Daily 4-minute tips from experts to elevate your business. Each week we will talk about one of our 40 Strategies. Launching June 2024.
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This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 ...
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The ReWild Group founder and Leaders of Lasting Impact podcast host, Matthew Pohl, owned a small business for more than a decade. After 12 years of painstaking work, Matthew hoped to sell the business and retire but was shocked at the valuation he received. It was then he discovered the Stages of Growth Methodology and began applying those principles to the company. Three years after Matthew implemented the Stages of Growth Methodology, he was able to sell his company for 10x what it previou ...
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New Risk, Return, & Professional Development
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4:47
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Professional development starts with you. Join Carl J. Cox and Frank V. Cespedes as they explore the steps leaders and professionals must take to grow their careers. In this $4M Strategies™ episode, Frank explains why learning by doing is the most critical factor in career growth and why embracing discomfort is key to unlocking new opportunities. T…
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AI In Sales: Advice on Productivity and Success
21:32
21:32
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Aligning sales strategy with business goals is critical for success, but it’s not always easy. In this episode of the Measure Success Podcast, Frank V. Cespedes, author of Sales Management That Works, shares strategies for driving enterprise value through effective sales practices. From leveraging AI for sales productivity to improving data quality…
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Most businesses train only during onboarding—then stop. In this episode of the $4M Strategies™ podcast, Dr. Amir Rashidian explains why ongoing, intense training is critical for sustained success. From creating schedules to practicing scripts until they feel natural, Dr. Amir shares actionable insights, including the ICE framework (Intention, Certa…
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In this episode of the $4M Strategies™ Podcast, we continue our deep dive into Goldratt’s 'The Goal' to uncover how simplified metrics drive profitability. Learn why throughput, operational expenses, and inventory are the only metrics you need to measure true success. We explore how businesses can avoid costly mistakes, like AI investments that don…
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Budget tracking is crucial for business success. On this episode of the $4M Strategies™ Podcast, Glenn Gow explains how CEOs can compare actual results to their budgets effectively. In this episode, Glenn covers: Why quarterly adjustments beat annual-only planning. How weekly metrics improve accuracy. Using guardrails to stay within budget and deli…
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How can CEOs create better financial forecasts? Glenn Gow joins the $4M Strategies™ Podcast to share his expert advice on setting realistic and aspirational goals. In this episode, you’ll learn: How to use aspirational forecasts to push your team. The importance of likely forecasts for managing budgets. Why reporting ranges protects your credibilit…
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What makes financial reporting truly impactful? Glenn Gow, a seasoned CEO success coach, joins the $4M Strategies™ Podcast to break it down. In this episode, Glenn explains how to: Identify and focus on the right KPIs. Understand your audience's needs to drive better outcomes. Use financial data to inform strategic decisions. Whether you’re managin…
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Secrets to Doubling Revenue with Strong Leadership
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33:00
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Transforming culture takes courage and clarity. On this episode of the Measure Success Podcast, Don Lindsey reveals how he turned Precision Machine and Manufacturing into a high-performing organization. From doubling revenue to creating a culture where employees thrive, Don shares the strategies that drove success. Learn how clear expectations, acc…
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How Good Business Starts: Simple Hiring Practices
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4:36
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Struggling to find good employees? John and Mark Cronin of John’s Crazy Socks offer a proven solution: hiring differently. In this episode of the $4M Strategies™ Podcast, we discuss how they’ve built a thriving business by embracing inclusive hiring practices. Learn how their workforce—over 50% individuals with differing abilities—meets top-tier st…
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Genuine Key to Profitability: Fix Your Bottlenecks
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4:37
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What’s stopping your business from reaching its potential? In this episode, Carl J. Cox unpacks key lessons from The Goal by Eliyahu Goldratt, focusing on the impact of bottlenecks on profitability. Using real-world examples, he shows how identifying and addressing constraints can lead to significant growth without flashy investments. Podcast Spons…
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In this episode of the $4M Strategies™ podcast, Glenn Gow explains why your strategy must come first—before the budget. Learn how activity-based budgeting and frameworks like OKRs can help CEOs stay agile and aligned throughout the year. Discover practical tips for building a plan that drives results, including how to: Prioritize strategy over budg…
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Simplify Your Chart of Accounts: Better Reporting
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Accurate financial reporting is the foundation of informed business decisions. In this episode of the $4M Strategies™ podcast, we talk with Frank Milone, a financial expert and founding partner of FML, about creating clear, reliable financial reports. Discover how to: Streamline your chart of accounts Automate reporting for accuracy Avoid common mi…
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3 Steps to Simplify Financial Reporting for Growth
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4:43
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Simplifying your financial reporting process is key to business growth. In this episode of the $4M Strategies™ podcast, Carl J Cox talks with Frank Milone of FMLLP about three critical steps: Standardizing data collection and organization Developing a formal monthly close process Understanding and preparing for external reporting needs Frank highli…
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How To Build Wealth with Strategic Investments
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35:49
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What does it take to scale a business from $20K to multi-millions? In this episode, Rich Moyer shares how he navigated entrepreneurship, from building his first company to running successful franchises. You’ll learn why location is key for retail success, the importance of building a strong team culture, and how taking calculated risks can unlock f…
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How does your business respond to economic shifts? On the latest $4M Strategies™ episode, Bill Conerly, PhD, reveals how businesses can forecast their financial future by understanding economic patterns and planning for contingencies. Discover key tips to identify trends, prepare for downturns, and seize opportunities in challenging times. Don’t mi…
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How Great Leaders Create One Remarkable Culture
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4:29
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How do you build a culture where employees want to stay? In this episode of the $4M Strategies™ Podcast, Sean Glaze explains how leaders can create loyalty and reduce turnover by focusing on what matters most: connection, purpose, and clear goals. Sean also reveals why strong relationships—and not just competitive pay—are essential for retaining to…
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5 Years of 40 Strategy: Gratitude, Growth, & Success
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In this episode of the $4M Strategies Podcast, we explore the essentials of strategic planning and execution. Learn how to align your organization's goals with actionable plans, monitor progress effectively, and adapt strategies to achieve sustainable growth. Listen now to gain practical insights that can elevate your business performance. Subscrib…
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Hiring For Needs, Not Friendships, Builds Strong Teams
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Hiring people like you feels comfortable, but it can stifle innovation. On this episode of the $4M Strategies™ Podcast, Angus Nelson explains why diversity in thought and perspective is the key to building a loyal and effective workforce. Learn how to avoid common hiring mistakes and why honoring differences can transform your workplace culture. Wi…
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How to Inspire Loyalty by Understanding Employees
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Want a workforce that’s loyal and invested in your company’s success? This episode of the $4M Strategies™ Podcastfeatures Joe Rare, founder of Level 9 Virtual, who breaks down the power of servant leadership. Joe shares practical advice on connecting with your team, understanding their goals, and supporting their growth—all while driving better res…
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How to Achieve Wildly Important Goals With 4DX
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In this episode of the Measure Success Podcast, Jim Huling shares the secrets behind the Four Disciplines of Execution (4DX). With years of experience implementing 4DX across thousands of teams, Jim discusses how narrowing focus, leveraging leading measures, and creating accountability can lead to outstanding results. Hear his valuable tips for bui…
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How to Retain Employees: Meaningful Coaching
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3:51
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How do you create a loyal workforce? It starts with leadership. In this episode of $4M Strategies™, Jimmy Burroughes reveals how leaders can build loyalty by focusing on onboarding, coaching, and long-term employee growth. Discover why leadership is the #1 factor in retaining top talent and learn practical steps to foster loyalty from day one. Whet…
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In this $4M Strategies™ episode, Carl J Cox dives into a critical metric every business owner needs: EBITDA. Often overlooked in favor of sales or net income, EBITDA is a clear indicator of operational health and a must-know for anyone considering a future sale. Carl explains why this metric matters and how calculating it can give you an edge, show…
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Why Your Balance Sheet Matters More Than P&L
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In this $4M Strategies™ episode, Carl J Cox speaks with Sean Healy, CEO of Accounted4, on building a reliable financial reporting process. Sean outlines a four-step approach that emphasizes data integrity, regular balance sheet reviews, and using forecasts to guide decision-making. These practical insights are invaluable for entrepreneurs and busin…
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In this $4M Strategies™ episode, Sean Healy, CEO of Accounted4, discusses how to assess your business’s true performance by comparing actuals to budget. Sean introduces the concept of a Financial After-Action Review—a structured review process that helps teams understand what worked, what didn’t, and what can be improved. Discover practical strateg…
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How To Build an Effective Annual Operating Plan
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3:57
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In this $4M Strategies™ episode, Sean Healy shares essential advice for small and midsize businesses on creating a focused annual operating plan. Many business owners rely on their bank balance instead of a proactive budget. Sean breaks down three core principles to help entrepreneurs plan smarter, covering goal-setting, prioritizing key expenses, …
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On this episode of the Measure Success Podcast, Carl J. Cox chats with Jack Espy, the creative force behind Spirited Hive. Jack reveals the twists and turns of his unexpected journey from real estate to entrepreneurship, including how he’s growing a unique product in a crowded industry. He shares how he defines success, manages investor expectation…
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What does it take to drive sustained growth in any organization? In this episode of the Measure Success Podcast, Arjun Sen shares his strategies for aligning teams, building trust, and setting KPIs that matter. With years of experience guiding global brands, Arjun provides actionable insights for leaders looking to improve their results. Discover h…
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Plan for Profit & Build A Cash-Positive Model
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4:06
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Is profit alone enough to guide your financial planning? This episode of the $4M Strategies™ podcast covers why cash flow should be your main focus, especially when dealing with taxes, debt, and payroll. Sean Healy, CEO of Accounted4, shares actionable advice on forecasting for expenses that don’t appear in a P&L, helping you stay ahead of cash sho…
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You Need To Know: Tips For A Resilient Business
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4:35
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This $4M Strategies™ episode is dedicated to the entrepreneurial spirit. We cover highlights from the "Passages to Success" event, where founders shared insights into their journey, from managing cash flow to scaling with purpose. Discover practical advice for overcoming the real challenges every entrepreneur faces, from budgeting struggles to stru…
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Make Your Annual Operating Plan Work for You
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3:54
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In this $4M Strategies™ episode, Carl J. Cox and Bill Canady discuss how to build an annual operating plan that aligns with your business goals. Bill shares his proven approach for creating a strategic, actionable plan that every team member can follow. From assessing your current situation to setting specific goals, this episode covers all the ess…
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Greatest Way To Stay On Track: Budget Tracking
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In this $4M Strategies™ episode, Carl J. Cox speaks with John Hannum of PPS Finance about a crucial financial practice: comparing actual results to your budgeted goals. John shares his approach for creating a clear financial roadmap, highlighting how tracking variances helps keep businesses focused and on course. Learn practical tips for turning fi…
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In this episode of the $4M Strategies™ podcast, Steven Pope of My Amazon Guy reveals his approach to financial reporting that keeps his business on track. Steven explains how to simplify the reporting process, manage cash flow, and use metrics effectively to ensure strong profit margins—even in a competitive market. Discover why a simple, clear app…
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In this episode of the Measure Success Podcast, Kris Ward, creator of "Win the Hour, Win the Day," shares her journey of transforming her life and business. Kris talks about how she reduced her work hours dramatically while achieving greater success and work-life balance. Tune in to discover actionable steps for reclaiming time, building sustainabl…
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You Need to Know: Thinking Time for Business
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4:26
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In this $4M Strategies™ episode, Carl J. Cox hosts Bob Bedritis to discuss a simple but powerful tool: "Thinking Time." Bob explains how he uses focused thinking sessions to tackle business challenges, make better decisions, and avoid paying what he calls the "dumb tax." Learn how identifying your biggest mistakes and thinking through structured qu…
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In this $4M Strategies™ episode, we dive into onboarding with Laura Couvillon from Integrate Up. Laura shares her proven 90-day plan to help businesses set up new hires for success. From creating a meeting cadence to assigning an onboarding buddy, she explains how to build an onboarding process that supports full-time employees, contractors, and fr…
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In this episode of the $4M Strategies™ podcast, we welcome Michaelangelo Gerardi to discuss mastering the art of client onboarding. Michaelangelo outlines his strategy to make every onboarding call meaningful—setting up clients for confidence and long-term success. He highlights critical steps, from setting clear expectations to tackling any potent…
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How to Build a Stronger Team with Effective Onboarding Strategies
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In this episode of the $4M Strategies™ podcast, Carl J Cox talks with leadership expert Jimmy Burroughes about creating a successful onboarding experience. Jimmy highlights the "Four Cs" of onboarding: Choice, Care, Connect, and Culture. These elements ensure that new hires feel supported, engaged, and connected to their team. Discover how simple s…
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Why Belonging Matters in Employee Onboarding
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In this episode of the $4M Strategies™ podcast, Ryan Englin dives into onboarding strategies that make a real difference. He explains why it’s critical for new hires to feel like they belong rather than focusing solely on their job tasks. With actionable tips like pairing new hires with mentors and fostering open communication, Ryan sheds light on …
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Overcoming Adversity: Jothy Rosenberg’s Story
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In this episode, Jothy Rosenberg, startup founder and cancer survivor, talks about resilience, grit, and the power of "who says I can't." As a seasoned entrepreneur, he shares insights into navigating startup challenges, building strong teams, and mastering investor relationships. Listen as Jothy discusses what it takes to succeed despite adversity…
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Explore the four pillars of leadership from "Extreme Ownership" in this episode of $4M Strategies™. We discuss how belief, planning, humility, and simplicity drive effective teams and solid execution. From gaining emotional commitment to building a resilient plan and focusing on clear communication, these steps equip leaders to succeed. Let us help…
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Unlock Strategic Freedom with Discipline Habits
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In this $4M Strategies™ episode, we cover four game-changing principles from Extreme Ownership. Discover why "Discipline Equals Freedom," how to empower your team through "Decentralized Command," the power of focus with "Prioritize and Execute," and the teamwork benefits of "Cover and Move." Each concept is more than theory—it’s a roadmap for build…
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4 Critical Hiring Mistakes You Need To Avoid
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In this episode of $4M Strategies™, we’re joined by Laura Couvillon from Integrate Up to talk about what NOT to do when hiring. Laura discusses why assigning extra tasks to your current employees or hiring from your fanbase can be costly mistakes. She also covers the importance of avoiding unvetted referrals that don’t fit your company culture. Tak…
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Epic Outsourcing Is More Than Just Cost Savings
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In this episode of $4M Strategies™, we speak with Mateo Bervejillo, CEO of Xseed, about why outsourcing is no longer just about cutting costs. Mateo explains how outsourcing opens access to top global talent and allows businesses to focus on their strengths. Discover how outsourcing can solve challenges in tech hiring, speed up product development,…
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Finding the right people for your team can be tough. In this episode of $4M Strategies™, Mark S. Lewis joins us to share his unique approach to hiring for cultural fit. Instead of focusing solely on skills, Mark explains why aligning candidates with your organization’s values can lead to long-term success. Listen as Mark reveals his method of using…
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How To Improve C-Suite Retention In PE Firms
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In this episode of the Measure Success Podcast, Alex Rawlings from Raw Selection delves into the complexities of executive hiring in private equity. With a 27% retention rate for C-suite hires in the first year, many firms face costly turnover. Alex shares actionable insights on how to set a high standard for talent, build a robust hiring process, …
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When to Let Go: Signs You Hired the Wrong Person
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In this episode of $4M Strategies™, Don Lindsey, CEO of Precision Machine Manufacturing, shares why character should come first in hiring decisions. He explains how hiring the right people with strong character has helped him transform his company and drive growth. Learn how you can apply these insights to your business and build a stronger, more s…
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In this episode of the $4M Strategies™ podcast, we discuss the complexities of hiring and how to improve the process. Despite spending billions on hiring, most businesses get it right less than half the time. Learn why cultural and skill fit are critical and discover strategies for assessing whether a full-time hire is necessary or if alternative o…
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Good Growth Opportunities Attract Top Employees
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In today’s $4M Strategies™ podcast episode, we dive into the essentials of hiring with Steve Potestio, CEO of Harvester. Steve explains why a business is only as good as its people and how companies can elevate their hiring approach through employer branding. He shares insights on creating a company culture that doesn’t just retain employees but al…
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In this episode of the $4M Strategies™ Podcast, we sit down with Ryan Englin, author of Hire Better People Faster, to uncover what truly matters in the hiring process. Ryan shares why it’s critical to go beyond job skills and instead focus on the person behind the role. By identifying the right behaviors and values, you can find people who fit your…
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On this episode of the $4M Strategies™ podcast, Carl J. Cox sits down with Trey Taylor, author of CEO Does Only Three Things, to discuss the best ways to hire and retain top talent. Trey brings his unique perspective, suggesting a Hollywood-inspired approach to talent management. Learn why creating an attractive culture, defining roles clearly, and…
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