Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manage ...
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Menplus40 - Healthy Masculine Men What does it mean to be a man these days? If you look around at society, it seems there is a lot of confusion. At Menplus40, we will explore this on a twice-weekly basis. The end goal is to foster high-quality relationships, take ownership of personal shortcomings, find and deliver on personal purpose, and build the best version of oneself from the ground up. This includes holding oneself and others to high standards, respecting mutual boundaries, exercising ...
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Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challeng…
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Kevin King: Conference Season, Networking & The State of Amazon Selling
55:00
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55:00Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key …
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Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%
56:16
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56:16Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow Sim intr…
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Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys
15:44
15:44
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15:44Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers! We break down the real mastermind model we’ve built—why it’s differen…
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Seller Sessions Live Behind The Scenes: New Format & Event Breakdown
14:26
14:26
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14:26Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amaz…
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How a Former Pro Gambler Built an 8-Figure Amazon Empire
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51:56
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51:56How a Former Pro Gambler Built an 8-Figure Amazon Empire In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. Sim started as a poker playe…
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All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire
40:26
40:26
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40:26All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire In this episode, we take a deep dive into the journey of Andri Sadlak, a name well-known in the e-commerce space. From his humble beginnings to running eight-figure brands, Andri shares the raw truths behind his success, including the sacrifices, risks, and game-cha…
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7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment
37:09
37:09
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37:097 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who’s been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growt…
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In-Depth with 7-Figure Amazon Seller Matt Kostan
57:27
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57:27In-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into w…
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This is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and clic…
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Buying Back the Brand - The Story of Beast Gear with Ben Leonard
29:16
29:16
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29:16Buying Back the Brand - The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and …
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Behind the Scenes of Live Image Optimization
55:42
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55:42Behind the Scenes of Live Image Optimization Host: Danny McMillan Guests: Dorian, Sim, Andri This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-comm…
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Cracking Rufus and the Story Behind The Blueprint Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon’s AI-driven evolution with Oana Padurariu and Andrew Bell. In today’s episode, they unpack the sicence behind Rufus and how it words on a technical level. Danny kicks off by highlighting the monumental sh…
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Trump’s Tariffs for Amazon Sellers Welcome back to Seller Sessions, where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari, sharing actionable insights on how to navigate the recent tariff threats, optimize sourcing strategies, and effectively prepare for Chinese New Year challe…
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Amazon Seller Mental Health Special
1:06:40
1:06:40
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1:06:40Back from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental he…
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Main Image Monthly - Winning the Amazon Game with Data
51:23
51:23
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51:23Main Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label bran…
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AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers
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35:08
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35:08AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers Episode Summary In today’s episode of Seller Sessions, Danny welcomes first-time guest Joanna Lambadjieva, an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to…
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Mastering Amazon PPC and Organic Rankings with Anthony Nguyen
32:52
32:52
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32:52Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a stro…
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Pushing the Limits of Main Image Optimization for Amazon Sellers
1:09:56
1:09:56
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1:09:56Pushing the Limits of Main Image Optimization for Amazon Sellers Join Danny and an all-star panel of e-commerce experts in this episode of Seller Sessions as they dissect the science of main image optimization for Amazon sellers. Using insights from their Main Image Monthly feature, the panel takes a deep dive into improving click-through rates (CT…
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Advanced Ranking on Amazon in Q4: Garfield Coore
34:35
34:35
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34:35Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential technique…
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Master Amazon Ranking: Bite-Sized Insights from the Whiteboard - For Amazon Sellers
10:32
10:32
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10:32Advanced: Master Amazon Ranking: Bite-Sized Insights from the Whiteboard Episode Summary In this episode of Seller Sessions, hosts Dan and Oana take a deep dive into Amazon's ranking mechanism, focusing on the Bayesian update process and its impact on product visibility. Inspired by their previous series on the complexities of the "cold start," Dan…
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Building a Full-Funnel DSP Strategy For Amazon Sellers
28:49
28:49
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28:49Building a Full-Funnel DSP Strategy For Amazon Sellers Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon’s PPC. DSP allows for advanced targeting using Amazon’s first-party data, per…
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Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction
50:06
50:06
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50:06Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction Ritu Java is the CEO and Co-founder of PPC Ninja, a company that offers Amazon PPC Software to agencies and brands, along with PPC Management Services. She leads a team that manages Amazon Sponsored and DSP Advertising for sellers with 6, 7, and 8-figure revenue…
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Testing 100 Amazon Product Listings with Rufus: My Findings
33:10
33:10
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33:10Testing 100 Amazon Product Listings with Rufus: My Findings Capabilities of Rufus on a Product Detail Page with Andrew In this episode, Andrew, a former Director of Amazon for Touch of Class and current Amazon Lead for the National Fire Protection Association, dives into the powerful features of Rufus and how it transforms the way customers interac…
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Bayesain Updates - Changing the Game of Ranking
19:04
19:04
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19:04Bayesain Updates - Changing the Game of Ranking In this episode of Seller Sessions, Danny and Oana unveil their latest collaborative article, which delves into Amazon's patents and algorithms, particularly focusing on the evolution from 2022 to 2023. This monumental piece—over 10,000 words—aims to be the most extensive public resource on Amazon's A…
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