Let’s talk keywords! In this episode of the Digitally Overwhelmed podcast, host Cinthia Pacheco discusses the importance of effectively using keywords on websites to enhance SEO and attract more traffic. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/keywords Get email updates on all podcast episodes (+ SEO t…

In this episode, host Cinthia Pacheco discusses how therapists and counselors can enhance their digital presence, particularly through Google Maps and local SEO. She emphasizes the importance of a strong Google Business Profile, maintaining NAP consistency, and actively managing ratings and reviews to improve visibility and attract clients. Website…

In this episode of the Digitally Overwhelmed podcast, Cinthia discusses the critical concepts of Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) in the context of SEO, particularly for YMYL websites (Your Money, Your Life). Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/e-e-a-t Get email …

In this episode we dive into what it means to do SEO for local businesses, emphasizing the importance of understanding individual business needs, marketing styles, and audience engagement. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/local-seo-website Get email updates on all podcast episodes (+ SEO tips, b…

In this episode of the Digitally Overwhelmed podcast, Cinthia explores the theme of fear in entrepreneurship. She shares her unique experience of recording the episode while waiting for water to boil, using this metaphor to discuss how fear can take over business decisions. Website Links: Full episode shownotes for this episode: https://digitalbloo…

In this episode of the Digitally Overwhelmed podcast, Cinthia Pacheco discusses the intricacies of writing for SEO, emphasizing the differences between personal writing and content aimed at attracting website traffic. She normalizes the discomfort that comes with learning SEO writing and encourages listeners to approach it with curiosity. Cinthia h…

Taking you behind the scenes of the SEO Seasons Society where I walk through website migration best practices for SEO. This is a snippet of one of our demo call where we talk about canonical issues, content management, and keyword optimization. More information about the SEO Seasons Society here: https://courses.digitalbloomiq.com/seo-seasons-socie…

In this episode Cinthia discusses the complexities of redirects in SEO. She explains the importance of using redirects thoughtfully to enhance user experience and maintain website rankings. The episode covers different types of redirects, best practices for implementation, and the significance of monitoring their effects on page rank. To get on the…

I’m so excited to be taking you behind the scenes of the Homegrown Traffic SEO course. In this episode I’m going to be sharing a few different snippets from the different modules for you to get a taste of the SEO course is like. To get on the Homegrown Traffic SEO course waiting list, click here: https://digitalbloomiq.com/homegrown-traffic-waiting…

In this episode, Cinthia discusses the importance of website structure for ranking in Google. She explains that a cohesive and easy-to-follow structure is crucial for both humans and search engines to navigate and understand the content on a website. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/website-stru…

In this episode, Cinthia discusses how to learn from your competition data, specifically in relation to SEO competitive data. She emphasizes the importance of understanding your keywords and getting awareness of where you're ranking and getting traffic from. Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/lear…

In this conversation, Cinthia interviews Danielle Hayden, a fractional CFO, about money management and financial mindset for women-owned businesses. They discuss the importance of continually learning and seeking support in managing finances, as well as common mindset issues that women face. We can’t wait for you to listen to this incredible episod…

In this episode, Cinthia celebrates the 300th episode of her podcast and reflects on her journey as a podcaster and a mom. She shares updates on her daughter's growth and development, her experience navigating motherhood and business, and how things have evolved over time. Information about the Mom Biz Mastermind 2024 here: https://courses.digitalb…

In this episode, Cinthia discusses what to do when you don't like your SEO keywords. She reassures listeners that it's normal to feel this way and provides tips for handling this situation. We hope this helps keep you motivated and consistent with your SEO efforts. More information about SEO Holiday Prep Workshop here: https://courses.digitalbloomi…

In this conversation, Cinthia and Calvina discuss the importance of keywords in branding and SEO. They explain how keywords help businesses get seen and connect with their target audience. They also discuss the different types of keywords, including transactional and informational keywords, and how they can be used to attract and retain clients. Lo…

Welcome the behind the scenes SEO Seasons Society demo call! In this call I take you behind the scenes in my SEO membership and you see exactly how our monthly demo calls go down. We cover keyword research, SEO tool errors and a few other things. Enjoy! Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/pod/seo-demo-…

In this episode, I share my experience at the Ravel Retreat and the importance of finding spaces for personal exploration and reflection. The retreat provided a safe and open space for conversations about business and lifestyle goals, and we were all able to support and learn from each other. Can’t wait for you to listen! Website Links: Full episod…

In this conversation, Shelly and I discuss the use of AI in copywriting and content creation. We emphasize the importance of using AI as a tool to enhance and amplify human creativity, rather than replacing it. We provide tips for using AI effectively, such as preparing beforehand, injecting personality and refining the content, and experimenting w…

In this episode, I discuss the balance between creating new content and optimizing old content for SEO. I emphasize the importance of not solely focusing on new keywords and neglecting existing content that is already performing well. I provide tips on targeting new keywords strategically and optimizing old content by identifying high opportunity k…

In this conversation, I discuss the importance of web analytics, specifically Google Analytics, for small businesses. I provide tips on how to approach the conversation with clients, how to integrate web analytics into existing services, and how to communicate the results effectively. I emphasize the value of web analytics in showing clients the re…

In this episode, I discuss why your website traffic may be going down and provide insights into both external and internal factors that could be affecting it. I cover topics such as changes in search trends, increased competition, Google algorithm updates, search intent, content quality, and technical issues. Website Links: Full episode shownotes f…

In this episode, I look through some strategies for analyzing and overcoming plateaued traffic to improve SEO performance. I clarify that experiencing a traffic plateau is typical and should not be viewed as a setback. The focus is on pinpointing specific keywords and pages with potential for improved rankings. I advise utilizing the Search Console…

Let’s talk tips for using Google Analytics 4 effectively with clients. Here we cover how to understand your client’s goals and relate them back to GA4, as well as one simple report you can start sharing with client’s today that is easy for both of you to wrap your head around. Can’t wait for you to listen! Website Links: Full episode shownotes for …

Let’s talk about visibility and SEO! In this conversation with my friend Calvina, we talk about the concept of visibility and its significance for brands and businesses online. We cover both SEO and visual branding in achieving visibility, as well as the practical means of enhancing visibility through different online platforms. We also review the …

Ok - let’s get slightly technical for a second. Let’s talk about long tail vs. short tail keywords. This is something my clients and audience have asked me about and I want to give you some pointers when it comes to picking the right length keywords for your blog and website. Full episode shownotes: https://digitalbloomiq.com/seo/long-tail-vs-short…

Let’s talk SEO strategies specifically for Lawyers. In this episode I talk about optimizing your local SEO directories and ratings and reviews to attract more leads. I also highlights the significance of using relevant keywords and creating optimized websites to convert leads into clients. Full episode shownotes: https://digitalbloomiq.com/seo-for-…

This is such a special conversation with Hubert Johnson, a tax attorney and our client at DBIQ. We discussed our successful partnership in improving the SEO and online presence of Guardian Tax Law. Initially, Hubert had reservations about SEO due to past experiences with other companies, but working with our team has brought significant growth and …

In this episode, Cinthia discusses how to pick the right keywords for your online business. No previous tech knowledge is required to understand this and start taking on your SEO today. Full episode shownotes: https://digitalbloomiq.com/seo/how-to-choose-keywords-for-seo What You'll Learn in This Episode: How to align your keywords with your busine…

In this conversation, Ashley and Cinthia discuss the importance of building a company culture that supports female founders. They talk about the need for a shared value system and a clear vision to guide decision-making and create a positive work environment. Looking to build your dream team? You’re in the right place! Full episode shownotes: https…

In this behind the scenes episode, you get a taste of the SEO Seasons Society monthly demo calls. In this demo call, we review Jen's reporting using Looker Studio, Search Console and Google Analytics. We explore a few different reports, including vanity metrics, search console, and landing pages in Google Analytics and what to do with this informat…

In this encore episode, Cinthia discusses the importance of finding quality keywords for SEO. She provides three places to find quality keywords and emphasizes the need for keyword research and aligning keywords with business goals. She also introduces her DIY SEO course, Homegrown Traffic, which teaches how to rank in Google and attract the right …

In this conversation, branding and design coach Calvina Nguyen and SEO expert Cinthia Pacheco discuss the pros and cons of DIY vs. done-for-you approaches in branding and SEO. They emphasize the importance of time, experience, and knowledge in deciding which approach is best for your business. Calvina highlights the value of DIY in gaining confiden…

In this encore episode, Cinthia discusses the foundational topic of keywords in SEO. She explains that keywords are words or phrases that people search for to find content on the internet. Cinthia emphasizes that keywords are not only relevant to Google and SEO, but also to other digital platforms like YouTube and Pinterest. She provides examples o…

In this conversation, Cinthia and Erica discuss the retirement of Universal Analytics in July 2024 and the transition to GA4. They explore the importance of backing up data and provide options for saving Universal Analytics data, including using tools like BigQuery and third-party solutions. They also discuss baseline reports that should be downloa…

In this episode, I talk with my friend and branding expert, Cassandra Caruso about my journey with building a team and all the learnings. She interviews me and pulls out parts of my mom journey as well. What You'll Learn in This Episode: How far I’ve come with the delegation and how it’s been essential to supporting my current priorities with being…

In the podcast episode Molly and I talk about Instagram SEO. We dive into hashtags, how to focus on quality conversation and optimization of usernames, names, bios, and location. We also dive into customer journey convo, and how to understand your Instagram metrics. Full episode shownotes here: https://digitalbloomiq.com/pod/molly-cahill Get email …

In this podcast episode, we explore various website platforms for small to medium-sized businesses, discussing the limitations of WordPress and the benefits of alternatives like Squarespace, Wix, and FG (Funnel Gorgeous). We emphasized the need for user-friendly, integrated platforms that align with business needs and reduce reliance on plugins. Th…

In this conversation, we reflect on how life transitions (like becoming a mom) push you to be present and flexible when entering a new phase of life. We also share our experiences with building a conscious maternity leave, learning to embrace changes and adapt to everything that momhood brings, highlighting the impact on work and life balance. Full…

In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here:…

This is an incredible conversation with Cassandra Caruso, Designer and Intuitive Brand Mentor at Wild Dreams co. Together explore the energetic aspect of branding, discussing how to reconnect with the original brand vision and pivoting courageously to make a greater impact. We also touch on the significance of incorporating storytelling and followi…

In this podcast episode, Cinthia discusses the topic of Instagram hacking and shares tips on how to prevent it. She recounts a story of a friend whose Instagram account got hacked, leading to the loss of all her content and followers. Cinthia emphasizes the importance of not relying solely on social media platforms and suggests diversifying marketi…

In this episode, we talk about the significance of an effective email strategy without getting icky. It's all about building personal connections with subscribers and finding the right balance between personal and professional content. We also get into testing and optimizing a live launch before transitioning to an evergreen funnel and tailoring em…

This is such a great question and I know for a lot of you, you are really wanting to understand how this impacts your potential to rank. This is what we talk about in this episode! Full episode shownotes + extra tips here: https://digitalbloomiq.com/seo/how-long-should-my-blog-post-be-for-seo Get email updates on all podcast episodes (+ SEO tips, b…

Welcome to the Digitally Overwhelmed podcast! In this episode, we dive into creating an umbrella brand for small to medium-sized businesses. Our guest, Melissa Burkheimer, a branding expert with years of experience, shares her insights and tips on building a successful umbrella brand encompassing multiple business ventures. Full episode shownotes +…

Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/ranking-f…

In this episode, we're going to dive into the world of online courses and interview Gina Onativia about how to renew energy into the marketing and selling of your online course. Full episode shownotes here: https://digitalbloomiq.com/pod/gina-onativia Get email updates on all podcast episodes (+ SEO tips, behind-the-scenes, and early bird offers) h…

I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/does-multiple-keywords-improve-ranking Get email updates on all podcast episodes…

I’m bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We’ve had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you! Full episode shownotes here: www.digitalbloomiq.com/seo/ranking-with-…

In this episode, we have a special guest, Erika Austin, a Digital Marketing Consultant, sharing her insights on using ChatGPT for SEO. We all know that Search Engine Optimization (SEO) is critical for any business, and Erika provides valuable tips and tricks on how to leverage ChatGPT to improve your website's search engine ranking. With Erika's ex…

It was so much fun talking with Dan Staub about Influencer Marketing. Working with Influencers can feel confusing and mystical at times but in this episode we break it out, covering pitching strategies, how to choose the right influencer for your online campaigns and also some example influencer/brand partnerships to draw inspiration from. Full epi…