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Brand Groupies

Carey Balogh

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Launched in 2018, the Brand Groupies Podcast features inspiring leaders who have spent their careers working with AEC brands to create buzz and fuel business growth as part of our “AEC Buzz Makers” series. Hosted by Brand Groupies’ Founder & CEO Carey Balogh, our mission is to amplify the “brand groupies” behind AEC industry brands who are leading the way into the future in an ever-evolving industry. Brand Groupies is a women-owned social media, public relations, and podcast management agenc ...
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Architect Mark R. LePage explores the business of architecture, firm leadership and the everyday life of an architect. From Gābl Media, EntreArchitect Podcast features weekly interviews with inspiring, passionate people who share their knowledge and expertise... all to help you build a better business as a small firm entrepreneur architect. Proven business strategies for architects, including financial management, profit, marketing, sales, productivity, and planning.
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The Critical Connection Between Traditional PR Services and Social Media In this conversation, Mark speaks with the minds behind Brand Groupies, Carey Balogh and Lauren Genest. Join us as we delve into their journeys from fashion and PR backgrounds to becoming trailblazers in the architecture industry. Carey Balogh, Founder and CEO of Brand Groupie…
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Sharing the Business of the Built Environment Through Content Creation Jed Byrne shares his journey in real estate development and the role of content creation in fostering connections and educating others. From newsletters to podcasts and YouTube, he emphasizes the importance of architects and developers producing content that builds trust and eng…
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Simple Browser-based CGI for Architects In this episode, George Proud shares his journey at the intersection of architecture, design, and technology. From his early experiments with VR to co-founding Gendo, he has explored how emerging tools can enhance architectural visualization with precision and control. He discusses the evolution of Gendo, the…
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The ROI of Content Creation for Architects Tune in as Chris Novelli discusses his content creation journey, including podcasts and YouTube, to establish authority and foster client connections. Through his long-term content strategy, Chris has amplified visibility and credibility for n3 Architecture, proving that a holistic approach to design exten…
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Adam Taylor is the founder and CEO of Splendor, one of New Jersey's leading web design, branding, and marketing agencies. With over 25 years of experience in the industry, Adam shares the story behind starting his agency in 1999 and how he has scaled it into a world-class creative agency, focusing on key industries like real estate. He also discuss…
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iPad Hand Drawing Workflow for Architects Explore the world of design and creativity with Henry Gao, a multifaceted San Francisco-based professional. As a home designer, illustrator, artist, photographer, and online educator, Henry is on a mission to revolutionize the way architects and interior designers approach their craft. Since 2016, Henry has…
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Preparing Architecture Proposals That Win In this episode, we sit down with Julie Flattery, a marketing and PR expert with a lifelong passion for architecture. Growing up with an architect father, Julie learned early on how the spaces we inhabit shape our emotions and well-being. With over 30 years of experience, she’s honed her craft in helping AE…
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Architects and Change: How to Develop an Innovation Plan for Your Architecture Firm Join Mark and Evan as they explore the evolving landscape of the architectural profession in the face of technological advancements. In this enlightening conversation, Evan draws from his extensive experience in both practice and education to shed light on the imper…
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Leverage LIDAR Technology and Offshore Teams to Maximize Your Small Firm In this episode of the EntreArchitect Podcast, Mark sits down with Courtney Rombough, AIA, a licensed architect with a deep passion for remodeling and adding to old homes. Courtney shares her journey into architecture, her experiences working at renowned firms, and how her tec…
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Take Yourself From Stress and Chaos to Calm and Clear as a Small Firm Architect Janine Arricchio, a sought-after business and mental fitness coach for the Design | Build community, shares her inspiring journey from being a perfectionist and people pleaser to empowering creative entrepreneurs. With 20 years of experience as an interior designer and …
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Naming Your Architecture Firm In this episode, we delve into the art and strategy of naming your architecture firm with branding expert Emily Hall, President of CVG. With over 20 years of experience in architectural marketing and business development, Emily shares her insights into the thoughtful process behind crafting a name that reflects a firm’…
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The Critical Process of Knowledge Management for Architecture Firms How can architecture firms better manage their collective expertise in an ever-changing technological landscape? In this episode, we sit down with Christopher Parsons, a technology leader in the AEC industry and the visionary behind Synthesis, Knowledge Architecture’s groundbreakin…
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Tactical Strategies to Reduce Your Stress as a Small Firm Architect Burnout is a silent epidemic in the architecture profession, and Morgan Chawaga knows it all too well. A licensed architect turned stress management consultant, Morgan founded The Healthy Architect to help architects break free from cycles of overwhelm and exhaustion. In this episo…
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Retirement Planning Options for Small Firm Architects Retirement planning can be a daunting task for small firm architects balancing business operations and team management. In this episode, Mark interviews Courtenay Shipley, founder of Retirement Planology, to discuss how thoughtful retirement strategies can empower architects and their teams to a…
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Crafting a Podcast Documentary In this episode, Mark sits down with Dimitrius Lynch, co-founder of Gābl Media and creator of the Going Green podcast series, to discuss the journey behind crafting a documentary-style podcast. They dive into the inspiration for the series, which explores humanity's evolving relationship with the environment, and the …
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Transforming Nigeria and Beyond through the Visionary Architecture of HTL Africa In this episode, Mark sits down with James Inedu-George, the visionary architect behind HTL Africa, to discuss how transformative architecture can address pressing social challenges across Nigeria and beyond. From his roots in Zaria, Nigeria, to founding an internation…
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Building Brands: How Architecture Firms Can Elevate Their Digital Presence In this episode, branding expert and architectural photographer Cheryl McIntosh joins us to explore how architecture firms can create a powerful digital presence. Cheryl’s 20-year journey in marketing and brand-building includes founding an award-winning branding agency and …
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Building a Business That Works for You In this episode, Bradley Hamner, founder of Blueprint OS and host of the Above The Business Podcast, shares his transformative journey from being a small business owner to becoming the architect of his business. Bradley opens up about the early struggles of launching his first business with no leads and very l…
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The One Thing Needed To Retain Your Best Employees In this episode, we sit down with Ryan Fish, co-owner and lead architect at PKA Architecture, to uncover the key to employee retention: mentorship. Ryan shares his own journey through architecture and how the guidance of his mentors shaped his career. From the value of mentorship programs to the im…
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Cutting Through the AI Hype: Practical Benefits for Architects In this insightful episode, we sit down with Eitan Tsarfati, CEO and co-founder of SWAPP, to cut through the noise surrounding AI in architecture. Eitan shares how his company is revolutionizing architectural documentation by automating and optimizing tedious tasks, allowing architects …
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Crafting Your Unique Brand Voice In this episode, we sit down with Kimberley Healy, founder of Brainstorming the Castle, as she shares her journey to becoming a brand voice strategist for architects, interior designers, and brands in the A&D industry. Kim discusses how her entrepreneurial upbringing and diverse career in marketing and copywriting, …
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"Insourcing": The Benefits of Combining Offshore Resources with In-House Collaboration In this episode, we dive into the transformative power of integrating offshore resources with in-house teams. Our guest, Jeremy Zick, CEO of WeCollabify, shares his extensive experience in leading international companies and explores how his firm is revolutionizi…
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Lessons Learned from a Decade of Serving Small Firms In this episode, we dive deep into the intersection of technology and architecture with Valentin Noves, serial entrepreneur and CEO of e-verse, a leading software development company in the AEC industry. With over 12 years of experience in innovation, software development, and AI, Valentin shares…
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Sheley Brien is the Vice President of Brien Contracting, a leading figure in the commercial construction industry alongside her husband, Chris. With over 20 years of diverse experience in the financial and medical industries and a remarkable journey up the corporate ladder, she is a dynamic force in the world of entrepreneurship, mindset, and leade…
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Lessons Learned from a Decade of Serving Small Firms In this episode, Enoch Sears, founder of Business of Architecture, reflects on a decade of lessons learned from serving small architectural firms. He explores the evolution of the profession, highlighting the shift towards a tech-savvy, business-oriented approach among younger architects. Enoch d…
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