Best Cody McGuffie Podcasts (2024)

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191. When Etsy Sales Double in Q4.. Use Everbee This Way with Founder Cody McGuffie 32:20

16d ago32:20

32:20

In this episode, Julie Berninger interviews Cody McGuffie founder and CEO of Everbee, an e-commerce platform that assists Etsy sellers in product research and marketing. Try Everbee: https://go.goldcityventures.com/everbee Cody shares insights on seasonal trends, particularly the significant sales spikes during Q4, and dispels myths about summer sa…

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77. The 'Margins Method': Turning 10-Minute Windows into 45K in Etsy Sales 35:55

1h ago35:55

35:55

How can understanding product market fit transform your Etsy shop's success? In this episode, I sit down with Karla, a thriving Etsy seller, to explore her journey and the strategies that have driven her success. Karla shares how she achieves product market fit by meticulously planning her product releases for the year, targeting niche markets, and…

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194. Steal This Genius Local Business Collab Idea for Etsy from Deanna Seymour 37:33

27m ago37:33

37:33

Julie Berninger interviews Deanna Seymour, a creative Etsy seller and founder of The Playhouse. They discuss Deanna's journey from creating custom stuffed monsters to building a successful business through collaboration and community engagement. Deanna shares her innovative marketing strategies, including partnering with local businesses and utiliz…

1
76. How Focus and Discipline Led to $450,000 in Sales with Briggette Glymph 44:42

7d ago44:42

44:42

How did a nurse transition from healthcare to generating $450,000 in sales through e-commerce? In this episode I chat with, Briggette, a former nurse, who stumbled upon print-on-demand while researching for a digital printables store. Initially skeptical, she decided to open an Etsy shop selling print-on-demand products. She focused intensely on th…

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193. Will Emily Hit $500k in 2 Years on Etsy? Her Holiday POD Tips 23:40

7d ago23:40

23:40

Julie Berninger welcomes back Emily, a successful Etsy seller who has generated nearly $450,000 in revenue in her first two years. They discuss the dynamics of holiday sales, particularly during Q4, and share valuable tips for print on demand sellers. Emily emphasizes the importance of personalization, customer service, and the need to prepare thro…

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75. How to Make Your Etsy Shop Unique with Andreas Pistolelis 42:43

2d ago42:43

42:43

How can you build a thriving online business while working less than 20 hours per week? By focusing on high-impact activities and leveraging automation, you can create a successful print-on-demand business on platforms like Etsy. In this episode, Andreas Pistolelis shares his journey from musician to successful online entrepreneur. He discusses how…

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192. Earn More $ on Black Friday With These Uncommon Etsy Tips 36:24

14d ago36:24

36:24

In this episode, Julie Berninger and Sasha Hutchison discuss effective strategies for Etsy sellers to prepare for Black Friday and the holiday season. They cover the importance of creating gift guides, utilizing Etsy promotions, collaborating with other sellers, and engaging audiences through social media. The conversation also touches on adapting …

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74. Maximizing Conversion Rates: Leveraging Short-Form Video Content to Drive E-commerce Sales with Eitan Koter 39:19

10d ago39:19

39:19

Are you ready to revolutionize your online business with video content? Short-form videos are the future of digital marketing, and platforms like TikTok, Instagram Reels, and YouTube Shorts are leading the charge. In this episode, I dive into the world of video commerce with guest Eitan Koter, co-founder and co-CEO of Vimmi. We discuss the importan…

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73. From $100K to $1M: How Smart Hiring Scales Your E-Commerce Business with Yoni Kozminski 1:03:14

16d ago1:03:14

1:03:14

How can e-commerce entrepreneurs avoid common pitfalls when scaling their business? By focusing on strategic delegation and hiring the right talent, e-commerce entrepreneurs can effectively scale their businesses without getting bogged down in the details. In this episode I chat with Yoni, co-founder and CEO of Multiply Mii, who discusses the chall…

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190. These Cat Products Are Making $15,000 per Month on Etsy! 8:22

21d ago8:22

8:22

Etsy's Cat Craze: A Purrfect Opportunity for Sellers The cat niche on Etsy is booming! In this video, we dive into the surprising popularity of cat-related products and how you can capitalize on this trend. Key Takeaways: Cat vs. Dog: While dogs may have a slight edge in search volume, cats are still a major force on Etsy. Cat-ify Your Products: Co…

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72. From $0 to $1000/Month: How to Start a Successful E-Commerce Business with Julie Berninger 44:04

23d ago44:04

44:04

How many Etsy listings are needed to make $10,000 monthly? In this episode, Julie, former tech professional and co-founder of Gold City Ventures, shares her Etsy journey. While successful sellers often have around 100 listings, some thrive with far fewer. Julie emphasizes that quality trumps quantity. The focus should be on understanding market dem…

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71. Breaking Down the $20 Sale: Understanding Revenue, COGS, and Profit Margins with Nick Pasquarosa 49:50

1M ago49:50

49:50

Are you accidentally sabotaging your business by focusing on the wrong financial metrics? In this episode, Nick from Bookkeeper360 discusses the importance of proper bookkeeping and financial analysis for e-commerce businesses. He emphasizes that simply tracking revenue is not enough - entrepreneurs need to understand their true costs and profit ma…

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189. The Riches Are in the Niches: Medical Subspecialties 6:57

1M ago6:57

6:57

This episode delves into the potential of medical subspecialties as lucrative niches on Etsy for digital products. While popular niches like nurses and doctors are often saturated, exploring subspecialties can offer a more unique and less competitive market. Key Points: Subspecialty Examples include EMT, pharmacy techs, veterinary techs, radiology …

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70. From $500 to $20,000 a Month: Mastering Etsy SEO and Mockups with Alina 41:18

2M ago41:18

41:18

How can Etsy sellers boost their sales without using ads? In this episode we chat with Alina, an Etsy seller with over 20,000 sales. Alina shares her journey from architecture to e-commerce entrepreneur and showcases the power of digital products. She emphasizes the importance of market research, using online tools to identify trending niches and o…

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188. Surprising Dog Products that are a Goldmine on Etsy 7:26

1M ago7:26

7:26

This episode dives deep into the lucrative potential of dog-related products on Etsy, highlighting highly searched but often overlooked niches. From practical items like dog stairs and ramps to personalized gifts and themed merchandise, the dog-centric market on Etsy is booming. Key Points: High-Demand Dog Products: Dog stairs, ramps, food scoops, …

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69. Bootstrapping to Millions: Building and Selling Multiple Online Businesses with Grant Winns 55:22

2M ago55:22

55:22

What does it takes to build and sell multiple successful online businesses? In this episode I chat with Grant, a seasoned entrepreneur who has started eight companies and sold four of them. Grant shares his journey from working at Apple to moving to California to pursue entrepreneurship. He discusses the importance of staying power, the challenges …

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187. Is eRank Accurate? Where is the Data From? 47:33

2M ago47:33

47:33

Julie interviews eRank Founder, Anthony Wolf, to find out if eRank accurate and where is the data from? See below for an eRank free trial link. They discuss eRank's features, data sources, and how it aids Etsy sellers in optimizing their listings. They delve into buyer insights from an annual survey, emphasizing the importance of quality images, ef…

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68. Navigating the Digital Economy: Do You Need to Be a Content Creator to Succeed? with Leslie Cole 31:45

2M ago31:45

31:45

Why is content creation crucial for online sellers, and do you really need to be the face of your brand to succeed? Content creation is essential for online businesses, but you don't necessarily have to be the face of your brand. While having some form of content is crucial, whether it's emails, blogs, or social media, you can leverage other creato…

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186. Smart Teacher Product Ideas for More Etsy Sales 5:25

2M ago5:25

5:25

Teachers can sell products on Etsy like t-shirts, printables, and classroom decor. This episode explores what is bestselling in the teacher niche. Key Takeaways: Niche Down: Targeting specific teacher subniches like math teachers or third grade teachers can increase visibility. Bulk Sales: Offering teacher gifts in bulk can appeal to schools and in…

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185. Nurse Niche Bestselling Etsy Digital Product Ideas 3:29

2M ago3:29

3:29

Nurse Niche Etsy Opportunities Lucrative Niche: The nurse niche is highly profitable on Etsy, with some shops having hundreds of thousands of sales. Popular Products: Nursing school notes, study guides, t-shirts, sweatshirts, badge reels, ornaments, and gifts are in demand. Niche Down: Targeting specific subniches like oncology or NICU nurses can i…

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67. Content Creation for Entrepreneurs: Leveraging YouTube to Grow Your Niche Business with Rich Khun 55:09

2M ago55:09

55:09

How can entrepreneurs leverage YouTube to grow their brand and business? Creating valuable content consistently and building a community are key. It takes time and effort, but can pay off significantly. Rich shares insights from his journey growing a YouTube channel to over 250,000 subscribers. He emphasizes the importance of creating quality conte…

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66. 1000 True Fans: How a Small, Dedicated Following Can Sustain Your Business with Scott Voelker - Part 2 35:22

3M ago35:22

35:22

How can you turn a small audience of 1,000 true fans into a sustainable income stream? Focus on delivering value and building strong relationships with your audience. Create and sell digital products or services tailored to their needs. In this episode, Scott and I discuss the power of building an audience of 1,000 true fans, and if that's enough t…

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184. Market to Coffee Lovers With These 10 Ideas 8:27

2M ago8:27

8:27

Julie covers ideas for Etsy sellers in the coffee lover gifts niche. She discusses various trends and opportunities within this niche, such as combining food and non-food items, emotional support items, teacher gifts, Christmas tree decor, and mug wraps. The host also highlights the popularity of iced coffee candles and suggests that sellers in the…

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183. Unique Gift Basket Ideas That Can Increase Your Sales on Etsy 12:31

2M ago12:31

12:31

Julie Berninger discusses unique gift basket ideas for Etsy sellers. She explains Etsy's new creativity standards for gift baskets and provides examples of traditional gift baskets for women and men. Julie then explores creatively assembled gift baskets that meet Etsy's standards, such as seasonal gift baskets, goth gift baskets, and gift baskets f…

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65. The Power of Email Marketing for E-Commerce: Why Your List is Your Most Valuable Asset with Scott Voelker - Part 1 51:58

3M ago51:58

51:58

What's the #1 mistake most Etsy sellers make that kills their long-term growth potential? Not building an email list of customers and potential customers. Relying solely on Etsy's platform limits your ability to communicate directly with your audience and market to them over time. In this episode, I chat with Scott, who discusses strategies for bui…

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182. How Emily Earned 6-Figures from her POD & Digital Shops since January 2023 41:50

3M ago41:50

41:50

Emily, a successful 6-figure Etsy seller, shares her journey of starting and growing her print on demand and digital product shops. She emphasizes the importance of research and finding niche markets to target. Emily also discusses her graphic design skills and the importance of practice and simplicity in creating professional-looking designs. She …

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64. Customer-First Approach to E-Commerce: The Case for Focusing on Customers Before Products with Jon Davids 42:06

3M ago42:06

42:06

How can you build a magnetic brand that attracts customers effortlessly? By understanding where your customers are, what they believe, and creating content that resonates with them, you can build a brand that naturally draws them in. In this episode, I chat with Jon Davids, author of "Marketing Superpowers", who discusses strategies for building a …

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181. Coaching Call at 300 Sales - Bundles, Flagship Products, and Blogging 27:49

3M ago27:49

27:49

In this episode, Julie interviews Meagan, an Etsy seller in the faith and family LDS niche who wants to expand her business beyond Etsy. Megan shares her journey of starting on Etsy and growing her shop to 300 sales. Julie suggests participating in a bundle and creating an email sales sequence to promote the flagship product. They also touch on the…

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180. Coaching Call: A Membership for Catholic Moms 45:15

3M ago45:15

45:15

Mary, an Etsy seller in the Catholic niche, discusses her journey of selling machine embroidery products and transitioning to selling printables. She shares her desire to move off Etsy and reach her Catholic clientele. The conversation explores the idea of Mary becoming a Catholic influencer and the challenges she faces in feeling like a thought le…

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63. From Zero to $33K: How Automation Helped Them List Hundreds of Products on Etsy Daily with Louis Vetri 48:12

4M ago48:12

48:12

How can Etsy be a playground for proving product demand before scaling to other platforms? Etsy allows entrepreneurs to test and validate product demand with minimal upfront costs, making it easier to transition to larger platforms like Amazon or Shopify once a product proves successful. In this episode, I chat with Louis who discusses the advantag…

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179. How to Find Your Target Buyer on Etsy: Coaching Call 40:41

3M ago40:41

40:41

Lisa, a seller in the Gold City Ventures community, shares her journey of starting an Etsy shop to help with daycare costs and her transition to digital products. She discusses her goals of growing her shop and making it a bigger business. The conversation explores the idea of finding a flagship product, with a focus on handprint art and trivia gam…

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178. Halloween Etsy Product Ideas with LOW Competition 9:59

3M ago9:59

9:59

Halloween is approaching and it's a great time to discuss how to appeal to Halloween shoppers. Julie Berninger shares ideas for Halloween products with good search volume and low competition on Etsy sourced from eRank. The main themes include vintage and retro aesthetics, girlie Halloween, dog breeds, specific Halloween terms like 'momster', access…

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177. Coaching Call: A New Planner Business for Busy Moms 52:06

3M ago52:06

52:06

Julie talks with Etsy digital products seller, Stephanie, about her plans to create a larger digital products business for busy moms. Her niche is women pursuing businesses. Takeaways Starting an Etsy shop can be a great entry point into the online business world. It's important to be flexible and willing to pivot your business direction based on w…

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62. Physical to Digital: From Flipping Homes to Building an E-Commerce Business with Lynn Stables 42:24

4M ago42:24

42:24

How does optimizing Etsy ads regularly lead to a profitable print-on-demand business? By diligently optimizing her Etsy ads daily, this Etsy seller was able to control her advertising spend and ensure profitability, which contributed significantly to her success in the print-on-demand business. In this episode I chat with Lynn, an Etsy seller and e…

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61. Embracing the Slow Burn: How Consistent Effort Leads to Long-Term E-Commerce Success with Sarah 53:45

4M ago53:45

53:45

How did a mom of three manage to grow her Etsy print-on-demand business to over $42,000 in just four months? In this episode I chat with Sarah, a successful Etsy print-on-demand entrepreneur and mother of three. Sarah shares her journey from making $70,000 in revenue last year to achieving over $42,000 in just the first four months of this year. Sh…

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176. The Power of UGC Photography in Marketing with Lauren Hooper 37:54

4M ago37:54

37:54

In this episode of Crickets to Cha-Chings, Julie Berninger interviews Lauren Hooper, an artist and entrepreneur, about her expertise in user-generated content (UGC) photography. Lauren provides tips for creating UGC, including the importance of background, lighting, and showcasing the product in real-life scenarios. She also discusses the impact of…

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60. Bouncing Back: From Losing $100,000 to Generating $259,000 in E-Commerce Revenue with Melissa 42:35

4M ago42:35

42:35

How did a failed $100,000 retail venture turn into a $259,000 online success story? In this episode, Melissa shares her journey from opening a party supply store in January 2020, only to face the crushing impact of COVID-19, which forced her to shut down before even opening. She invested around $100,000 into the store, leading to significant financ…

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59. Achieving $240K in Revenue: A Mom's 15-Month E-Commerce Success Story with Emily 35:30

5M ago35:30

35:30

How did a mom of two achieve $240,000 in revenue on Etsy in just 15 months? Emily, a higher education professional turned e-commerce entrepreneur, shares her journey and strategies for success. In this episode, I had the pleasure of chatting with Emily, who transitioned from a career in higher education to becoming a successful e-commerce entrepren…

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175. Gnomes for Every Occasion! Top Trends with Craft with Sarah 41:18

4M ago41:18

41:18

Sarah Edwards, a Cricut crafting expert, discusses the crafting community and the popularity of digital files and finished crafts. We cover: Cricut machine, digital files, finished crafts, SVG files, trends in crafting, selling crafts, crafting, digital files, pricing, layered paper crafts, SVG, sublimation, AI, sublimation printer, Facebook groups…

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58. From Brick and Mortar to E-Commerce: An Artist's Journey to Location Freedom with Vicky 37:29

5M ago37:29

37:29

How can e-commerce provide the freedom to travel and work from anywhere? In this episode, Vicky, an artist who sells her work on Etsy, discusses how e-commerce has given her the freedom to pursue her passion while not being tied down to a physical location. She started her Etsy store in 2012 but didn't have the marketing knowledge to succeed at fir…

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174. The Get Legit Toolkit and Bookkeeping 101 with Janet of Paper and Spark 49:02

5M ago49:02

49:02

Julie Berninger and Janet LeBlanc of Paper and Spark discuss the steps to take when starting an Etsy shop from a CPA's perspective. They cover topics such as understanding the difference between a business and a hobby, obtaining a DBA permit, opening a business bank account, and the importance of bookkeeping. They also touch on the issue of Etsy sh…

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57. From 3 Sales a Day to 400 Orders Overnight: How SEO Can Launch a Viral Product with Beth 39:44

5M ago39:44

39:44

How does a seller of handmade products handle the overwhelming success of going viral overnight? Today's guest rose to the occasion by leveraging her existing infrastructure, optimizing her processes, and maintaining a focus on long-term sustainability. Beth, who started her Etsy journey in 2016, experienced a sudden surge in orders when her shop w…

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173. Your Trademark and Copyright Questions Answered by an IP Lawyer 59:47

5M ago59:47

59:47

Laura Winston, Principal and Chair of the Intellectual Property Practice Group at Offit Kurman, answers your questions on common trademark and copyright issues Etsy sellers face. Note: This is not legal advice. Please review your own situation with professionals. Questions covered: How do I search on the USPTO web site and understand the results? I…

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56. Consistency, Mindset, and Grit: The Keys to Building a Million Dollar E-Commerce Store with Christina 33:33

6M ago33:33

33:33

Ever wondered how a digital marketer turned a side hustle into nearly a million-dollar Etsy business in just three years? Meet Christina, who started selling pet portraits on Etsy in 2021 and has since built a thriving print-on-demand business. Through hard work, dedication, and a strong mindset, she was able to quit her 9-to-5 job within a year an…

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55. From Red to Riches: A $130,000 E-Commerce Success Story with Salma 24:13

6M ago24:13

24:13

How did a part-time Etsy seller make over $130,000 in less than a year and a half? By leveraging market research, optimizing her product listings, and maintaining a relentless work ethic, Salma, a personal trainer and Etsy seller, achieved remarkable success on the platform. In this episode I interview Salma, an Etsy seller who has made over $130,0…

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54. From Zero to 150+ in Sales in Months: Launching an Etsy Shop While Balancing a 9 to 5 with Andrea 52:03

7M ago52:03

52:03

Curious about how an ecommerce seller leveraged online tools to skyrocket her Etsy sales in just six months? Andrea, a full-time competitive intelligence analyst, started her print-on-demand Etsy shop in August 2023 and quickly achieved over 150 sales, utilizing Everbee for market research and optimization. In this episode of the Etsy Seller Podcas…

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53. From Healthcare to E-Commerce: A Nurse's Guide to $300K in Sales with Briggette 49:09

7M ago49:09

49:09

How do you achieve over 9,000 sales and $300,000 in revenue on Etsy? In this episode I chat with Briggette who discusses her journey from nurse and novice Etsy seller to a successful entrepreneur. Briggette shares her initial struggles and slow start, emphasizing the importance of persistence and resilience. She highlights the significance of being…

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172. Etsy Marketplace Insights 2024 Spring and Summer Trends Report 13:38

6M ago13:38

13:38

Etsy put out a spring/summer trend report and Julie reviews it in this episode of the Crickets to Cha-Chings podcast. Here are some snippets of trending keyword searches according to Etsy in case you don't have time to read the report: +266% YoY increase in searches on Etsy for divorce gifts or items +351% YoY increase in searches on Etsy for coz…

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52. E-Commerce Growth: How to Skyrocket Your Sales with AI and Community with Mesha 51:07

7M ago51:07

51:07

Can you leverage misspelled keywords to boost your Etsy sales? It turns out, yes you can! In this episode, we chat with Mesha, an Etsy seller who has increased her shop's visibility by utilizing commonly misspelled keywords. Mesha shares her unique strategy that has propelled her sales. Her story begins with creating hand-drawn art for her twin dau…

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171. Start a Niche Subscription Business for Printables: Live Coaching Call 41:47

7M ago41:47

41:47

In this live episode of the Crickets to Cha-Chings podcast, Julie Berninger and Sasha Hutchison discuss strategies for growing an Etsy business off of the platform. They provide guidance to Naomi, an Etsy seller selling printables, on how to expand her business and reach a wider audience. The conversation covers topics such as building an email lis…

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