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Dance Studio Advertising | The Podcast

Bryce Conlan & Kristian Altuve

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Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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What's the craziest life experience you've ever had? Keith Conrad is a Chicago podcaster & writer, Cubs fan, space geek & lonely beacon of restraint & self-sacrifice in a squall of car-crazies. He's on a mission to collect stories that seem completely unbelievable, but are 100% true. Hosted on Acast. See acast.com/privacy for more information.
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You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
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Your dance studio's website might be your biggest asset—or your greatest liability. In this game-changing episode, Bryce and Kristian sit down with Stephen Reinstein from Market Muscles to tackle the hard truth: most dance studio websites fail to convert visitors into paying students. Stephen shares actionable strategies to fix common website pitfa…
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In this powerful episode, Bryce Conlan and Kristian Altuve sit down with Monet Landis, owner of ZD Dance Academy, who shares her remarkable journey of paying off over $50,000 in studio debt post-COVID. Mone't unveils how she transitioned her struggling studio into a thriving business by embracing transformative marketing strategies, relentless foll…
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In this episode, Bryce and Kristian uncover the costly mistakes dance studio owners make when trying to attract new students. From relying solely on word-of-mouth (a surefire way to stall growth) to setting up ineffective Facebook ad campaigns, they address why your current marketing might not be working. They share practical strategies for targeti…
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Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, an…
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In this bonus episode, Bryce delivers a game-changing revelation: the strength of your summer program determines the long-term success of your dance studio. Ignoring this could lead to declining enrollment, shrinking revenue, and losing ground to competitors. Bryce dives into the common pitfalls studios face during the summer slump and provides act…
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In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how thes…
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Discover the hidden pitfalls of neglecting proper dance studio marketing in this episode of Dance Studio Advertising. Kristian and Bryce uncover the most common mistakes that leave studios struggling for enrollment, including ineffective advertising, outdated promotional tactics, and missing the mark on digital strategies. They share actionable ins…
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What does it take to grow a thriving dance studio in today’s competitive market? In this episode, we’re joined by Carissa Monroe, owner of Dream Believe Achieve Dance, who shares her incredible journey from starting her studio to recovering from pandemic challenges and building a thriving business with over 400 students. Discover how Carissa overca…
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In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth. We d…
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This podcast episode delves into the challenges of navigating crowded markets, particularly in the dance studio industry. Today the Boys discuss the surge in advertising activity, the proliferation of service providers, and the evolving expectations of studio owners. They emphasize strategies for standing out, such as crafting unique offers, priori…
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In this episode, we dive into the five most common mistakes dance studios make with their Facebook ads and how you can avoid them to boost enrollment and maximize ROI. From monitoring your ad performance to crafting irresistible offers, we share actionable strategies that will help you attract more students and keep your studio thriving. Plus, hear…
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In this episode, The BIG Mistake We Made with a FREE Trial... and How You Can Avoid It, we’re sharing the real story behind a free trial offer that didn’t go as planned and the valuable lessons learned from it. Dance studio owners often think free trials are the perfect way to attract new students, but there are pitfalls to consider. We’ll dive int…
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In this episode, The Real Limits of Brick-and-Mortar Dance Studio Advertising, we dig into the unique challenges that dance studio owners face when marketing within a local area. With targeting being critical, we’ll discuss how to identify the right radius for your ads to avoid wasted budget on audiences too far away to engage. You’ll also learn wh…
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In this episode, Dance Studio Ads That Attract the Right Parent, we explore the key elements that make advertising campaigns effective for dance studio owners. To draw in the parents who align with your studio’s values and programs, the right creative is essential. We’ll discuss how to craft visuals and messages that resonate, making your ads both …
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In this episode, How to Maximize Your Advertising Budget Without Wasting Money, we dive into essential strategies for dance studio owners looking to make every advertising dollar count. With ad costs on the rise, many studios struggle to stretch their budgets while getting the results they need. We’ll cover why advertising costs are increasing and …
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Finishing the Year STRONG... and How to Have a Spectacular January Bump," we explore strategies for maximizing the final months of the year and setting your studio up for success in the new year. Learn how to leverage holiday promotions, retention tactics, and early planning to end the year on a high note and create momentum for a strong January en…
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In this episode titled "Dance Studio Advertising - 6 Numbers You MUST Know in Your Dance Studio," we dive into the essential metrics that dance studio owners need to track to drive growth and profitability. From lead generation to student retention, understanding these six key numbers will help owners make smarter marketing decisions, optimize thei…
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In this episode, the discussion centers around how dance studio owners sometimes unintentionally cut off their own revenue growth when making key business decisions. While these choices often seem logical, they can actually hinder progress. The episode explores why these counterproductive decisions happen and offers insights into how studios can av…
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In this podcast episode, the focus is on segmentation for dance studios and how leveraging organized, segmented email lists can dramatically accelerate growth. The episode breaks down strategies for identifying and categorizing key audience segments, such as parents, students, or leads, and highlights the importance of personalizing communication t…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian highlight the essential elements of a dance studio that should remain constant despite changes and trends. They discuss core values, key practices, and foundational aspects that contribute to the long-term stability and success of a dance studio.…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian delve into the mindsets and behaviors that distinguish super-successful dance studio owners. They discuss key attributes, habits, and strategies that these owners employ to achieve remarkable success in the competitive dance studio industry.…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian share their insights and lessons learned from investing over $1 million in advertising for dance studios. They discuss effective advertising strategies, common pitfalls, and how to optimize ad spend to achieve the best results for dance studio marketing.…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian discuss the concept of "Big Mo" or momentum within a dance studio. They cover strategies to maintain and build momentum, ensuring continued growth and enthusiasm among students and staff, which is crucial for the long-term success of the studio.…
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In this episode of "Dance Studio Advertising | The Podcast," Bryce and Kristian explore the crucial role of the front desk in a dance studio. They discuss strategies to enhance the front desk experience, ensuring excellent customer service and effective management practices that can positively impact the studio's reputation and operations.…
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Brad Smith is a Pastor in Elkton, Tennessee and also dispenses dad jokes on TikTok as UncleBradDadJokes. He shared a story of small town murder, adult entertainment and redemption. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithco…
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Dr. Julie Ferris-Tillman is PR Director for the marketing agency Nelson Schmidt in Milwaukee and you can also catch her at ComedySportz Milwaukee. She joined me to share the epic tale of when she was actually hit upside the head with a 2x4 and the shenanigans that unfolded as the witnesses and authorities tried to help her. --- Sign up for my daily…
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Bryce Conlan is a speaker, author, podcaster in his own right, he is the founder of Narrative Advantage, which helps businesses get their story out there in the world and he has his own fish story to tell. Bryce shared the story of the time he went scuba diving as a teenager and found himself completely surrounded by sharks. --- Sign up for my dail…
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Craig Collins is the afternoon host on WMBD in Peoria, Illinois. Craig shared the story of the time he had to take a twin mattress on public transportation when he was moving to a new apartment. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https…
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Mitch Evans is an anchor with NBC News Radio. He shared a story from his time with the Atlanta Braves radio network when he diligently did research before an event with pitcher Tim Hudson with hilarious consequences. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a f…
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Trey Elling is the host of Books on Pod. He shared the story of a big epiphanous moment he had during a trip from Chicago to Texas after a less than stellar radio job experience. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconr…
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This week marks the 109th anniversary of the Titanic disaster. I've been obsessed with the Titanic since the wreck was discovered in 1985 when I was just three years old. One person with a Titanic obsession that rivals mine is Rob Hart. He shared the story of how he became fascinated by the Titanic. --- Sign up for my daily email newsletter the New…
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Walt Blau is the host of the Walt's Kitchen Table podcast, where he has entertaining and insightful conversations with people around the kitchen table. He shared the story of the freak spinal cord injury he suffered that nearly kept him from being able to walk again, if it wasn't for help from Ronald Reagan's neurosurgeon. --- Sign up for my daily …
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YouTube creators The Gala Sisters share two stories of their run-ins with law enforcement over the years. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.com/newsletter/ Connect on Twitter: https://www.twitter.com/keith…
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Tracy Lamourie is an International award winning publicist. She shared the story of her 20-year campaign that ultimately helped free innocent man Jimmy Dennis from death row. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradme…
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Jessica Curtis shares a dating horror story that begins with a funeral and only gets worse as it goes along. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.com/newsletter/ Connect on Twitter: https://www.twitter.com/ke…
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John McCumber is a US Air Force veteran and a Contributing Writer for Ordinary Times. He joined me to share the story of the time he ended up spending the day with ZZ Top, distrupted a cherished Moline, Illinois tradition and crossed paths with KISS --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of inter…
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Zack Bennett is the host of the new podcast Media Makers, all about how content creators got to where they are today. He joined me to talk about his experience as a contestant on Wheel of Fortune in the early 2000's. --- Sign up for my daily email newsletter the News Sidequest featuring a selection of tales of interest, my snarky commentary and a f…
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Bruce Cole is the Senior Pastor for Riverside Baptist Church in Jacksonville, Florida. He joined me to share the story of the time he was driving to work in downtown Chicago when he inadvertently witnessed the death of William O'Neal, the FBI informant in the movie Judas and the Black Messiah. --- Sign up for my daily email newsletter with a select…
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Art Mehring shares a story from his time in the Air Force in the 1970's when he was station at the North Pole and had to defend our country's honor in a NATO drinking contest with the Canadians. --- Sign up for my daily email newsletter with a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.…
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Andrew Donaldson is the Managing Editor for Ordinary Times. He joined me to share the story of how he crossed language barriers with food and had a life-changing experience --- Sign up for my daily email newsletter with a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.com/newsletter/ Connec…
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Dan Ehrman shares his experience hopping on a train and exploring China in his early twenties. --- Sign up for my daily email newsletter with a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.com/newsletter/ Connect on Twitter: https://www.twitter.com/keithrconrad Facebook: https://www.faceb…
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Chris Duffy shares the story of the time he joined his parents while they were sailing around the world and he ended up helping out a giant sea turtle that was in distress. --- Sign up for my daily email newsletter with a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.com/newsletter/ Connec…
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Mike Heidemann is a musician and producer living in California. Mike shared the story of his first big celebrity interview, and what he did to make an impression. --- Sign up for my daily email newsletter with a selection of tales of interest, my snarky commentary and a few amusing gifs: https://www.keithconradmedia.com/newsletter/ Connect on Twitt…
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Jen DeSalvo is a reporter for NBC 5 in Chicago and can also be heard on WGN Radio in Chicago. She joined me to share a story about the time her house was completely overrun by rats and that led to a surprising confrontation with her landlord (and years of nightmares) --- Sign up for my daily email newsletter with a selection of tales of interest, m…
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