helping trial lawyers use focus groups to understand the people who are on juries. She recently started her podcast Trial Lawyer Prep with our help and we have a wide-ranging discussion about all the things. Eliz…
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Have you heard about Podcasting 2.0? In this episode, I give you a basic rundown of what Podcasting 2.0 is and what you need to know about it. Resources mentioned: Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststr…
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130: Project management tools and eCRMs we use
17:05
17:05
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17:05I run a medium-sized podcast launch and production agency AND a personal brand and there are a lot of details involved. How do my team and I keep track of it all? We use Asana for project management and Brand You Funnels as our eCRM (customer management, email, websites, courses, automation, and sales funnels). In this episode, I'm describing our s…
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This week, I'm sharing some of the SEO work we are doing on our podcast launch services page. You'll learn what we are doing in terms of SEO and also what we do as an agency. *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at [email protected] *** Are you interested in starting …
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128: Brand Strategy, Website Redo, and SEO with Robby Fowler
44:25
44:25
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44:25We are rebuilding our website at Emerald City Productions and I want to share that process with you. Today, I'm having a conversation with the person leading that project, Robby Fowler. We discuss why we are rebuilding the site, some of the brand strategy issues he saw on the current site, what we want the new site to accomplish, and all of the fun…
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It's been a while so I am updating you on my current recommended gear and software recommendations for most podcasters. I also take time to explain why I recommend each item on this list. https://dannyozment.com/resources Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcity…
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My goal is to spread the word about the amazing things podcasts can do for your business, brand or mission. In order to share your message and share it well, the sound quality of your podcast matters. Over the course of this episode I'm going to answer the questions, “Why does sound quality matter?” and "How do I get high sound quality in my podcas…
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125: How to build and grow a strong email list
11:10
11:10
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11:10What can you do to build and grow an email list that will help you grow your business and your podcast? In this episode, I share the email list best practices, tools, and tips for growth. Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at [email protected] *** Are you interested in …
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124: How to use social media to promote your podcast
12:22
12:22
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12:22What can you do with calls to action and social media to promote the growth of your podcast? In this episode, I share the CTA that grew a clients' audience from 100s each week to 100,000s each week, and some social media best practices, tools, and tips for podcast growth. Roadmap: https://dannyozment.com/roadmap Social Templates: https://dannyozmen…
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What should you do when you launch your podcast? In this episode, I take you through my successful podcast launch method. We'll start by borrowing audiences, then build a launch team, and finally create some significant social media content that will start some buzz around your launch. I'm sharing my detailed system here, step by step. Enjoy! Resou…
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122: How to generate leads and business from your existing clients
10:29
10:29
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10:29So many of my mentors have taught me that it is much easier to sell to and grow your business through your existing customers. I agree completely. Just look at how much emphasis is placed on CX. Think about those businesses you frequent and you'll see it's because they treat you well and you, in turn, spend lots of money with them. I've seen this h…
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While it’s true that ad dollars are flooding to podcasters, the vast majority of those ad dollars are going to podcasts and networks that are getting more than 5k downloads per episode over the first 30 days. You’re much better off sponsoring yourself and I give you a bunch of ideas for how to make money from your podcast in this episode. *** Are y…
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120: Podcasts are a long-term content asset and much better than traditional communications
14:20
14:20
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14:20How do get long-term ROI from the investment you make in your podcast? They are an appreciable marketing asset and your consistency in releasing episodes will compound. And they can replace traditional forms of communication in your business saving you time and money. Resources mentioned: Podcast Roadmap - https://dannyozment.com/roadmap *** Are yo…
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