The Story Effect is a podcast where admirable leaders, industry experts, and master storytellers share raw, life-changing experiences that uncover the essence of who they are and how those moments have transformed their lives and the lives of those around them. Each episode dives deep into vulnerable stories that remind us of who we are and inspire us to become who we want to be. These stories ignite hope, spark new ideas, offer comfort, and most importantly, motivate listeners to elevate th ...
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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. W ...
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#10 HR Secrets from Disney to W Hotels A conversation from the inside with CHRO, Kelly Frank
59:52
59:52
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59:52Kelly Frank is a legend in the HR world, leading the charge with companies like Disney, Starwood Hotels & Resorts, Marriott and Carnival. Her leadership style undeniably made every person who worked for her better. Her expectations were sky high and her support and loyalty were even higher. But there is a story she hasn’t told—her personal story. W…
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#9 How to Be Present: A conversation about performance and mental wellbeing with former NFL player, Jon McGraw
1:05:51
1:05:51
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1:05:51Jon McGraw played for the Jets, Lions and Kansas City Chiefs before deciding to retire, deepen his own purpose and help teams and companies learn how to maximize performance while staying mentally well. He generously shares his tips, tactics and life hacks to help high performers learn how to shift their mindset so they can reach peak performance a…
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Injecting Fun and Engagement into Your Fitness Business: Jared Orton, Savannah Bananas and Richard Toutounji: Episode 539
39:48
39:48
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39:48Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Ban…
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#8 Rebranding Purpose: A conversation about what really drives performance with Jim Stengel
1:02:27
1:02:27
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1:02:27Jim Stengel was the CMO of Proctor & Gamble who started a movement—bringing creativity, relevance and market share back to the brand in a way that changed the game. Today, he is founder of The Jim Stengel Company, helping businesses create quantifiable business change through purpose. We talk love, loss, empathy, leadership, creativity and the valu…
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Are You Affirming Your Female Leaders? Strategies for Success and Storytelling Marketing: Mel Tempest, Allison Flatley and Danielle Krischik: Episode 538
39:42
39:42
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39:42As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering w…
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#7: When Culture Gets Real: A conversation about transformation and growth with Tim McCleary
55:04
55:04
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55:04Tim McCleary is the founder of The Involvement Practice, a culture activation company that specializes in employee involvement to drive growth. He works with a team of blackbelts in culture activation who use sensory, immersive experiences to transform the way people think and feel, driving real change in organizations. You’ll learn about the neces…
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Rebuild Your Personal Training Program and Improve Member Retention: Richard Boyd and Bob Esquerre: Episode 537
51:36
51:36
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51:36Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a…
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#6 Who is Writing Your Story: A conversation about leadership and life with Rand Stagen
1:03:01
1:03:01
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1:03:01Learning to be a great leader begins with leaning into who you are. Listen to one of the top leadership development program creators in the world break down what leveling up really takes. Danielle and Rand talk about overcoming fear, personal growth, facing pain and the journey of discovering and fulfilling potential. This episode is not just for l…
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Building a Thriving Group Fitness Team, and Risk Management Strategies: Ingrid Knight-Cohee: Episode 536
37:15
37:15
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37:15Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed …
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#5 From Star Trek to Storytelling: A conversation about the science of stories with Mark Lightowler PHD
54:35
54:35
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54:35In this conversation, Danielle Krischik and Mark Lightowler explore various themes surrounding storytelling, leadership, and the impact of personal narratives in both healthcare and workplace settings. They discuss the importance of understanding individual experiences, the role of bias in data interpretation, and the significance of connection and…
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Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535
40:11
40:11
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40:11Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitnes…
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#4 It Doesn’t Have to Suck: A conversation about vibes with Kristi Skutvik
58:14
58:14
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58:14Not every trick in the HR playbook works. Hear some of the best kept employee experience secrets from Kristi Skutvik, founder of Skutvik Consulting and host of Vibecast, a podcast that inspires positive vibes at work. She serves the real truth behind creating culture, leadership and the power of storytelling at work. You’ll learn that authenticity …
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Navigating the Strength Training Boom, Enhancing Customer Service, and Innovative Marketing Strategies: Episode 534
43:08
43:08
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43:08With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other …
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#3 You Can’t Argue With Science: A conversation About Immersion With Dr. Paul Zak
1:04:44
1:04:44
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1:04:44If you’ve ever wanted proof that stories create connection, this is it. Dr. Paul Zak is one of the top most cited neuroscientists in the world. He’s an author, professor at Claremont University and an innovator behind Immersion, technology that can measure what the brain loves and values in real time. The conversation gets real, insightful and pers…
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#2 Getting Uncomfortable: A conversation about culture with Kathleen Dalen
57:51
57:51
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57:51In this engaging episode of The Story Effect, host Danielle Krischik sits down with Kathleen Boyle Dalen, founder of KBD Consulting and a psychology expert. They dive into the intricacies of workplace culture, from fostering meaningful connections to navigating discomfort for growth. With rich insights and real-life examples, Kathleen shares her jo…
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#1 The Story Behind the Why: A conversation about leadership with Tony Hartsgrove
1:04:57
1:04:57
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1:04:57In this engaging conversation, Tony Hartsgrove, CEO of ODC Construction, shares insights into his journey from a challenging childhood to leading a successful construction company. He discusses the recent acquisition by Synergos, the importance of company culture, and how he navigates change within his team. Tony emphasizes the significance of comm…
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The Rise of Recovery Spaces in Gyms: What You Need to Know: Episode 533
47:13
47:13
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47:13The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has ev…
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Use Improv to Enhance Sales Skills and Build Stronger Client Relationships (with Eric Tepper and Mary DeMichele): Episode 532
45:02
45:02
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45:02Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle obje…
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The Story Effect is a podcast where admirable leaders, industry experts, and master storytellers share raw, life-changing experiences that uncover the essence of who they are and how those moments have transformed their lives and the lives of those around them. Each episode dives deep into vulnerable stories that remind us of who we are and inspire…
…
continue reading

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How to Use AI to Streamline Fitness Business Operations and Boost Profits (with Dr Ted Vickey): Episode 531
43:42
43:42
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43:42Are you not sure if AI is right for your fitness business? This episode is a deep-dive into how your business could be using AI to streamline your operations, personalise the client experience, and ultimately improve business efficiency. Host Justin Tamsett speaks with Dr Ted Vickey, a fitness technology strategist, to discuss how AI tools like Cha…
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Improve Member Retention with Podcast Marketing (with Jamie Kennedy): Episode 530
39:13
39:13
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39:13Are you looking for a unique and effective way to market your gym, attract new members and retain members and staff? Podcasting is the answer. In this episode, we chat with podcast producer Jamie Kennedy, exploring how gyms can leverage podcasts to build community, increase member and staff retention, and position themselves as thought leaders in t…
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Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529
54:23
54:23
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54:23As a gym owner, you're constantly striving to grow your business and provide the best possible experience for your members. But did you know that joining a national fitness association can significantly impact your bottom line, including member and staff retention? Key Takeaways: - The importance of advocacy: Discover how industry associations are …
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How to Improve Fitness Business Profitability, Lead Generation and Retention: Episode 528
32:45
32:45
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32:45Fitness Business Podcast is back! Version 3.0 kicks off with an episode to knock your (gym) socks off. Are you struggling to increase your fitness business's bottom line? This episode of the Fitness Business Podcast reveals five proven strategies that can help you boost profits and take your business to the next level. Key Takeaways: - Maximize lea…
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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin…
…
continue reading

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527 Navigating the Blue Ocean: The Power of Endings and Other Business Lessons with JT Tamsett
23:28
23:28
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23:28The Fitness Business Podcast is ending after 8 years and 527 shows, but we are leaving you with a thought-provoking episode. There is no easy business, and the fitness business certainly can present its challenges. But fortunately, our industry is filled with industry leaders willing to share their knowledge and advice. Today's episode is filled wi…
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526 The Value Proposition for Connected Fitness with Echelon Fitness
27:23
27:23
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27:23Lou Lentine believes connected fitness is here to stay, as it offers convenience and affordability for people who may not have time to go to the gym. Echelon Fitness is constantly innovating and has several new products launching, including treadmills, ellipticals, a stair climber, and partnerships with Disney and Advent Health. Summary: Join Sarah…
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525 Tim Keightley: Lessons of a Fitness LIFEtime "Live It Fully Everyday"
34:33
34:33
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34:33The passion that fills today's episode is inspiring. Tim Keightley has dedicated his professional career to making a difference in the fitness industry. His journey is incredible and worth a listen as he shares what he has learned along the way. From his time in the British Royal Marines to his leadership roles in fitness clubs, Tim provides valuab…
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524 Mastering the Art of Selling Personal Training with Anthony Amen
37:46
37:46
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37:46Learn how to take your personal training business to new heights with Anthony Amen, the owner and visionary behind Redefine Fitness in New York. Anthony shares his expertise in selling personal training. He emphasizes the importance of knowing how to sell to help more people and make a difference in their lives. He discusses the steps to take befor…
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523 Terry Blachek: How to Build a Dream Team for Your Fitness Business
25:22
25:22
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25:22Terry Blachek, CEO and owner of Austin Fitness Group, LLC, which operates 133 Orangetheory studios across Texas, Arizona, and Kansas, shares his insights on building a dream team and cultivating a successful and productive work environment. Terry Blachek is a seasoned leader and entrepreneur with extensive experience in the fitness industry. He has…
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522 The ChatGPT Revolution & Simplifying Your Life with Donna McGeorge
26:02
26:02
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26:02Donna McGeorge joins the Fitness Business podcast to discuss the power of ChatGPT (also known as Charlie) in improving productivity. ChatGPT is a language model that can generate written content based on a vast amount of data it has been trained on. Donna explains that ChatGPT can be a valuable tool for fitness business owners in various aspects of…
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521 The Value Proposition for Going Global with FIT Summit
12:17
12:17
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12:17Join Sarah Pellegrino as she speaks with Ross Campbell, CEO of FIT Summit, all the way in Singapore for September’s Value Proposition episode. FIT Summit is a global, business network for the health, fitness and wellness industry, with a focus on the Asia-Pacific market. FIT manages many business networks and events and produces exclusive business …
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